Healthgrades
Healthgrades is a US-based online healthcare marketplace and ratings platform that helps patients find, evaluate, and book appointments with physicians and hospitals, serving consumers, providers, health systems, and life sciences advertisers as a subsidiary of RVO Health.
- Company typePrivate
- Founded1996
- HeadquartersDenver, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingSoftware
What Healthgrades does
Healthgrades is a US-based healthcare consumer engagement platform, legally organized as Healthgrades Marketplace, LLC in Delaware and operated as a privately held subsidiary of RVO Health (the Red Ventures-backed holding company). Founded in 1996 and headquartered in Fort Mill, South Carolina, the company maintains a workforce of 501–1,000 employees and serves both consumer and enterprise healthcare audiences across the United States. Its core product is a search and rating directory that helps patients find, compare, and connect with physicians and hospitals, with the platform reporting that half of all Americans who see a doctor each year use Healthgrades to find care.
The platform is built on a proprietary data asset analyzing 45 million+ Medicare medical claims across approximately 4,500 hospitals, paired with 13 million+ patient ratings, and produces recognized quality designations such as Patient Safety Excellence Awards, Outstanding Patient Experience Awards, Specialty Excellence Awards, and HG Choice. Consumer-facing products include Find a Doctor, Find a Facility, Doctor Ratings & Reviews, Insurance Search, and Health A to Z educational content. Provider-facing products under the Healthgrades Pro umbrella include profile management, My Dashboard analytics, Smart Referral (covering 3,000+ conditions and procedures), Patient Review Tools (survey reminder cards, star rating badges, custom survey links), and Optum Perks prescription discount program access. Distribution is multi-channel: the Healthgrades.com website, embedded appointment booking via a Zocdoc partnership launched in December 2025, and syndicated provider profiles across sister properties including Healthline FindCare, Medical News Today, and Sharecare.
Healthgrades operates a hybrid revenue model combining freemium provider profile services (free basic listings with optional paid Healthgrades Pro subscriptions), B2B subscription marketing solutions for hospital systems and health networks promoting clinical quality achievements, and life sciences advertising delivered through the Fullspan Health B2B ecosystem that combines Healthgrades with Healthline Media. The platform monetizes through three primary streams: provider subscriptions, enterprise health-system contracts, and pharmaceutical/brand advertising — the latter increasingly routed through the unified Fullspan Health platform that connects pharma and healthcare brands with patients via digital tools, content, and engagement services. Historical M&A activity (WrongDiagnosis.com 2008, Influence Health 2019, Evariant 2020) has been used to extend capabilities rather than to expand geography, with current operations concentrated entirely in the US market.
Healthgrades firmographics
Firmographics- Name
- Healthgrades
- Legal name
- Healthgrades Marketplace, LLC
- Website
- https://healthgrades.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Healthgrades is a US-based online healthcare marketplace and ratings platform that helps patients find, evaluate, and book appointments with physicians and hospitals, serving consumers, providers, health systems, and life sciences advertisers as a subsidiary of RVO Health.
- Ownership category
- akta.pro rank
Healthgrades industry classification
Industry- Product category
- Healthcare Provider Directory
- NAICS
- Offices of Physicians (62111)
- SIC
- Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Quality Measurement, Reporting & Benchmarking (HEDIS/Stars/CQM) (HLACAHAC)
- akta.pro secondary industry
- Clinical & Claims Data Integration for Population Health (payer-provider data fusion) (HLACAHAI)
Keywords
Where Healthgrades is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Healthgrades business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Provider Profile Services: Healthgrades offers free basic provider profiles with optional paid Healthgrades Pro upgrades for enhanced profile management, visibility tools, and patient engagement features.
- Healthcare System Marketing Solutions: B2B solutions for health systems to promote quality achievements and engage patients through Healthgrades platform.
- Life Sciences Advertising: Advertising solutions for pharmaceutical and healthcare brands to reach patients through Healthgrades platform.
- B2B Healthcare Platform Integration: Fullspan Health integrated ecosystem leveraging Healthgrades to connect pharmaceutical and healthcare brands with patients through digital tools and content services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Provider Profile |
| Subscription | Monthly | Healthgrades Pro (Paid) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Healthgrades product offering
Product offeringCore offering
Healthgrades operates an online healthcare consumer engagement platform that helps patients find doctors, hospitals, and medical facilities by specialty, condition, procedure, or insurance. The platform delivers verified patient ratings and reviews, hospital quality ratings based on Medicare claims data across approximately 4,500 hospitals, and integrates real-time appointment booking through its Zocdoc partnership. For providers and health systems, Healthgrades offers Healthgrades Pro, a subscription-based professional portal for profile management, patient review tools, and analytics, plus B2B marketing solutions for hospital systems and pharmaceutical advertisers.
Product overview
Healthgrades operates a healthcare consumer engagement platform consisting of two main components: a consumer-facing product for finding and evaluating healthcare providers, and a provider-facing professional platform (Healthgrades Pro). The consumer platform centers on Find a Doctor and Find a Facility search tools that enable patients to locate healthcare professionals and hospitals by specialty, condition, procedure, or insurance. These search tools are enhanced by patient ratings and reviews, real-time appointment booking powered by Zocdoc integration, and comprehensive hospital quality awards including America's Best Hospitals, Patient Safety Excellence Award, and Outstanding Patient Experience Award. The Healthgrades Pro platform provides healthcare providers with tools to manage their online presence, including profile management, Patient Review Tools (star rating badges, survey reminder cards, custom survey links), Smart Referral for finding specialists, My Dashboard for analytics, and Optum Perks for prescription discount programs. The platform also includes Health A to Z educational content. Healthgrades is an RVO Health company and operates within the Fullspan Health B2B ecosystem that connects pharmaceutical brands with patients.
