Faena
Faena is a privately held luxury hospitality and lifestyle brand operating five-star hotels, branded residences, restaurants, wellness spas, and cultural programming across the Americas and the Middle East, serving ultra-high-net-worth travelers, branded residence buyers, and members of its Faena Rose community.
- Company typePrivate
- Founded2005
- HeadquartersMiami, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Faena does
Faena is a privately held luxury hospitality and lifestyle brand founded by Alan Faena over 20 years ago, operating five-star hotels, branded residences, restaurants, spas, and cultural programming across the Americas and the Middle East. Headquartered in New York at 500 West 18th Street in West Chelsea, the company runs an integrated portfolio of roughly eight branded properties and developments — Faena Miami Beach, Casa Faena, Faena New York (opened August 2025), Faena Buenos Aires, Faena São Paulo (with Accor), Faena Tulum, and Wadi Safar in Saudi Arabia's Diriyah district — each conceived as a cultural district anchored by signature architecture (BIG, OMA/Koolhaas, Rafael Viñoly) and a unified programming layer. Revenue is generated across multiple streams: nightly hotel accommodations at average daily rates of $1,000–$2,500 (and up to ~$11,000/night for the Imperial Suite in New York), one-time and recurring branded residence sales and rentals that command a 24–52% premium over non-branded comparables, food and beverage from chef-driven concepts (Francis Mallmann's Los Fuegos and La Boca, Paul Qui's Pao, El Secreto Omakase, El Cabaret/Rojo Tango), wellness services through Tierra Santa Healing House (12,000 sq ft in Miami Beach, 17,000 sq ft in New York), event venue rentals including the 43,000 sq ft OMA-designed Faena Forum, and recurring Faena Rose membership fees. The underlying technology stack is experiential rather than software-based: Faena's proprietary assets are Faena Art (a 501(c)(3) nonprofit commissioning cross-disciplinary art), Faena Rose (a private members community), and Tierra Santa Healing House wellness rituals, with no proprietary AI, platform, or software system described. The go-to-market combines direct website booking, property-level reservation and sales teams, third-party OTAs and luxury travel advisors, and event-led brand building through galas, Art Basel activations, and editorial coverage in Condé Nast Traveler, Vogue, Wall Street Journal, and Architectural Digest.
Faena firmographics
Firmographics- Name
- Faena
- Legal name
- Faena Group
- Website
- https://faena.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Faena is a privately held luxury hospitality and lifestyle brand operating five-star hotels, branded residences, restaurants, wellness spas, and cultural programming across the Americas and the Middle East, serving ultra-high-net-worth travelers, branded residence buyers, and members of its Faena Rose community.
- Ownership category
- akta.pro rank
Faena industry classification
Industry- Product category
- Luxury Hospitality
- NAICS
- Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Beachfront & Island Luxury Resorts (THAGACAA)
Keywords
Where Faena is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Faena business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others
Revenue model
- Hotel Accommodations: Faena operates luxury hotels in Miami Beach, New York, Buenos Aires, and Tulum, generating revenue through room rentals across multiple room categories ranging from standard rooms to signature suites. Room rates vary by property, room type, and season.
- Branded Residences Sales & Leasing: Faena sells and leases luxury branded residences in Miami Beach, Miami River (Brickell), São Paulo, Tulum, and Wadi Safar (Saudi Arabia). Residences range from one-bedroom units to duplex penthouses, offering five-star hotel services and Faena brand affiliation. Branded residences command a 24–52% price premium over non-branded properties.
- Food & Beverage: Each Faena property features multiple restaurants and bars operated by celebrated chefs (Francis Mallmann at Los Fuegos and La Boca; Paul Qui at Pao; El Secreto Omakase; El Cabaret Rojo Tango in Buenos Aires). Dining venues generate significant F&B revenue as standalone profit centers.
- Spa & Wellness: Tierra Santa Healing House offers spa treatments, thermal experiences, fitness access, and wellness programming across all properties. Revenue is generated through treatment bookings and day-pass or membership access.
