Name

Untouched World

Legal name

Untouched World

Website

https://untouchedworld.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Sustainable Premium Knitwear and Apparel

NAICS

Apparel Knitting Mills (3151), Knit Fabric Mills (31324), Knit Fabric Mills (313240), Apparel Knitting Mills (315120)

SIC

Knit Outerwear Mills (2253), Knitting Mills (2250), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Knitwear & Sweaters Manufacturers (CRAAAAAJ)

akta.pro secondary industries

Sustainable & Certified Materials (Organic, Recycled, Traceable) (CRAAAMAK), Knitted Fabric Mills (IMAOABAB), Silk, Cashmere & Luxury Fabric Care (HSAJAGAF)

Keywords

• Sustainable knitwear
• Natural fiber clothing
• Merino wool apparel
• Premium cashmere blends
• New Zealand fashion

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Sales: Direct online sales through owned Shopify storefront to consumers globally, with products shipped internationally via DHL and NZ Post.
2. Retail Store Sales: Sales through 4 owned retail stores and 2 outlet stores located in New Zealand cities (Auckland, Wellington, Christchurch, Wānaka, Dunedin).
3. Gift Cards: E-gift cards sold in NZD with no expiry, redeemable online only.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Untouched World designs, manufactures, and sells premium sustainable knitwear and apparel made from natural fibers including ZQ certified merino wool, brushtail possum fiber, cashmere, mulberry silk, and TENCEL. The company operates as a direct-to-consumer fashion brand through an owned Shopify e-commerce storefront and a network of retail and outlet stores in New Zealand, with international shipping available globally. Approximately 94% of the collection is made in New Zealand, with much produced in the company's own workrooms.

Product overview

Untouched World is a sustainable lifestyle fashion brand offering premium knitwear and clothing made from natural fibers. The company operates a unified direct-to-consumer e-commerce platform with four retail stores and one outlet in New Zealand. Their product portfolio centers on signature fabric blends including Kapua™ (cashmere-possum-silk blend), Ecopossum™ (ZQ merino-possum-silk blend), Mountainsilk™ (fine merino), EcoTree™ (Tencel™-merino blend), CoolTree™ (merino-Tencel™ blend), Total Easy Care Merino, and Cassum™ (for men). Products are organized by gender (Women's, Men's, Child & Baby) and include knitwear, sweaters, cardigans, tops, jackets, coats, vests, dresses, pants, wraps, and accessories. The brand also offers an e-gift card system and mending/repair services. With 94% of the collection made in New Zealand, the company positions itself as a sustainability-focused luxury fashion brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Knitwear Sustainable knitwear collection for women including sweaters, cardigans, knit tops, jackets, coats, vests, dresses, wraps, scarves, socks, beanies, and gloves crafted from natural fibers such as merino wool, possum, cashmere, silk, and TENCEL blends.

Quantifiable outcome

• 94% of collection manufactured in New Zealand with much produced in company's own workrooms, ensuring quality control and supporting local economy

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Breast Cancer CurecoreStrategic or Co-development Partner · 21 August 2026Annual partnership supporting breast cancer research through fashion events. Untouched World showcases collections at NZ Fashion Week with proceeds supporting the charity. Also working on circular economy initiative to recycle garment offcuts into new products in collaboration with Breast Cancer Cure.
• Lou HellerflagshipStrategic or Co-development Partner · 26 June 2026Designer collaboration creating limited edition capsule collection of three highly limited styles. The collaboration brings together Lou Heller's styling expertise with Untouched World's sustainable manufacturing. Collection launched June 26, 2026 with preview event in Christchurch.
• Glenthorne StationcoreStrategic or Co-development PartnerLong-term partnership with Chris and Jo at Glenthorne Station, a New Zealand farm that supplies fiber and provides inspiration for collections. Farm has undergone significant regeneration including waterway protection, native planting restoration, mountain retirement from grazing, and deer trapping to protect forests. Farm serves as location for seasonal campaigns.
• New Zealand Fashion WeekcoreGTM or Marketing PartnerAnnual participation in New Zealand Fashion Week to showcase collections and sustainable fashion initiatives. 2026 event scheduled for August 21 at Shed 10, Auckland Waterfront.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Allbirds: San Francisco/New Zealand sustainable footwear and apparel brand with strong B Corp credentials and natural material innovation. Comparable on sustainability positioning, DTC model, and NZ heritage, though Allbirds has broader scale and public market discipline.
• Smartwool: US merino sock and apparel brand under VF Corp focused on performance and lifestyle knitwear. Comparable on merino-first product positioning and premium outdoor/lifestyle segment, though at meaningfully larger scale and broader distribution.
• N Peal: British heritage cashmere knitwear brand with luxury positioning and timeless design. Comparable on premium cashmere blend products, sustainable supply chain, and heritage brand storytelling in the knitwear category.
• Icebreaker: New Zealand-founded merino apparel brand specializing in natural fiber outdoor and lifestyle knitwear. Most direct comparable on geography, fiber focus, and DTC positioning, though Icebreaker now operates under VF Corp at significantly larger scale.
• Eileen Fisher: US-based premium sustainable women's apparel brand with a strong take-back/renewal program and timeless design philosophy. Comparable on premium sustainable knitwear positioning, regenerative fibers, and circular fashion initiatives.

Broad incumbents

• Loro Piana: Italian luxury fashion house owned by LVMH, specializing in premium cashmere, merino, and silk knitwear. Comparable on cashmere blend innovation and ultra-premium natural fiber positioning, though at vastly higher price points and global luxury scale.
• Stella McCartney: Global luxury sustainable fashion brand known for ethical and natural material sourcing. Comparable on premium sustainable fashion positioning and natural fiber innovation, though at global luxury scale with broader category coverage.
• Patagonia: US outdoor apparel leader owned by Holdfast Collective, recognized as a benchmark for sustainability and supply chain transparency. Comparable on sustainability leadership and natural fiber use, though at significantly larger scale and broader product portfolio.

Regional players

• Kathmandu: Australia/New Zealand outdoor apparel and equipment brand. Comparable as an ANZ-based premium outdoor/lifestyle apparel peer, though broader product range (including hard goods) and somewhat different sustainability positioning.
• Macpac: New Zealand outdoor apparel and equipment brand. Comparable as an ANZ-based outdoor apparel peer, though more outdoor/performance focused versus Untouched World's premium lifestyle positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/untouchedworldnz
• Xx.com/untouchedworld
• Facebookfacebook.com/untouchedworld
• LinkedInlinkedin.com/company/untouched-world

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Untouched World