Hershey Entertainment & Resorts Company

Name

Hershey Entertainment & Resorts Company

Legal name

Hershey Entertainment & Resorts Company

Website

https://hersheypa.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Theme Park & Resort Hospitality

NAICS

Amusement and Theme Parks (71311), Hotels (except Casino Hotels) and Motels (72111), Nature Parks and Other Similar Institutions (712190), Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)

akta.pro secondary industries

Special Occasion & Destination Restaurants (THAFACAK), Dessert Cafes & Dessert Bars (Sit-Down) (THAFAGAI), Water Park Concessions & Guest Services (Food, Retail, Lockers, Cabanas) (THAAABAH)

Keywords

• Theme park operations
• Resort hospitality
• Family entertainment
• Amusement park tickets
• Vacation packages

Headquarters

HQ city

Hershey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Theme Park Admission: Ticket sales for Hersheypark amusement park, including daily admission, 2-Day Any Day Tickets, and season passes. Hersheypark is the largest amusement park in Pennsylvania at 121 acres.
2. Resort Accommodations: Overnight stays at four official resort properties: The Hotel Hershey (luxury AAA Four Diamond), Hershey Lodge, Hershey Inn & Suites, and Hersheypark Camping Resort. Includes vacation packages.
3. Food and Beverage: Dining across multiple restaurants including The Circular, Trevi 5, Iberian Lounge, Fire & Grain, STACKS, Revelry, The Bears' Den, Cocoa Beanery, The Chocolatier, Hershey Social, Devon Seafood + Steak, and numerous in-park locations.
4. Retail and Merchandise: Gift shops and merchandise locations including Sweet Memories at Hershey Lodge, Hersheypark Supply Co., HP Collections, and ZooAmerica Gift Shop.
5. Entertainment and Events: Concerts at Hersheypark Stadium, hockey games at GIANT Center (Hershey Bears), shows at Hershey Theatre, and special events including seasonal celebrations.
6. Spa Services: The Spa At The Hotel Hershey and MeltSpa by Hershey offer chocolate-themed treatments, skincare, and wellness services.
7. Golf: Hershey Country Club (18-hole championship course) and Spring Creek Golf Course.
8. Group and Corporate Events: Meetings, conferences, weddings, and group bookings at resort properties and venues.
9. Parking and Transportation: Front gate shuttle service, parking fees, and resort transportation.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels6 records

Core offering

Hershey Entertainment & Resorts Company operates a vertically integrated entertainment and hospitality destination in Hershey, Pennsylvania, anchored by Hersheypark, a 121-acre seasonal amusement park with 70+ attractions including 15 roller coasters, The Boardwalk water park, and ZooAmerica North American Wildlife Park. The company sells theme park admission and season passes, overnight accommodations across four resort properties, dining, spa services, golf, live entertainment at GIANT Center and Hershey Theatre, Hershey Bears AHL hockey, and group/wedding event packages, all under the Hershey chocolate-themed brand.

