Beiersdorf
- Company typePublic
- Founded1882
- HeadquartersWilton, United States
- Headcount10,001+
- GTM typeB2C
- OfferingHardware or Manufacturing
Beiersdorf firmographics
Firmographics- Name
- Beiersdorf
- Legal name
- Beiersdorf, Inc.
- Website
- https://beiersdorfusa.com
- Company type
- Public
- Founded year
- 1882
- Operating status
- Operating
- Headcount range
- 10,001+ employees
- Ownership category
- akta.pro rank
Beiersdorf industry classification
Industry- Product category
- Consumer Skincare Manufacturing
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Dermocosmetics & Medical-Grade Skincare (CRABAAAF)
- akta.pro secondary industries
- Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Men’s Facial Skincare (Cleansers, Moisturizers, Anti-aging) (CRABAGAD)
Keywords
Where Beiersdorf is headquartered
LocationHeadquarters
- HQ city
- Wilton
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Beiersdorf business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Consumer Skincare Products: Sale of skincare, suncare, and dermatological products through retail and e-commerce channels globally. Includes NIVEA, Eucerin, Aquaphor, Coppertone, and other brands.
- Premium/Luxury Skincare: Sale of premium skincare brands including La Prairie and Chantecaille targeting luxury market segments.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Beiersdorf product offering
Product offeringCore offering
Beiersdorf manufactures and sells consumer skincare products across a portfolio of iconic brands including NIVEA (mass-market body, face, lip and men's care), Eucerin (dermatologist-recommended dermo-cosmetics), Coppertone (sun protection), and Aquaphor (healing ointments). Products are sold globally through authorized retailers, e-commerce platforms, and brand websites to over 500 million consumers in more than 200 countries.
Product overview
Beiersdorf is a global skincare company offering a portfolio of iconic brands spanning multiple categories: NIVEA (family skincare with sub-brands for body care, men's grooming, and lip care), Eucerin (dermatologist-recommended clinical skincare), Coppertone (sun protection), and Aquaphor (healing ointments). The portfolio includes products for body care, face care, sun care, lip care, and healing treatments. Innovation areas include Thiamidol for hyperpigmentation, EPICELLINE for skin rejuvenation, Microbiome technology for skin barrier health, and Coenzyme Q10 for skin cell energy. Products are sold to over 500 million consumers in more than 200 countries.
Differentiator
Problem solved
Functional benefit
Brands
- NIVEA: Iconic skin care brand with over 100 years of success; one of the world's largest skin care brands; stands for closeness, trust, and effective skin care products for all skin types.
- Eucerin
- Aquaphor
- Coppertone
- NIVEA MEN
- La Prairie
- Chantecaille
- Hansaplast / Elastoplast
- tesa
Products and services
- NIVEA Global market-leading skincare brand with over 100 years of success, offering body care, face care, lip care, cleansing, and men's grooming products for the whole family.
- Eucerin Dermatologist and pharmacist-recommended skincare brand with over 111 years of history, offering clinically proven products for skin repair and maintenance. Trusted in more than 60 countries.
- Coppertone America's first suncare brand with over 78 years of history, offering sun protection products. America's #1 Most Trusted Sunscreen Brand and #1 Pediatrician Recommended Sunscreen Brand.
- Aquaphor Healing Ointment Trusted healing ointment recommended by pediatricians, dermatologists, and pharmacists to protect and help heal dry, chapped, or cracked skin. Free of fragrances and preservatives.
- NIVEA MEN Men's skincare line offering effective, quick-acting products including shaving foam for sensitive skin, 3-in-1 body washes, relaxing shower gels, and energizing body lotions designed for men's thicker skin.
- La Prairie Luxury skincare and anti-aging products sold under La Prairie Group AG, a wholly-owned subsidiary of Beiersdorf AG.
- Chantecaille Luxury cosmetics brand (Chantecaille Beaute Inc.) operated as a wholly-owned subsidiary of Beiersdorf AG.
- Hansaplast / Elastoplast / CURITAS Adhesive tapes and medical products for wound care, operated as a wholly-owned subsidiary of Beiersdorf AG.
- tesa Adhesive tape products manufactured and sold by tesa, a wholly-owned subsidiary of Beiersdorf AG.
- Eucerin HARI FILLER anti-aging range Anti-aging skincare range developed jointly with NIVEA-Kao specifically for the Japanese market, featuring market-specific formulations.
Quantifiable outcome
- 2025 sales of €9.9 billion with 2.4% organic growth
- +2 more outcomes
Companies that use Beiersdorf
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Beiersdorf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Beiersdorf partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Ball CorporationcorePartnership for transitioning European aerosol packaging to 100% post-consumer recycled aluminium cans. Following a pilot project launched in 2024 and expanded across Europe in 2025, the shift applies to aerosol packaging across Beiersdorf's portfolio and supports both companies' sustainability goals.
