Simmons Bank
- Company typePublic
- Founded1903
- HeadquartersPine Bluff, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
Simmons Bank firmographics
Firmographics- Name
- Simmons Bank
- Legal name
- Simmons First National Corporation
- Website
- https://simmonsbank.com
- Company type
- Public
- Founded year
- 1903
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Simmons Bank industry classification
Industry- Product category
- Regional Banking
- NAICS
- Commercial Banking (522110), Commercial Banking (52211)
- SIC
- State Commercial Banks (6022), National Commercial Banks (6021)
- akta.pro primary industry
- Retail Lending (Personal Loans, Auto, Credit Lines) (FSABAAAB)
- akta.pro secondary industries
- Retail Wealth & Bancassurance Distribution (Investment & Insurance via Bank) (FSABAAAJ), Credit Cards & Revolving Credit (FSABAAAC)
Keywords
Where Simmons Bank is headquartered
LocationHeadquarters
- HQ city
- Pine Bluff
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Simmons Bank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Net Interest Income: Interest income from loan portfolio including commercial real estate, residential mortgages, commercial and industrial loans, and consumer loans. Interest expense from deposits including checking, savings, and time deposits.
- Non-Interest Income: Fee income from banking services including overdraft fees, account maintenance fees, ATM fees, wire transfer fees, and credit card fees.
- Wealth Management and Private Banking: Investment management fees, trust services, estate planning, and financial planning services for high net worth individuals.
- Mortgage Banking: Revenue from originating and selling residential mortgage loans, including home purchase loans, refinancing, and construction loans.
- Treasury Management Services: Payables solutions, receivables solutions, information reporting, and liquidity management services for business customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Overdraft Practices |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Simmons Bank product offering
Product offeringCore offering
Simmons Bank provides a full suite of retail and commercial banking services through 220+ branches and digital channels, including deposit accounts, consumer and commercial loans, mortgages, credit cards, treasury management, and wealth management. The bank serves both individual consumers and business customers across six Mid-South states, with dedicated offerings for high-net-worth individuals and institutional clients.
Product overview
Simmons Bank operates as a regional banking institution offering a comprehensive suite of financial products and services through a platform-plus-modules architecture. Core banking products include personal and business checking and savings accounts, credit cards (Visa-branded consumer and business cards), and digital banking via the Simmons Bank Mobile app. The bank's lending portfolio encompasses home loans (mortgages, refinancing, construction loans), personal loans including HELOCs, and diverse business loans (agricultural, healthcare, SBA, warehouse lending, aviation). Wealth management services are delivered through Simmons Investment Services (brokerage, retirement, estate planning) and Private Wealth Management (investment management, trust services, farm/land management). Treasury Management services support commercial customers with payables, receivables, and liquidity solutions. The bank also provides Institutional Wealth services for retirement plans, endowments, and corporate trust. Simmons Bank demonstrates community commitment through golf sponsorships including the Simmons Bank Championship (PGA TOUR Champions) and Simmons Bank Open (Korn Ferry Tour). Recent acquisitions expanded Texas presence and added talent through Landmark Community Bank and Triumph Bancshares integrations.
Differentiator
Problem solved
Functional benefit
Brands
- Simmons Wealth Management: Private wealth management services including investment management, trust and estate planning, and financial planning
- Simmons Investment Services
- Round-Up
- Simmons Bank Championship
- Simmons Bank Open
- Simmons Bank Arena
- Simmons Bank Liberty Stadium
Products and services
- Checking Accounts Personal and business checking accounts with debit card access, direct deposit capabilities, and online banking integration.
- Savings Accounts Personal and business savings accounts including Certificate of Deposit (CD) and IRA options for long-term savings.
- Credit Cards Consumer credit cards including Simmons Foundation VISA Credit Card for building credit, and Visa Business Advantage Rewards Card for business spending with rewards programs.
- Digital Banking Online and mobile banking platform with Simmons Bank Mobile app enabling account management, bill payment, mobile check deposit, and account access through login portals.
- Round-Up Savings Program Automatic savings program that rounds up debit purchases to the nearest dollar and transfers the difference into savings accounts, helping customers save consistently. Over 25,000 participants generated $5.9 million in total savings in 2025.
- Home Loans Residential mortgage products including new home purchase loans, refinancing options, investment property loans, vacation property financing, and residential construction loans.
- Personal Loans Unsecured personal loans and HELOC (Home Equity Line of Credit) products for various personal financial needs.
- Simmons Investment Services Investment and wealth advisory services including investing, retirement planning, insurance planning, estate planning, college savings, and online trading discount brokerage.
