Agvance

What Agvance does

Agvance is the flagship ERP product of Software Solutions Integrated, LLC (SSI), a private company founded in 1981 by Pam Rincker in Shelbyville, Illinois, and led by her as President and CEO. The platform is a fully integrated, cloud-based ERP system purpose-built for agricultural retailers, connecting agronomy, grain, energy, and accounting operations with real-time information flow and role-specialized apps. It is sold under the Agvance brand alongside the related Energy Force brand and reaches over 25,000 users at 750 agricultural retail businesses across 3,800+ locations in the United States and Canada; 47 of the largest 100 CropLife100 ag retailers and 5 of the top 10 use Agvance as their full ERP, positioning it as the category leader in vertical ag retail software.

The product suite spans core modules (Agronomy, Grain, Energy, Accounting) plus operations layers including Agvance SKY Dispatch and SKY Ops for fleet and dispatch management, Mobile Sales and Mobile Energy for field workflows, Agvance CRM for customer engagement, SKY Analytics for reporting, and Grower360 as a customer-facing grower portal. A 100% cloud-based RESTful API introduced in 2015 supports third-party integrations with Razor Tracking, DriftWatch, DataSilo, Gilbarco Passport, SendGrid, and TeamViewer, enabling an extension ecosystem for ag retailers and their farmer customers.

Agvance monetizes through recurring software licensing and subscriptions for the ERP platform, distributed via an enterprise field sales team with supplementary event-driven demand generation at NPGA, Wisconsin Propane Gas Association, and its own annual Customer Conference. The company has grown organically to 200+ staff with no disclosed outside funding, no public ticker, and no M&A activity on record; SSI celebrated its 45th anniversary in 2026 with Pam Rincker continuing as President and CEO. Pricing is not publicly disclosed, and revenue figures are not reported in available materials.

Name

Agvance

Legal name

Software Solutions Integrated, LLC

Website

https://agvance.net

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Agvance, built by Software Solutions Integrated since 1981, is a cloud-based ERP platform serving agricultural retailers with integrated agronomy, grain, energy, and accounting modules, used by over 25,000 users at 750 retail businesses across 3,800+ locations in the U.S. and Canada.

Ownership category

akta.pro rank

Product category

Agricultural Retail ERP Software

NAICS

Crop Production (111)

SIC

Agricultural Services (700), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)

akta.pro secondary industries

Farm Management Information Systems (FMIS) & Farm ERPs (AFAAAFAA), Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG)

Keywords

• Agricultural retail ERP
• Agronomy software
• Grain management software
• Ag retail accounting
• Agribusiness software

Headquarters

HQ city

Shelbyville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. ERP Software Licensing and Subscription: Agvance operates as a fully integrated ERP system for ag retailers. The company develops and supports the Agvance and Energy Force software brands. Based on the enterprise software model, revenue appears to come from software licensing and subscriptions for the ERP platform across agronomy, grain, energy, and accounting modules.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Agvance is a fully integrated cloud-based ERP system for agricultural retailers that connects agronomy, grain, energy, and accounting operations through a unified platform with real-time information access. The suite is complemented by the Grower360 grower-facing portal, the Agvance SKY Dispatch and Ops cloud platforms for fleet and operational visibility, the Energy Force software brand, and a 100% cloud-based RESTful API that enables third-party integrations and custom tool development for ag retailers and their farmer customers.

Product overview

Agvance is a fully integrated ERP system for agricultural retailers consisting of a unified platform with modular components. The core Agvance platform connects agronomy, grain, energy, and accounting modules, while specialized sub-brands like Grower360 provide customer-facing portals and Energy Force addresses energy-specific operations. SKY Dispatch and SKY Ops offer cloud-based fleet and operations management, with Mobile Sales, Mobile Energy, and CRM modules extending functionality to field operations. The Agvance API (introduced in 2015) enables third-party integrations and custom tool development. Together, these products serve over 25,000 users at 750 agricultural retail businesses across 3,800 locations in the US and Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Energy Force: Software brand for energy sector, complementing the Agvance ERP system
• Grower360
• Agvance SKY

