What Sudima Hotels does

Sudima Hotels is a family-owned New Zealand hotel group operating seven 4.5- to 5-star properties across Auckland (City and Airport), Rotorua, Kaikōura, Christchurch (City and Airport), and Queenstown Five Mile. Founded in 1998 and led by CEO Sudesh Jhunjhnuwala (who also heads operating partner Hind Management Group), the company is the only accessibility-rated hotel chain in New Zealand — every property holds a bronze-to-gold rating under the Be. Welcome programme, and Sudima was the first NZ hotel company to introduce the Hidden Disability Scheme and to become a foundation member of the Accessibility Tick Programme. The group runs an integrated stack of ancillary revenue lines including the MySudima loyalty programme, on-site restaurants (East Auckland, Hiku Kaikōura, The Lane Christchurch City, Acheron Christchurch Airport) and Sunset Bar, Moss Spa at Christchurch and Queenstown, conference and event venues hosting 8 to 250 delegates, gift vouchers via VoucherCart, and a complimentary 24/7 airport shuttle at Christchurch with a sister service at Queenstown.

The business model is a hybrid of room revenue, transaction-based F&B and spa, and professional-services-style conference packages, sold through a direct-booking website, an 0800 reservations line, a dedicated trade/media portal, and partner channels including Experience OZ and GO Rentals. Room rates disclosed at Kaikōura range from NZD $179.1 (Deluxe Twin) to NZD $494.1 (Ocean View Balcony Suite), with corporate/event pricing delivered via a Winter Conference Package offering 20% off master-account bills for full-day conferences between April and September 2026. Customer segments are split between leisure travellers, business/corporate travellers, event organisers, accessibility-needs guests, and sustainability-conscious guests. Underlying technology is operationally modest — central hotel management and booking systems, in-room Amazon Echo and Chromecast for guest experience, and a 2024 solar installation at Sudima Auckland Airport expected to offset 20% of daytime electricity — and the firm has no proprietary AI/ML, no public API, and no disclosed app.

Revenue is not publicly disclosed, and there are no funding rounds, M&A, or restructuring events on file. Ownership remains private and family-controlled under Sudima Hotels, with Hind Management Group acting as strategic operating partner. Recognitions include Accessibility Tick (foundation member), TIA Year 1 Sustainable Accommodation Supplier (2024), Pride Pledge Gold Supporter, and NZ Disability Employers Network partnership — collectively anchoring an ESG-led brand positioning that distinguishes Sudima from larger international competitors in the New Zealand market.

Name

Sudima Hotels

Legal name

Sudima Hotels

Website

https://sudimahotels.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sudima Hotels is a family-owned New Zealand hotel group operating seven 4.5- to 5-star properties across Auckland, Rotorua, Kaikōura, Christchurch and Queenstown, serving leisure and corporate travellers with accommodation, dining, conferences and spa services via the MySudima loyalty programme.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hotel accommodation services
• Conference and event venues
• Restaurant dining services
• Spa and wellness services
• Accessible hospitality

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Accommodation: Room bookings across seven hotel properties in New Zealand, offering various room types from standard to luxury suites.
2. Food and Beverage: On-site restaurants and bars at each property including East Restaurant Auckland, Sunset Bar Auckland, Hiku Restaurant Kaikōura, The Lane Christchurch City, Acheron Restaurant Christchurch Airport.
3. Conferences and Events: Meeting and conference venue hire, event planning services, and corporate packages across all seven hotel locations.
4. Spa Services: Moss Spa services at Christchurch and Queenstown properties offering massage, body treatments, and bridal/spa parties.
5. Gift Vouchers: Sale of gift vouchers for hotel stays, dining, and spa experiences across all properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Sudima Hotels operates a family-owned New Zealand hotel group of seven 4.5 to 5-star properties (Auckland City, Auckland Airport, Rotorua, Kaikōura, Christchurch City, Christchurch Airport and Queenstown Five Mile) offering accommodation rooms and suites, on-site restaurants and bars, Moss Spa wellness services and conference and event venues for leisure travellers, business guests and corporate event organisers.

