Phenix Salon Suites
Phenix Salon Suites Franchising, LLC is a privately held franchise company licensing semi-absentee operators to open salon-suite locations and sublease private studios to independent beauty and wellness professionals, with 425+ locations across the US and UK.
- Company typePrivate
- Founded2007
- HeadquartersColorado Springs, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Phenix Salon Suites does
Phenix Salon Suites Franchising, LLC is a privately held B2B franchise company that licenses semi-absentee operators to open salon-suite locations and sublease private, customizable studios to independent beauty and wellness professionals. Founded in 2007 by Gina Rivera in Colorado Springs, the company grew from a single 22-suite location to over 425 locations across 33 US states and the UK, with 500+ in development across five countries. Franchisees act as property managers, requiring 0-1 employees per location and no inventory, and target investors with $1M net worth and $200K-$300K in liquid capital. Tenant mix is roughly 65% hair professionals and 35% other beauty and wellness specialists (estheticians, nail technicians, massage therapists, wellness providers, injectors).
The company's core technology stack includes three proprietary components: SalonIQ, a domain-knowledge and operational support framework that allows operators without salon experience to run locations; Gina's Platform, a mobile application enabling remote franchisee management and tenant support; and a proprietary real estate selection model using demographic KPIs to identify and negotiate sites. Revenue is generated through initial franchise fees ($52,500 Standard, $35,000 Parlor, with $40,500 additional-unit fees), ongoing royalties ($0.34/sqft/month), and national marketing fees ($0.06/sqft/month). The portfolio includes three franchise formats — Premium (4,000-10,000 sq ft, up to 60 suites), Bistro (3,000-6,000 sq ft, up to 40 suites), and Parlor (~2,500 sq ft, ~15 suites) — that segment the market by capital requirement and submarket density. The corporate entity is formed in Colorado with headquarters in Las Vegas, Nevada.
Go-to-market combines a sales-led franchise development process (inquiry form, pre-qualification, virtual discovery calls, CEO meetings with Brian Kelley and founders) with industry event participation such as the Convergence Beauty Wellness Science Summit (May 2026). Distribution is entirely franchise-based, with international expansion led by a dedicated UK/Europe team under Managing Director John Gillespie and Phenix UK CEO Aaron Kumar. Operational metrics disclosed in the 2026 FDD show 96% occupancy at top-performing locations and 44.6% adjusted EBITDA per average revenue, while 80% of the system is owned by multi-unit operators averaging approximately 3 locations each, indicating strong unit-economics validation and franchisee reinvestment.
Phenix Salon Suites firmographics
Firmographics- Name
- Phenix Salon Suites
- Legal name
- Phenix Salon Suites Franchising, LLC
- Website
- https://phenixsalonsuitesfranchising.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Phenix Salon Suites Franchising, LLC is a privately held franchise company licensing semi-absentee operators to open salon-suite locations and sublease private studios to independent beauty and wellness professionals, with 425+ locations across the US and UK.
- Ownership category
- akta.pro rank
Phenix Salon Suites industry classification
Industry- Product category
- Salon Suite Franchise
- NAICS
- Beauty Salons (812112)
- SIC
- Operators Of Nonresidential Buildings (6512)
- akta.pro primary industry
- Salon Suites & Chair Rental (Independent Stylists) (HSALAAAN)
Keywords
Where Phenix Salon Suites is headquartered
LocationHeadquarters
- HQ city
- Colorado Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Phenix Salon Suites business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure, Supply Chain
Revenue model
- Suite Rental Income: Franchisees provide independent Salon and Lifestyle Professionals with private, customizable suites for rent. Professionals pay recurring rental fees that cover utilities, Wi-Fi, and access to shared amenities. This is the primary revenue stream for franchisees.
- Franchise Fees: Phenix generates revenue through initial franchise fees ($52,500 per location), additional unit fees ($40,500 for second units), royalty fees ($0.34/sqft), and national marketing fees ($0.06/sqFt).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Standard Model (Low-End) |
| One time/ perpetual license | Multi-year contract | Standard Model (Average) |
| One time/ perpetual license | Multi-year contract | Standard Model (High-End) |
| One time/ perpetual license | Multi-year contract | Parlor Model (Compact) |
| Subscription | Monthly | Ongoing Royalty and Marketing Fees |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Phenix Salon Suites product offering
Product offeringCore offering
Phenix Salon Suites franchises semi-absentee, real-estate-based salon suite businesses to investors who then rent private, customizable suites to independent hairstylists, barbers, estheticians, nail technicians, massage therapists and wellness providers. Franchisees operate locations with 0-1 employees, no inventory and no required salon experience, generating recurring rental income. The franchisor charges initial franchise fees, ongoing royalties and national marketing fees, and provides proprietary technology, real estate site selection, and operational support.
Product overview
Phenix Salon Suites is a B2B semi-absentee franchise business model that provides customizable private salon suites to beauty, health, and wellness professionals. The company operates through three distinct franchise models: the Premium Model (4,000-5,000+ sq. ft., up to 60 suites), the Bistro Model (3,000-6,000 sq. ft., up to 40 suites), and the Parlor Model (2,500 sq. ft., ~15 suites). The portfolio also includes proprietary operational tools including Gina's Platform mobile app for franchisee management and the SalonIQ framework providing industry knowledge and operational support systems. Franchisees act as landlords, renting suites to independent Salon and Lifestyle Professionals while maintaining the property for recurring rental revenue.