Product overview

Hershey Entertainment & Resorts Company operates a diversified portfolio of attractions, resorts, dining, entertainment, and recreational properties in Hershey, Pennsylvania. The core offering centers on Hersheypark, a 121-acre amusement park featuring 15+ roller coasters, The Boardwalk water park (11 acres), and ZooAmerica North American Wildlife Park (11 acres) — all accessible with a single admission ticket. The company manages four resort properties: The Hotel Hershey (AAA Four Diamond), Hershey Lodge, Hershey Inn & Suites, and Hersheyypark Camping Resort, each offering exclusive Hersheypark benefits. Dining venues include The Circular, The Chocolatier, Trevi 5, Fire & Grain, STACKS, Revelry, The Bears' Den, Hershey Social, and Cocoa Beanery across resort and destination locations. Spa offerings include MeltSpa by Hershey (downtown) and The Spa At The Hotel Hershey. Entertainment properties include Hershey Bears (AHL hockey at GIANT Center), Hershey Theatre, and Hersheypark Stadium. Additional attractions include Hershey's Chocolate World, The Hershey Story Museum, Hershey Gardens, Hershey Country Club (golf), and AACA Museum. The company offers mobile applications (Hersheypark App, HersheyResorts App) and a Trip Planner digital service. The portfolio is collectively marketed as 'The Sweetest Place On Earth' and supports Milton Hershey School through visitor revenue.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 120th anniversary season successfully launched after labor agreement
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Washington CapitalscoreStrategic or Co-development Partner · 25 September 2025Longstanding affiliation partnership between Hershey Bears (AHL) and Washington Capitals (NHL) began in 2005-06 season. The partnership has produced 5 Calder Cups and players frequently move between organizations. The Capitals won Stanley Cup in 2018 with 14 players on playoff roster who previously played in Hershey. NHL preseason games have returned to GIANT Center in 2025 and 2026.
• Philadelphia FlyersminorStrategic or Co-development PartnerNHL team participating in annual NHL preseason games at GIANT Center alongside Washington Capitals and Hershey Bears.
• Chocolate Workers Local 464coreOthersUnion representing Hersheypark and Giant Center workers. Successfully negotiated five-year labor agreement in June 2026, averting potential strike and enabling Hersheypark's 120th season to proceed.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Universal Destinations & Experiences: Operator of major destination theme parks (Universal Studios, Islands of Adventure, Epic Universe) with integrated hotels and entertainment. Comparable in destination resort architecture; differs in scale, IP-driven positioning, and global draw.
• Walt Disney Parks and Resorts: Global leader in destination theme parks with integrated lodging (Disney resort hotels), entertainment, and retail. Comparable business architecture of vertically integrated destination resort, but at vastly larger scale and IP-driven thematic differentiation.

Direct peers

• Herschend Family Entertainment: Private operator of destination regional theme parks including Dollywood, Silver Dollar City, and Wild Adventures. Closely comparable as a privately held, mission/family-influenced operator of themed destination parks with integrated lodging and attractions.
• SeaWorld Entertainment: Operator of themed regional destination parks (SeaWorld, Busch Gardens, Sesame Place). Comparable in regional destination park model with mixed thrill/animal attractions, though without Hershey's lodging scale or chocolate theming.
• Cedar Fair Entertainment Company: Operator of regional amusement parks (Cedar Point, Knott's Berry Farm, Dorney Park, Kings Island, Worlds of Fun) and water parks. Directly comparable in regional amusement park operations, multi-park strategy, and seasonality, though without the integrated lodging or chocolate-themed positioning.
• Great Wolf Resorts: Chain of indoor water park resort hotels targeting families. Comparable in integrated family water park + lodging model and family segment focus; differs in being predominantly indoor/water-only versus Hershey's outdoor amusement park scale.
• Six Flags Entertainment Corporation: Major regional amusement park operator with parks across the US. Closest peer in ride-driven regional amusement park model; differs from Hershey in lacking luxury lodging and destination-resort bundling.

Emerging players

• Kalahari Resorts & Conventions: Private operator of large-scale indoor water park resort destinations with conference facilities. Comparable in combining family water attractions with lodging and group/convention business; smaller scale than Hershey.

Regional players

• Knoebels Amusement Resort: Family-owned Pennsylvania amusement park also offering camping and pavilion dining. Closest geographic competitor in the Pennsylvania drive market, though smaller in scale, lodging breadth, and ancillary entertainment.

Others

• Gaylord Hotels (Marriott): Marriott's large convention-focused resort hotel brand with on-site dining and entertainment venues. Comparable as a destination-resort lodging operator targeting group, conference, and leisure travel demand in a single self-contained property.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hersheypa
• YouTubeyoutube.com/hersheypa
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/hotel-hershey
• Instagraminstagram.com/hersheyjobs
• Pinterestpinterest.com/hersheypa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hershey Entertainment & Resorts Company