Six Flags

What Six Flags does

Six Flags Entertainment Corporation is the largest regional theme park operator in North America, operating a portfolio of 34 amusement parks, water parks, and resort properties across the United States, Canada, Mexico, and Saudi Arabia following the July 2024 merger with Cedar Fair and the March 2026 divestiture of seven parks to EPR Properties. The company serves more than 25 million guests annually through flagship properties such as Six Flags Magic Mountain, Cedar Point, Kings Island, and Canada's Wonderland, with a dual brand strategy built around the Six Flags and Hurricane Harbor labels. Revenue is generated through a direct-to-consumer model combining daily ticket admissions (variable/dynamic pricing starting at $39 online), subscription-style monthly memberships (starting at $8/month) and season passes, in-park spending on food, beverage, merchandise, and games, brand partnerships (Coca-Cola, Travis Kelce, Warner Bros. Discovery), and select real estate transactions. The underlying technology stack centers on a digital ticketing platform, mobile applications for navigation, mobile ordering, digital tickets, and queue management, dynamic pricing systems, and the Six Flags Metaverse Roblox experience as a digital engagement layer.

The business is currently navigating a post-merger turnaround. The company carries approximately $5.3 billion in net debt against a market capitalization of roughly $1.7 billion, reported a $1.6 billion net loss in fiscal 2025 (including a $1.5 billion non-cash goodwill impairment), and faces activist pressure from Jana Partners (~9% stake) calling for a sale of the company. Management has responded with portfolio rationalization (the EPR Properties divestiture for $331 million), a near-complete C-suite refresh in 2025-2026, and an aggressive reinvestment cycle anchored by world-record attractions such as Tormenta: Rampaging Run at Six Flags Over Texas. Operationally, Q1 2026 showed revenue growth of 12% YoY to $225.6 million and attendance growth of 4% to 2.9 million visits despite 24 fewer operating days, suggesting early traction on the turnaround thesis.

Name

Six Flags

Legal name

Six Flags Entertainment Corporation

Website

https://sixflags.com

Company type

Public

Founded year

1961

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Six Flags Entertainment Corporation is the largest regional theme park operator in North America, operating 34 amusement parks, water parks, and resorts across the U.S., Canada, Mexico, and Saudi Arabia, serving more than 25 million guests annually through daily admissions, memberships, and in-park spending.

Ownership category

akta.pro rank

Product category

Theme Parks & Amusement Parks

NAICS

Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)

Keywords

• Regional theme parks
• Amusement park operations
• Water park attractions
• Roller coaster rides
• Family entertainment venues

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Theme Park Admissions: Ticket revenue from individual park admissions, with variable pricing based on date, demand, and ticket type
2. Season Passes and Memberships: Recurring revenue from annual season passes and monthly membership programs offering unlimited visits with additional perks including free parking and multi-park access across geographic regions
3. In-Park Spending: Revenue from food and beverage, merchandise, games, and attractions within parks
4. Sponsorships and Partnerships: Brand partnerships including Coca-Cola beverage agreements and brand ambassador deals such as Travis Kelce partnership
5. Real Estate Transactions: Sale of select parks to real estate investment trusts (EPR Properties) for debt reduction, while maintaining operating agreements

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Six Flags operates a network of regional amusement parks, water parks, and resort properties featuring roller coasters, family rides, animal encounters, water slides, and seasonal events. The company sells daily admissions, annual season passes, and monthly memberships offering multi-park access, with on-site revenue from food, beverage, merchandise, and games. The business serves families, thrill-seekers, and group visitors across North America.

Product overview

Six Flags Entertainment Corporation is North America's largest regional amusement park operator, operating a portfolio of over 30 amusement parks, water parks, and resort properties across the United States, Canada, and Mexico, with an international presence in Saudi Arabia. The company's product portfolio consists primarily of physical amusement parks (including flagship properties like Six Flags Magic Mountain, Cedar Point, and Kings Island), water parks under the Hurricane Harbor brand, resort accommodations, a subscription-based Membership program, and a mobile application. The company also offers a Metaverse experience on Roblox. Following the 2024 merger with Cedar Fair, the combined entity streamlined its portfolio, selling seven parks to EPR Properties while retaining properties across four pass regions (West, Texas, Midwest, and East).