Differentiator
Problem solved
Functional benefit
Products and services
- Premium (Standard) Salon Suite Franchise
- Bistro Salon Suite Franchise
- Parlor Salon Suite Franchise
- International Salon Suite Franchise Development
Quantifiable outcome
- 96% average occupancy rate for top-performing locations
- +5 more outcomes
Companies that use Phenix Salon Suites
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Phenix Salon Suites technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Phenix Salon Suites partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered key_sponsor and minor.
- Vishkey_sponsorKey sponsor of the Convergence Beauty Wellness Science Summit (May 3-4, 2026, Palm Springs, California), a two-day educational and community event for beauty professionals featuring technical education, panel discussions, and runway fashion show.
- HubnoxminorSponsor of Convergence Beauty Wellness Science Summit (May 3-4, 2026, Palm Springs).
- Balanced Beauty ProminorSponsor of Convergence Beauty Wellness Science Summit.
- Ergo Styling ToolsminorSponsor of Convergence Beauty Wellness Science Summit.
- Keune HaircosmeticsminorSponsor of Convergence Beauty Wellness Science Summit.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Phenix Salon Suites competitors and assessment
Company assessmentDirect peers
- My Salon Suite: My Salon Suite is a direct competitor operating a similar salon suite franchise model, providing private rentable suites to independent beauty professionals. Closest head-to-head competitor in the salon suite category with comparable unit economics and franchisee offerings.
- Salon Lofts: Salon Lofts operates a comparable salon suite franchise model in select US markets, providing private upscale suites to independent stylists and beauty professionals. Directly competes for the same multi-unit franchisee investor pool and tenant professionals.
- Salon Suites by CosmoProf: Salon Suites by CosmoProf is a salon suite concept backed by CosmoProf (a major beauty distributor). Competes in the same suite-rental franchise category with the added advantage of parent-distributor scale in professional beauty products.
- Salons by JC: Salons by JC is an established salon suite franchise offering private suites to independent beauty professionals. Operates in overlapping geographies and competes directly for franchisee and tenant share.
Broad incumbents
- Great Clips: Great Clips is the largest US hair salon franchise with thousands of corporate-style locations. A broad incumbent in the franchise salon category — different unit model (corporate-staffed vs. independent suites) but competes for the same stylists as potential franchisees and tenant pipeline.
- Sports Clips: Sports Clips is a major men's/family hair salon franchise with broad US footprint. A broad incumbent in franchise hair care; not a direct suite competitor but competes for the same franchisee capital and stylist talent.
- Cost Cutters Family Hair Salon: Cost Cutters is a value-oriented hair salon franchise with broad US footprint. Operates corporate-staffed salons rather than suites, but competes indirectly for franchisees and the same independent-stylist labor pool.
- SmartStyle (Regis Corporation): SmartStyle is a family hair salon franchise owned by Regis Corporation, primarily located inside Walmart stores. A broad incumbent in franchise hair care that competes for franchise investors and stylist labor, though distributed through a fundamentally different retail-channel model.
Emerging players
- European Wax Center: European Wax Center is a franchise system in personal care services (waxing), overlapping with the broader beauty/wellness tenant mix Phenix suites serve. Not a direct suite competitor but a comparable franchise-driven personal-care business model.
Regional players
- Woodhouse Spa: Woodhouse Spa is a franchise day-spa concept offering wellness services. Regional player in the suite-of-personal-care-services space — partial overlap with Phenix's lifestyle/wellness tenant base but operates full-service spas rather than rental suites.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Phenix Salon Suites social profiles
Digital presencePhenix Salon Suites compliance and trust
Trust signalCompliance2 records
Phenix Salon Suites financial estimates
Financial estimateRevenue estimate
Valuation estimate
Phenix Salon Suites leadership team
Management profileNumber of profiles
Profiles7 records
Phenix Salon Suites funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Phenix Salon Suites M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Phenix Salon Suites
What does Phenix Salon Suites do?
Phenix Salon Suites franchises semi-absentee, real-estate-based salon suite businesses to investors who then rent private, customizable suites to independent hairstylists, barbers, estheticians, nail technicians, massage therapists and wellness providers. Franchisees operate locations with 0-1 employees, no inventory and no required salon experience, generating recurring rental income. The franchisor charges initial franchise fees, ongoing royalties and national marketing fees, and provides proprietary technology, real estate site selection, and operational support.
Is Phenix Salon Suites a public or private company?
Phenix Salon Suites is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Phenix Salon Suites founded?
Phenix Salon Suites was founded in 2007. It employs 11 to 50 people.
Where is Phenix Salon Suites based?
Phenix Salon Suites is headquartered in Colorado Springs, United States, in the North America region.
How does Phenix Salon Suites make money?
Two revenue lines are on record. Suite Rental Income is the primary driver. The others are franchise Fees.
Who are Phenix Salon Suites's main competitors?
Direct peers on record are My Salon Suite, Salon Lofts, Salon Suites by CosmoProf and Salons by JC. Broad incumbents are Great Clips, Sports Clips, Cost Cutters Family Hair Salon and SmartStyle (Regis Corporation). European Wax Center is listed as an emerging player. Woodhouse Spa is listed as a regional player.
Does Phenix Salon Suites have an API?
No public API is recorded for Phenix Salon Suites.
What industry is Phenix Salon Suites in?
Phenix Salon Suites's product category is Salon Suite Franchise. Its primary akta.pro industry code is HSALAAAN, Salon Suites & Chair Rental (Independent Stylists). Its NAICS code is 812112 and its SIC code is 6512.