American Hotel & Lodging Association

What American Hotel & Lodging Association does

American Hotel & Lodging Association (AHLA) is a 501(c)(6) nonprofit national trade association founded in 1910 that represents all segments of the U.S. lodging industry, serving more than 30,000 members that include hotel owners, operators, REITs, management companies, franchisees, branded and independent properties, bed & breakfasts, state hotel associations, and industry suppliers. The association is not a software company but operates a services platform built around federal and state policy advocacy, industry research and economic data, workforce development, sustainability and safety programs, certification through its affiliated AHLEI, technology standards through HTNG, and a portfolio of branded industry events (The Hospitality Show, FORWARD, Hotels On The Hill, Responsible Stay Summit, No Room for Trafficking Summit).

AHLA's technology stack is thin and association-typical: a website portal (ahla.com) with member login, an Allied Member Directory, a hospitality law database, a state-level data platform (State Facts), and event registration powered by Cvent under a Silver Premier Partner sponsorship. There is no proprietary core product. The association's commercial infrastructure rests on three subscription tiers — Hotelier Membership, Vendor/Allied Membership, and State & Local Association Membership — all billed annually with pricing not publicly disclosed. Revenue is complemented by event sponsorships, Premier Partner program fees (Platinum/Gold/Silver), certification income via AHLEI, and program revenue from affiliated entities including the AHLA Foundation (charitable arm).

The go-to-market motion is sales-led and membership-based, distributing through direct outreach to enterprise hoteliers, state association partnerships acting as regional resellers, an Allied Member Directory that connects vendors to hotel decision-makers, and large industry events. The board is composed of executives from member companies, and a Board leadership transition effective July 1, 2026 will install Thom Geshay (Davidson Hospitality Group) as Chairman, Jon Stanner (Summit Hotel Properties) as Vice Chairman, and Jolyon Bulley (IHG Hotels & Resorts) as Secretary/Treasurer, succeeding outgoing Chair Liam Brown (Marriott). Day-to-day leadership is held by President & CEO Rosanna Maietta, with a small staff of 51–100 employees housed at AHLA's Washington, D.C. headquarters.

Name

American Hotel & Lodging Association

Legal name

American Hotel & Lodging Association

Website

https://ahla.com

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

51–100 employees

Short description

American Hotel & Lodging Association (AHLA) is the sole national nonprofit trade association representing all segments of the U.S. lodging industry, serving 30,000+ members including hotel owners, operators, REITs, franchisees, and state associations through federal advocacy, industry research, certification, events, and workforce development programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Membership Dues: AHLA generates revenue through membership fees from hotel owners, operators, franchisees, management companies, REITs, state hotel associations, and industry supplier partners (Allied Members).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

AHLA is a national 501(c)(6) trade association that represents all segments of the U.S. lodging industry, delivering federal and state policy advocacy, industry research, networking events, professional certification programs (via AHLEI), workforce development initiatives, and sustainability and safety programs to more than 30,000 hotel-owner, operator, franchisee, REIT, management-company, and allied-supplier members.

Product overview

The American Hotel & Lodging Association (AHLA) is a national trade association representing the U.S. hotel and lodging industry. AHLA does not offer a software product but rather provides industry advocacy, research publications, events (including The Hospitality Show, FORWARD, and various summits), workforce development programs, sustainability initiatives (Responsible Stay), human trafficking prevention (No Room for Trafficking), certification programs through AHLEI, and partnerships with technology providers for event registration (Cvent).

Differentiator

Problem solved

Functional benefit

Brands

• Responsible Stay: AHLA's sustainability initiative focused on energy efficiency, water conservation, waste reduction, and responsible sourcing across the hotel industry.
• Hotel Kitchen
• No Room for Trafficking
• Safe Stay
• Heart of the House
• Hospitality for Hope
• FORWARD
• The Hospitality Show
• Hotels On The Hill

Products and services

• Hotelier Membership

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• NielsenIQ (NIQ)coreStrategic or Co-development Partner · 12 June 2026NIQ and AHLA collaborated on the Hotel Beverage Study 2026, a comprehensive market research report based on a survey of 5,000 U.S. hotel visitors covering over 50 hotel brands. The study reveals beverage consumption trends, domestic travel demand, and growth opportunities for suppliers in U.S. hotels.
• HFTP AI CollectivecoreStrategic or Co-development Partner · 10 June 2026AHLA (referred to as AHLA) joined HFTP's AI Collective, a nonprofit collaborative initiative dedicated to advancing responsible AI adoption across the hospitality industry. The Collective serves as a central forum where industry stakeholders can align on standards, share emerging insights, and drive practical AI implementation strategies.
• QuestexcoreStrategic or Co-development Partner · 4 June 2026Questex co-creates The Hospitality Show with AHLA, a major industry event scheduled for November 2-4, 2026 at the Miami Beach Convention Center. The three-day event brings together hotel owners, operators, franchisees, and industry leaders to address critical hospitality sector growth drivers.
• NetchexminorGTM or Marketing Partner · 3 June 2026Netchex, a payroll and human capital management provider for frontline businesses, joined as an Allied Member of AHLA. The partnership grants AHLA's member hotels access to Netchex's hospitality-specific payroll, AI-powered hiring, and HR technology solutions. Netchex currently supports over 1,000 hospitality properties and 7,500+ clients nationwide.
• U.S. Food Waste PactcoreStrategic or Co-development Partner · 22 December 2025AHLA joined the U.S. Food Waste Pact, a voluntary collaborative initiative led by ReFED and World Wildlife Fund to reduce food waste across the food system. AHLA becomes the 30th signatory organization. The lodging sector contributes nearly 10% of food waste in the U.S. foodservice sector, equivalent to two billion meals worth $17 billion in value.
• CventcoreTechnology or Integration · 18 December 2024Cvent serves as AHLA's registration technology platform and event registration sponsor for AHLA's signature industry events including FORWARD, Night of a Thousand Stars, and The Hospitality Show. As a silver premier partner, Cvent powers registration, attendee management, mobile event apps, and onsite services.
• AHLA FoundationcoreStrategic or Co-development PartnerAHLA Foundation is the charitable giving arm of AHLA, dedicated to helping people build careers and improve their lives while strengthening the lodging industry. The Foundation offers scholarships, training, apprenticeship programs, DE&I executive training, and programs dedicated to advancing female leaders in hospitality (FORWARD program).
• American Hotel & Lodging Educational Institute (AHLEI)coreStrategic or Co-development PartnerAHLEI offers professional certification programs in the hotel industry that are portable, industry-recognized, and endorsed by AHLA. Provides Certified Hotel Administrator (CHA) and other hospitality certifications with member discounts.
• Hospitality Technology Next Generation (HTNG)coreTechnology or IntegrationHTNG focuses on technology specifications and standards for the hospitality industry. AHLA supports HTNG events, workgroups, and initiatives including TechOvation Award and Technology Acceleration Award programs.
• Premier Partners (American Express, Avendra, Ecolab, Encore, Oracle Hospitality, STR, etc.)coreGTM or Marketing PartnerAHLA's Premier Partners include leading hospitality suppliers at Platinum, Gold, and Silver tiers. These partners receive visibility through AHLA's website, events, and marketing materials, while providing products and services to AHLA members.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ahla
• Facebookfacebook.com/hotelassociation
• LinkedInlinkedin.com/company/66657

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Hotel & Lodging Association