ReasonLabs
ReasonLabs is a consumer cybersecurity company selling AI-powered endpoint protection, VPN, identity theft protection with AIG-backed insurance, parental controls, and anti-scam tools via subscription to individual consumers and families worldwide.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What ReasonLabs does
ReasonLabs is a private, consumer-focused cybersecurity company founded in 2016 and headquartered in New York, with engineering and operations distributed across Tel Aviv (primary R&D), Madrid, and Kyiv. The company sells subscription-based protection to individual consumers and families through an integrated Online Security Platform that combines RAV Endpoint Protection (next-generation antivirus with AI-powered Endpoint Detection and Response), RAV Managed EDR, RAV VPN, the Online Security browser extension (over 9 million users across Chrome and Edge), Safer Web DNS filtering, FamilyKeeper parental controls, and Identity Theft Protection backed by up to $1,000,000 of AIG-underwritten insurance. Its proprietary Threat Intelligence Center scans over 2 billion files per day to feed behavioral and machine learning detection engines across the product family.
ReasonLabs firmographics
Firmographics- Name
- ReasonLabs
- Legal name
- Reason Labs Ltd.
- Website
- https://reasonlabs.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ReasonLabs is a consumer cybersecurity company selling AI-powered endpoint protection, VPN, identity theft protection with AIG-backed insurance, parental controls, and anti-scam tools via subscription to individual consumers and families worldwide.
- Ownership category
- akta.pro rank
ReasonLabs industry classification
Industry- Product category
- Consumer Cybersecurity Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Fraud Detection & Prevention (payments fraud, account takeover, scams) (FSAGAFAE)
- akta.pro secondary industries
- Identity, Credentials & Permissioning for Enterprises (DID/VC, access control, attestations) (FSAPAIAG), App Security, Compliance & Review Automation Platforms (BPAMADAJ), Bug Bounty, Vulnerability Disclosure & Security Services (FSAPAJAL)
Keywords
Where ReasonLabs is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
ReasonLabs business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription-based Security Software: Recurring subscription model for endpoint protection, VPN, DNS filtering, and identity protection products. Multiple tier packages (Essential, Premium, Elite) with varying feature sets. Includes 30-day money-back guarantee on select products.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
ReasonLabs product offering
Product offeringCore offering
ReasonLabs develops and sells a consumer-focused cybersecurity software platform that protects individual users and families against malware, ransomware, phishing, identity theft, and unsafe web content. Its product suite bundles endpoint protection, managed EDR, VPN, identity theft protection, parental controls (FamilyKeeper), and a browser security extension into subscription tiers sold primarily online.
Product overview
ReasonLabs offers a unified Online Security Platform comprising multiple integrated cybersecurity products: RAV Endpoint Protection (next-gen antivirus with AI-powered EDR), RAV Managed EDR (cloud-based threat detection and 24/7 response), RAV VPN (encrypted browsing), Online Security (browser extension), Safer Web (DNS filtering), FamilyKeeper (parental control), Identity Theft Protection (monitoring and insurance), and Mozo (AI anti-scam verification). The platform leverages shared threat intelligence from ReasonLabs' Threat Intelligence Center, which scans over 2 billion files daily. Products are available as standalone offerings or in bundled packages (RAV Essential, Premium, Elite) and cover device security, privacy, identity protection, and family safety across Windows, macOS, iOS, Android, Chrome, and Edge.
Differentiator
Problem solved
Functional benefit
Brands
- RAV Endpoint Protection: Next-Gen Antivirus with machine learning behavioral detection for endpoint protection.
- RAV VPN
- RAV Managed EDR
- RAV Online Security
- Safer Web
- FamilyKeeper
- Mozo
Products and services
- RAV Endpoint Protection Real-time antivirus and anti-malware software for Windows and Mac that uses AI-driven detection to block viruses, ransomware, spyware, and zero-day threats for consumer devices.
- RAV Managed EDR Managed Endpoint Detection and Response offering that combines EDR telemetry with human-monitored threat response, extending enterprise-style monitoring to small businesses and security-conscious consumers.
- RAV VPN Consumer VPN service that encrypts internet traffic on public and home Wi-Fi, hides IP addresses, and protects browsing privacy across devices.
- Online Security (Browser Extension) Browser-level security extension that warns users about and blocks malicious websites, phishing attempts, and unsafe downloads in browsers such as Chrome, Edge, and Firefox.
- Safer Web Web safety and content-filtering service that flags risky websites and helps families and individuals avoid unsafe online content.
- FamilyKeeper Parental control application that lets parents manage children's screen time, block inappropriate apps and websites, and monitor device location from a parent dashboard.
