Razor Tracking
Razor Tracking is a Fargo, ND-based GPS fleet tracking and telematics software company, founded 2012, that serves agriculture, construction, municipal, and field-services fleets with an open-API platform integrating John Deere, CNH, and CLAAS equipment data alongside dash cameras and safety scoring.
- Company typePrivate
- Founded2012
- HeadquartersHope, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Razor Tracking does
Razor Tracking is a privately held GPS fleet tracking and telematics software company founded in 2012 and headquartered in Fargo, North Dakota. The company operates a web and mobile platform that combines real-time vehicle and equipment tracking (location pings every 15-20 seconds), AI-powered dash cameras, driver safety scoring, geofencing, maintenance alerts, and 18 months of operational data retention into a unified dashboard. Its core technology is an open-API architecture that enables bidirectional data synchronization with third-party platforms, allowing the company to function as both a standalone product and an embedded telematics layer for OEM and ERP partners.
The company generates revenue through a hybrid model combining hardware sales (tracking devices such as Razor Tracking GO, Pro Tracker, Premier Tracker, Solar Hybrid Tracker, AT230, Elite and X6 AI dash cameras) with recurring software subscriptions, supplemented by partner integrations and managed services. Razor Tracking serves agriculture, construction, school bus, municipal, field services, food and beverage, and lawn/turf customers, with named enterprise users including Valley United Cooperative, Velvet Ice Cream, CLAAS, a Croplife Top 100 agricultural retailer, and H&E Rentals.
Razor Tracking's go-to-market combines direct enterprise sales, OEM embedded partnerships (Steel Green Manufacturing ships with Razor Tracking factory-installed on all 2025 equipment), distributor relationships (Raven Industries, a CNH brand), an insurance carrier channel (Nationwide Premium Partner Program), and a reseller network. The platform has established integrations with the three dominant North American agricultural equipment manufacturers (John Deere Operations Center, CNH FieldOps, CLAAS connect) plus agribusiness ERPs (Agvance, EFC Systems FieldAlytics) and fleet platforms (Fleetio, Trackunit). The company is led by Managing Partner Eric Mauch and operates without disclosed institutional funding or acquisition history, indicating a bootstrapped, founder-led growth profile.
Razor Tracking firmographics
Firmographics- Name
- Razor Tracking
- Legal name
- Razor Tracking, Inc.
- Website
- https://razortracking.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Razor Tracking is a Fargo, ND-based GPS fleet tracking and telematics software company, founded 2012, that serves agriculture, construction, municipal, and field-services fleets with an open-API platform integrating John Deere, CNH, and CLAAS equipment data alongside dash cameras and safety scoring.
- Ownership category
- akta.pro rank
Razor Tracking industry classification
Industry- Product category
- Fleet Management Software
- NAICS
- Optical Goods Retailers (456130)
- SIC
- Computer Communications Equipment (3576)
- akta.pro primary industry
- Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG)
- akta.pro secondary industry
- Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD)
Keywords
Where Razor Tracking is headquartered
LocationHeadquarters
- HQ city
- Hope
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Razor Tracking business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- GPS Tracking Devices and Hardware: Sale of tracking hardware including Razor Tracking GO, Solar Hybrid Tracker, AT230 Asset Tracker, Pro Tracker, Premier Tracker, and related installation equipment.
- Software Subscriptions: Subscription-based access to fleet management software platform with real-time tracking, reporting, dash camera access, safety scorecards, and maintenance alerts. Pricing varies by fleet size and features selected.
- Dash Camera Systems: Sale of Elite Dash Cameras and X6 AI Dash Cameras with hardware and software components for fleet safety monitoring.
- Partner Integrations and Maintenance Services: Fleetio partnership provides preventive maintenance and lifecycle management integration. Additional services include tank monitoring, equipment inspections, and dispatching.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Fleet tracking subscription with device hardware |
| Subscription | Annual | OEM equipment package with bundled service |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Razor Tracking product offering
Product offeringCore offering
Razor Tracking provides a web-based fleet management software platform and mobile app for GPS vehicle and equipment tracking, telematics, dash cameras, and maintenance alerts, sold with companion hardware devices and open-API integrations to leading agriculture and construction software ecosystems. Customers buy tracking hardware (GO, Pro Tracker, Premier Tracker, Solar Hybrid Tracker, AT230) and AI dash cameras bundled with a software subscription to gain real-time fleet visibility, driver safety scoring, and geofencing.
