Dryrun
Dryrun is a Canadian SaaS company that provides cash flow forecasting and scenario modeling software for CFOs and finance teams at mid-market companies, integrating with Sage Intacct, Microsoft Dynamics 365 BC, QuickBooks Online, Xero, and Intuit Enterprise Suite.
- Company typePrivate
- Founded2016
- HeadquartersEdmonton, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Dryrun does
Dryrun, legally LEVR Media Inc. and headquartered in Edmonton, Canada, is a privately held B2B SaaS company that builds cash flow forecasting and scenario modeling software for the Office of the CFO at mid-market companies. Founded in 2016 by Blaine Bertsch (CEO) and Tariq Bacchus (CTO), the company addresses a structural gap in the finance software stack: cloud accounting tools focus on historical reporting while pure-AI forecasting tools lack accountability, forcing finance teams back into error-prone spreadsheets (the company cites a University of Hawaii study finding 88% of spreadsheets contain errors). Dryrun's product is a unified platform combining eight modules — Cash Flow Forecasting, Cash Management, Scenario Modeling, Multi-Entity Consolidation, Manual Control, Transparent Automation, Data Integration, and Reporting — that ingests transactional data from connected ERPs, auto-generates baseline forecasts, and keeps every assumption visible and editable. Native integrations span Sage Intacct, Microsoft Dynamics 365 Business Central, QuickBooks Online, Xero, and Intuit Enterprise Suite, with a marketplace listing on the Sage Intacct Marketplace established in 2025.
The business model is annual SaaS subscription with optional monthly billing, auto-renewed unless cancelled with 30 days' notice, with one-time setup or implementation fees that may apply; pricing is not publicly disclosed. Go-to-market is sales-led, anchored on a Calendly-booked demo and a free trial, targeting CFOs, controllers, and finance teams directly as well as CPA and accounting firms that resell advisory services to their own clients. This dual distribution is reinforced by selection into the AICPA/CPA.com Accelerator and the Intuit Prosperity Accelerator, both of which serve as enterprise credibility and channel-development assets. The company also reaches 'thousands of users across 70 countries' through content marketing, SEO, an active blog, a YouTube channel (including the FinFactor podcast), LinkedIn, an ROI calculator, and an email newsletter.
Dryrun has remained small and founder-led since inception. The team size is 1–10 employees, total disclosed funding is approximately $890K across multiple small rounds (Startup Edmonton 2016, Sprout Fund 2019, Accelerate Fund 2020, Startup TNT 2021), and the company is not backed by institutional venture capital. Notable customers include Charter & Co., Wondersauce, High Rock Accounting, Pulp, and Umault, spanning financial advisory, creative agency, accounting, and marketing verticals.
Dryrun firmographics
Firmographics- Name
- Dryrun
- Legal name
- LEVR Media Inc.
- Website
- https://dryrun.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dryrun is a Canadian SaaS company that provides cash flow forecasting and scenario modeling software for CFOs and finance teams at mid-market companies, integrating with Sage Intacct, Microsoft Dynamics 365 BC, QuickBooks Online, Xero, and Intuit Enterprise Suite.
- Ownership category
- akta.pro rank
Dryrun industry classification
Industry- Product category
- Cash Flow Forecasting Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Budgeting & Cash-Flow Management (FSAGADAA)
- akta.pro secondary industry
- Cash Forecasting, Reconciliation & Liquidity Tools (FSAMAOAH)
Keywords
Where Dryrun is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Dryrun business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Annual subscription for access to the cash flow forecasting and scenario modeling software, billed monthly or annually per the customer's order form. Subscriptions auto-renew each year unless cancelled with 30 days notice.
- One-Time Setup/Implementation Fees: One-time setup or implementation fees may apply in addition to the recurring subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual SaaS subscription with flexible billing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Dryrun product offering
Product offeringCore offering
Dryrun is a cloud-based SaaS platform that delivers cash flow forecasting and scenario modeling software for the Office of the CFO and mid-market finance teams. The platform combines AI-driven baseline forecast automation with full manual control, integrating directly with major ERP and accounting systems including Sage Intacct, Microsoft Dynamics 365 Business Central, QuickBooks Online, Xero, and Intuit Enterprise Suite. It enables consolidated multi-entity and multi-currency forecasting, AR/AP cash management, multi-scenario modeling, and boardroom-ready reporting for thousands of users across 70 countries.
