Honda Cars India

Name

Honda Cars India

Legal name

Honda Cars India Ltd.

Website

https://hondacarindia.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Passenger Vehicles

NAICS

Motor Vehicle Manufacturing (3361)

SIC

Motor Vehicles & Passenger Car Bodies (3711), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH)

Keywords

• Passenger vehicles
• Automotive manufacturing
• Hybrid powertrains
• Connected car services
• Automotive retail

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. New Vehicle Sales: Honda Cars India generates the majority of its revenue from manufacturing and selling new passenger vehicles (sedans, SUVs) through its authorized dealership network across India. Vehicles are sold at ex-showroom prices ranging from approximately ₹6.97 lakh (Amaze 2nd Gen) to ₹40–50 lakh (ZR-V e:HEV). The company also imports fully built units (CBU) from Japan for premium models.
2. Vehicle Exports: Honda Cars India exports vehicles manufactured at its Tapukara plant to overseas markets, though export volumes have declined significantly (down 56% to 26,485 units in FY26 from 60,229 in FY25), reflecting the company's strategic pivot toward the domestic Indian market over exports.
3. Honda Connect Telematics Subscription: Connected car telematics services are included free for the first 3 years on applicable variants. After the free period, customers can renew subscriptions at ₹1,749/year (1-year plan) or ₹3,249 (2-year plan). CRM and service features not linked to telematics remain accessible after subscription expiry.
4. Genuine Parts & Accessories: Honda sells genuine parts, accessories, and engine oils (₹552/litre for mineral petrol oil, ₹926/litre for synthetic 2.0) through its authorized dealership and service network. Parts are sold with a 6-month warranty.
5. Service, Warranty & Roadside Assistance: Honda offers paid extended warranty programs (Extended Warranty, Anytime Warranty up to 10 years/120,000 km), HondaCare Roadside Assistance packages ranging from ₹1,912 (1-year RSA Basic) to ₹8,300 (5-year RSA Plus), and value-added services including interior enrichment, paint protection, AC treatment, and pest repellent through its dealer network.
6. Pre-Owned Car Business (Honda Auto Terrace): Honda operates Honda Auto Terrace as a one-stop solution for buying and selling pre-owned Honda cars. Certified pre-owned cars come with quality assurance, providing revenue through trade-in margins and transaction fees on certified vehicle sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Honda Cars India manufactures and sells passenger vehicles (sedans and SUVs) in India, including the City, Amaze, Elevate, and ZR-V e:HEV, through a pan-India authorized dealership network supported by digital booking platforms (Honda from Home, Virtual Showroom) and connected-car telematics (Honda Connect). The company also operates a certified pre-owned vehicle business (Honda Auto Terrace), genuine parts and accessories sales, and service/warranty programs (Honda ProCare, Anytime Warranty, Roadside Assistance).

Product overview

Honda Cars India operates as a passenger vehicle manufacturer offering a portfolio of five core car models across sedan and SUV segments, supplemented by electrified powertrains, connected car services, and dealer support programs. The current lineup consists of the New City (mid-size sedan in petrol and e:HEV hybrid), Amaze 3rd Gen and Amaze 2nd Gen (compact sedans), Elevate (compact SUV also available in ADV Edition variant), and ZR-V e:HEV (premium hybrid SUV imported as CBU). An upcoming electric vehicle under the Honda 0 Series brand (0 Alpha SUV) is planned for 2027, to be manufactured domestically. The portfolio is supported by Honda SENSING ADAS technology across models, Honda Connect connected car telematics, Honda ProCare service/warranty programs, and Honda Auto Terrace certified pre-owned car business. The company also operates digital retail platforms (Honda from Home, Expert Connect Virtual Showroom) and an R&D/startup co-development initiative through Honda Digital Innovation India (HDII). Manufacturing is centered at the Tapukara, Rajasthan plant.