Differentiator

Problem solved

Functional benefit

Brands

• Hurricane Harbor: Water park brand operating at multiple Six Flags locations
• Hurricane Harbor Arlington
• Hurricane Harbor Concord
• Hurricane Harbor Los Angeles
• Hurricane Harbor New Jersey
• Hurricane Harbor Oklahoma City
• Hurricane Harbor Phoenix
• Hurricane Harbor Rockford
• Hurricane Harbor Splashtown
• Six Flags White Water
• Six Flags Fiesta Texas
• Six Flags Over Texas
• Six Flags Over Georgia
• Six Flags Magic Mountain
• Six Flags Discovery Kingdom
• Six Flags Great America
• Six Flags Great Adventure
• Six Flags New England
• Six Flags Darien Lake
• Six Flags America
• Six Flags Mexico
• Carowinds
• Canada's Wonderland
• Cedar Point
• Kings Island
• Kings Dominion
• Dorney Park
• Knott's Berry Farm
• California's Great America
• Frontier City
• Schlitterbahn New Braunfels
• Sawmill Creek Resort
• La Ronde
• Enchanted Parks

Products and services

• Six Flags Magic Mountain Flagship amusement park in Valencia, California, featuring world-class roller coasters including X2 and Looney Tunes Land themed family area.
• Six Flags Discovery Kingdom Amusement park in Vallejo, California, featuring Medusa roller coaster and animal encounters.
• Six Flags Darien Lake Amusement park in Buffalo, New York, featuring the Ride of Steel roller coaster.
• Six Flags Over Texas Amusement park in Arlington, Texas, home to record-breaking roller coasters including the new Tormenta: Rampaging Run.
• Six Flags Fiesta Texas Amusement park in San Antonio, Texas, featuring upcoming record-setting family launch coaster Werewolf Gorge and Spanish-themed entertainment.
• Six Flags Great Adventure Amusement park in Jackson, New Jersey, featuring Safari Adventures and Shoreline Pier at The Boardwalk.
• Six Flags White Water Water park located in Marietta, Georgia.
• La Ronde Largest amusement park in Quebec, Canada, featuring over 35 rides and attractions including Goliath roller coaster and DinoParc dinosaur experience.
• Carowinds Amusement park on the North Carolina-South Carolina border, with upcoming Rip Roaring Falls super flume ride debuting in 2027.
• Cedar Point Flagship amusement park in Sandusky, Ohio, known for its roller coasters including Millennium Force.
• Canada's Wonderland Amusement park in Vaughan, Ontario, Canada, featuring fireworks, KidZfest, Celebration Canada, and summer entertainment programming.
• Kings Island Amusement park in Mason, Ohio, featuring Phantom Theater Opening Nightmare dark ride and Grand Carousel.
• Knott's Berry Farm Amusement park in Buena Park, California, combining thrill rides with Berry Farm heritage.
• Dorney Park Amusement park in Allentown, Pennsylvania.
• Kings Dominion Amusement park in Doswell, Virginia, featuring expanded drone show and water parade entertainment.
• Six Flags Great America Amusement park in Gurnee, Illinois, with Hurricane Harbor Chicago water park and Quantum Accelerator dual-launch coaster.
• Six Flags Over Georgia Amusement park in Austell, Georgia, featuring SkyScreamer attraction.
• Six Flags New England Amusement park in Agawam, Massachusetts, dating back to 1870, featuring the Quantum Accelerator dual-launch coaster.
• California's Great America Amusement park in Santa Clara, California.
• Frontier City Amusement park in Oklahoma City, Oklahoma.
• Schlitterbahn New Braunfels Water park in New Braunfels, Texas, with resort accommodations.
• Sawmill Creek Resort Resort property in Sandusky, Ohio.
• Six Flags Qiddiya City Six Flags theme park in Saudi Arabia's Qiddiya entertainment city, featuring the world's fastest, tallest, and longest roller coaster.
• Six Flags Mexico Amusement park in Mexico with Hurricane Harbor Oaxtepec water park.
• Hurricane Harbor Water Parks Collection of water parks across multiple locations (Arlington, Concord, Los Angeles, New Jersey, Oklahoma City, Phoenix, Rockford, Splashtown) offering water slides, wave pools, and aquatic attractions.
• Six Flags Theme Park Membership Program Subscription-style membership program offering continuous multi-park access within geographic regions with benefits including free parking, discounts, and bring-a-friend offers. Gold Membership starts at $8 per month and includes access to multiple eastern U.S. parks.
• Six Flags Mobile Application Mobile application available on iOS and Google Play, enabling ticket purchases, geolocation park mapping, parking locator, digital tickets, and integrated social media features.
• Six Flags Metaverse Roblox Experience Virtual metaverse experience launched on the Roblox platform, featuring interactive entertainment content including Fright Fest Extreme to engage younger audiences.

Quantifiable outcome

• 25+ million guests annually across park portfolio
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor, strategic and major.