- TurbineminorBeiersdorf invested in Turbine's $25M Series B. Turbine develops AI-powered virtual cell platforms for drug discovery, with initial focus on oncology and expansion into immunology. The partnership broadens Beiersdorf's innovation ecosystem.
- NIVEA-KaocoreJoint development partnership for creating Eucerin HARI FILLER anti-aging range specifically for the Japanese market, developed with market-specific formulations targeting Japanese consumer expectations.
- Melt&MarbleminorBeiersdorf participated in Melt&Marble's €7.3M Series A to scale production of precision-fermented fats for beauty and food industries, targeting market entry by 2026.
- ValiominorFinnish dairy company participated in Melt&Marble's €7.3M Series A funding, expanding Beiersdorf's network in sustainable ingredient development.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Beiersdorf competitors and assessment
Company assessmentDirect peers
- Procter & Gamble: Major competitor with Olay skincare brand and broad personal care portfolio (Gillette, Pantene). Similar mass-market distribution and consumer staples positioning as NIVEA.
- Colgate-Palmolive: Major consumer personal care company with soap, deodorant, and oral care products. Similar consumer staples positioning and mass-market distribution channels as Beiersdorf's portfolio.
- Church & Dwight: Consumer personal care company with brands like Batiste, Nair, and Trojan. Competitive in adjacent personal care categories and similar mass-market distribution model to Beiersdorf's brands.
- Johnson & Johnson: Owns Neutrogena and Aveeno skincare brands, directly competitive with NIVEA and Eucerin in mass-market and clinical skincare categories across drug stores and grocery retail.
- Shiseido: Japanese premium skincare leader with brands like Cle de Peau Beauté, NARS, and bareMinerals. Directly competitive in Asian premium skincare and now a direct competitor in the Japanese market with Beiersdorf's NIVEA-Kao Eucerin launch.
- L'Oréal: Global beauty leader with extensive skincare portfolio including CeraVe, La Roche-Posay, and Vichy in derma, plus mass-market (Garnier) and luxury (Lancôme, Kiehl's). Directly competitive across all of Beiersdorf's segments including NIVEA, Eucerin, and La Prairie.
- Galderma: Pure-play dermatology company owning CeraVe and Cetaphil. Directly competitive with Eucerin in the derma/dermatologist-recommended skincare category, particularly in US drug store and pharmacy channels.
- Estée Lauder Companies: Direct competitor in premium/luxury skincare with La Mer, Clinique, Estée Lauder, and Bobbi Brown. Similar positioning to Beiersdorf's La Prairie and Chantecaille with strong department store and travel retail channels.
- Amorepacific: Korean beauty major with brands like Sulwhasoo, Laneige, and Innisfree. Competitive in Asian markets and increasingly in global premium skincare, especially relevant to Beiersdorf's Asian expansion plans.
- Unilever: Major competitor in mass-market skincare and personal care with brands like Dove, Vaseline, Pond's, St. Ives, and Dermalogica. Similar mass-market distribution model and overlapping consumer base with NIVEA.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Beiersdorf social profiles
Digital presenceBeiersdorf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beiersdorf leadership team
Management profileNumber of profiles
Profiles6 records
Beiersdorf subsidiaries and ownership
Company hierarchySubsidiaries15 records
Beiersdorf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beiersdorf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beiersdorf
What does Beiersdorf do?
Beiersdorf manufactures and sells consumer skincare products across a portfolio of iconic brands including NIVEA (mass-market body, face, lip and men's care), Eucerin (dermatologist-recommended dermo-cosmetics), Coppertone (sun protection), and Aquaphor (healing ointments). Products are sold globally through authorized retailers, e-commerce platforms, and brand websites to over 500 million consumers in more than 200 countries.
Is Beiersdorf a public or private company?
Beiersdorf is a public company. It is classified as public and is currently operating.
When was Beiersdorf founded?
Beiersdorf was founded in 1882. It employs 10,001+ people.
Where is Beiersdorf based?
Beiersdorf is headquartered in Wilton, United States, in the North America region.
How does Beiersdorf make money?
Two revenue lines are on record. Consumer Skincare Products are the primary driver. The others are premium/Luxury Skincare.
Who are Beiersdorf's main competitors?
Direct peers on record are Procter & Gamble, Colgate-Palmolive, Church & Dwight, Johnson & Johnson, Shiseido, L'Oréal, Galderma, Estée Lauder Companies, Amorepacific and Unilever.
Does Beiersdorf have an API?
No public API is recorded for Beiersdorf.
What industry is Beiersdorf in?
Beiersdorf's product category is Consumer Skincare Manufacturing. Its primary akta.pro industry code is CRABAAAF, Dermocosmetics & Medical-Grade Skincare, with a secondary code of CRABAAAD, Body Skincare (Lotions, Creams, Body Oils). Its NAICS code is 45612 and its SIC code is 2844.