Zest.Golf
Zest.Golf is a B2B API-first platform that connects golf courses to hundreds of booking channels through a single integration. It serves golf operators, travel companies, marketplaces, and AI-powered booking platforms with real-time tee time inventory, automated payments, and white-label solutions.
- Company typePrivate
- Founded2018
- HeadquartersRotterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Zest.Golf does
Zest.Golf is a B2B API-first distribution and commerce platform for the golf industry, founded in 2018 and headquartered in Rotterdam, Netherlands. The company connects golf courses and resorts to hundreds of booking channels, including travel companies, golf marketplaces, federations, membership organisations, white-label partners, and emerging AI-powered booking platforms, through a single API integration. Its core proposition is replacing fragmented, multi-supplier connectivity with one standardised integration that provides real-time tee time inventory, live pricing, booking, and payment settlement.
The product portfolio is built on a unified infrastructure layer and includes a Booking API, a Payments Platform, AI Distribution Infrastructure, a White-Label Tee Time Marketplace, a Golf Travel Marketplace (under development), and a Golf Passport Platform for multi-round packages. Underlying technical capabilities include real-time tee sheet synchronisation with golf management systems, automated payment collection and partner settlement, dynamic pricing and yield optimisation, structured product data for AI consumption, and cross-border payment support. The company operates a direct contracting model with golf courses to secure inventory and trade rates, enabling it to manage channel connectivity, payments, and reconciliation on behalf of both suppliers and distribution partners.
Zest's business model combines multiple revenue streams: subscription-based API and platform licensing, transaction fees and booking margins on tee time sales, white-label and branded platform licensing fees, and revenue-share arrangements from multi-product golf travel packages. The go-to-market is enterprise field sales directed at golf course operators, combined with partner-led distribution through white-label deployments, travel resellers, and marketplace integrations. The company is privately held with 1-10 employees and no disclosed funding rounds, and pricing is not publicly disclosed.
Zest.Golf firmographics
Firmographics- Name
- Zest.Golf
- Legal name
- Zest.Golf
- Website
- https://zest.golf
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Zest.Golf is a B2B API-first platform that connects golf courses to hundreds of booking channels through a single integration. It serves golf operators, travel companies, marketplaces, and AI-powered booking platforms with real-time tee time inventory, automated payments, and white-label solutions.
- Ownership category
- akta.pro rank
Zest.Golf industry classification
Industry- Product category
- Golf Commerce Technology
- NAICS
- Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)
- akta.pro secondary industry
- Golf Equipment & Accessories Distribution (CRAOAJAK)
Keywords
Where Zest.Golf is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Zest.Golf business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- API/Platform Licensing: Provides sales channels with access to real-time golf inventory, pricing, and booking functionality through a single API integration. Revenue generated from platform usage and API access.
- Booking Margins and Transaction Fees: Revenue generated through booking margins, service fees, and transaction take rates on bookings made through the platform. Partners generate revenue through packaging tee times with accommodation and travel products.
- White-Label and Branded Platform Licensing: Partners can launch branded golf booking platforms powered by Zest infrastructure. Revenue from platform deployment and ongoing service fees.
- Package and Revenue-Share Opportunities: Revenue-share model for multi-product bookings combining golf with accommodation, transfers, and travel products. Increased transaction values through packaging.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels1 record
Zest.Golf product offering
Product offeringCore offering
Zest.Golf provides a unified B2B API-first infrastructure platform for golf commerce that connects golf course tee sheets to hundreds of booking channels through a single API integration. The platform offers real-time tee time inventory, pricing, booking, and payment services, along with white-label marketplace, golf travel packaging, multi-round passport packages, automated payments and settlement, and AI-ready distribution infrastructure.
Product overview
Zest.Golf provides a unified B2B golf distribution and tee time technology platform designed for courses, sales channels, and developers. The core platform consists of a Booking API (the unified API for golf commerce), a Payments Platform (automated payment infrastructure), and AI Distribution Infrastructure (for AI-powered booking experiences). The product portfolio includes three branded channel products: White-Label Tee Time Marketplace (branded booking platform), Golf Travel Marketplace (golf travel packaging), and Golf Passport Platform (multi-round golf packages). These products share the unified API infrastructure, centralised inventory management, real-time tee sheet synchronisation, integrated payments, and multi-channel distribution capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Booking API
- White-Label Tee Time Marketplace Fully branded booking platform that allows partners (travel companies, federations, membership organisations) to launch their own golf booking platform powered by Zest. Includes multi-course search and booking, integrated payment processing, mobile-optimised booking journey, and customer management tools.
- Golf Travel Marketplace Platform to deliver complete golf travel experiences through a single customer journey by combining golf, accommodation, transportation, and travel services within one booking platform. Features golf and hotel packaging, multi-product checkout, dynamic travel itineraries, and revenue-share opportunities (listed as under development).
- Golf Passport Platform Platform for creating and managing exclusive multi-round golf packages (3, 4, and 5-round packages) under a partner's own brand. Supports multi-course booking capability, flexible package creation, integrated payments, and customer self-service booking.
- Payments Platform Automated payment platform that handles the financial infrastructure behind golf bookings, streamlining the movement of funds between sales channels and golf courses. Provides automated supplier settlement, payment collection and distribution, reduced reconciliation effort, cross-border payment support, financial reporting, and flexible commercial models.
