GO Rentals

What GO Rentals does

GO Rentals is a privately held New Zealand car rental company founded in 1997, operating 10 branches across both the North and South Islands with a workforce of 200+ employees. The company rents vehicles — spanning compact cars, hybrids (Toyota Corolla, RAV4, Highlander and Land Cruiser hybrids), fully electric Tesla Model Y variants, 4WDs, SUVs and multi-passenger vans — to international tourists and domestic New Zealand travellers through a direct-to-consumer model combining website bookings, the GO mobile app (iOS/Android), phone reservations, and in-branch pickup.

The core product stack includes the GO App with Tesla remote-control integration (lock/unlock, frunk, battery monitoring, GPS tracking), a digital pre-check-in system, a one-way rental service with fees ranging $100-$1,000, and an accessories layer (car seats, roof/ski racks, snow chains, luggage trailers). Insurance is structured in three tiers (GO Basic, GO Assured, GO Peace of Mind) on a usage-based pricing model, supplemented by Total Road Care at $3/day. Sustainability is a visible differentiator: the GO Zero programme integrates CarbonClick to offset rental emissions (2.68 million kg of CO2 offset to date), and the business holds Toitū Net Carbonzero, Qualmark Gold (2023), and Tiaki Promise certifications.

Revenue flows primarily from daily and multi-day vehicle rental fees inclusive of GST, unlimited kilometres and basic insurance, with ancillary streams from insurance upgrades, Total Road Care add-ons, accessories, CarbonClick offsetting, and partner commissions through AA New Zealand (15% discount), Sudima Hotels and RealNZ (10% each). Distribution is omnichannel: 8 airport counters plus 2 city/ferry locations supported by shuttle services, a website and app booking flow, partner promo codes, and content marketing through trip-planning tools and a tourism-focused blog. The customer base skews to inbound tourism and leisure travel, and the company reports a 4.7/5 aggregate rating across 13,046 Google, Facebook and Trustpilot reviews alongside repeated Canstar Blue Most Satisfied Customers wins (2018, 2020, 2022, 2023).

Name

GO Rentals

Legal name

GO Rentals

Website

https://gorentals.co.nz

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

GO Rentals is a privately held New Zealand car rental company founded in 1997, operating 10 branches nationwide with a 200+ employee workforce and a fleet spanning compact, hybrid, electric (Tesla Model Y), SUV, 4WD and van vehicles. It serves international tourists and domestic travellers through direct bookings via website, mobile app and airport counters.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Self-Drive Car Rental (THADAAAF)

akta.pro secondary industry

Airport Car Rental (On-Airport Concessions) (THADAAAA)

Keywords

• Car rental services
• Vehicle hire
• Airport car rental
• Electric vehicle rental
• Road trip rentals

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Vehicle Rental Fees: Core revenue from daily and multi-day vehicle rental charges. Rates include GST, unlimited kilometres and GO Basic Insurance cover. Additional fees for young drivers (25+ for Tesla), one-way rentals, and optional insurance upgrades.
2. Insurance Options: Revenue from upgraded insurance products including GO Basic (included), GO Assured (fee per day reducing excess), and GO Peace of Mind (fee per day with lower excess)
3. Total Road Care Package: $3 per day comprehensive package including roadside assistance, government road taxes, and toll road coverage
4. Carbon Offsetting (CarbonClick): Optional carbon emission offsetting through CarbonClick partnership, allowing customers to pay to neutralize their rental's environmental impact
5. Accessories and Add-ons: Revenue from optional add-ons including car seats (baby capsule, child seat, booster seat), roof racks, ski racks, snow chains, and luggage trailers

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

GO Rentals provides vehicle rental services across New Zealand through 10 branches, offering modern hybrid, electric (including Tesla Model Y), SUV, 4WD, and people carrier fleets with daily and multi-day hire options. All rentals include unlimited kilometres, GST, and GO Basic Insurance, supplemented by optional accessories (child seats, roof/ski racks, snow chains, luggage trailers), insurance upgrades, the GO Zero carbon offset program, and a mobile app for booking, digital check-in, and Tesla vehicle control.

Product overview

GO Rentals is a New Zealand car rental company operating since 1997 with 10 locations across both North and South Islands. The core offering is vehicle rental supplemented by the GO App mobile application, GO Tesla electric vehicle sub-brand, GO Zero carbon offset program, and various insurance packages (GO Basic, GO Assured, GO Peace of Mind). Additional services include Total Road Care package, one-way rentals, long-term rentals, online check-in, trip planning tools, and GO Play discount program. The fleet encompasses compact cars, hybrid vehicles, electric vehicles (Tesla Model Y), SUVs, 4WDs, and people carriers. Accessory rentals include car seats, roof racks, ski racks, snow chains, and luggage trailers.

