Maine Mariners
The Maine Mariners is a privately held ECHL professional hockey team based in Portland, Maine, affiliated with the NHL's Boston Bruins, generating revenue from ticketing, merchandise, and sponsorships while serving regional fans and corporate clients.
- Company typePrivate
- Founded2018
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Maine Mariners does
The Maine Mariners is a professional ice hockey franchise based in Portland, Maine, that competes in the ECHL as an affiliate of the NHL's Boston Bruins and AHL's Providence Bruins. Founded in 2018 as an expansion team, the organization plays home games at Cross Insurance Arena and runs a standard minor-league hockey operation: roster management, game-day operations, community programming, and fan engagement through a direct-to-consumer ticketing stack (own website, Ticketmaster, phone/box office).
The business operates a diversified revenue model with three principal streams: ticket sales (single game tickets from $27, full/half/12-game season plans, flex plans, group tickets of 10+, and premium seating such as the Ice Level Lounge and Skyline Party Deck), merchandise sold through a Shopify storefront, and corporate sponsorships with Cross Insurance, NBT Bank, Chick-fil-A, Verizon, and WGME. The team distributes content through FloHockey streaming and Mixlr audio, enabling out-of-market fan monetization — out-of-market merchandise revenue alone exceeded $225,000 in 2024-25.
The franchise serves two primary customer segments: individual hockey fans and families in the Maine/New England region (the primary segment) and corporate groups seeking hospitality and entertainment options. Community engagement is structurally embedded through programs like Goals for Food, Captain Joel Barnes Award, Hannaford Kids Corner, and donation/appearance request programs. A 2024-25 economic impact study by the University of New England's Center for Sport and Business Innovation estimated the team's contribution to the Portland economy at $6.1M–$12.4M, with $3.3M of that from out-of-town season ticket holders. The team is privately held under ECHL Properties, LLC and does not develop proprietary technology.
Maine Mariners firmographics
Firmographics- Name
- Maine Mariners
- Legal name
- ECHL Properties, LLC
- Website
- https://marinersofmaine.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Maine Mariners is a privately held ECHL professional hockey team based in Portland, Maine, affiliated with the NHL's Boston Bruins, generating revenue from ticketing, merchandise, and sponsorships while serving regional fans and corporate clients.
- Ownership category
- akta.pro rank
Maine Mariners industry classification
Industry- Product category
- Professional Hockey Entertainment
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Professional Live Sports Leagues & Tours (MPAGAMAA)
Keywords
Where Maine Mariners is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Maine Mariners business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Ticket Sales: Revenue generated from single game tickets, season tickets, flex plans, group tickets, premium seating (Ice Level Lounge, Chick-Fil-A Chicken Coop, Skyline Party Deck), and specialty packages like Family Four Pack and Birthday Parties. Single game tickets start at $27.
- Merchandise Sales: Revenue from team merchandise sold through the team store (marinersmerchandise.myshopify.com), including jerseys, hats, and promotional items.
- Sponsorship and Advertising: Partnerships with corporate sponsors including Cross Insurance, NBT Bank, WGME, Verizon, Chick-fil-A, and others who advertise at the arena and on digital platforms.
- Economic Impact Revenue: Study by University of New England's Center for Sport and Business Innovation found the team injected at least $6.1 million—and as much as $12.4 million—into Portland's economy during the 2024-25 season. Approximately $3.3 million in new dollars came from out-of-town season ticket holders, with additional revenue from flex-ticket buyers and out-of-market merchandise purchases exceeding $225,000.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single Game Tickets - Starting at $27 |
| Subscription | Annual | Season Tickets - Full, half, and 12-game plans |
| Subscription | Annual | Flex Plans - 12-game packs |
| Unit Pricing | Pay-as-you-go | Group Tickets - Groups of 10+ |
| Unit Pricing | Pay-as-you-go | Ice Level Lounge - Premium Seating |
| Unit Pricing | Pay-as-you-go | Family Four Pack - $180 |
| Unit Pricing | Pay-as-you-go | Skyline Party Deck - $80/ticket |
| Unit Pricing | Pay-as-you-go | Chick-Fil-A Chicken Coop - 20-25 People |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Maine Mariners product offering
Product offeringCore offering
The Maine Mariners operate an ECHL professional hockey franchise that plays home games at Cross Insurance Arena in Portland, Maine, as an affiliate of the NHL's Boston Bruins and AHL's Providence Bruins. The organization sells game attendance through ticket products (single game, season, flex, group, premium), team merchandise via its Shopify store, and live game broadcasts through FloHockey. They also run fan engagement programs, corporate hospitality packages, and community outreach initiatives.
