Healthgrades

What Healthgrades does

Healthgrades is a US-based healthcare consumer engagement platform, legally organized as Healthgrades Marketplace, LLC in Delaware and operated as a privately held subsidiary of RVO Health (the Red Ventures-backed holding company). Founded in 1996 and headquartered in Fort Mill, South Carolina, the company maintains a workforce of 501–1,000 employees and serves both consumer and enterprise healthcare audiences across the United States. Its core product is a search and rating directory that helps patients find, compare, and connect with physicians and hospitals, with the platform reporting that half of all Americans who see a doctor each year use Healthgrades to find care.

The platform is built on a proprietary data asset analyzing 45 million+ Medicare medical claims across approximately 4,500 hospitals, paired with 13 million+ patient ratings, and produces recognized quality designations such as Patient Safety Excellence Awards, Outstanding Patient Experience Awards, Specialty Excellence Awards, and HG Choice. Consumer-facing products include Find a Doctor, Find a Facility, Doctor Ratings & Reviews, Insurance Search, and Health A to Z educational content. Provider-facing products under the Healthgrades Pro umbrella include profile management, My Dashboard analytics, Smart Referral (covering 3,000+ conditions and procedures), Patient Review Tools (survey reminder cards, star rating badges, custom survey links), and Optum Perks prescription discount program access. Distribution is multi-channel: the Healthgrades.com website, embedded appointment booking via a Zocdoc partnership launched in December 2025, and syndicated provider profiles across sister properties including Healthline FindCare, Medical News Today, and Sharecare.

Healthgrades operates a hybrid revenue model combining freemium provider profile services (free basic listings with optional paid Healthgrades Pro subscriptions), B2B subscription marketing solutions for hospital systems and health networks promoting clinical quality achievements, and life sciences advertising delivered through the Fullspan Health B2B ecosystem that combines Healthgrades with Healthline Media. The platform monetizes through three primary streams: provider subscriptions, enterprise health-system contracts, and pharmaceutical/brand advertising — the latter increasingly routed through the unified Fullspan Health platform that connects pharma and healthcare brands with patients via digital tools, content, and engagement services. Historical M&A activity (WrongDiagnosis.com 2008, Influence Health 2019, Evariant 2020) has been used to extend capabilities rather than to expand geography, with current operations concentrated entirely in the US market.

Name

Healthgrades

Legal name

Healthgrades Marketplace, LLC

Website

https://healthgrades.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Healthgrades is a US-based online healthcare marketplace and ratings platform that helps patients find, evaluate, and book appointments with physicians and hospitals, serving consumers, providers, health systems, and life sciences advertisers as a subsidiary of RVO Health.

Ownership category

akta.pro rank

Product category

Healthcare Provider Directory

NAICS

Offices of Physicians (62111)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Quality Measurement, Reporting & Benchmarking (HEDIS/Stars/CQM) (HLACAHAC)

akta.pro secondary industry

Clinical & Claims Data Integration for Population Health (payer-provider data fusion) (HLACAHAI)

Keywords

• Physician search platform
• Hospital quality ratings
• Healthcare provider reviews
• Online appointment booking
• Patient satisfaction data

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Provider Profile Services: Healthgrades offers free basic provider profiles with optional paid Healthgrades Pro upgrades for enhanced profile management, visibility tools, and patient engagement features.
2. Healthcare System Marketing Solutions: B2B solutions for health systems to promote quality achievements and engage patients through Healthgrades platform.
3. Life Sciences Advertising: Advertising solutions for pharmaceutical and healthcare brands to reach patients through Healthgrades platform.
4. B2B Healthcare Platform Integration: Fullspan Health integrated ecosystem leveraging Healthgrades to connect pharmaceutical and healthcare brands with patients through digital tools and content services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Healthgrades operates an online healthcare consumer engagement platform that helps patients find doctors, hospitals, and medical facilities by specialty, condition, procedure, or insurance. The platform delivers verified patient ratings and reviews, hospital quality ratings based on Medicare claims data across approximately 4,500 hospitals, and integrates real-time appointment booking through its Zocdoc partnership. For providers and health systems, Healthgrades offers Healthgrades Pro, a subscription-based professional portal for profile management, patient review tools, and analytics, plus B2B marketing solutions for hospital systems and pharmaceutical advertisers.