Product overview
Dryrun is a unified cash flow forecasting and scenario modeling SaaS platform designed for the Office of the CFO and mid-market finance teams. The platform is architected as an integrated suite combining eight core modules: Cash Flow Forecasting (the central engine), Cash Management (AR/AP visualization), Scenario Modeling (multi-scenario what-if analysis), Multi-Entity Consolidation (multi-entity/multi-currency support), Manual Control & Customization (full editability of all forecast items), Transparent Automation (AI-driven baseline generation with human override), Data Integration (ERP connectivity to Sage, Microsoft, Intuit, QuickBooks, and Xero), and Reporting (Budget vs. Actuals with variance analysis). The platform differentiates through its balance of intelligent automation and manual control — automating baseline forecasts from ERP data while keeping every element transparent and editable, unlike both legacy cloud tools (which report the past) and AI-exclusive tools (which lack accountability). It is offered by LEVR Media Inc., operating from Edmonton, Canada, and launched in 2016.
Differentiator
Problem solved
Functional benefit
Products and services
- Dryrun Cash Flow Forecasting Platform Cloud-based SaaS cash flow forecasting and scenario modeling platform for the Office of the CFO and mid-market finance teams. The platform combines AI-driven baseline forecast automation with full manual user control, integrating directly with major ERP and accounting systems including Sage Intacct, Microsoft Dynamics 365 Business Central, QuickBooks Online, Xero, and Intuit Enterprise Suite. It enables consolidated multi-entity and multi-currency forecasting, AR/AP cash management, multi-scenario modeling (best-case, worst-case, and custom), and boardroom-ready budget vs. actuals reporting for thousands of users across 70 countries. Sold as an annual SaaS subscription with optional one-time setup and implementation services.
Quantifiable outcome
- 88% of spreadsheets contain errors (University of Hawaii study cited in Dryrun blog), making specialized software materially more reliable than spreadsheet-based forecasting.
Companies that use Dryrun
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Dryrun technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability3 records
Feature6 records
Dryrun partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- Sage IntacctcoreNative integration and marketplace listing in the Sage Intacct Marketplace. Dryrun connects to Sage Intacct to pull financial data for cash flow forecasting and scenario modeling, specifically designed for Sage Intacct users who need enhanced forward-looking visibility.
- Microsoft Dynamics 365 Business CentralcoreDirect integration with Microsoft Dynamics 365 Business Central, enabling users to sync their ERP data into Dryrun for consolidated cash flow forecasting.
- QuickBooks OnlinecoreIntegration with QuickBooks Online, allowing QuickBooks users to leverage Dryrun's scenario modeling and forecasting capabilities on top of their accounting data.
- XerocoreIntegration with Xero accounting software, enabling Xero customers to use Dryrun for cash flow forecasting, scenario modeling, and multi-entity consolidation.
- Intuit Enterprise SuitecoreIntegration with Intuit's enterprise accounting products, allowing users of Intuit Enterprise Suite to connect their data to Dryrun for enhanced cash flow visibility and scenario planning.
- AICPA / CPA.comflagshipDryrun was invited into the AICPA/CPA.com Accelerator in NYC. This accelerator targets tools that help accounting firms deliver client advisory services. The partnership positions Dryrun as a recommended tool for CPA firms offering cash flow forecasting and scenario modeling to their clients.
- Intuit (Prosperity Accelerator)coreChosen for the Intuit Prosperity Accelerator, which was designed to help businesses succeed in the post-pandemic economy. This accelerator provides resources, mentorship, and market access to selected fintech companies.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Dryrun competitors and assessment
Company assessmentDirect peers
- Float Financial Planning: Float is a cash flow forecasting and budgeting SaaS platform built for finance teams and CFOs, connecting directly to Xero, QuickBooks, Sage, and other accounting platforms. It is the closest direct competitor to Dryrun in the SMB/mid-market cash flow forecasting category, with a comparable feature set around scenario modeling and integrations.