Product overview

Sudima Hotels is a family-owned New Zealand hotel group operating seven properties across the country as a unified brand. The portfolio includes accommodations at Auckland City, Auckland Airport, Rotorua, Kaikōura, Christchurch City, Christchurch Airport, and Queenstown Five Mile, each offering rooms, suites, and apartments of varying star ratings (4.5 to 5-star). The core accommodation product is supplemented by integrated dining venues (Hiku restaurant in Kaikōura, The Lane in Christchurch City, Acheron in Christchurch Airport), Moss Spa wellness facilities (Christchurch and Queenstown), and comprehensive conference and event spaces ranging from 8 to 250 delegates. The MySudima loyalty programme provides cross-property benefits, while gift vouchers enable gifting across all experiences. Properties share accessibility features with Auckland Airport achieving Gold accessibility certification, and each hotel showcases local art collections featuring regional artists.

Differentiator

Problem solved

Functional benefit

Brands

• MySudima: Loyalty program offering 10% off room rates, 20% off food and drinks, 10% off Moss Spa treatments, 1pm late check-out, and 72-hour advance sale access.
• Hiku
• The Lane
• Acheron Restaurant and Bar
• Moss Spa

Products and services

• Sudima Hotels Accommodation Accommodation across seven 4.5 to 5-star properties in Auckland City, Auckland Airport, Rotorua, Kaikōura, Christchurch City, Christchurch Airport and Queenstown Five Mile; rooms range from Deluxe King/Twin and Ocean View rooms to Ocean View Balcony Suites, Premium Apartments and Premium Balcony Apartments at Christchurch City, offered nightly to leisure and business travellers.
• MySudima Loyalty Programme Free membership loyalty programme offering 10% off best available room rates, 20% off food and drinks, 10% off Moss Spa treatments, 1pm late check-out, and 72-hour advance sale access to member-only promotions.
• Conference & Event Venues Meeting and conference venue hire across all seven properties with capacities from 8 to 250 delegates, offering full-day conference packages, corporate event planning services, complimentary parking for delegates, and standard AV setup.
• Hiku Restaurant (Kaikōura) Oceanfront all-day dining restaurant at Sudima Kaikōura featuring local and seafood produce, with buffet breakfast, all-day menu and dinner service.
• The Lane (Christchurch City) Modern all-day Canterbury bistro at Sudima Christchurch City serving relaxed fare, with a collaborative menu from chefs Max Perry and Samson Stewart.
• Acheron Restaurant & Bar (Christchurch Airport) In-house restaurant and bar at Sudima Christchurch Airport offering à la carte breakfast, all-day menu, and dinner service with local beverages.
• East Restaurant Auckland On-site restaurant at Sudima Auckland City offering dining experiences with standalone gift voucher purchase available through the Voucher Cart platform.
• Sunset Bar Auckland On-site bar at Sudima Auckland City offering beverages and vouchered experiences through the Voucher Cart platform.
• Moss Spa Day spa at Sudima Christchurch City and Sudima Queenstown offering massages, body treatments, bridal and spa party experiences with treatments featuring natural ingredients including Manuka honey and mineral clay.
• Gift Vouchers Digital and physical gift vouchers available for hotel stays, dining experiences at Hiku, The Lane, Acheron, East and Sunset Bar, and Moss Spa treatments across all Sudima properties.