• Coca-ColaminorGTM or Marketing Partner · 17 June 2026Coca-Cola partnered with Six Flags for America's 250th Anniversary celebration, providing all-day beverage access and custom beverage creations at participating parks across 17 amusement parks in 12 U.S. states.
• Warner Bros. Discovery Global ExperiencesstrategicStrategic or Co-development Partner · 7 June 2026Partnership to develop Looney Tunes Land at Six Flags Magic Mountain, featuring attractions themed around classic Looney Tunes characters including Bugs Bunny, Daffy Duck, Taz, and Road Runner. The themed land is part of Magic Mountain's multi-year renaissance plan.
• Travis KelcestrategicGTM or Marketing Partner · 12 March 2026NFL legend Travis Kelce serves as brand ambassador for Six Flags throughout 2026. Kelce provides digital content for social media platforms while Six Flags gains rights to use his name, image, and likeness across broadcast media, streaming platforms, and in-park marketing outlets.
• Enchanted ParksmajorChannel Partner/ Reseller/ Distributor · 5 March 2026Enchanted Parks, a new regional operator based in Windermere, Florida, partnered with EPR Properties to acquire and operate six U.S. amusement parks from Six Flags. The company is committed to preserving each park's identity while investing in operational enhancements and long-term sustainable growth.

Scale indicators13 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• SeaWorld Entertainment: SeaWorld Entertainment (NYSE: PRKS) is the closest direct comparable to Six Flags — a publicly traded US operator of regional theme parks (SeaWorld, Busch Gardens, Sesame Place) and water parks. Similar mid-cap scale, similar seasonality, similar value-conscious customer base, and a closely overlapping competitive footprint in US regional markets.
• Herschend Family Entertainment: Herschend Family Entertainment is a privately held US operator of regional theme parks including Dollywood, Silver Dollar City, and Wild Adventures. Closely comparable to Six Flags in operating model (regional parks, family focus, seasonal), at smaller scale, making it a useful peer for benchmarking per-capita spend and capex intensity.
• Palace Entertainment: Palace Entertainment (formerly Parques Reunidos US) operates a portfolio of regional amusement parks, water parks, and family entertainment centers across the US, including Kennywood, Lake Compounce, and Story Land. Palace is a direct US regional peer of similar asset class and guest profile to Six Flags, particularly in the family and mid-tier thrill segment.

Broad incumbents

• Walt Disney Company: The Walt Disney Company (NYSE: DIS) operates Disney theme parks worldwide as part of its Experiences segment. Disney is a much larger destination-park incumbent with premium IP (Marvel, Star Wars, Pixar), serving as the upper-tier benchmark against which Six Flags positions its 'affordable regional' value proposition.
• Comcast (Universal Destinations & Experiences): Comcast's Universal Destinations & Experiences operates Universal Studios theme parks globally, with the 2025 launch of Epic Universe raising the competitive bar in destination parks. Universal is a broader incumbent competing with Six Flags for family and thrill-seeker segments, particularly through licensed IP experiences.
• Merlin Entertainments: Merlin Entertainments operates a global portfolio of theme parks (LEGOLAND, Madame Tussauds, Alton Towers, Thorpe Park) under private ownership. Merlin is a broad incumbent in the regional and mid-tier theme park segment, with comparable per-capita economics and a similar mix of branded IP-driven attractions across multiple geographies.

Regional players

• Tivoli Gardens: Tivoli Gardens is one of the world's oldest operating amusement parks, located in Copenhagen, Denmark. While primarily a European regional park, Tivoli shares Six Flags' emphasis on seasonal programming, in-park dining, and event-based attendance. It does not directly compete geographically but offers a comparable urban regional theme park business model.
• Efteling: Efteling is a large-scale Dutch theme park and family entertainment resort, drawing ~5M+ visitors annually with a focus on fairy-tale theming and family rides. Efteling is comparable to Six Flags in scale, per-capita economics, and family-positioning strategy, though serving a different geography.
• OCT Group: OCT Group is one of China's largest tourism and theme park operators, with regional parks across China (Window of the World, Happy Valley, OCT East). OCT is a regional player serving a different geography but is relevant for benchmarking Asian theme park operations, attendance scaling, and per-capita monetization comparable to Six Flags' business model.

Emerging players

• IMG Worlds of Adventure: IMG Worlds of Adventure is a large indoor theme park in Dubai featuring Marvel and Cartoon Network licensed attractions. As an emerging, niche, licensed-IP-driven operator in the Middle East, IMG is comparable to Six Flags for understanding licensed-IP monetization and indoor seasonal-resilient operations, though it does not directly compete in Six Flags' core US regional markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sixflags
• YouTubeyoutube.com/user/SixFlags
• Facebookfacebook.com/sixflags
• LinkedInlinkedin.com/company/six-flags
• Instagraminstagram.com/sixflags
• TikToktiktok.com/@sixflags

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds5 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Six Flags