Calcium
Calcium is the advertising division of Calcium+Company, a privately held US-based healthcare marketing agency. It serves healthcare companies and brands with advertising services, operating alongside sibling divisions Amino, Vitamin MD, and PRotein under a unified parent brand.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Calcium firmographics
Firmographics- Name
- Calcium
- Website
- https://calciumusa.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Calcium is the advertising division of Calcium+Company, a privately held US-based healthcare marketing agency. It serves healthcare companies and brands with advertising services, operating alongside sibling divisions Amino, Vitamin MD, and PRotein under a unified parent brand.
- Ownership category
- akta.pro rank
Where Calcium is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Calcium business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Calcium product offering
Product offeringCore offering
Calcium is a healthcare marketing agency division of Calcium+Company that provides advertising, brand strategy, content, medical marketing, and public relations services to healthcare companies and brands. The agency operates through four practice divisions — Calcium (advertising), Amino, Vitamin MD, and PRotein — delivering integrated marketing communications to clients in the healthcare industry.
Differentiator
Problem solved
Functional benefit
Brands
- Amino: Division of Calcium+Company
- Vitamin MD
- PRotein
Products and services
- Calcium (Advertising) The core advertising practice of Calcium, providing healthcare-focused brand advertising and creative campaign services to healthcare companies and brands.
- Amino A practice division within Calcium+Company offering content and related marketing services to healthcare clients.
- Vitamin MD A practice division within Calcium+Company providing medical marketing services for healthcare clients.
- PRotein A practice division within Calcium+Company offering public relations services to healthcare companies and brands.
Companies that use Calcium
Customer profileIdeal customer profiles1 record
Calcium technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Calcium competitors and assessment
Company assessmentDirect peers
- AbelsonTaylor: Independent healthcare advertising agency specializing in DTC and HCP marketing for pharmaceutical and consumer health brands. Closely comparable to Calcium's advertising-focused offering within healthcare.
- Patients & Purpose: Healthcare agency purpose-built around patient and HCP engagement, offering creative, media, and strategic services to pharma clients. Comparable vertical specialization and creative-led positioning within healthcare marketing.
- GCI Health: Healthcare-specialist public relations and communications agency serving pharma, biotech, and consumer health clients. Comparable to Calcium as a healthcare-only agency offering integrated marketing communications services.
- Fingerpaint: Independent health and wellness marketing agency with multiple sub-units serving pharma, biotech, and medical device clients. Comparable multi-division healthcare agency structure serving overlapping client segments.
- ghg (Grey Health Group): Healthcare communications agency under Grey/WPP serving pharma, biotech, and consumer health clients with integrated marketing services. Comparable healthcare-specialist agency competing for similar pharmaceutical client mandates.
- Real Chemistry: Healthcare-focused marketing and communications agency offering brand strategy, advertising, and data-driven engagement to health clients. Directly comparable as a vertically specialized healthcare agency competing for the same pharma, biotech, and consumer health client budgets.
Broad incumbents
- Publicis Health: Global healthcare communications network under Publicis Groupe encompassing multiple agencies across pharma advertising, medical communications, and patient engagement. Comparable as a healthcare marketing services competitor with broader scale and broader portfolio.
- Omnicom Health Group: Network of healthcare communications agencies under Omnicom (including Patients & Purpose, CDM, agencyRx). Comparable as a parent-of-divisions structure serving the same healthcare marketing category at greater scale.
- Havas Health & You: Global healthcare network under Havas offering integrated health and wellness communications across consumer health, pharma, and biotech. Comparable as a larger multi-agency healthcare network competing for similar clients.
- Eversana: Commercial services firm to life sciences companies spanning marketing, patient services, and field operations. Comparable as a healthcare-focused services provider with adjacent marketing and commercialization capabilities.
Market position
Customer concentration
Calcium social profiles
Digital presenceCalcium financial estimates
Financial estimateRevenue estimate
Valuation estimate
Calcium leadership team
Management profileNumber of profiles
Calcium funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Calcium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Calcium
What does Calcium do?
Calcium is a healthcare marketing agency division of Calcium+Company that provides advertising, brand strategy, content, medical marketing, and public relations services to healthcare companies and brands. The agency operates through four practice divisions — Calcium (advertising), Amino, Vitamin MD, and PRotein — delivering integrated marketing communications to clients in the healthcare industry.
Is Calcium a public or private company?
Calcium is a private company. It is classified as corporate owned and is currently operating.
When was Calcium founded?
Calcium was founded in 2012. It employs 1 to 10 people.
Where is Calcium based?
Calcium is headquartered in New York, United States, in the North America region.
Who are Calcium's main competitors?
Direct peers on record are AbelsonTaylor, Patients & Purpose, GCI Health, Fingerpaint, ghg (Grey Health Group) and Real Chemistry. Broad incumbents are Publicis Health, Omnicom Health Group, Havas Health & You and Eversana.
Does Calcium have an API?
No public API is recorded for Calcium.