Decision Lens
Decision Lens is a privately held U.S. SaaS company that provides AI-augmented integrated planning software for federal, defense, intelligence community, and state and local government agencies to prioritize, plan, and fund missions. Its platform centers on a proprietary VCRB decision framework and supports DoD IL4/IL5/IL6 deployments.
- Company typePrivate
- Founded2005
- HeadquartersArlington, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Decision Lens does
Decision Lens is a privately held U.S. software company founded in 2005 and headquartered in Arlington, Virginia that develops an integrated planning SaaS platform purpose-built for U.S. government agencies. The platform modernizes how federal, defense, intelligence community, and state and local government customers prioritize, plan, and fund missions — replacing spreadsheet-based Planning, Programming, Budgeting, and Execution (PPBE) workflows with a structured system of record. It is organized into three capability modules (Prioritize, Plan, Fund) anchored by a proprietary Decision Analytic Framework (Value, Cost, Risk, Balance — VCRB) and includes sub-modules for AI-augmented data management, scenario planning that evaluates thousands of alternatives under constraints, optimized resource allocation and scheduling, real-time spend plan tracking, and an ArcGIS integration for facilities and transportation planning.
The underlying technology is an AI-augmented analysis and optimization platform delivered as commercial-off-the-shelf SaaS, with AI capabilities spanning optimization, predictive analytics, NLP summarization, anomaly/variance detection, process automation, and generative visualization. The company has achieved sequential DoD Impact Level 4 (October 2022), IL5 (March 2023), and IL6 (September 2025) authorizations via Second Front Systems' Game Warden Platform, supports SIPRNet deployments, and is listed in the AWS Intelligence Community Marketplace (May 2025). Customer adoption is concentrated across DoD (Army, Navy, Air Force, Space Force, Marines, Coast Guard), federal civilian (USDA, FAA, HHS, DHS S&T, NNSA), the Intelligence Community, and state/local governments (Los Angeles County, multiple DOTs).
Decision Lens generates revenue primarily through annual and multi-year SaaS subscriptions sold quote-based via direct field sales, authorized resellers (Second Front Systems, Aeyon, cBEYONData), government contract vehicles including GSA, and the AWS marketplace. Professional services and value-engineering engagements (including Proof-of-Value) supplement the recurring revenue base. The company has been a portfolio company of Diversis Capital since a July 2024 private equity investment, supports a fully remote team of roughly 51–100 employees, and is led by President Steve Tolbert with CXOs across marketing, operations, technology, and revenue and dedicated SVPs for each major service branch plus Veterans Affairs.
Decision Lens firmographics
Firmographics- Name
- Decision Lens
- Legal name
- Decision Lens Inc.
- Website
- https://decisionlens.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Decision Lens is a privately held U.S. SaaS company that provides AI-augmented integrated planning software for federal, defense, intelligence community, and state and local government agencies to prioritize, plan, and fund missions. Its platform centers on a proprietary VCRB decision framework and supports DoD IL4/IL5/IL6 deployments.
- Ownership category
- akta.pro rank
Decision Lens industry classification
Industry- Product category
- Government Integrated Planning Software
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Scenario Planning, Forecasting Platforms & Planning Intelligence (HDAAAHAL)
- akta.pro secondary industry
- AI/ML Engineering & Model Development Services (BPAEAHAF)
Keywords
Where Decision Lens is headquartered
LocationHeadquarters
- HQ city
- Arlington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Decision Lens business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Integrated Planning Software): Commercial-off-the-shelf SaaS platform sold primarily via annual and multi-year contracts to government agencies. Customers include the Department of Defense, intelligence community, federal civilian agencies, and state and local governments. Land-and-expand dynamic evidenced by expansion at existing accounts (e.g., Army expanding use from selective adoption to annual POM submission, LA County for first multi-year capital investment plan).
- Professional Services & Value Engineering: Implementation, training, and customer success services bundled with software deployment. Includes Solutions Value Engineering engagements across customer lifecycle with Proof-of-Value (POV) engagements, Decision Lens University online learning, certification, and dedicated customer success managers.