Product overview
Razor Tracking is a multi-industry GPS fleet tracking and management software platform headquartered in Fargo, ND since 2012. The core offering is the Razor Tracking Platform, a unified dashboard providing real-time vehicle tracking, GPS telematics, asset monitoring, dispatching, driver safety scoring, and comprehensive reporting. The product portfolio includes a range of tracking devices (Razor Tracking GO, Pro Tracker, Premier Tracker, Solar Hybrid Tracker, AT230 Asset Tracker) and dash cameras (Elite Dash Camera, X6 AI Dash Camera). An add-on module called Embedded Vehicle Data provides OEM-grade telematics integration. The platform serves industries including agriculture, construction, school bus, municipal, field services, and delivery fleets through an open API and extensive integration partnerships with John Deere Operations Center, CNH FieldOps, CLAAS Connect, Agvance, Fleetio, and other enterprise software platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Razor Tracking Platform Web-based fleet management software and mobile app providing real-time GPS vehicle and equipment tracking, asset monitoring, dispatching, driver safety scoring, geofencing, maintenance alerts, and comprehensive reporting from a unified dashboard, sold primarily to commercial fleet operators in agriculture, construction, school bus, municipal, and field services.
- Razor Tracking GO Entry-level GPS tracking device sold to fleet customers for basic vehicle location and status monitoring as part of the Razor Tracking platform.
- Embedded Vehicle Data (CerebrumX Integration) OEM-grade vehicle data integration providing near real-time diagnostic trouble codes, fuel levels, GPS tracking, speed, and engine hours across vehicle models without extensive hardware installations, available to Razor Tracking platform customers.
- Elite Dash Camera Dual-lens HD dash camera paired with real-time GPS tracking that records incidents for insurance and safety monitoring purposes, sold to Razor Tracking fleet customers.
- X6 AI Dash Camera AI-powered dash camera providing HD video recording with alerts for cell phone usage, seat belt detection, distracted driving, collision warning, and other safety events using computer vision technology, sold to Razor Tracking fleet customers.
- Solar Hybrid Asset Tracker Solar-powered asset tracking device for monitoring trailers, tanks, and other assets in off-grid areas with extended battery life, sold to Razor Tracking customers.
- AT230 Asset Tracker On-demand asset tracker with compact size and daily or on-demand location ping features, sold to Razor Tracking customers for theft recovery and equipment monitoring.
- Pro Tracker GPS tracking device providing real-time location and status monitoring for fleet vehicles and assets, sold to Razor Tracking customers.
- Premier Tracker Advanced GPS tracking device with enhanced features for comprehensive fleet monitoring and operational visibility, sold to Razor Tracking customers.
Quantifiable outcome
- 10% savings per vehicle tracked
- +4 more outcomes
Companies that use Razor Tracking
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
Razor Tracking technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability8 records
Feature6 records
Razor Tracking partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major and minor.
- CerebrumX Labs Inc.coreCerebrumX OEM Embedded Vehicle Data integration provides manufacturer-driven telematics including diagnostic trouble codes, fuel levels, GPS tracking, speed, and engine hours. Reduces need for extensive hardware installations while providing OEM-grade vehicle data.
- Unverferth ManufacturingmajorStrategic alliance provides dealers with GPS tracking solutions for all Unverferth-manufactured equipment. Combines integrated asset tracking devices and software for true inventory management with greater precision and confidence.
- AgvancecoreSeamless integration allows Agvance customers to view Razor Tracking-equipped vehicles within Agvance SKY Dispatch and Agvance Ops platforms. Live telematics data includes location, heading, job scheduling, and weather overlays for unified operational visibility.
- CLAAScoreCLAAS connect integration enables enhanced visibility of farm equipment and support vehicles equipped with Razor Tracking devices. Two-way integration allows monitoring in either platform with data including GPS, fuel, hours, location pings, engine status, and weather overlays.
- Steel Green ManufacturingcoreFirst OEM integration for Razor Tracking. Razor Tracking GPS Fleet Coordination comes standard on all new 2025 Steel Green equipment directly from factory. One year of service included at no cost. Enables proof-of-service tracking and real-time job site monitoring.
- TrackunitmajorTrackunit integration connects Razor Tracking data feed to Trackunit marketplace for construction fleet customers. Combines telematics and equipment data into unified platform. Particularly valuable for H&E Rentals tracking agriculture rental equipment with acreage-based billing.
- Raven IndustriescoreRaven Industries (brand of CNH Industrial) became official Razor Tracking distributor. Provider of automated and autonomous farm technologies expands fleet tracking capabilities for mutual customers through enhanced product offerings.
- FleetiomajorFleetio partnership provides Razor Tracking customers with access to Fleetio's preventive maintenance and lifecycle management tools. Integration automates maintenance management, recall alerts, and vehicle inspections with diagnostic data from manufacturers like John Deere, Case IH, and New Holland.
- CNH Industrial (Case IH, New Holland)coreCNH partnership integrates Razor Tracking with FieldOps platforms for Case IH and New Holland customers. Enables monitoring of equipment, service vehicles, and non-powered equipment from either platform. Provides GPS location, fuel remaining, hours, and engine status data.
- EFC Systems / Ever.AgmajorTwo-way integration with EFC Systems FieldAlytics platform enables remote monitoring of vehicles and non-powered equipment. Creates cohesive digital experience for agribusiness customers across US and Canada.
- NationwidemajorNationwide Premium Partner Program offers advanced telematics and fleet management solutions at discount for Nationwide's agribusiness customers. Razor Tracking devices and subscription costs available at preferred pricing through partnership.