Product overview
The Maine Mariners is a professional hockey team in the ECHL and the proud affiliate of the NHL's Boston Bruins and AHL's Providence Bruins. The organization operates as a sports entertainment business offering live professional hockey games, ticket packages (season tickets, flex plans, group tickets), premium hospitality experiences (Ice Level Lounge, Skyline Party Deck), and merchandise through their Shopify store. The product portfolio centers on game attendance experiences supplemented by community programs, fan engagement activities (Kids Club, theme nights), and corporate hospitality packages. The team plays at Cross Insurance Arena in Portland, Maine, with a season running from October through April including regular season games and Kelly Cup Playoffs.
Differentiator
Problem solved
Functional benefit
Products and services
- Professional Hockey Games ECHL professional hockey games played at Cross Insurance Arena in Portland, Maine, as the affiliated team of the NHL's Boston Bruins and AHL's Providence Bruins. Targeted at local hockey fans, families, and regional sports entertainment consumers.
- Group Tickets Discounted ticket packages for groups of 10 or more people, suitable for corporate events, birthday parties, and community groups.
- Premium Seating Upscale seating experiences including the Ice Level Lounge and Skyline Party Deck, with enhanced amenities and hospitality for groups of 20-75 people.
- Team Merchandise Store Official online merchandise store selling jerseys, hats, beanies, and other team apparel to fans and collectors.
- Birthday Parties Arena birthday party packages for children including game tickets and special in-arena experiences.
- Business Packages Corporate hospitality packages designed for business clients, employee outings, and client entertainment at home games.
- Fan Experiences Special experiences including shoot-to-win contests, mascot appearances, and arena tours for individual fans and groups.
- Fundraising Programs Fundraising ticket programs that allow schools, non-profits, and community organizations to raise money through ticket sales.
- Beacon's Kids Club Kids membership program offering exclusive perks, giveaways, and kid-focused activities and content.
- Community Events & Sponsorships Community engagement programs including Goals for Food, donation requests, and player/team appearance requests for local schools, charities, and organizations.
Quantifiable outcome
- Economic impact of $6.1M - $12.4M on Portland's economy during 2024-25 season
- +3 more outcomes
Companies that use Maine Mariners
Customer profileSegments2 records
Ideal customer profiles2 records
Maine Mariners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Maine Mariners partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- Boston Bruins (NHL)coreThe Maine Mariners are proud affiliates of the NHL's Boston Bruins. This affiliation provides player development pathways, talent exchange between organizations, and shared organizational resources and best practices.
- Providence Bruins (AHL)coreThe Maine Mariners are affiliated with the AHL's Providence Bruins, serving as a developmental step between the ECHL and NHL for players progressing through the Boston Bruins organization.
- Cross InsuranceflagshipMajor sponsor and partner of the Maine Mariners. Cross Insurance provides advertising and sponsorship support, with prominent arena naming rights and branding presence at home games.
- NBT BankflagshipPresenting sponsor of the Maine Mariners Video Center. NBT Bank provides marketing partnership and branding presence across team digital platforms and communications.
- Chick-fil-AcorePresenting sponsor of Wicked Wednesday promotions and the Chick-fil-A Chicken Coop premium seating area. Provides game day promotions and food & beverage partnership.
- FloHockeycoreOfficial streaming partner for live game broadcasts. FloHockey provides video streaming infrastructure for fans to watch games remotely.
- University of New England's Center for Sport and Business InnovationminorAcademic partnership for economic impact research. The center conducted a study showing the team's $6.1M-$12.4M economic impact on Portland's economy.