- Identity Theft Protection Service that monitors personal information across the dark web and data breaches, alerting subscribers to compromised credentials and helping prevent identity theft.
- Mozo Browser-based security assistant that provides additional browsing security, alerts, and recommendations as a companion to the core ReasonLabs suite.
Quantifiable outcome
- Over 9,000,000 users rely on the Online Security browser extension
- +2 more outcomes
Companies that use ReasonLabs
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles1 record
ReasonLabs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
ReasonLabs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Global Anti-Scam Alliance (GASA)flagshipReasonLabs partnered with GASA to support Scam.org, a global consumer protection platform designed to educate, detect, and respond to online scams. ReasonLabs contributes its threat intelligence and Mozo anti-scam technology to the platform, which aims to reach billions of consumers in 50+ languages covering 97% of global internet users. The platform combines AI technology with on-the-ground expertise from organizations across five continents.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
ReasonLabs competitors and assessment
Company assessmentBroad incumbents
- NortonLifeLock (Gen Digital): Gen Digital's Norton is the dominant consumer cybersecurity bundle (antivirus, VPN, identity, LifeLock) and the most direct mass-market competitor to ReasonLabs' subscription suite.
- McAfee: McAfee sells consumer endpoint protection, VPN, and identity products through retail and ISP bundles, competing head-to-head with ReasonLabs' bundled tiers.
- Sophos: Sophos is primarily an enterprise/SMB endpoint and firewall vendor, but its Sophos Home product line places it adjacent to ReasonLabs in consumer-grade EDR.
Direct peers
- Bitdefender: Bitdefender's consumer division (Bitdefender Total Security, Premium Security, VPN, and Digital Identity Protection) closely mirrors ReasonLabs' product mix and PLG-style direct-to-consumer channel.
- Malwarebytes: Malwarebytes offers consumer and SMB endpoint protection, browser-level threat blocking, and identity/privacy features, making it a near-direct competitor with similar PLG roots.
- Avast (Gen Digital): Avast (and AVG) are mass-market freemium consumer antivirus brands under Gen Digital, competing with ReasonLabs on free-trial-driven acquisition and bundled privacy/VPN products.
- Kaspersky: Kaspersky's consumer lineup (Standard, Plus, Premium) covers antivirus, VPN, identity, and parental controls in tiered bundles analogous to ReasonLabs' Essential/Premium/Elite.
- ESET: ESET offers home security products combining antivirus, banking protection, VPN, and parental controls, overlapping significantly with ReasonLabs' consumer security suite.
- Aura: Aura is a consumer-focused digital security platform bundling identity protection, VPN, antivirus, and parental controls — directly comparable to ReasonLabs' bundled strategy.
- TotalAV: TotalAV is a consumer antivirus, VPN, and identity-protection bundle sold through aggressive PLG/affiliate channels, a near-comparable on positioning and GTM to ReasonLabs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
ReasonLabs social profiles
Digital presenceReasonLabs financial estimates
Financial estimateRevenue estimate
Valuation estimate
ReasonLabs leadership team
Management profileNumber of profiles
Profiles2 records
ReasonLabs funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ReasonLabs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ReasonLabs
What does ReasonLabs do?
ReasonLabs develops and sells a consumer-focused cybersecurity software platform that protects individual users and families against malware, ransomware, phishing, identity theft, and unsafe web content. Its product suite bundles endpoint protection, managed EDR, VPN, identity theft protection, parental controls (FamilyKeeper), and a browser security extension into subscription tiers sold primarily online.
Is ReasonLabs a public or private company?
ReasonLabs is a private company. It is classified as venture growth investor backed and is currently operating.
When was ReasonLabs founded?
ReasonLabs was founded in 2016. It employs 101 to 250 people.
Where is ReasonLabs based?
ReasonLabs is headquartered in New York, United States, in the North America region.
How does ReasonLabs make money?
One revenue line is on record: subscription-based Security Software.
Who are ReasonLabs's main competitors?
Broad incumbents on record are NortonLifeLock (Gen Digital), McAfee and Sophos. Direct peers are Bitdefender, Malwarebytes, Avast (Gen Digital), Kaspersky, ESET, Aura and TotalAV.
Does ReasonLabs have an API?
No public API is recorded for ReasonLabs.
What industry is ReasonLabs in?
ReasonLabs's product category is Consumer Cybersecurity Software. Its primary akta.pro industry code is FSAGAFAE, Fraud Detection & Prevention (payments fraud, account takeover, scams), with a secondary code of FSAPAIAG, Identity, Credentials & Permissioning for Enterprises (DID/VC, access control, attestations). Its NAICS code is 5132 and its SIC code is 7370.