- Partner Channel Resale: Revenue share opportunities through authorized partner ecosystem. Purchase through authorized partners and government contracting vehicles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based SaaS for government agencies |
| Subscription | Multi-year contract | Multi-year enterprise contracts |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Decision Lens product offering
Product offeringCore offering
Decision Lens sells an integrated planning SaaS platform that helps government agencies prioritize, plan, and fund portfolios across PPBE, POM, UFR, capital planning, facilities, and transportation use cases. The platform applies AI-augmented scenario analysis and optimization within the proprietary Value, Cost, Risk, Balance (VCRB) decision framework, and is sold via subscriptions to U.S. DoD, intelligence, federal civilian, and state/local government customers.
Product overview
Decision Lens is a single, unified SaaS platform (rather than a portfolio of separate products) sold to public-sector agencies for integrated planning, prioritization, and funding. The offering is organized as a core platform with three primary capability modules — Prioritize, Plan, and Fund — each of which contains named sub-modules that are exposed as separate product pages on the company website: Prioritize includes the Decision Analytics Framework (VCRB), Data Collection & Management, and Prioritization (plus a native ArcGIS integration); Plan includes Budget Build, Agile Scenario Planning, and Optimized Resource Allocation & Scheduling; Fund includes Performance Drills, Funding Visualizations, and Spend Plan Tracking. Around the platform, Decision Lens also offers Decision Lens University (a training and certification program), a Customer Portal/Support environment (with a separate Knowledge Base at supporthub.decisionlens.com), and the "Modernizing Government Planning and Budgeting" podcast series. The platform is sold primarily to U.S. DoD, federal civilian, intelligence community, state, and local government customers, and supports both DoD Impact Level authorizations (IL4/IL5/IL6) via Second Front Systems' Game Warden.
Differentiator
Problem solved
Functional benefit
Products and services
- Decision Lens Platform Integrated planning SaaS that modernizes how government prioritizes, plans, and funds. Combines AI-based analysis and optimization within the proprietary Decision Analytic Framework (VCRB), organized into three core capability areas (Prioritize, Plan, and Fund) supported by Data Management and AI-Augmented Planning. Sold to U.S. DoD, intelligence community, federal civilian, and state/local government agencies.
- Decision Lens University Online learning library of courses and certifications that helps the public sector learn, apply, and grow with Decision Lens's integrated planning software. Offered as a paid customer training and certification program to support customer adoption and product expertise.
- Decision Lens Implementation Services Professional services offering that partners closely with customers to deploy the Decision Lens platform, including implementation, training, customer success management, and ongoing value engineering (e.g., Proof-of-Value engagements). Sold alongside software subscriptions to government customers.
Companies that use Decision Lens
Customer profileNamed customers39 records
Segments5 records
Ideal customer profiles3 records
Decision Lens technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability10 records
Feature7 records
Decision Lens partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Carnegie Hero Fund CommissionminorDecision Lens and Carnegie Hero Fund Commission partnered (May 11, 2023) to identify and recognize the Heroes of Today and Tomorrow.
- AeyoncoreDecision Lens partnered with Aeyon (December 13, 2022) to deliver more dynamic planning and financial operations to the Department of Defense.
- cBEYONDatacoreDecision Lens partnered with cBEYONData (November 8, 2022) to continue transforming public sector financial planning.
- Second Front SystemscoreDecision Lens partnered with Second Front Systems (May 2, 2022) to deliver secure software to the Department of Defense. The partnership enabled Decision Lens to achieve Impact Level 4 (IL4) authorization in October 2022, Impact Level 5 (IL5) authorization in March 2023, and ultimately IL6 compliance in September 2025, all via Second Front's Game Warden Platform.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
Decision Lens competitors and assessment
Company assessmentDirect peers
- Anaplan: Anaplan is a cloud-native enterprise planning platform with strong adoption in public sector portfolio planning, prioritization, and scenario modeling. Directly comparable to Decision Lens on planning, scenario analysis, and prioritization functionality for government and large enterprise buyers.