Products and services

• Agvance ERP A fully integrated cloud-based ERP system for agricultural retailers that connects all areas of the ag retail business including agronomy, grain, energy, and accounting operations, providing real-time information access with specialized apps for specific roles and data visualization capabilities.
• Grower360 A customizable online portal that provides growers with digital access to their business data, invoices, statements, and farm records with their ag retailer.
• Energy Force Software brand by SSI for energy-specific operations, used alongside Agvance and serving energy distribution operations including LP tank and route management.
• Agvance SKY Dispatch and Ops A cloud-based platform combining dispatch and operations modules that provides routing, real-time tracking, and full operational visibility for equipment and support vehicles in the agribusiness sector, with integrations for live telematics.
• Agvance API A 100% cloud-based RESTful API enabling developers and software companies to build mobile and web-based tools that leverage Agvance ERP data, including customer management, sales orders, bookings, inventory, blend tickets, delivery tickets, scale tickets, settlements, grain management, agronomy, LP tank information, and journal entries.

Quantifiable outcome

• 25,000+ users at 750 ag retail businesses across 3,800+ locations
• +2 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

One partnership is on record.

• Razor TrackingcoreTechnology or Integration · 12 January 2026Agvance and Razor Tracking announced a seamless integration allowing Agvance customers to view Razor Tracking-equipped vehicles directly within Agvance SKY Dispatch and Agvance Ops platforms. The integration provides live telematics data and full operational visibility for equipment and support vehicles in the agribusiness sector. This unified experience aims to strengthen the connection between logistics, equipment, and agribusiness planning for Agvance users.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• EFC Systems: EFC Systems (including the Jackrabbit platform) is a direct competitor to Agvance, providing ERP software specifically for ag retailers and cooperatives covering agronomy, grain, energy, and accounting. It targets the same CropLife100 customer base as Agvance.
• FBS Systems (AgVantage): FBS Systems markets the AgVantage ERP suite for ag retailers, grain elevators, and farm supply businesses. It is one of the closest functional competitors to Agvance, offering accounting, grain, agronomy, and energy modules to a similar mid-market ag retail audience.
• Agrian (TELUS Agriculture): Agrian provides a document management and agronomy platform widely adopted by ag retailers for crop protection, nutrient planning, and compliance. It overlaps with Agvance's agronomy and Grower360 workflows and is a competitor for retailer-facing digital tools.

Emerging players

• Conservis: Conservis offers a farm management platform for row-crop operations, competing at the grower-facing layer where Agvance's Grower360 sits. It overlaps in farm recordkeeping, agronomy, and grain tracking, and increasingly partners with ag retailers that may also be Agvance customers.
• Granular (Corteva): Granular is a cloud-native farm management software business acquired by Corteva, serving large commercial growers with agronomy, financial, and operational planning tools. It competes with Agvance's Grower360 portal and is a potential threat to the grower-facing side of the Agvance ecosystem.
• Agworld: Agworld provides collaborative farm planning, agronomy, and recordkeeping software used by ag retailers and their grower customers. It directly competes with Agvance's agronomy and Grower360 modules and is a key cloud-native challenger in the ag retail channel.

Broad incumbents

• Trimble Agriculture: Trimble Agriculture offers a broad portfolio of precision agriculture, farm management, and ag-retail software (including Ag Software and Connected Farm). It competes with Agvance in farm/retailer workflows while leveraging Trimble's hardware and positioning dominance.
• Climate FieldView (Bayer): Climate FieldView is Bayer's flagship digital agriculture platform serving growers and ag retailers with data-driven agronomy tools. It competes for grower-facing digital engagement that overlaps with Agvance's Grower360 offering and is increasingly pushed into the ag retail channel.
• Microsoft Dynamics 365 (Ag partners): Microsoft Dynamics 365 with ag-retail solution partners is a generalist ERP often considered by mid-market ag retailers as an alternative to Agvance. While not specialized, its ecosystem and lower total cost of ownership pose substitution risk at the low end of Agvance's market.

Others

• Razor Tracking: Razor Tracking provides fleet telematics for agribusiness and is an integration partner with Agvance (announced January 2026). It is adjacent rather than competitive, demonstrating the third-party ecosystem that Agvance's API enables and could expand into adjacent workflow categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/agvance
• YouTubevimeo.com/ssiagvance
• LinkedInlinkedin.com/company/software-solutions-integrated

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agvance