- Faena Rose Membership: Faena Rose is a private members community offering exclusive access, preferred pricing, and cultural experiences. Members enjoy VIP status across all Faena districts, dedicated reservation lines, pool and beach access, and complimentary Tierra Santa Healing House entry.
- Event Venue Rental & Private Events: Faena Forum (Miami Beach), Faena Theater, and other event venues are rented for weddings, corporate events, galas, and social gatherings. Venues range from intimate salons (El Secreto) to spaces accommodating up to 1,000 guests (Faena Forum at 43,000 sq ft).
- Faena Art Programming & Galas: The nonprofit Faena Art organization raises funds through annual galas (Faena Art Gala), donations, and membership support. While structured as a 501(c)(3), it drives significant brand visibility and customer acquisition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Faena Miami Beach — Classic/Deluxe/High Line Rooms |
| Subscription | Pay-as-you-go | Faena Miami Beach — Suites & Signature Suites |
| Subscription | Pay-as-you-go | Faena New York — Classic King Room |
| Subscription | Pay-as-you-go | Faena New York — High Line King / Deluxe King |
| Subscription | Pay-as-you-go | Faena New York — Queen-Queen / Signature Rooms |
| Subscription | Pay-as-you-go | Faena New York — One-Bedroom Suites |
| Subscription | Pay-as-you-go | Faena New York — Signature/Imperial Suites |
| Unit Pricing | Pay-as-you-go | Valet Parking — New York |
| Unit Pricing | Pay-as-you-go | Valet Parking — Miami Beach |
| Subscription | Pay-as-you-go | Casa Faena — Boutique Rooms & Suites |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels8 records
Faena product offering
Product offeringCore offering
Faena is a luxury hospitality and lifestyle brand that operates ultra-luxury five-star hotels, branded residences, fine dining restaurants, and wellness spas across major destinations (Miami Beach, New York, Buenos Aires, with developments in Tulum, São Paulo, and Saudi Arabia). The company sells curated guestroom and suite accommodations, branded residential units, restaurant experiences led by celebrated chefs, Tierra Santa Healing House spa services, and event venue rentals, supported by its Faena Art nonprofit programming and Faena Rose membership community.
Product overview
Faena is a luxury hospitality brand operating a portfolio of five-star hotels, branded residences, and experiential destinations. The company's offerings span core hotel properties (Faena Miami Beach, Casa Faena, Faena New York, Faena Buenos Aires), residential products (Miami Beach Residences, Miami River Residences, Tulum Residences & Hotel, Wadi Safar Saudi Arabia), and lifestyle amenities including the Tierra Santa Healing House spas, Faena Forum event venues, Faena Bazaar retail, Faena Theater entertainment venues, and multiple restaurant concepts by celebrated chefs. Supporting the brand experience are Faena Art (non-profit art organization) and Faena Rose (exclusive members community). Dining venues include Los Fuegos, Pao by Paul Qui, El Secreto Omakase, La Boca by Francis Mallmann, The Living Room, and Saxony Bar.
Differentiator
Problem solved
Functional benefit
Brands
- Faena Art: Non-profit organization that commissions, produces, and showcases cross-disciplinary artistic experiences, bridging popular and experimental practices.
- Faena Rose
- Faena Residences
- Tierra Santa Healing House
Products and services
- Faena Miami Beach
- Casa Faena
- Faena New York
- Faena Buenos Aires
- Faena Miami Beach Residences
- Faena Miami River Residences
- Faena Tulum Residences & Hotel
- Wadi Safar
- Tierra Santa Healing House
- Faena Forum
- Faena Rose Membership
- Los Fuegos by Francis Mallmann
Quantifiable outcome
- Faena Miami Beach was named #1 Best Hotel in Miami for three consecutive years by Condé Nast Traveler Readers' Choice Awards
- +5 more outcomes
Companies that use Faena
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
Faena technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Faena partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and supporting.