- Workday Adaptive Planning: Workday Adaptive Planning is an enterprise budgeting and planning SaaS used by federal and public-sector customers. Overlaps with Decision Lens on budget build, scenario planning, and integrated prioritization for government financial planning workflows.
- Unison Technologies: Unison Technologies provides planning, programming, budgeting, and execution (PPBE) software purpose-built for the U.S. DoD. Directly competes with Decision Lens in the federal PPBE niche, addressing many of the same Air Force, Army, and Navy modernization use cases.
- Govini: Govini is a government procurement and planning analytics platform serving the DoD and federal market. Comparable to Decision Lens on DoD acquisition planning, budget tradeoffs, and program prioritization use cases across defense mission areas.
Broad incumbents
- Palantir Technologies: Palantir's Foundry and Gotham platforms are widely deployed across the DoD and intelligence community for data integration, planning, and decision support. A broader incumbent with overlapping government planning, prioritization, and resource allocation capabilities at much larger scale.
- Salesforce (Public Sector): Salesforce's Public Sector vertical delivers FedRAMP-authorized CRM and workflow tooling that increasingly overlaps with capital planning, grant management, and integrated planning workflows addressed by Decision Lens in government agencies.
- ServiceNow (Public Sector): ServiceNow's Federal and Public Sector offerings provide workflow, portfolio, and resource planning modules used by agencies. A broader incumbent whose Strategic Portfolio Management and Federal workflows can substitute for parts of Decision Lens's integrated planning stack.
- SAP Public Sector: SAP's public sector ERP and analytics portfolio (including S/4HANA Public Sector) addresses capital planning, budgeting, and resource allocation in government. A broader incumbent with deep existing footprint in federal and state financial systems.
- Oracle Public Sector: Oracle's Federal and Public Sector ERP suites support federal financial management, budgeting, and procurement workflows. A broader incumbent competing for the same modernization dollars and customer CIO relationships.
Emerging players
- Maven Smart System: Maven is a DoD-wide planning and decision-support platform that intersects with Decision Lens on PPBE reform, portfolio prioritization, and strategic decision-making for the Department of Defense. An emerging player with partial overlap in DoD modernization workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Decision Lens social profiles
Digital presenceDecision Lens compliance and trust
Trust signalCompliance4 records
Decision Lens financial estimates
Financial estimateRevenue estimate
Valuation estimate
Decision Lens leadership team
Management profileNumber of profiles
Profiles13 records
Decision Lens funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Decision Lens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Decision Lens
What does Decision Lens do?
Decision Lens sells an integrated planning SaaS platform that helps government agencies prioritize, plan, and fund portfolios across PPBE, POM, UFR, capital planning, facilities, and transportation use cases. The platform applies AI-augmented scenario analysis and optimization within the proprietary Value, Cost, Risk, Balance (VCRB) decision framework, and is sold via subscriptions to U.S. DoD, intelligence, federal civilian, and state/local government customers.
Is Decision Lens a public or private company?
Decision Lens is a private company. It is classified as private equity controlled and is currently operating.
When was Decision Lens founded?
Decision Lens was founded in 2005. It employs 51 to 100 people.
Where is Decision Lens based?
Decision Lens is headquartered in Arlington, United States, in the North America region.
How does Decision Lens make money?
Three revenue lines are on record. SaaS Subscription (Integrated Planning Software) is the primary driver. The others are professional Services & Value Engineering and partner Channel Resale.
Who are Decision Lens's main competitors?
Direct peers on record are Anaplan, Workday Adaptive Planning, Unison Technologies and Govini. Broad incumbents are Palantir Technologies, Salesforce (Public Sector), ServiceNow (Public Sector), SAP Public Sector and Oracle Public Sector. Maven Smart System is listed as an emerging player.
Does Decision Lens have an API?
No public API is recorded for Decision Lens.
What industry is Decision Lens in?
Decision Lens's product category is Government Integrated Planning Software. Its primary akta.pro industry code is HDAAAHAL, Scenario Planning, Forecasting Platforms & Planning Intelligence, with a secondary code of BPAEAHAF, AI/ML Engineering & Model Development Services. Its NAICS code is 54161 and its SIC code is 7373.