Differentiator
Problem solved
Functional benefit
Products and services
- Find a Doctor
Quantifiable outcome
- Over 230,000 lives could have been saved from 2022-2024 if all hospitals performed at five-star level
- +3 more outcomes
Companies that use Healthgrades
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Healthgrades technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
Healthgrades partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ZocdoccorePartnership enabling real-time appointment booking on Healthgrades platform. Patients can view real-time doctor availability and book appointments directly through Healthgrades. Launch provided access to over 16.5 million hours of bookable appointments within 90 days. This is the first collaboration between a healthcare rating website and Zocdoc, addressing patient frustration with traditional appointment booking methods.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Healthgrades competitors and assessment
Company assessmentDirect peers
- Doctor.com: Doctor.com provides provider profile management, online scheduling, reputation management, and patient engagement tools for healthcare practices. It competes directly with Healthgrades Pro on the B2B provider-side subscription product.
- Vitals: Vitals (owned by MedQuest) is a physician directory with patient reviews, ratings, and appointment-booking tools. It is one of Healthgrades' closest direct competitors in online doctor discovery and reviews.
- Sharecare: Sharecare is a digital health company offering a health-and-wellness platform with provider search, health content, and patient engagement. It competes with Healthgrades across both the consumer content side and the provider-data syndication business (Sharecare is also a Healthgrades syndication partner).
- Zocdoc: Zocdoc is the leading online appointment-booking marketplace for healthcare in the US. While Healthgrades historically focused on provider search and reviews, the 2025 partnership makes Zocdoc its booking engine, positioning them as adjacent complementary platforms serving the same patient acquisition funnel.
- WebMD: WebMD is a consumer health information site that also operates a provider directory and physician-review functionality under the WebMD Care brand. It directly competes with Healthgrades for both consumer traffic and life-sciences/pharma advertising budgets.
Emerging players
- RateMDs: RateMDs is a consumer doctor-review and ratings platform with a niche but established user base. It competes with Healthgrades specifically on patient reviews and ratings, though at smaller scale and with less B2B monetization.
- Castlight Health: Castlight Health provides healthcare navigation and provider-search tools primarily through employer and payer channels. It competes with Healthgrades on the B2B side for care-navigation contracts, though typically from a payer-sold seat rather than consumer-direct orientation.
Broad incumbents
- Doximity: Doximity is the largest professional network for US physicians, with provider profiles, peer-reviewed content, and patient-finding tools. It overlaps with Healthgrades Pro on the physician side and competes for hospital-system B2B marketing spend.
- Healthline Media: Healthline is the leading consumer health information publisher in the US and is a sister company to Healthgrades within the RVO Health / Fullspan Health ecosystem. It overlaps on health content, pharmacy drug information, and life-sciences advertising — and Healthgrades syndicates provider profiles to Healthline FindCare.
- Optum / UnitedHealth Group: Optum is the health-services arm of UnitedHealth Group, providing provider directories, care navigation, and population health tools to payers and providers. Its Optum Perks prescription discount program is actually distributed through Healthgrades Pro, illustrating both partnership and competitive overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Healthgrades social profiles
Digital presenceHealthgrades financial estimates
Financial estimateRevenue estimate
Valuation estimate
Healthgrades leadership team
Management profileNumber of profiles
Profiles6 records
Healthgrades funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Healthgrades M&A and investment
M&A and investmentM&A3 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Healthgrades
What does Healthgrades do?
Healthgrades operates an online healthcare consumer engagement platform that helps patients find doctors, hospitals, and medical facilities by specialty, condition, procedure, or insurance. The platform delivers verified patient ratings and reviews, hospital quality ratings based on Medicare claims data across approximately 4,500 hospitals, and integrates real-time appointment booking through its Zocdoc partnership. For providers and health systems, Healthgrades offers Healthgrades Pro, a subscription-based professional portal for profile management, patient review tools, and analytics, plus B2B marketing solutions for hospital systems and pharmaceutical advertisers.
Is Healthgrades a public or private company?
Healthgrades is a private company. It is classified as corporate owned and is currently operating.
When was Healthgrades founded?
Healthgrades was founded in 1996. It employs 501 to 1,000 people.
Where is Healthgrades based?
Healthgrades is headquartered in Denver, United States, in the North America region.
How does Healthgrades make money?
Four revenue lines are on record. Provider Profile Services are the primary driver. The others are healthcare System Marketing Solutions, life Sciences Advertising and B2B Healthcare Platform Integration.
Who are Healthgrades's main competitors?
Direct peers on record are Doctor.com, Vitals, Sharecare, Zocdoc and WebMD. Emerging players are RateMDs and Castlight Health. Broad incumbents are Doximity, Healthline Media and Optum / UnitedHealth Group.
Does Healthgrades have an API?
No public API is recorded for Healthgrades.
What industry is Healthgrades in?
Healthgrades's product category is Healthcare Provider Directory. Its primary akta.pro industry code is HLACAHAC, Quality Measurement, Reporting & Benchmarking (HEDIS/Stars/CQM), with a secondary code of HLACAHAI, Clinical & Claims Data Integration for Population Health (payer-provider data fusion). Its NAICS code is 62111 and its SIC code is 8000.