CourseRev
CourseRev (Shank Tech Inc.) provides AI voice and chat automation that books tee times and manages reservations 24/7 for golf course operators across the U.S. and Europe, integrating with leading tee-sheet platforms such as ForeUp, Golfmanager, and Lightspeed.
- Company typePrivate
- Founded2024
- HeadquartersAlicante, Spain
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What CourseRev does
CourseRev (legal entity: Shank Tech Inc., dba CourseRev.ai) is an AI automation platform purpose-built for golf course operations. The company, founded in 2024 and headquartered in Warner Robins, Georgia, delivers AI Voice Concierge (a 24/7 phone-based booking and tee-sheet optimization agent supporting English, Spanish, Japanese, Korean, Mandarin, and Cantonese), Course Agent (a website chatbot auto-trained from a course's URL), a Web Booking System, automated Waitlist notifications, and Reminders via voice/SMS/email. Adjacent products include Prioritee (premium waitlist and revenue optimization add-on), Teemeup/"Bob" (a consumer-facing autonomous AI golf booking agent over SMS, WhatsApp, and iMessage), 7th Hole food ordering, custom WordPress websites, and iOS/Android mobile apps.
Underlying technology is multi-modal conversational AI combining speech (voice call handling with customizable male/female voices and accents), text (chat and messaging), and predictive analytics for demand forecasting and personalized tee-time suggestions. Integrations anchor the stack to the dominant tee-sheet platforms — ForeUp (2,000+ U.S. courses), Golfmanager (350+ clubs across 30+ countries), Lightspeed POS, Club Caddie, Club Prophet, and QETI/OMNI — along with payment gateways (Stripe, Fiserv), Sensible Weather's WeatherGuarantee, smbGOLF's Text-to-Web real-time updates, eGolf Waiver, and Google Appointments discovery. A network Voice API is published, with reported uptimes above 99.4%.
The business model is subscription-based recurring revenue for Voice Concierge and Prioritee, combined with transaction fees processed through Stripe and Fiserv for prepaid bookings. Pricing is quote-based and not publicly disclosed; Course Agent is offered free as a freemium acquisition layer intended to upsell into paid Voice Concierge, Waitlist, Reminders, and Prioritee tiers. Go-to-market is sales-led enterprise (Calendly demo booking) augmented by channel partnerships with tee-sheet providers and Zest Golf (European distribution), with self-serve/PLG through the free Course Agent product targeting SMB and mid-market courses.
CourseRev firmographics
Firmographics- Name
- CourseRev
- Legal name
- Shank Tech Inc.
- Website
- https://courserev.ai
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CourseRev (Shank Tech Inc.) provides AI voice and chat automation that books tee times and manages reservations 24/7 for golf course operators across the U.S. and Europe, integrating with leading tee-sheet platforms such as ForeUp, Golfmanager, and Lightspeed.
- Ownership category
- akta.pro rank
Where CourseRev is headquartered
LocationHeadquarters
- HQ city
- Alicante
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
CourseRev business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- AI Voice Concierge Subscription: Monthly/annual subscription for AI voice booking automation available 24/7. The Walden Golf Group achieved significant revenue gains after deploying Voice AI solution.
- AI Chatbot/Chat Subscription: Subscription for website chatbot that handles bookings and FAQ automation. Course Agent offers free access with potential paid tiers for advanced features.
- Prioritee Add-on Subscription: Optional subscription add-on for waitlist management, playing preferences, future tee time notifications, automated reminders, and revenue optimization tools.
- Multi-Courses Management: Subscription for multi-location course management from a single platform with centralized booking and reporting.
- Transaction/Booking Fees: Payment processing for tee time bookings through integrated Stripe and Fiserv gateways. Courserev acts as limited agent to facilitate transaction processing on behalf of golf courses.
- Payment Processing: Integrated payment processing via Stripe and Fiserv for prepaid bookings. Courserev does not store credit card information; all payment data handled securely by selected processor.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Course Agent - Free tier |
| Subscription | Monthly | Prioritee - Optional subscription add-on |
| Subscription | Monthly | AI Voice Concierge - Enterprise subscription |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels10 records
CourseRev product offering
Product offeringCore offering
CourseRev (legally Shank Tech Inc., operating as Courserev.ai) develops an AI-powered automation platform built specifically for golf course operations. Its offerings combine a 24/7 AI Voice Concierge that handles phone bookings, an AI website chatbot (Course Agent), a web booking engine, automated waitlist and reminder workflows, and integrations with leading tee sheet and POS systems such as Lightspeed, ForeUp, and Golfmanager.