- Diriyah (Saudi Arabia)flagshipFaena is a featured luxury brand operator within the $63 billion Diriyah heritage-led development near Riyadh, Saudi Arabia. Faena's Wadi Safar project features branded residences and a hotel within the Diriyah masterplan. Diriyah is central to Saudi Vision 2030's goal of 100 million annual visits. New foreign ownership rules taking effect in January 2026 are expected to broaden the international buyer pool for Faena residences at Diriyah.
- AccorcoreFaena São Paulo is a branded residences development created in collaboration with Accor, located near the Faria Lima financial district in São Paulo. This partnership leverages Accor's hospitality operational expertise and distribution network for the Brazilian branded residences market, which is forecasted to double by 2030–31.
- Rafael Viñoly ArchitectscoreRafael Viñoly Architects designed Faena Residences Miami (Miami River/Brickell) — one of the final masterpieces from the visionary architect before his passing. Viñoly's career includes Tokyo International Forum, 432 Park Avenue (NY), 20 Fenchurch Street (London), Carrasco International Airport (Montevideo), and Cleveland Museum of Art. The building is designed to be iconic in Miami's skyline.
- Bryan O'Sullivan StudiocoreBryan O'Sullivan Studio, with headquarters in London and New York, provided interior design for Faena Residences Miami. The studio brings an eclectic and elegant European perspective, with projects spanning luxury residences, hospitality, and maritime interiors.
- Sasaki StudiosupportingSasaki Studio, a global leader in landscape and urban planning with offices in Boston, Denver, New York, and Shanghai, handled landscape architecture for Faena Residences Miami, blending architectural design with natural environments through an interdisciplinary, sustainable approach.
- Fortune International GroupcoreFortune International Group is co-developer of Faena Residences Miami. The only privately owned real estate brand in South Florida combining real estate development, sales and marketing representation, and brokerage services. With over 40 years of experience shaping South Florida's luxury real estate landscape, Fortune raises design and engineering standards with each new building.
- KAR PropertiescoreKAR Properties, led by founder and CEO Shahab S. Karmely, is co-developer of Faena Residences Miami. The New York-based real estate investment and development firm has over 35 years of international experience spanning the U.S., Southeast Asia, and Europe, having successfully acquired, repositioned, and monetized more than 3 million square feet of office, luxury mixed-use, and industrial space.
- Bjarke Ingels Group (BIG)coreBjarke Ingels Group designed the Faena New York building at West Chelsea/Meatpacking District, spanning a full city block. BIG is renowned for layering fantasy, drama, and exquisite craftsmanship into cultural districts. The building stands as a beacon in Manhattan's most dynamic corridor, adjacent to the High Line.
- Rem Koolhaas / OMA (Shohei Shigematsu)coreRem Koolhaas and the OMA team, led by Shohei Shigematsu, designed Faena Forum in Miami Beach — a stunning landmark and one of the top event venues in Miami with 43,000 sq ft of flexible event space. The OMA-designed Forum is a cornerstone of the Faena Miami District.
- Luxury Hotel Operators in Diriyah (Baccarat, Corinthia, Raffles, Ritz-Carlton, Oberoi, Aman, Six Senses, Chedi)supportingFaena is one of approximately 10 luxury branded residence operators featured in the Diriyah development alongside other prestigious names including Baccarat, Corinthia, Raffles, Ritz-Carlton, Oberoi, Aman, Six Senses, and Chedi. This cluster of luxury brands creates a high-end branded residential ecosystem within Diriyah.
Scale indicators15 records
Recent moves8 records
Expansion highlights5 records
Faena competitors and assessment
Company assessmentDirect peers
- Baccarat Hotel & Residences: Baccarat operates luxury hotels and branded residences in NYC and beyond, with a crystal/craft-led design ethos. A direct competitor in the luxury-branded-residence space and a co-developer alongside Faena in the Diriyah development.
- Edition Hotels: Edition (a Marriott brand) operates lifestyle-luxury boutique hotels with chef-driven F&B, design-forward properties, and a nightlife-forward positioning. Comparable to Faena's chef-curated restaurants (Mallmann, Paul Qui) and design-led experiential model.