Quantifiable outcome

• 20% of daytime electricity from solar at Auckland Airport
• +1 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Pride PledgecoreGTM or Marketing PartnerGold Supporters of Pride Pledge, demonstrating commitment to rainbow-inclusive practices and LGBTQ+ community support in New Zealand hospitality sector.
• Accessibility Tick FoundationcoreStrategic or Co-development PartnerFoundation members of Accessibility Tick Programme, ensuring continuous improvement in accessibility. Among the first in New Zealand to achieve the Accessibility Tick certification.
• Hidden Disabilities SunflowercoreStrategic or Co-development PartnerAdopted the Hidden Disability Scheme as first hotel company in New Zealand, supporting guests with non-visible disabilities.
• Tourism Industry Aotearoa (TIA)coreStrategic or Co-development PartnerCommitted to Sustainable Tourism as demonstrated by TIA Sustainable Accommodation Supplier recognition for 2024-2026.
• GO RentalsminorGTM or Marketing Partner10% discount on GO Rentals for Sudima Hotels guests, providing car rental partnership exclusive to Sudima customers with convenient NZ-wide locations.
• Experience OZminorChannel Partner/ Reseller/ DistributorPartnership with Experience OZ for activity and attraction bookings at Christchurch and Queenstown properties, providing guests with curated local experiences.
• New Zealand Disability Employers NetworkminorStrategic or Co-development PartnerAdvocacy partnership for accessibility industry-wide collaboration to create an inclusive New Zealand.
• NZ OpenminorGTM or Marketing PartnerCharity partnership supporting NZ Open golf tournament and community initiatives.
• Be AccessiblecoreStrategic or Co-development PartnerFirst nationwide hotel chain in NZ to prioritise accessibility through Be. Welcome programme, working towards Gold accessibility ratings across all properties.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hilton Hotels & Resorts: Global hotel brand with presence in Auckland, Queenstown, and other NZ gateway cities. Comparable as a broad incumbent competing for the same corporate and leisure travelers in NZ with globally backed loyalty programme (Hilton Honors) and deeper capital for expansion.
• Novotel New Zealand (Accor): Global Accor brand with multiple properties across Auckland, Wellington, Rotorua and Queenstown. Comparable as an upper-mid tier operator in the same NZ markets but with broader international brand, loyalty programme (ALL), and corporate backing that competes for the same guests.

Direct peers

• Hotel Grand Pacific: Family-owned NZ hotel group operating properties in Auckland and Wellington. Comparable as a smaller NZ family-owned hotel group with similar service positioning, conference facilities, and corporate/leisure mix in shared gateway markets.
• Copthorne Hotels (Millennium Group): NZ-focused hotel brand within the Millennium Hotels group offering mid-tier accommodation in key NZ centers. Comparable as a NZ upper-mid tier brand targeting similar leisure and corporate travelers with overlapping F&B and conference capabilities.
• Heritage Hotels: Collection of premium and luxury hotels across New Zealand including boutique and resort-style properties. Comparable as a NZ multi-property group serving leisure and corporate guests in similar gateway destinations with comparable F&B and event services.
• Scenic Hotel Group: New Zealand-owned hotel chain operating across NZ's key tourism regions including Queenstown, Rotorua, and the South Island. Comparable as a domestic NZ mid-scale hotel group competing in similar gateway and resort markets with overlapping guest segments (leisure, corporate, events).
• Millennium Hotels and Resorts: Operates multiple NZ hotel brands including Millennium, Copthorne, and Kingsgate across Auckland, Rotorua, Christchurch and Queenstown. Comparable as a multi-property NZ hotel operator in the same mid-to-upper tier segment with overlapping F&B, conference, and leisure offerings.
• James Cook Hotel Grand Chancellor: NZ hotel group with properties in Wellington, Christchurch, and other key centers. Comparable as a multi-property NZ hotel operator in the mid-to-upper tier with overlapping conference and corporate travel offerings.
• SkyCity Hotels: Operates hotel properties attached to the SkyCity Auckland entertainment complex. Comparable as a major Auckland-based hotel operator with conference, F&B, and entertainment amenities serving similar corporate and leisure segments.

Others

• Rydges New Zealand:

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sudimahotelsnz
• YouTubeyoutube.com/@sudima-hotels
• Facebookfacebook.com/SudimaHotelsNZ
• Instagraminstagram.com/sudimahotels
• LinkedInlinkedin.com/company/sudima-hotels

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sudima Hotels