- John DeerecoreJohn Deere recommends Razor Tracking as preferred Operations Center connection for support vehicles. Two-way integration allows monitoring of JDLink-equipped equipment and Razor Tracking devices in either platform. Data includes GPS location, VIN, fuel level, hours/mileage, and vehicle status. Initial integration in September 2021 expanded to John Deere Construction in January 2026.
- Razor Consulting SolutionsminorGovernment and technical solutions partner unifies data from many sources to create immersive dashboards and reports.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Razor Tracking competitors and assessment
Company assessmentBroad incumbents
- Samsara: Samsara is a publicly-traded IoT platform offering GPS fleet tracking, AI dash cams, equipment monitoring, and workflow software across transportation, construction, and field services. It is the most direct and well-capitalized competitor to Razor Tracking, with broader vertical coverage and a much larger R&D and sales organization.
- Verizon Connect: Verizon Connect delivers fleet tracking, video telematics, and asset monitoring backed by Verizon's network and enterprise sales reach. It is a broad incumbent across construction, service, and commercial fleets, overlapping with Razor Tracking's mixed-fleet positioning.
- Trimble Transportation: Trimble offers telematics, mapping, and workflow software across transportation and agriculture (Trimble Ag), with deep OEM relationships and an installed enterprise base. It competes with Razor Tracking in agriculture and construction telematics and has overlapping integration ecosystems.
- John Deere Operations Center: John Deere's Operations Center is the OEM platform Razor Tracking integrates with; it offers first-party telematics (JDLink) for John Deere equipment and increasingly for non-power units and mixed fleets. While a partner today, JD has the scale and incentive to internalize more fleet visibility functionality over time.
- AGCO Fuse:
Direct peers
- Geotab: Geotab is a leading GPS fleet telematics provider with a heavy emphasis on data-driven fleet management, open API ecosystem, and integrations with agricultural and industrial OEMs. Like Razor Tracking, Geotab emphasizes open data and partner integrations; it serves similar mid-market and enterprise fleets globally.
- Motive (formerly KeepTruckin): Motive provides AI dash cams, GPS tracking, fleet management, and spend management for commercial vehicle fleets. Its AI-first camera and telematics stack directly parallels Razor Tracking's X6 AI Dash Cam and safety scorecard offering.
- Lytx: Lytx is a video telematics specialist with AI-powered dash cams and fleet safety programs serving commercial vehicle fleets. It directly competes with Razor Tracking's Elite and X6 AI dash camera products for fleet safety budgets.
- Trackunit: Trackunit provides telematics and fleet management specifically for construction equipment and mixed heavy-equipment fleets. It is also a Razor Tracking integration partner (Trackunit marketplace data feed), and competes in the same construction OEM telematics conversations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights6 records
Customer concentration
Razor Tracking social profiles
Digital presenceRazor Tracking financial estimates
Financial estimateRevenue estimate
Valuation estimate
Razor Tracking leadership team
Management profileNumber of profiles
Profiles2 records
Razor Tracking funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Razor Tracking M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Razor Tracking
What does Razor Tracking do?
Razor Tracking provides a web-based fleet management software platform and mobile app for GPS vehicle and equipment tracking, telematics, dash cameras, and maintenance alerts, sold with companion hardware devices and open-API integrations to leading agriculture and construction software ecosystems. Customers buy tracking hardware (GO, Pro Tracker, Premier Tracker, Solar Hybrid Tracker, AT230) and AI dash cameras bundled with a software subscription to gain real-time fleet visibility, driver safety scoring, and geofencing.
Is Razor Tracking a public or private company?
Razor Tracking is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Razor Tracking founded?
Razor Tracking was founded in 2012. It employs 11 to 50 people.
Where is Razor Tracking based?
Razor Tracking is headquartered in Hope, United States, in the North America region.
How does Razor Tracking make money?
Four revenue lines are on record. GPS Tracking Devices and Hardware is the primary driver. The others are software Subscriptions, dash Camera Systems and partner Integrations and Maintenance Services.
Who are Razor Tracking's main competitors?
Broad incumbents on record are Samsara, Verizon Connect, Trimble Transportation, John Deere Operations Center and AGCO Fuse. Direct peers are Geotab, Motive (formerly KeepTruckin), Lytx and Trackunit.
Does Razor Tracking have an API?
Yes. Razor Tracking operates an open data platform that enables partners and resellers to embed Razor Tracking technology into their platform or onboard through a reseller program. The platform allows two-way data synchronization with integrated platforms. Integration setup involves inputting vehicle VIN and copying API keys for platforms like John Deere Operations Center.
What industry is Razor Tracking in?
Razor Tracking's product category is Fleet Management Software. Its primary akta.pro industry code is TLABAJAG, Driver Behavior, Safety & Video Telematics (Dashcams/AI), with a secondary code of TLABAJAD, Equipment & Tool Tracking (Powered/Non-Powered). Its NAICS code is 456130 and its SIC code is 3576.