- Corinthia Hotels: Corinthia operates luxury hotels and is expanding into branded residences, with a presence in the Diriyah (Saudi Arabia) development alongside Faena. A comparable operator in the same ultra-luxury hospitality and residential segment.
- Rosewood Hotels & Resorts: Rosewood operates ultra-luxury hotels and branded residences in prime cultural cities globally, with a similarly curated residential offering and a focus on art, design, and Sense Spa wellness — directly comparable to Faena's Miami/New York/Buenos Aires strategy.
- Soho House: Soho House operates a global members-only community with hotels, restaurants, and cultural programming. Directly comparable to Faena Rose's members-community model and Faena's cultural-curation-driven hospitality approach.
- Six Senses: Six Senses (now part of IHG) operates luxury wellness-led resorts and branded residences globally, with a parallel focus on holistic spa, sustainability, and community programming. Comparable to Faena's Tierra Santa Healing House + Faena Rose + Faena Art ecosystem.
- Aman: Aman operates ultra-luxury resorts, branded residences, and wellness destinations globally with a curatorial, design-led philosophy nearly identical to Faena's. Both compete directly in the same UHNW segment and both have a presence in the Diriyah (Saudi Arabia) mega-development.
- Raffles Hotels & Resorts: Raffles operates heritage luxury hotels and branded residences globally with a long-standing brand legacy. A direct competitor in luxury urban hotels and branded residences, and a fellow Diriyah operator alongside Faena.
- 1 Hotels: 1 Hotels operates lifestyle-luxury hotels in Miami, NYC, and other prime cultural cities with a design-and-experience-led brand. Comparable to Faena on luxury positioning, urban destination properties, and wellness/community programming.
Broad incumbents
- The Ritz-Carlton: Ritz-Carlton (Marriott) is a global leader in luxury hotels and branded residences across many markets, including Diriyah. Broader and more distributed than Faena, but directly competes in luxury urban hotels, branded residences, and high-end experiential hospitality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Faena social profiles
Digital presenceFaena financial estimates
Financial estimateRevenue estimate
Valuation estimate
Faena leadership team
Management profileNumber of profiles
Profiles1 record
Faena subsidiaries and ownership
Company hierarchySubsidiaries4 records
Faena funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Faena M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Faena
What does Faena do?
Faena is a luxury hospitality and lifestyle brand that operates ultra-luxury five-star hotels, branded residences, fine dining restaurants, and wellness spas across major destinations (Miami Beach, New York, Buenos Aires, with developments in Tulum, São Paulo, and Saudi Arabia). The company sells curated guestroom and suite accommodations, branded residential units, restaurant experiences led by celebrated chefs, Tierra Santa Healing House spa services, and event venue rentals, supported by its Faena Art nonprofit programming and Faena Rose membership community.
Is Faena a public or private company?
Faena is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Faena founded?
Faena was founded in 2005. It employs 501 to 1,000 people.
Where is Faena based?
Faena is headquartered in Miami, United States, in the North America region.
How does Faena make money?
Seven revenue lines are on record. Hotel Accommodations are the primary driver. The others are branded Residences Sales & Leasing, food & Beverage, spa & Wellness, faena Rose Membership, event Venue Rental & Private Events and faena Art Programming & Galas.
Who are Faena's main competitors?
Direct peers on record are Baccarat Hotel & Residences, Edition Hotels, Corinthia Hotels, Rosewood Hotels & Resorts, Soho House, Six Senses, Aman, Raffles Hotels & Resorts and 1 Hotels. The Ritz-Carlton is listed as a broad incumbent.
Does Faena have an API?
No public API is recorded for Faena.
What industry is Faena in?
Faena's product category is Luxury Hospitality. Its primary akta.pro industry code is THAGACAA, Beachfront & Island Luxury Resorts. Its NAICS code is 7211 and its SIC code is 7000.