- AI Distribution Infrastructure Infrastructure layer for powering golf bookings through conversational interfaces, AI assistants, and emerging booking technologies. Provides AI-ready booking APIs, real-time inventory access, structured product data, automated payments, instant booking confirmation, and enterprise-grade reliability for AI-driven commerce.
Companies that use Zest.Golf
Customer profileSegments4 records
Ideal customer profiles3 records
Zest.Golf technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
Zest.Golf partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, emerging and minor.
- Travel CompaniescoreTravel companies access golf inventory through Zest's single API integration to offer tee time bookings and create packaged golf travel experiences combining golf with accommodation, transfers, and travel products.
- Booking MarketplacescoreGolf booking marketplaces connect to live tee time availability and pricing from hundreds of golf courses through Zest's unified API, eliminating the need for multiple supplier integrations.
- White-Label PartnerscorePartners can launch their own branded golf booking platforms powered by Zest infrastructure, maintaining full ownership of brand and customer relationships while leveraging Zest's booking technology.
- Membership OrganisationscoreGolf Passport Platform enables membership organisations to create and sell exclusive multi-round golf packages (3, 4, and 5-round packages) for members, visitors, and destination marketing partners.
- AI-Powered Booking PlatformsemergingAI-powered travel and booking platforms (including conversational interfaces and AI assistants) access standardised real-time golf inventory, payments, and booking infrastructure through Zest's APIs.
- Golf FederationsminorGolf federations gain access to tee time inventory distribution through Zest's platform, enabling broader reach for member clubs and golf experiences.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Zest.Golf competitors and assessment
Company assessmentDirect peers
- Lightspeed Golf: Tee sheet, point-of-sale, and online booking platform for golf courses, formed through Lightspeed's acquisition of Chronogolf. Offers integrated booking, payments, and distribution capabilities that overlap with Zest on both supply and channel sides.
- TeeSnap: Golf course management software providing tee sheets, online booking, POS, and marketing tools. Competes with Zest on course-side functionality and offers its own distribution and online booking channels.
- Supreme Golf: Golf booking marketplace and tee time platform offering search, booking, and rewards across a network of courses. Competes with Zest on the channel side as a consumer-facing booking marketplace.
- foreUP: Cloud-based golf course management software offering tee sheets, online booking, marketing, and POS. Provides course operators with integrated online distribution functionality that overlaps with Zest's offering on the supply side.
- TeeOff.com: Online golf tee time booking marketplace operated as part of NBC Sports Next alongside GolfNow. A consumer-facing booking channel that overlaps with the demand-side functionality Zest enables for its distribution partners.
- Club Prophet Systems: Golf club management and tee sheet software used by thousands of clubs, offering POS, online booking, and member management. Represents both a potential integration partner and competitor to Zest on the course-side supply layer.
- GolfNow: Largest golf booking marketplace and tee time distribution platform in North America, owned by NBC Sports Next. Connects golfers to thousands of courses and competes directly with Zest on the channel side while also integrating with course-side tee sheets.
Others
- Rezdy: B2B booking and distribution API platform for tours, activities, and experiences. Operates a similar supplier-to-channel connectivity model to Zest but in the broader tours and activities category rather than golf specifically, making it a useful functional analog for the platform model.
- Peek: Experience booking platform offering both consumer marketplace and partner APIs for activities and attractions. Comparable to Zest in offering a unified inventory and booking infrastructure layer, though in the broader experiences category rather than golf.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Zest.Golf social profiles
Digital presenceZest.Golf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zest.Golf leadership team
Management profileNumber of profiles
Zest.Golf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zest.Golf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zest.Golf
What does Zest.Golf do?
Zest.Golf provides a unified B2B API-first infrastructure platform for golf commerce that connects golf course tee sheets to hundreds of booking channels through a single API integration. The platform offers real-time tee time inventory, pricing, booking, and payment services, along with white-label marketplace, golf travel packaging, multi-round passport packages, automated payments and settlement, and AI-ready distribution infrastructure.
Is Zest.Golf a public or private company?
Zest.Golf is a private company. It is classified as unknown and is currently operating.
When was Zest.Golf founded?
Zest.Golf was founded in 2018. It employs 1 to 10 people.
Where is Zest.Golf based?
Zest.Golf is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Zest.Golf make money?
Four revenue lines are on record. API/Platform Licensing is the primary driver. The others are booking Margins and Transaction Fees, white-Label and Branded Platform Licensing and package and Revenue-Share Opportunities.
Who are Zest.Golf's main competitors?
Direct peers on record are Lightspeed Golf, TeeSnap, Supreme Golf, foreUP, TeeOff.com, Club Prophet Systems and GolfNow. Others are Rezdy and Peek.
Does Zest.Golf have an API?
Yes. Zest.Golf offers a unified Booking API that provides access to real-time tee time inventory, pricing, booking functionality, and payment services through a single integration. The API enables real-time availability and pricing, instant booking confirmation, standardised API architecture, multi-market inventory access, automated booking management, integrated payments, and scalable enterprise infrastructure. The platform is described as 'API-first, operator-grade tooling for courses, partners, and developers.' Features include standardised booking APIs, real-time availability feeds, trusted inventory connectivity, and integrated payments infrastructure.
What industry is Zest.Golf in?
Zest.Golf's product category is Golf Commerce Technology. Its primary akta.pro industry code is CRAMABAG, Golf Equipment, Apparel & Pro Shop Retail, with a secondary code of CRAOAJAK, Golf Equipment & Accessories Distribution. Its NAICS code is 42391 and its SIC code is 7997.