Product overview

Healthgrades operates a healthcare consumer engagement platform consisting of two main components: a consumer-facing product for finding and evaluating healthcare providers, and a provider-facing professional platform (Healthgrades Pro). The consumer platform centers on Find a Doctor and Find a Facility search tools that enable patients to locate healthcare professionals and hospitals by specialty, condition, procedure, or insurance. These search tools are enhanced by patient ratings and reviews, real-time appointment booking powered by Zocdoc integration, and comprehensive hospital quality awards including America's Best Hospitals, Patient Safety Excellence Award, and Outstanding Patient Experience Award. The Healthgrades Pro platform provides healthcare providers with tools to manage their online presence, including profile management, Patient Review Tools (star rating badges, survey reminder cards, custom survey links), Smart Referral for finding specialists, My Dashboard for analytics, and Optum Perks for prescription discount programs. The platform also includes Health A to Z educational content. Healthgrades is an RVO Health company and operates within the Fullspan Health B2B ecosystem that connects pharmaceutical brands with patients.

Differentiator

Problem solved

Functional benefit

Products and services

• Find a Doctor

Quantifiable outcome

• Over 230,000 lives could have been saved from 2022-2024 if all hospitals performed at five-star level
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

One partnership is on record.

• ZocdoccoreTechnology or Integration · 4 December 2025Partnership enabling real-time appointment booking on Healthgrades platform. Patients can view real-time doctor availability and book appointments directly through Healthgrades. Launch provided access to over 16.5 million hours of bookable appointments within 90 days. This is the first collaboration between a healthcare rating website and Zocdoc, addressing patient frustration with traditional appointment booking methods.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Doctor.com: Doctor.com provides provider profile management, online scheduling, reputation management, and patient engagement tools for healthcare practices. It competes directly with Healthgrades Pro on the B2B provider-side subscription product.
• Vitals: Vitals (owned by MedQuest) is a physician directory with patient reviews, ratings, and appointment-booking tools. It is one of Healthgrades' closest direct competitors in online doctor discovery and reviews.
• Sharecare: Sharecare is a digital health company offering a health-and-wellness platform with provider search, health content, and patient engagement. It competes with Healthgrades across both the consumer content side and the provider-data syndication business (Sharecare is also a Healthgrades syndication partner).
• Zocdoc: Zocdoc is the leading online appointment-booking marketplace for healthcare in the US. While Healthgrades historically focused on provider search and reviews, the 2025 partnership makes Zocdoc its booking engine, positioning them as adjacent complementary platforms serving the same patient acquisition funnel.
• WebMD: WebMD is a consumer health information site that also operates a provider directory and physician-review functionality under the WebMD Care brand. It directly competes with Healthgrades for both consumer traffic and life-sciences/pharma advertising budgets.

Emerging players

• RateMDs: RateMDs is a consumer doctor-review and ratings platform with a niche but established user base. It competes with Healthgrades specifically on patient reviews and ratings, though at smaller scale and with less B2B monetization.
• Castlight Health: Castlight Health provides healthcare navigation and provider-search tools primarily through employer and payer channels. It competes with Healthgrades on the B2B side for care-navigation contracts, though typically from a payer-sold seat rather than consumer-direct orientation.

Broad incumbents

• Doximity: Doximity is the largest professional network for US physicians, with provider profiles, peer-reviewed content, and patient-finding tools. It overlaps with Healthgrades Pro on the physician side and competes for hospital-system B2B marketing spend.
• Healthline Media: Healthline is the leading consumer health information publisher in the US and is a sister company to Healthgrades within the RVO Health / Fullspan Health ecosystem. It overlaps on health content, pharmacy drug information, and life-sciences advertising — and Healthgrades syndicates provider profiles to Healthline FindCare.
• Optum / UnitedHealth Group: Optum is the health-services arm of UnitedHealth Group, providing provider directories, care navigation, and population health tools to payers and providers. Its Optum Perks prescription discount program is actually distributed through Healthgrades Pro, illustrating both partnership and competitive overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/healthgrades
• Facebookfacebook.com/HealthGradesInc
• LinkedInlinkedin.com/company/healthgrades

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthgrades