Odin Vision
Odin Vision is a London-based cloud-AI medical device company that develops FDA-cleared and CE-marked computer-aided detection software (CADDIE for colonoscopy, CADU for gastroscopy). Now an Olympus subsidiary, it serves hospitals and cancer screening centers via the OLYSENSE Intelligent Endoscopy Ecosystem.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Odin Vision does
Odin Vision is a London-based cloud-AI medical device company founded in 2019 as a University College London (UCL) spin-out. It develops computer-aided detection applications for endoscopic procedures, with two core products: CADDIE, a cloud-based AI system providing real-time polyp detection during colonoscopy, and CADU, an analogous AI solution for gastroscopy. Both products process live video feeds from endoscopy procedures using proprietary computer-vision algorithms; CADDIE is FDA-cleared and CE-marked under EU MDR and is described as the first AI-powered computer-aided detection application authorized in both the United States and Europe. Clinical evidence is anchored by the multicenter EAGLE Trial (841 patients, 22 endoscopists, 8 centers, 4 European countries) published in npj Digital Medicine, which demonstrated a 7.3% absolute increase in adenoma detection rate, 93% relative increase for large adenomas, and 230% relative increase in detection of sessile serrated lesions.
The company sells to acute-care hospitals, gastroenterology departments, and national cancer screening centers through an enterprise field-sales motion, with subscription-based licensing of its cloud-deployed software integrated into existing endoscopy workflows via a foot-pedal interface. In June 2023, Olympus Corporation acquired Odin Vision for $75.31 million, and the company now operates as a wholly-owned subsidiary within Olympus's OLYSENSE Intelligent Endoscopy Ecosystem, distributing globally through Olympus's medical-device sales infrastructure. Named deployments include Western General Hospital (UK), Princess Alexandra's Hospital Trust (UK), Sana Klinikum Berlin-Lichtenberg (Germany), and Military University Hospital Prague (Czech Republic). Revenue is not publicly disclosed; the company holds SOC 2 Type 1 and Type 2 certifications and operates with approximately 60 employees.
Odin Vision firmographics
Firmographics- Name
- Odin Vision
- Legal name
- Odin Medical Ltd.
- Website
- https://odin-vision.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Odin Vision is a London-based cloud-AI medical device company that develops FDA-cleared and CE-marked computer-aided detection software (CADDIE for colonoscopy, CADU for gastroscopy). Now an Olympus subsidiary, it serves hospitals and cancer screening centers via the OLYSENSE Intelligent Endoscopy Ecosystem.
- Ownership category
- akta.pro rank
Odin Vision industry classification
Industry- Product category
- AI Endoscopy Software
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Computer Systems Design Services (541512)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Endoscopy Systems & Accessories (Scopes, Cameras, Light Sources, Insufflation) (HLAHADAB)
- akta.pro secondary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where Odin Vision is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Odin Vision business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- AI Medical Device Software: CADDIE and CADU are AI-powered computer-aided detection software applications for endoscopy. Revenue is generated through licensing of the cloud-based AI system to hospitals and healthcare providers as part of the Olympus endoscopy ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise licensing for hospitals and healthcare systems |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Odin Vision product offering
Product offeringCore offering
Odin Vision develops cloud-based AI applications for endoscopic procedures, specifically CADDIE (real-time polyp detection during colonoscopy) and CADU (AI assistance for gastroscopy). Both products are FDA-cleared and CE-marked, deploy through the cloud to integrate with existing endoscopy workflows, and are now distributed as part of Olympus's OLYSENSE Intelligent Endoscopy Ecosystem following the June 2023 acquisition.
Product overview
Odin Vision is a cloud AI endoscopy company that provides two core products: CADDIE (cloud-based AI for colonoscopy) and CADU (cloud-based AI for gastroscopy). Both products are now integrated into Olympus's OLYSENSE Intelligent Endoscopy Ecosystem following the June 2023 acquisition. The products use computer vision AI to provide real-time polyp and lesion detection assistance during endoscopic procedures, helping clinicians improve adenoma detection rates and patient outcomes.
Differentiator
Problem solved
Functional benefit
Brands
- CADDIE: Cloud-based AI for colonoscopy - real-time polyp detection during colonoscopy procedures
- CADU
Products and services
- CADDIE
Quantifiable outcome
- 7.3% absolute increase in adenoma detection rate
- +3 more outcomes
Companies that use Odin Vision
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Odin Vision technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Odin Vision partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Olympus CorporationcoreOlympus Corporation acquired Odin Vision for $75.31 million in June 2023 to integrate AI capabilities into its endoscopy product line. The acquisition enables Odin Vision's CADDIE and CADU AI solutions to be distributed globally through Olympus's OLYSENSE Intelligent Endoscopy Ecosystem.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Odin Vision competitors and assessment
Company assessmentBroad incumbents
- Fujifilm: Fujifilm is a major endoscopy equipment manufacturer with its own AI/advanced imaging initiatives, competing with Olympus's ecosystem (in which Odin Vision sits) for the same hospital gastroenterology buyers.
- Pentax Medical (HOYA): Pentax Medical is a global endoscopy equipment manufacturer serving the same hospital GI departments as Odin Vision's customers, with overlapping procedural workflows and increasing AI-enabled imaging features.
- Olympus Corporation: Olympus is the parent of Odin Vision and the dominant endoscopy equipment manufacturer globally. Its OLYSENSE Intelligent Endoscopy Ecosystem now incorporates Odin Vision's AI, and Olympus offers broader endoscopy hardware, imaging, and service capabilities across the same customer base.
Emerging players
- Virgo Surgical Video Solutions: Virgo provides cloud-based AI for endoscopy video capture and analysis, overlapping with Odin Vision's cloud-AI architecture and hospital gastroenterology buyer, though its initial focus is on data capture and procedure recording rather than real-time polyp detection.
Direct peers
- Iterative Health: Iterative Health develops AI for gastroenterology including SKOUT, a polyp detection system for colonoscopy. It is a direct competitor to CADDIE in AI-CAD for GI endoscopy with overlapping hospital customers and a similar evidence-driven GTM motion.
- Wision AI: Wision AI develops AI-assisted diagnostic software for colonoscopy, including polyp detection, making it a direct peer to Odin Vision in computer-aided detection for GI endoscopy.
- Magentiq Eye: Magentiq Eye is an AI colonoscopy company whose polyp detection software competes head-to-head with CADDIE in the same clinical use case, regulatory category, and hospital buyer segment.
- Medtronic: Medtronic's GI Genius is the most prominent AI computer-aided detection system for colonoscopy, directly competing with Odin Vision's CADDIE in the same clinical workflow, customer base (hospital endoscopy departments), and regulatory category (FDA-cleared CAD).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Odin Vision social profiles
Digital presenceOdin Vision compliance and trust
Trust signalCompliance4 records
Odin Vision financial estimates
Financial estimateRevenue estimate
Valuation estimate
Odin Vision leadership team
Management profileNumber of profiles
Profiles9 records
Odin Vision funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Odin Vision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Odin Vision
What does Odin Vision do?
Odin Vision develops cloud-based AI applications for endoscopic procedures, specifically CADDIE (real-time polyp detection during colonoscopy) and CADU (AI assistance for gastroscopy). Both products are FDA-cleared and CE-marked, deploy through the cloud to integrate with existing endoscopy workflows, and are now distributed as part of Olympus's OLYSENSE Intelligent Endoscopy Ecosystem following the June 2023 acquisition.
Is Odin Vision a public or private company?
Odin Vision is a private company. It is classified as corporate owned and is currently acquired.
When was Odin Vision founded?
Odin Vision was founded in 2019. It employs 11 to 50 people.
Where is Odin Vision based?
Odin Vision is headquartered in London, United Kingdom, in the Europe region.
How does Odin Vision make money?
One revenue line is on record: AI Medical Device Software.
Who are Odin Vision's main competitors?
Broad incumbents on record are Fujifilm, Pentax Medical (HOYA) and Olympus Corporation. Virgo Surgical Video Solutions is listed as an emerging player. Direct peers are Iterative Health, Wision AI, Magentiq Eye and Medtronic.
Does Odin Vision have an API?
No public API is recorded for Odin Vision.
What industry is Odin Vision in?
Odin Vision's product category is AI Endoscopy Software. Its primary akta.pro industry code is HLAHADAB, Endoscopy Systems & Accessories (Scopes, Cameras, Light Sources, Insufflation), with a secondary code of HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its NAICS code is 3345 and its SIC code is 3841.