- Fathom: Fathom provides financial analysis, reporting, and forecasting tools for accountants and small to mid-sized businesses, integrating with Xero, QuickBooks, Sage, and other accounting platforms. It targets a similar advisor and finance team customer base and offers overlapping scenario planning and KPI forecasting capabilities.
- Cube Software: Cube is a FP&A (financial planning and analysis) platform that plugs into Google Sheets, Excel, and ERP/accounting systems to deliver cash flow forecasting, budgeting, and scenario modeling for finance teams. It targets the same Office of the CFO buyer with comparable scenario modeling and integration capabilities.
- Vena Solutions: Vena is a FP&A platform built on Excel that delivers budgeting, forecasting, cash flow planning, and reporting for mid-market and enterprise finance teams. It overlaps with Dryrun in cash flow forecasting and scenario modeling, though it is broader in scope and typically serves larger customers.
- Jirav: Jirav is an all-in-one FP&A platform for accountants and small to mid-sized businesses, offering forecasting, budgeting, reporting, and scenario modeling with QuickBooks and Xero integrations. It targets a similar advisory and SMB finance buyer as Dryrun.
- LiveFlow: LiveFlow connects QuickBooks/Xero to Google Sheets and Looker to deliver financial reporting, cash flow analysis, and forecasting workflows for SMBs and their accountants. It competes for the same target buyer and use case with overlapping cash flow visibility features.
- Spotlight Reporting: Spotlight Reporting is a financial reporting, forecasting, and dashboarding tool built for accountants and small to mid-sized businesses, with Xero, QuickBooks, Sage, and other integrations. It shares Dryrun's advisor-channel go-to-market and provides cash flow forecasting.
- Mosaic Tech: Mosaic is a strategic finance platform that pulls data from accounting and business systems to deliver cash flow forecasting, SaaS metrics, and scenario planning for finance teams. It overlaps with Dryrun in the CFO-facing cash flow and scenario planning category, typically serving growth-stage companies.
Broad incumbents
- Planful: Planful is an established FP&A platform delivering continuous planning, forecasting, and financial close for mid-market and enterprise finance organizations. It is a broader incumbent that overlaps with Dryrun in cash flow forecasting but serves a wider portfolio of use cases and larger customers.
Emerging players
- Pulse Forecast: Pulse Forecast is a cash flow forecasting tool designed for small businesses and accountants, offering scenario planning and integrations with major accounting platforms. It is an emerging player in the same niche as Dryrun with comparable core functionality but narrower feature scope.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Dryrun social profiles
Digital presenceDryrun compliance and trust
Trust signalCompliance2 records
Dryrun financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dryrun leadership team
Management profileNumber of profiles
Profiles3 records
Dryrun funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dryrun M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dryrun
What does Dryrun do?
Dryrun is a cloud-based SaaS platform that delivers cash flow forecasting and scenario modeling software for the Office of the CFO and mid-market finance teams. The platform combines AI-driven baseline forecast automation with full manual control, integrating directly with major ERP and accounting systems including Sage Intacct, Microsoft Dynamics 365 Business Central, QuickBooks Online, Xero, and Intuit Enterprise Suite. It enables consolidated multi-entity and multi-currency forecasting, AR/AP cash management, multi-scenario modeling, and boardroom-ready reporting for thousands of users across 70 countries.
Is Dryrun a public or private company?
Dryrun is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dryrun founded?
Dryrun was founded in 2016. It employs 1 to 10 people.
Where is Dryrun based?
Dryrun is headquartered in Edmonton, Canada, in the North America region.
How does Dryrun make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are one-Time Setup/Implementation Fees.
Who are Dryrun's main competitors?
Direct peers on record are Float Financial Planning, Fathom, Cube Software, Vena Solutions, Jirav, LiveFlow, Spotlight Reporting and Mosaic Tech. Planful is listed as a broad incumbent. Pulse Forecast is listed as an emerging player.
Does Dryrun have an API?
No public API is recorded for Dryrun.
What industry is Dryrun in?
Dryrun's product category is Cash Flow Forecasting Software. Its primary akta.pro industry code is FSAGADAA, Budgeting & Cash-Flow Management, with a secondary code of FSAMAOAH, Cash Forecasting, Reconciliation & Liquidity Tools. Its NAICS code is 51821 and its SIC code is 7372.