- Private Wealth Management Comprehensive wealth management services including investment management, trust and estate planning, financial planning, farm and land management, and access to Simmons Wealth Management Online Portal.
- Private Banking Banking services for high-net-worth individuals with personalized attention and specialized financial solutions.
- Treasury Management Business banking services including payables solutions, receivables solutions, information reporting, and liquidity management for commercial customers.
- Business Loans Commercial lending products including agricultural loans, healthcare banking, construction loans, SBA loans, warehouse lending, and aviation loans.
- Institutional Wealth Services Services for institutions including retirement plan services, corporate trust and escrow services, institutional investment management, asset custody services, endowment and foundation services, employee benefits consulting, and not-for-profit services.
- Merchant Services Payment processing and merchant services for business customers to accept card payments.
Companies that use Simmons Bank
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles4 records
Simmons Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Simmons Bank partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- War Memorial Stadium Commission and Arkansas Department of Parks, Heritage and TourismcoreSimmons Bank in negotiations to acquire naming rights to the field at War Memorial Stadium in Little Rock, Arkansas. The stadium, built in 1948, serves as a tribute to Arkansans who gave their lives in service to their country during World War I and World War II. Upon completion, the field was renamed Simmons Bank Field at War Memorial Stadium.
- Dickies ArenacoreSimmons Bank became a founding partner in Dickies Arena in 2019 and the official bank of the Fort Worth Stock Show & Rodeo. The commitment was physically cemented into the Fort Worth pavement with the 209,088 square foot space named the Simmons Bank Plaza and Pavilion overlooking the skyline of Fort Worth.
- Liberty Bowl Memorial StadiumcoreSimmons Bank acquired naming rights to Liberty Bowl Memorial Stadium in Memphis, TN. The stadium was renamed Simmons Bank Liberty Stadium for at least 10 years. The stadium underwent a multi-million dollar renovation to be completed by 2025.
- Simmons Bank ArenacoreSimmons Bank holds naming rights to Simmons Bank Arena, an 18,000 seat multi-purpose arena in North Little Rock, Arkansas. It opened in 1999 and is considered the crown jewel of Little Rock's River Market.
- University of Arkansas at Pine Bluff (UAPB)coreSimmons Bank partnered with UAPB to upgrade their football and baseball athletics facilities with a $2.5 million gift, the largest in UAPB history. The gift funded a new football stadium scoreboard and turf, along with completion of the baseball pavilion at the Torii Hunter Baseball and Softball Complex.
- Federal Home Loan Bank DallascoreFHLB Dallas awarded Simmons Bank the 2026 CARE Award for outstanding commitment to housing affordability and community revitalization. Simmons Bank was an early adopter of the FHLB Dallas FORTIFIED Fund grant program that supports weather-resilient roofing for homeowners.
- PGA TOUR ChampionscoreSimmons Bank is the title sponsor of the Simmons Bank Championship, a PGA TOUR Champions tournament held at Pleasant Valley Country Club in Little Rock, Arkansas. The tournament hosts the top 54 players in the Charles Schwab Cup standings and is the second of three playoff events.
- Korn Ferry Tour / Tennessee Golf FoundationcoreSimmons Bank is the title sponsor of the Simmons Bank Open for the Snedeker Foundation, a Korn Ferry Tour finals event hosted annually in Franklin, Tennessee, outside Nashville. The tournament was named the Korn Ferry Tour's 2022 Tournament of the Year.
- Snedeker FoundationcoreThe Snedeker Foundation has been the official charitable beneficiary of the Simmons Bank Open since 2017. Founded by Brandt Snedeker and his wife Mandy, the foundation supports various social and athletic endeavors in middle Tennessee.
- Team Simmons Bank (Golf Ambassadors)coreTeam Simmons Bank includes professional golfers Brandt Snedeker (9-time PGA TOUR winner), Will Zalatoris (PGA Tour winner), Ken Duke, Glen Day, Zack Fischer, and others who represent the Simmons Bank brand on the national stage.
- Arkansas State Golf Association (ASGA)minorSimmons Bank supports the ASGA by providing resources to the association and its players, hosting special events like the Simmons Bank Cup and presenting the annual Player of the Year Awards.
- The First TeeminorThe First Tee is a youth development organization that integrates life skills with the game of golf. Simmons Bank supports this organization as part of its golf partnerships.
- Veteran Golf Association of TXminorSimmons Bank serves as the presenting sponsor of the VGA of TX, which exists to promote the game of golf for Veterans and their families.