Differentiator

Problem solved

Functional benefit

Products and services

• Honda City Mid-size sedan available in petrol (1.5L i-VTEC DOHC with VTC, 121 PS) and strong hybrid e:HEV (126 PS, 253 Nm, 27.26 km/l) variants. Targeted at personal and family buyers seeking a refined mid-size sedan with industry-leading fuel efficiency and Level-2 ADAS safety.
• Honda Amaze (3rd Generation) Compact sedan powered by a 1.2L i-VTEC petrol engine (90 PS/110 Nm) with 5/7-speed manual or CVT transmission options. Features include Honda SENSING ADAS, LaneWatch camera, 8-inch HD display audio, and 416L boot space. Priced from ₹7,51,390 ex-showroom Delhi. Targeted at entry-level family sedan buyers seeking 5-star GNCAP safety.
• Honda Amaze (2nd Generation) Entry-level compact sedan with 1.2L i-VTEC petrol engine (88 PS/110 Nm), manual and CVT options, 420L boot space, and standard safety features including ABS with EBD, dual airbags, and ISOFIX. Priced from ₹6,97,700 ex-showroom Delhi. Targeted at first-time car buyers seeking affordable, reliable, fuel-efficient transport with 18.6 km/l MT fuel efficiency.
• Honda ZR-V e:HEV Premium midsize hybrid SUV serving as Honda India's flagship model, imported as Completely Built Unit (CBU) from Japan. Features a 2.0L e:HEV Sports Hybrid powertrain (184 PS, 315 Nm, 22.8 km/l) with e-CVT, Honda SENSING Level-2 ADAS, 8 airbags, 360-degree surround-view camera, Bose sound system, and panoramic sunroof. Targeted at premium SUV buyers competing with Skoda Kodiaq, Jeep Meridian, and Volkswagen Tiguan.
• Honda Elevate Compact SUV powered by a 1.5L i-VTEC DOHC petrol engine (121 PS/145 Nm), available with 6-speed manual or CVT. Features Honda SENSING ADAS, 220mm ground clearance, 458L boot space, 17-inch alloy wheels, and Level-2 ADAS capabilities. Priced from ₹11,59,890 ex-showroom Delhi. Targeted at urban SUV buyers seeking a compact family SUV with elevated ride height.
• Honda Elevate ADV Edition Rugged lifestyle variant of the Elevate compact SUV featuring all-black Alpha Bold Plus grille with active orange accents, ADV terrain decals, glossy black alloy wheels with orange accents, sporty all-black cabin with orange stitching, and ADV-embossed seats. Priced at ₹15,38,990 ex-showroom Delhi. Targeted at young buyers with active lifestyle preferences.
• Honda 0 Alpha Electric SUV Honda's first mass-market electric SUV based on the 0 Alpha concept, being manufactured in India at the Tapukara plant with ₹1,200 crore investment. Targeted at premium midsize electric SUV buyers in India and select export markets, supporting Honda India's pivot toward electrification under CAFE-3 and CAQM zero-emission mandates.