- ECHLcoreMember team of the ECHL, a professional hockey league. The ECHL provides league operations, scheduling, officiating, and administrative infrastructure. The team plays in the North Division.
Scale indicators6 records
Recent moves2 records
Expansion highlights4 records
Maine Mariners competitors and assessment
Company assessmentDirect peers
- Adirondack Thunder: ECHL North Division opponent that the Mariners defeated in the 2025-26 Kelly Cup Playoffs first round. Directly comparable in market size, venue scale, and single-affiliate minor-league operations.
- Norfolk Admirals: ECHL member and Boston Bruins affiliate, sharing the same player development pipeline as the Maine Mariners. Operates with similar single-venue, minor-league ticketing and sponsorship economics.
- Cincinnati Cyclones: Established ECHL franchise with comparable single-arena operations, diversified ticketing products, and league-driven sponsorship economics. Direct peer for benchmarking revenue mix and attendance model.
- Reading Royals: ECHL North Division member with comparable business model: single-arena operations, ticketing-led revenue, regional sponsorship book, and affiliated NHL/AHL player development pipeline.
- Kalamazoo Wings: ECHL team operating in a similarly sized Midwestern market. Comparable in single-venue scale, community-engagement-driven sponsorship strategy, and minor-league cost structure.
- Fort Wayne Komets: Long-tenured ECHL franchise with directly comparable single-arena ticketing, sponsorship, and merchandise revenue model. Useful benchmark for franchise maturity and unit economics.
- Savannah Ghost Pirates: Relatively recent ECHL expansion franchise similar in vintage to the Mariners. Directly comparable in team maturity, league tier, and growth-stage operational profile.
- Trois-Rivières Lions: ECHL North Division team sharing the same division schedule and league economics. Operates with comparable small-market, single-affiliate minor-league structure.
- Worcester Railers HC: ECHL North Division rival and fellow Boston Bruins affiliate. Operates with similar single-venue, minor-league economics in New England and competes with the Mariners for the same regional fan base and corporate sponsorships.
Broad incumbents
- Providence Bruins: AHL affiliate of the Boston Bruins and direct developmental partner of the Maine Mariners. Operates one tier above in the same player pipeline and shares organizational branding, providing a natural comparable for revenue scale at the next league level.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Maine Mariners social profiles
Digital presenceMaine Mariners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maine Mariners leadership team
Management profileNumber of profiles
Profiles1 record
Maine Mariners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maine Mariners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maine Mariners
What does Maine Mariners do?
The Maine Mariners operate an ECHL professional hockey franchise that plays home games at Cross Insurance Arena in Portland, Maine, as an affiliate of the NHL's Boston Bruins and AHL's Providence Bruins. The organization sells game attendance through ticket products (single game, season, flex, group, premium), team merchandise via its Shopify store, and live game broadcasts through FloHockey. They also run fan engagement programs, corporate hospitality packages, and community outreach initiatives.
Is Maine Mariners a public or private company?
Maine Mariners is a private company. It is classified as corporate owned and is currently operating.
When was Maine Mariners founded?
Maine Mariners was founded in 2018. It employs 11 to 50 people.
Where is Maine Mariners based?
Maine Mariners is headquartered in Portland, United States, in the North America region.
How does Maine Mariners make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise Sales, sponsorship and Advertising and economic Impact Revenue.
Who are Maine Mariners's main competitors?
Direct peers on record are Adirondack Thunder, Norfolk Admirals, Cincinnati Cyclones, Reading Royals, Kalamazoo Wings, Fort Wayne Komets, Savannah Ghost Pirates, Trois-Rivières Lions and Worcester Railers HC. Providence Bruins is listed as a broad incumbent.
Does Maine Mariners have an API?
No public API is recorded for Maine Mariners.
What industry is Maine Mariners in?
Maine Mariners's product category is Professional Hockey Entertainment. Its primary akta.pro industry code is MPAGAMAA, Professional Live Sports Leagues & Tours. Its NAICS code is 711211 and its SIC code is 7990.