Real Chemistry Medical Communications

What Real Chemistry Medical Communications does

Real Chemistry Medical Communications (operating under the legacy Avant Healthcare brand) is a full-service medical communications agency serving pharmaceutical and biotechnology companies across the product lifecycle from phase II through loss of exclusivity. Founded in 1994 and headquartered in Carmel, Indiana, the firm was acquired by Real Chemistry on February 1, 2024, and now operates as part of Real Chemistry's Medical group alongside the previously acquired ISO.health and Rad Science brands. Its core offerings span medical affairs, promotional medical education, publications strategy and development, scientific visualization, KOL engagement, meeting planning, and omnichannel medical education.

The agency's technology stack combines what the company describes as the largest HCP database in the US with patented AI capabilities deployed across generative content, recommendation engines, knowledge retrieval, and predictive analytics. A differentiated product sub-brand, ImmerseRx, wraps Microsoft HoloLens mixed-reality and Apple/Google AR applications to deliver mechanism-of-action and mechanism-of-disease educational experiences to HCPs. The firm holds itself out as combining the high-touch service model of an independent agency with the scale of an enterprise player, supported by 120+ PhDs, MDs, and PharmDs on staff and a 20-year scientific visualization practice.

Commercially, the agency operates a B2B professional services model selling custom enterprise engagements to pharmaceutical and biotech clients, with quote-based pricing and multi-year contracts. It reports serving all 30 top global pharmaceutical companies, 100+ product launches to date, and 80+ disease states across 20 therapeutic areas, with delivery supported by 12 offices in the US, Canada, the UK, Belgium, and Switzerland. Customer relationship signals include an NPS of 9.25, an Overall Satisfaction Score of 9.0, and an Innovative Solutions Score of 8.75. Awards span ClioHealth, APEX, PM360, MM&M, Cannes Lion, Webby, The One Show, Sabre, and a 2024 Pharmaceutical Executive APEX for the Make HStory disease awareness campaign.

Name

Real Chemistry Medical Communications

Legal name

Real Chemistry

Website

https://medcomms.realchemistry.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Real Chemistry Medical Communications (d.b.a. Avant Healthcare) is a full-service medical communications agency serving all top 30 global pharmaceutical companies and biotechs with publications, medical affairs, promotional medical education, scientific visualization, and ImmerseRx mixed-reality HCP engagement.

Ownership category

akta.pro rank

Product category

Medical Communications Services

NAICS

Professional, Scientific, and Technical Services (54), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Health Services (8000)

akta.pro primary industry

Healthcare & Life Sciences PR (MPAAADAD)

akta.pro secondary industries

Healthcare/Pharma Creative Agencies (MPAAAAAJ), Healthcare & Life Sciences PR (BPAFADAJ)

Keywords

• Medical communications services
• Promotional medical education
• Medical affairs consulting
• Scientific publications strategy
• Healthcare provider engagement

Headquarters

HQ city

Carmel

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Communications Services: Full-service medical communications agency providing end-to-end services including medical affairs, promotional medical education, publications, branding, meeting planning, and scientific visualization. Services span the entire drug commercialization lifecycle from clinical trials to commercialization.
2. Scientific Strategy and Consulting: Strategic consulting services including product launches, brand planning, competitive intelligence, medical strategy, peer-to-peer strategy, and omnichannel content marketing.
3. KOL Engagement Services: Key Opinion Leader identification, education, and engagement services including speaker trainings, advisory boards, and congress support.
4. Digital and Experiential Solutions: Digital med ed solutions including mixed reality, animations, apps, and interactive content development.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Real Chemistry Medical Communications (operating as Avant Healthcare) is a full-service medical communications agency providing end-to-end services for pharmaceutical and biotechnology companies across the entire drug commercialization lifecycle from phase II through loss of exclusivity. Core offerings include medical affairs, promotional medical education, scientific publications, branding and advertising, meeting planning, and scientific visualization, delivered by 450+ experts including 120+ PhDs, MDs, and PharmDs.