• Honda Connect (Connected Car Telematics) Connected car telematics platform offering remote vehicle control (door lock/unlock, engine start/stop), real-time vehicle status monitoring, geofencing, safety alerts, automated service reminders, and emergency assistance via smartphone app (iOS and Android). Included free for 3 years on applicable variants; paid subscription thereafter at ₹1,749/year (1-year plan) or ₹3,249 (2-year plan). Targeted at Honda owners seeking connected-car convenience.
• Honda SENSING ADAS Proprietary Advanced Driver Assistance System (ADAS) suite using camera and radar-based perception. Features include Collision Mitigation Braking System (CMBS), Adaptive Cruise Control with Low-Speed Follow, Lane Keeping Assist System (LKAS), Road Departure Mitigation System, Auto High-Beam, Lead Car Departure Notification, and Driver Attention Monitor. Classified as Level-2 autonomous driving assistance, standard across all variants including entry-level. Targeted at safety-conscious family and individual buyers.
• Honda ProCare Service Program Customer service umbrella program encompassing online service booking, quick service and express body/paint repairs, extended warranty (up to 7 years), Anytime Warranty (up to 10 years/120,000 km), roadside assistance (RSA and RSA+ packages from ₹1,912/year to ₹8,300/5-year), HondaCare Maintenance Packages, and genuine parts replacement with 6-month warranty. Targeted at Honda vehicle owners across the ownership lifecycle.
• Honda Auto Terrace (Certified Pre-Owned) Honda's certified pre-owned car business offering a one-stop solution for buying and selling used Honda vehicles through dealer and online channels. Certified pre-owned cars come with quality assurance, providing revenue through trade-in margins and transaction fees. Targeted at used-car buyers and existing Honda owners upgrading to newer vehicles.
• Honda from Home (Online Car Booking) Online car booking and buying platform enabling customers to browse products, select preferred dealership, and complete car purchase booking entirely online. Booking amount is ₹21,000 with 100% refund option on cancellation (subject to 10% cancellation charge). Part of Honda's omnichannel retail strategy. Targeted at retail customers preferring digital-first purchase journeys.
• Honda Expert Connect (Virtual Showroom) Virtual showroom platform enabling two-way real-time video interactions with Honda experts, photorealistic 3D vehicle visualization, and seamless online booking of test drives with preferred dealerships. Targeted at retail customers researching vehicles remotely before dealership visits.
• Honda e:HEV (Strong Hybrid Powertrain) e:HEV self-charging two-motor strong hybrid powertrain combining a petrol engine with dual electric motors and an intelligent power unit with lithium-ion battery. Seamlessly switches between EV Drive, Hybrid Drive, and Engine Drive modes. Available on the Honda City (1.5L, 126 PS, 253 Nm, 27.26 km/l) and ZR-V (2.0L, 184 PS, 315 Nm, 22.8 km/l). Targeted at buyers prioritizing fuel efficiency without external charging dependency.

