Pereg Gourmet Spices

What Pereg Gourmet Spices does

Pereg Natural Foods & Spices, doing business as Pereg Gourmet Spices, is a third-generation, family-owned natural foods company founded in 1906 and headquartered at 25 Styertowne Road, Clifton, New Jersey. The company sells pure spices and seasoning blends (Za'atar, Shawarma, Jerusalem, Ras El Hanout, Harissa, Curry, BBQ, Hawaij, Everything Bagel, plus single-origin herbs and peppers), grains and pulses (Farro, Freekeh, multiple lentils, beans, basmati and jasmine rice, buckwheat, chia), baking flours (almond, coconut, chickpea, teff, cassava, rice, oat, plus specialty wheat flours), breadcrumbs and panko (including Japanese-style panko and gluten-free corn flake crumbs), couscous, farro, quinoa, rice, soup bases, and Mediterranean condiments. Products are OU Kosher certified, with many items also Non-GMO, Whole Grain Council approved, gluten-free, vegan, and free from additives, preservatives, and MSG. Unit pricing on the DTC site ranges roughly $5.55 to $9.95+ per SKU.

The business operates a direct-to-consumer e-commerce model on Shopify, with US-wide shipping via USPS (free on orders $49+, flat $9.95 otherwise), plus a wholesale channel for retailers and foodservice operators reached through [email protected]. Marketing is driven by organic social media (Facebook, Pinterest, Instagram), an email newsletter offering 15% off first order, an extensive recipe blog, and a creator/affiliate community program run through Dovetale. Customer segments span health-conscious home cooks, kosher and Passover consumers, gluten-free consumers, and wholesale buyers, with no named enterprise anchor customers.

Operationally, the firm employs 11-50 people, has no parent company, no subsidiaries, no external funding, and no disclosed revenue. The technology stack is commercial off-the-shelf: Shopify for commerce, nine payment integrations (Visa, Mastercard, Amex, Discover, Diners Club, Apple Pay, Google Pay, Shop Pay, PayPal), the Peppyduck back-in-stock notification app, and the Dovetale affiliate platform. No proprietary technology, patents, AI capabilities, or management team disclosures are present in the available data.

Name

Pereg Gourmet Spices

Legal name

Pereg Natural Foods & Spices

Website

https://pereg-gourmet.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

11–50 employees

Short description

Pereg Gourmet Spices is a third-generation, family-owned natural foods company founded in 1906 that sells pure spices, grains, baking flours, and seasoning blends via a US-focused Shopify e-commerce store, serving health-conscious, kosher, and gluten-free home cooks plus wholesale buyers.

Ownership category

akta.pro rank

Product category

Specialty Foods (Spices, Grains & Condiments)

NAICS

Food Manufacturing (311), Other Specialty Food Retailers (44529)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Grain Mill Products (2040)

akta.pro primary industry

Whole Spices (Seeds, Pods, Bark, Roots) (AFAJANAA)

akta.pro secondary industries

Chili & Heat Ingredients (Chili Powders, Flakes, Paprika, Capsicum Extracts) (AFAJANAG), Starches, Flours & Milling Products Trading/Wholesale (AFAIAKAH)

Keywords

• Gourmet spices
• Specialty grains
• Bread crumbs
• Seasoning blends
• Mediterranean condiments

Headquarters

HQ city

Clifton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: Revenue generated through direct-to-consumer e-commerce sales via their Shopify-powered website, with products shipped nationwide via USPS. Offers wholesale channel for bulk/retail orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Pereg Gourmet Spices manufactures, sources, and sells a broad assortment of all-natural spices, herbs, bread crumbs and panko, baking flours, ancient grains (quinoa, farro), rice, couscous, beans, soup and dip bases, and Mediterranean condiments. The company operates a direct-to-consumer e-commerce storefront and a wholesale channel serving retailers and foodservice operators. Its catalog spans 350+ SKUs across multiple culinary categories with multiple dietary certifications.