Product overview

Real Chemistry Medical Communications (Avant Healthcare) is a full-service medical communications agency operating as a unified platform combining multiple service modules. The core offerings include Publications (strategic scientific publishing with AI-driven insights), Medical Affairs (customized professional services), Promotional Medical Education (peer-to-peer HCP engagement), Scientific Visualization (animations and interactive experiences), and Meeting Planning. The portfolio also includes specialized sub-brands and features such as ImmerseRx (extended reality medical education using Microsoft HoloLens and AR), AI + Analytics (patented AI on proprietary HCP database), KOL Strategy + Engagement, Launch Preparedness, and Omnichannel Med Ed Solutions. The agency leverages 450+ experts across medical communications, medical education, medical affairs, and scientific visualization to support the full drug commercialization lifecycle from phase II through LOE.

Differentiator

Problem solved

Functional benefit

Products and services

• Publications
• Medical Affairs
• Promotional Medical Education
• Scientific Visualization
• Meeting Planning
• ImmerseRx

Quantifiable outcome

• Net Promoter Score: 9.25
• +6 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Real ChemistrycoreStrategic or Co-development Partner · 1 February 2024Real Chemistry acquired Avant Healthcare to expand its medical education, medical affairs, and HCP communications capabilities. The acquisition more than doubled Real Chemistry's medical team to over 450 experts. Avant Healthcare operates under the Avant Healthcare brand within Real Chemistry's medical group, with combined capabilities across medical communications, medical education, medical affairs, and scientific visualization.
• 21GramscoreStrategic or Co-development Partner21Grams is the advertising arm of Real Chemistry that collaborated with the medical comms team on award-winning campaigns including the Slow the Burn campaign for secondary-progressive multiple sclerosis, using sculpted candles made from 3D scans of real patients.
• Forefront CollaborativeminorStrategic or Co-development PartnerSister agency collaboration on Microsoft HoloLens development for migraine therapy simulation. Forefront Collaborative partnered on developing a 3D simulation exploring various migraine therapies using mixed reality technology.
• MicrosoftcoreTechnology or IntegrationMicrosoft HoloLens mixed reality technology is used for ImmerseRx platform delivering immersive medical education experiences depicting mechanisms of action and disease states for HCP learners.

Scale indicators14 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Fingerpaint: Independent full-service pharma marketing and communications agency with strong medical affairs and promotional medical education capabilities. Direct competitor for mid-size pharma/biotech launches and HCP engagement.
• ghg (Grey Healthcare Group): WPP-owned healthcare communications agency providing brand communications, medical education, and digital health solutions. Direct competitor for promotional medical education and HCP-targeted campaigns.
• OPEN Health: Global medical communications and HEOR agency offering medical affairs, publications, and patient engagement. Direct competitor for medical affairs and scientific communications engagements across therapeutic areas.
• Syneos Health Communications: One of the largest medical communications and commercialization networks, offering medical affairs, publications, KOL engagement, and omnichannel HCP solutions to the same top-30 pharma client base. Direct head-to-head competitor for promotional medical education and medical affairs engagements.
• CMI Media Group: Healthcare-focused media and communications agency offering HCP engagement, medical affairs support, and omnichannel programming. Direct competitor for promotional medical education and HCP-targeted media planning.
• PRECISIONscientia: Specialized medical communications agency focused on scientific content, publications, and medical affairs support for biotech and pharma. Closely comparable in scientific rigor and therapeutic area specialization.

Broad incumbents

• Publicis Health: Publicis Groupe's healthcare communications arm, providing medical communications, advertising, and consulting. Competes in medical affairs, publications, and HCP engagement for top pharmaceutical companies.
• Ogilvy Health: WPP-owned healthcare communications network delivering medical affairs, PR, branding, and digital HCP engagement. A large incumbent with overlapping medical communications and creative capabilities serving similar pharmaceutical clients.
• Havas Health & You: Global health and wellness network offering medical communications, advertising, and consulting. Competes for the same pharma and biotech client engagements across medical affairs and brand launch work.
• McCann Health: Global healthcare communications network (part of IPG) providing medical communications, advertising, and consulting to pharma and biotech. Overlaps significantly in medical affairs, publications, and brand launch work, but operates as a broad incumbent across many pharma clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/real-chemistry-med-comms

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Chemistry Medical Communications