Quantifiable outcome

• 27.26 km/l fuel efficiency — highest in the midsize sedan segment (City e:HEV)
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• T-Hub (Hyderabad-based startup incubator)coreStrategic or Co-development Partner · 25 May 2026Honda Digital Innovation India (HDII) and T-Hub jointly launched the 'Honda Innovation Challenge 1.0', a fully funded co-development programme for mobility and digital solutions. Four startups — XANE AI, Attento Technologies, AppTestify, and Sensight Technologies (AutoWiz) — were selected from over 300 applications. Each startup receives up to ₹10 lakh in funding, vehicle access, and real-world testing environments for a 60-day proof-of-concept phase. Demo Day scheduled for July 31, 2026 at T-Hub's Phase 2 campus in Hyderabad. This is Honda's first startup co-development initiative in India, designed to accelerate access to emerging technologies in India's growing mobility and innovation ecosystem.
• XANE AIminorOthers · 25 May 2026One of four startups selected for Honda Innovation Challenge 1.0 (T-Hub partnership). XANE AI is working on funded proof-of-concept mobility solutions as part of a 60-day sprint concluding July 31, 2026.
• Attento TechnologiesminorOthers · 25 May 2026One of four startups selected for Honda Innovation Challenge 1.0. Attento Technologies is developing a funded proof-of-concept in mobility solutions as part of the 60-day sprint.
• AppTestifyminorOthers · 25 May 2026One of four startups selected for Honda Innovation Challenge 1.0. AppTestify is working on a funded proof-of-concept in mobility solutions as part of the 60-day sprint.
• Sensight Technologies (AutoWiz)minorOthers · 25 May 2026One of four startups selected for Honda Innovation Challenge 1.0. Sensight Technologies (AutoWiz) is working on a funded proof-of-concept in mobility solutions as part of the 60-day sprint.
• Honda Motorcycle & Scooter India (HMSI)coreStrategic or Co-development Partner · 29 October 2025Honda Cars India is leveraging synergies with HMSI (which sells ~6 million two-wheelers annually in India) to identify car upgrade prospects. Honda Digital Innovation India (HDII) serves as a digital marketing entity connecting HMSI's two-wheeler customers to the Honda passenger vehicle business. This cross-brand customer development strategy targets HMSI's existing customer base as potential car buyers.
• KPIT TechnologiescoreTechnology or IntegrationHonda is collaborating with Indian software firm KPIT for localization of technology and software development in India, as part of its strategy to develop India-specific vehicle models from 2028. KPIT brings expertise in automotive software and systems integration to support Honda's localization and EV development programs.
• Third-Party Charging Infrastructure ProviderscoreStrategic or Co-development PartnerHonda Cars India is partnering with third-party charging infrastructure providers to address customer concerns around range anxiety and charging availability for its upcoming electric vehicles, including the Honda 0 Alpha EV launching in 2027.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Maruti Suzuki India: India's dominant passenger vehicle manufacturer with a portfolio spanning entry-level hatchbacks to premium SUVs. Most direct head-to-head competitor across Honda City's segment, Elevate-class SUVs, and the Amaze compact sedan.
• Hyundai Motor India: Top-tier passenger car and SUV OEM in India, directly competing with Honda in the mid-size sedan (Verna vs City), compact SUV (Venue vs Elevate), and premium SUV (Tucson/Creta vs ZR-V) segments.
• Tata Motors Passenger Vehicles: Indian OEM with rapidly expanding EV portfolio (Nexon EV, Punch EV, Tiago EV, Curvv EV, Harrier EV) directly competing for the 2027 Honda 0 Alpha's premium mass-market electric SUV space, alongside strong ICE SUV share.
• Mahindra & Mahindra (SUV portfolio): India's leading SUV manufacturer (XUV300, XUV400, XUV700, Thar, Scorpio, BE6, XEV 9e). Competes with the Elevate and the upcoming Honda 0 Alpha, with a strong advantage in body-on-frame and rugged-SUV positioning.
• Kia India: Captive sibling of Hyundai that has rapidly scaled Seltos, Sonet, Carens, and EV6/EV9. Most direct competitor to the Honda ZR-V in the premium SUV band; matches Honda on style and feature-richness.
• Toyota Kirloskar Motor: Indian passenger vehicle arm of Toyota with hybrid-led lineup (Urban Cruiser Hyryder, Innova HyCross, Camry Hybrid) directly comparable to Honda's e:HEV technology approach and competing in the same premium sedan/SUV segments.
• MG Motor India: EV-forward Indian passenger vehicle player (ZS EV, Windsor EV, Comet EV). Competes with Honda for urban EV early-adopters and the upcoming mass-market electric SUV segment targeted by Honda 0 Alpha.
• Skoda Auto India: Volkswagen Group brand selling premium sedans and SUVs (Kushaq, Slavia, Kodiaq). Identified in Honda's own strategic documents as a direct competitor for the ZR-V e:HEV in the ₹40-50 lakh premium midsize SUV band.
• Nissan India: Mass-market passenger car and SUV player (Magnite, X-Trail) with shared global Renault-Nissan technology base. Comparable mid-size portfolio and parallel challenges with low Indian market penetration.
• Volkswagen India: Premium mid-size SUV competitor to the ZR-V e:HEV (Tiguan), with a similar CBU-imported positioning and price point in the ₹40-50 lakh band cited by Honda's own strategic customer segmentation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/hondacarindia
• YouTubeyoutube.com/channel/UCEPiA8L6n0gRqk8sMBu-1XA
• LinkedInlinkedin.com/company/honda-cars-india-ltd
• Instagraminstagram.com/hondacarindia
• Facebookfacebook.com/HondaCarIndia

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honda Cars India