Differentiator

Problem solved

Functional benefit

Brands

• GO Zero: Carbon offset program partnered with CarbonClick that allows customers to offset the environmental impact of their car rental
• GO Tesla
• GO App
• GO Play
• Snap Happy

Products and services

• GO Rentals Car Rental Core vehicle rental service offering daily and multi-day hire of compact cars, hybrids, electric vehicles (Tesla Model Y), SUVs, 4WDs, and people carriers across 10 New Zealand branches, with rates including GST, unlimited kilometres, and GO Basic Insurance.
• GO Rentals Mobile App Standalone iOS and Android mobile application enabling customers to book vehicles, complete online check-in, order airport shuttles, manage profiles, and remotely control Tesla vehicles (lock/unlock, trunk and frunk access, battery monitoring, real-time location tracking).
• One-Way Car Rental Service allowing customers to pick up a vehicle at one GO Rentals location and return it at another across the 10-branch network, with fees ranging from $100 to $1,000 depending on distance.
• Long-term Car Rental Extended rental option for customers needing vehicles for periods beyond standard short-term hires.
• Total Road Care Package Optional $3 per day add-on package bundling 24/7 roadside assistance, government road taxes, registration, safety inspections, road user charges, and toll road coverage including admin fees.
• Car Seat Hire Rental of child safety seats including baby capsules (0–6 months), child seats (6 months–3 years), and booster seats (4–7 years), fitted prior to vehicle collection.
• Roof Rack and Ski Rack Hire External cargo carriers for transporting sports equipment, camping gear, and luggage, including ski-specific racks for winter sports.
• Snow Chain Hire Winter safety equipment for driving on snowy and icy roads, particularly suited to South Island regions.
• Luggage Shuttle Trailer Trailer add-on for Toyota Hiace 10-seater rentals providing additional luggage capacity for group travel.
• GO Zero Carbon Offset Program Carbon offset program operated in partnership with CarbonClick allowing customers to voluntarily offset the emissions of their rental through verified climate projects; the program has offset over 2.68 million kg of CO2.
• Tesla Model Y Rental Program Electric vehicle rental program featuring Tesla Model Y variants including the 2026 Long Range (85 kWh battery, 600km estimated range, AWD) and 2026 Model Y L six-seat configuration (680km estimated range, full glass roof, ISOFIX x4), forming New Zealand's largest Tesla rental fleet.

Quantifiable outcome

• 4.7/5 combined customer rating based on 13,046 reviews across Google, Facebook, and Trustpilot
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• CarbonClickcoreTechnology or IntegrationPartnership with CarbonClick enabling GO Rentals customers to offset carbon emissions from their vehicle rentals through verified climate projects. CarbonClick provides gold standard climate projects including Northwest Arkansas IFM, Sunnyside Permanent Planting Forest in Australia, and Flax Hills Forever Forest in Kaikōura, New Zealand. GO Zero program has offset over 2.68 million kg of CO2.
• MobilminorGTM or Marketing PartnerFuel discount partnership offering GO Rentals customers savings of 8c per litre at Mobil fuel stations throughout New Zealand.
• AA New Zealand (Automobile Association)coreGTM or Marketing PartnerStrategic partnership offering AA members exclusive 15% discount on car hire across New Zealand. GO Rentals is proud to partner with AA NZ to bring cheaper car hire experiences to members.
• Sudima HotelsminorGTM or Marketing PartnerPartnership offering GO Rentals customers 10% off at Sudima Hotels across New Zealand. Combines accommodation and car rental for comprehensive travel packages.
• RealNZminorGTM or Marketing PartnerPartnership offering GO Rentals customers 10% off RealNZ experiences including Milford Sound cruises and Queenstown adventures. Makes South Island road trips more affordable.
• Tiaki PromisecoreStrategic or Co-development PartnerGO Rentals integrates Tiaki Promise across business operations. Tiaki means to care for people and place, a commitment to look after Aotearoa New Zealand for future generations.
• ToitūcoreStrategic or Co-development PartnerToitū carbon certification partnership. GO Rentals achieved Toitū recertification and invests carbon credits in highest quality carbon offsetting projects both in New Zealand and internationally.
• QualmarkcoreStrategic or Co-development PartnerQualmark is New Zealand tourism's official quality assurance organisation. GO Rentals achieved Qualmark Gold status in 2023, recognizing the best sustainable tourism businesses.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/GORentalsNZCarRental
• Facebookfacebook.com/gorentalsnz
• LinkedInlinkedin.com/company/go-rentals-new-zealand
• Instagraminstagram.com/gorentals.nz
• Xx.com/gorentals

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GO Rentals