Product overview
Courserev is an AI-powered golf course management platform consisting of multiple integrated products: AI Voice Concierge (phone-based voice AI), Course Agent (website chatbot), Web Booking System (online booking), Waitlist, Reminders, and Prioritee (premium waitlist/revenue module). The platform operates as a unified system where all channels (voice, chat, web) sync with the golf course's tee sheet and POS systems. Additional offerings include Teemeup (consumer-facing AI agent for golfers), custom mobile apps with GPS/scorecard features, WordPress websites, and 7th Hole food ordering integration. The Multi-Courses Functionality enables operators managing multiple courses to consolidate operations under a single platform.
Differentiator
Problem solved
Functional benefit
Brands
- Prioritee: AI-powered waitlist management, player preferences, automated reminders, and revenue optimization solution for golf courses
- Course Agent
- Teemeup (Bob)
- AI Voice Concierge
- Prioritee.ai
- ForeTee.ai
Products and services
- AI Voice Concierge AI-powered voice assistant that answers golf course phone calls 24/7, 365 days a year. Books tee times, answers common questions, applies player-type rules (members, seniors, public), optimizes tee sheets, and handles hundreds of simultaneous calls. Supports English, Spanish, Japanese, Korean, Mandarin, and Cantonese. Sold to golf course operators on a subscription basis.
- Course Agent AI-powered website chatbot that provides 24/7 booking assistance directly from a golf course's website, with automated FAQ handling and tee sheet integration. Offered free to golf courses as a low-friction entry point into the CourseRev platform.
- Web Booking System Online tee time booking engine allowing players to book directly through the golf course website, fully integrated with the underlying reservation and tee sheet system. Operates continuously to streamline reservations for players and staff.
- Waitlist Waitlist automation system that registers golfers for preferred tee times and sends automatic SMS or email notifications when a fully booked slot opens due to a cancellation, maximizing course occupancy.
- Reminders Automated communication system sending tee time confirmations and reminders via voice, SMS, or email to reduce no-shows and last-minute cancellations, protecting course revenue.
- Prioritee Premium waitlist and revenue optimization add-on combining waitlist management, playing preferences, future tee time notifications, automated reminders, and revenue tools including priority alerts and incentivized prepaid bookings. Sold as an optional subscription add-on.
- Teemeup AI golf agent branded as Bob that automates golf discovery and bookings through natural conversation via SMS, WhatsApp, or iMessage. Manages the entire golf round lifecycle from discovery to checkout, factoring in real-time weather, course availability, and player budget.
- CourseRev Mobile App Custom white-label mobile apps for golfers available on iOS and Android, offering tee time booking, GPS for play with real-time distances, push notifications, multi-course support, and on-course food and beverage ordering via 7th Hole integration.
- Custom WordPress Websites Custom mobile-first WordPress websites designed specifically for golf courses, with a variety of template options and a user-friendly content management interface for course staff.
- 7th Hole On-course food and beverage ordering service that lets golfers scan a QR code, browse menus, place orders, and pick up items from their smartphones during a round.
Quantifiable outcome
- Significant revenue and customer satisfaction gains reported by The Walden Golf Group after deploying Voice AI across 20+ courses
- +3 more outcomes
Companies that use CourseRev
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
CourseRev technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability9 records
Feature9 records
CourseRev partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and supporting.
- Zest Golf TechnologiescoreStrategic partnership for European market expansion. Zest Golf serves as CourseRev's official European market representative, integrating AI Voice Concierge and chat automation with Zest Golf's tee time distribution channel management system. The integration enables European golf courses to access 24/7 multi-language AI automation covering English, Spanish, French, German, Italian, and Portuguese while connecting to Zest's network of over 300 tour operators and OTAs through a single API, eliminating double-booking risks. Growing interest noted in UK, France, Spain, Portugal, and Italy.
- TeemeupsupportingTeemeup is an AI golf agent (named Bob) launched by Courserev that automates search and bookings through natural conversation via SMS, WhatsApp, or iMessage. Part of Courserev ecosystem, debuted at Golfweek Tech Lab during 2026 PGA Championship.
- smbGOLFsupportingStrategic partnership integrating smbGOLF's proprietary Text-to-Web technology with CourseRev.ai intelligence platform. The same text message managers send for website updates now synchronizes instantly with AI Voice Concierge and Course Agent Chatbot. Eliminates need for staff to manually update AI scripts during events like frost delays or course closures.
- eGolf WaiversupportingStrategic partnership to offer AI-powered digital waiver solutions integrated with Lightspeed and other POS systems for golf facilities. The integrated platform automates waiver completion before golfers arrive, reducing staff workload, improving check-in efficiency, and capturing guest data for marketing and CRM purposes. Targets public, private, resort, multi-course operators, and municipal golf facilities.