- LPGA Walmart NW Arkansas ChampionshipminorSimmons Bank continues its sponsorship at the LPGA Walmart NW Arkansas Championship, showing ongoing support for women's golf.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Simmons Bank competitors and assessment
Company assessmentBroad incumbents
- Regions Financial: Regions Financial is a much larger Mid-South regional bank with operations across the same six states where Simmons operates. While substantially bigger, it competes directly in consumer, commercial, and wealth management banking across overlapping territories.
Direct peers
- Cadence Bank: Cadence Bank (formerly BancorpSouth) is a $50B+ asset regional commercial bank operating across the Southeast and Texas. Directly comparable to Simmons given similar Mid-South geographic footprint, community banking model, and comparable product suite including commercial lending and wealth management.
- Cullen/Frost Bankers: Cullen/Frost operates Frost Bank, a Texas-focused regional commercial bank. Strong overlap with Simmons' Texas operations post-Spirit of Texas acquisition, with similar commercial banking and consumer product offerings.
- Home BancShares: Home BancShares is an Arkansas-based regional bank holding company with similar size, Mid-South geographic exposure, and community banking strategy. Comparable commercial/retail product suite and aggressive acquisition history similar to Simmons' M&A pattern.
- Pinnacle Financial Partners: Pinnacle Financial Partners is a Tennessee-based regional bank with strong commercial banking focus, private banking, and wealth management. Direct overlap in Nashville market and similar focus on relationship-based middle-market banking make it highly comparable.
- Commerce Bancshares: Commerce Bancshares is a Missouri-based regional bank with similar community banking roots, commercial lending focus, and wealth management services. Direct geographic overlap in Missouri and Kansas markets.
- Arvest Bank: Arvest Bank is an Arkansas-based community bank with extensive branch presence across Arkansas, Missouri, Oklahoma, and Kansas. Highly comparable Mid-South community banking model and similar commercial/retail product suite.
- Trustmark Corporation: Trustmark is a Mississippi-based regional bank with similar size, community banking heritage, and Mid-South geographic exposure. Comparable commercial and consumer banking services with wealth management offerings.
- Renasant Corporation: Renasant is a Mississippi-based regional bank with similar size, Mid-South/Southeast geographic exposure, and community banking approach. Comparable acquisition history and product mix including commercial and consumer banking.
- First Horizon Corporation: First Horizon is a Tennessee-headquartered regional bank with comparable branch banking footprint, commercial and consumer lending, and wealth management services. Direct overlap in Tennessee markets and similar asset size make it a highly relevant peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Simmons Bank social profiles
Digital presenceSimmons Bank compliance and trust
Trust signalCompliance2 records
Simmons Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simmons Bank leadership team
Management profileNumber of profiles
Profiles14 records
Simmons Bank subsidiaries and ownership
Company hierarchySubsidiaries3 records
Simmons Bank funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simmons Bank M&A and investment
M&A and investmentM&A25 records
Investments5 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simmons Bank
What does Simmons Bank do?
Simmons Bank provides a full suite of retail and commercial banking services through 220+ branches and digital channels, including deposit accounts, consumer and commercial loans, mortgages, credit cards, treasury management, and wealth management. The bank serves both individual consumers and business customers across six Mid-South states, with dedicated offerings for high-net-worth individuals and institutional clients.
Is Simmons Bank a public or private company?
Simmons Bank is a public company. It is classified as public and is currently operating.
When was Simmons Bank founded?
Simmons Bank was founded in 1903. It employs 1,001 to 5,000 people.
Where is Simmons Bank based?
Simmons Bank is headquartered in Pine Bluff, United States, in the North America region.
How does Simmons Bank make money?
Five revenue lines are on record. Net Interest Income is the primary driver. The others are non-Interest Income, wealth Management and Private Banking, mortgage Banking and treasury Management Services.
Who are Simmons Bank's main competitors?
Regions Financial is listed as a broad incumbent. Direct peers are Cadence Bank, Cullen/Frost Bankers, Home BancShares, Pinnacle Financial Partners, Commerce Bancshares, Arvest Bank, Trustmark Corporation, Renasant Corporation and First Horizon Corporation.
Does Simmons Bank have an API?
No public API is recorded for Simmons Bank.
What industry is Simmons Bank in?
Simmons Bank's product category is Regional Banking. Its primary akta.pro industry code is FSABAAAB, Retail Lending (Personal Loans, Auto, Credit Lines), with a secondary code of FSABAAAJ, Retail Wealth & Bancassurance Distribution (Investment & Insurance via Bank). Its NAICS code is 522110 and its SIC code is 6022.