Product overview

Pereg Natural Foods & Spices is a family-owned food company (since 1906) offering a diverse portfolio of pure, natural spices, grains, baking flours, and prepared food mixes. The product portfolio includes: Bread Crumbs & Panko (Classic, Japanese Panko in various styles, Corn Flake Crumbs, Za'atar Matzo Crunch); Spices & Herbs (Za'atar, Shawarma, Paprika varieties, cumin, turmeric, cinnamon, sumac, and many more pure and mixed spices); Baking Flours & Sweeteners (Almond Flour, Coconut Flour, Gluten-Free Flour varieties, Cocoa Powder, Erythritol); Grains & Pulses (Farro, Freekeh, various Lentils, Beans, Rice varieties, Bulgur, Quinoa, Buckwheat); Couscous (Traditional and Pearl varieties with flavor infusions); Soup Bases (Low-Sodium Chicken Soup Base); and Mediterranean Condiments (Amba Spread). The company emphasizes all-natural, non-GMO, kosher, and often gluten-free ingredients sourced globally. Products are primarily sold through their Shopify-powered e-commerce platform with shipping to customers in the US.

Differentiator

Problem solved

Functional benefit

Products and services

• Bread Crumbs & Panko collection A collection of bread crumbs and panko offerings (including Plain, Italian, and Flavored varieties) sold to home cooks and foodservice customers seeking natural breading ingredients.
• Spices & Herbs collection A broad assortment of single spices, herbs, and mixed spice blends (e.g., Lemon Pepper, Italian seasoning) for everyday and ethnic cooking, sold to retail consumers and wholesale buyers.
• Flours & Sweeteners collection Specialty baking flours (and related sweeteners) for home bakers and foodservice operators seeking natural flour alternatives.
• Grains & Pulses collection An assortment of whole grains and pulses (beans and related legumes) marketed as Whole Grain Council certified and natural, sold to home cooks and wholesale buyers.
• Couscous collection Couscous offerings (including plain and flavored varieties) for Mediterranean and Middle Eastern home cooking and foodservice use.
• Farro collection Farro ancient-grain products marketed for home cooks seeking whole-grain Mediterranean staples.
• Quinoa collection Quinoa offerings (white, tri-color, and pre-seasoned varieties) sold as a gluten-free whole grain for health-conscious consumers and foodservice operators.
• Rice collection Rice offerings (multiple varieties) sold as natural pantry staples to home cooks and wholesale buyers.
• Soup & Dip Bases collection Prepared soup and dip base mixes for convenient home preparation, sold to retail consumers seeking quick meal solutions.
• Mediterranean Condiments collection Mediterranean condiments (e.g., Amba spread) sold to consumers interested in authentic Middle Eastern flavors.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationShopify powers Pereg's e-commerce platform, enabling the direct-to-consumer online shopping experience including checkout, payment processing, and order management.

Scale indicators2 records

Expansion highlights4 records

Direct peers

• Badia Spices: Family-owned spice and seasoning company selling directly to consumers and wholesale buyers across the US, competing head-to-head in single-spice and blend SKUs at similar price points.
• Simply Organic: Specialty organic spice and baking brand owned by Frontier Co-op, focused on natural, certified-organic seasonings — directly overlapping Pereg's all-natural, Non-GMO positioning.
• Morton & Bassett: Specialty spice and seasoning company emphasizing all-natural, additive-free formulations and artisanal sourcing — overlapping Pereg's premium, clean-ingredient value proposition.
• The Spice Hunter: Specialty spice and herb brand offering globally-inspired blends and single spices for home cooks, with a similar mid-premium price tier and natural positioning as Pereg.
• Whole Spice: Specialty spice wholesaler and DTC retailer offering bulk and packaged spices, blends, and baking ingredients, with comparable wholesale-channel presence serving both retail and foodservice buyers.

Broad incumbents

• Frontier Co-op: Large wholesale and branded specialty spice/herb supplier (parent of Simply Organic and Aura Cacia) with a much broader portfolio but overlapping organic, Non-GMO, and Fair Trade positioning.
• McCormick & Company: Largest US spice company with broad mainstream and premium (McCormick Gourmet, Simply Organic) lines; while not a direct DTC rival, it defines category pricing and shelf dynamics for all smaller players.
• Spice Islands: Established US spice brand owned by McCormick, sold primarily through grocery retail — relevant as the mainstream benchmark for premium-tier single spices that Pereg competes against in shoppers' consideration set.

Emerging players

• Burlap & Barrel: Direct-to-consumer single-origin spice startup sourcing directly from farmers, competing for the same premium, ingredient-conscious home cook that Pereg targets with its all-natural spice range.
• Diaspora Co. Single-origin spice company specializing in South Asian and heritage ingredients (Pragati Turmeric, Royal Cinnamon), competing for premium spice buyers with similar storytelling-driven branding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/peregnatural
• Instagraminstagram.com/peregnatural
• Pinterestpinterest.com/pereg_gourmet
• Xx.com/pereggourmet

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pereg Gourmet Spices