- FiservsupportingAdded Fiserv as a new payment gateway option within Courserev platform. Fiserv is a global leader in payment and financial technology solutions. Golf courses can now choose between Stripe or Fiserv for secure payment processing of tee time bookings, events, and other services.
- Google AppointmentssupportingIntegration with Google Appointments Redirect allowing golfers to discover and book tee times directly through Google Search and Maps. Golf courses can display available tee times with a 'Book' button that redirects to Courserev booking page. Integration follows all Google guidelines.
- GolfmanagercoreStrategic partnership bringing Courserev's intelligent automation to Golfmanager's all-in-one cloud-based platform serving 350+ golf clubs in over 30 countries. Features include 24/7 automated service in multiple languages via voice or chat, personalized conversations understanding player profiles, and real-time sync with tee sheet. Carden Park in the UK is the first course to embrace this partnership.
- Sensible WeathersupportingPartnership to bring WeatherGuarantee to golf bookings through Courserev. Powered by Sensible Weather, the feature gives golfers automatic refunds if poor weather impacts their round—no rescheduling, no hassle. Helps courses retain bookings that might otherwise be lost due to forecast concerns while providing additional revenue source.
- Pinnacle Golf PropertiescorePresident Del Ratcliffe of Pinnacle Golf Properties emphasized mutual benefits of the Walden Golf Group investment deal. Pinnacle Golf Properties has a long-standing relationship with The Walden Golf Group and Courserev.ai.
- Prioritee.aisupportingPrioritee is a product launched by Courserev for waitlist management and revenue optimization. Available as optional subscription for current customers. Includes waitlist management, playing preferences, future tee time notifications, and automated reminders.
- ForeUpcoreIntegration partnership with ForeUp, a cloud-based platform powered by over 2,000 golf courses across the United States. Courserev's AI technology integrates directly into ForeUp's tee sheet and POS system, enabling operators to streamline workflows, increase revenue, and enhance player experience. AI predicts demand, automates communications, and delivers personalized tee time suggestions based on player habits.
- Lightspeed CommercecoreIntegration with Lightspeed POS system for golf facilities. Enables AI-powered digital waiver solutions and automated booking with Lightspeed and other POS systems. Supports prepaid bookings through Courserev channels with secure payment processing.
- Club CaddiesupportingIntegration partner listed on CourseRev website; seamless integration with Club Caddie tee sheet system.
- Club ProphetsupportingIntegration partner listed on CourseRev website; seamless integration with Club Prophet tee sheet system.
- QETI/OMNIsupportingIntegration partner listed on CourseRev website.
- StripesupportingPayment gateway partner for processing tee time bookings. Courserev uses Stripe Payment Gateway, described as one of the most efficient and reliable payment solutions available. Credit/debit cards, Apple Pay, CashApp, and in-person payment options supported.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
CourseRev competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
CourseRev social profiles
Digital presenceCourseRev financial estimates
Financial estimateRevenue estimate
Valuation estimate
CourseRev leadership team
Management profileNumber of profiles
Profiles2 records
CourseRev subsidiaries and ownership
Company hierarchySubsidiaries5 records
CourseRev funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CourseRev M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CourseRev
What does CourseRev do?
CourseRev (legally Shank Tech Inc., operating as Courserev.ai) develops an AI-powered automation platform built specifically for golf course operations. Its offerings combine a 24/7 AI Voice Concierge that handles phone bookings, an AI website chatbot (Course Agent), a web booking engine, automated waitlist and reminder workflows, and integrations with leading tee sheet and POS systems such as Lightspeed, ForeUp, and Golfmanager.
Is CourseRev a public or private company?
CourseRev is a private company. It is classified as venture growth investor backed and is currently operating.
When was CourseRev founded?
CourseRev was founded in 2024. It employs 11 to 50 people.
Where is CourseRev based?
CourseRev is headquartered in Alicante, Spain, in the Europe region.
How does CourseRev make money?
Six revenue lines are on record. AI Voice Concierge Subscription is the primary driver. The others are AI Chatbot/Chat Subscription, prioritee Add-on Subscription, multi-Courses Management, transaction/Booking Fees and payment Processing.
Does CourseRev have an API?
Yes. Courserev offers a Voice API for golf course bookings. The status page reports uptime metrics for the 'Courserev Voice API' at 99.483% uptime. Integration with tee sheet providers is achieved through API connections. Specific API documentation URL, authentication methods, rate limits, and versioning are not explicitly stated in available sources.