What EdReports does

EdReports.org, Inc. is an independent 501(c)-style nonprofit founded in 2015 and headquartered in Durham, NC, with 101-250 staff working remotely nationwide. The organization produces free, educator-led reviews of K-12 and pre-K instructional materials across English language arts, mathematics, science, and multilingual learner supports. Its core product is a portfolio of evidence-rich reports evaluating curriculum alignment to college- and career-ready standards, supported by a published methodology (Version 2.0/2.1 review tools), review criteria documents, evidence guides, and a six-step adoption framework. Reviews are generated through a network of 881 trained educator reviewers spanning all 50 states and D.C., with each report averaging approximately 100 hours of review labor over a 3-4 month cycle.

EdReports operates a web-based, self-serve distribution model: all reports, criteria, evidence guides, and a registered verification badge are provided at no cost to districts, schools, educators, and the public, with no sales motion or resellers. Its reach includes 15M+ students in districts using the reviews, 98 of the top 200 U.S. districts, integration into 43 states' curriculum guidance processes, and 20M+ cumulative website views. The platform documents that 40+ publishers have modified instructional materials in response to reviews, indicating the reviews function as a market-shaping signal rather than purely informational content.

The organization is funded entirely by foundation grants from eight major education philanthropies (Carnegie Corporation of New York, Gates Foundation, Walton Family Foundation, W.K. Kellogg Foundation, Heising-Simons Foundation, Overdeck Family Foundation, Charles and Lynn Schusterman Family Philanthropies, and William and Flora Hewlett Foundation). EdReports maintains explicit independence by refusing publisher gifts and by publishing conflict-of-interest policies that prevent funder influence over review outcomes. In 2025-2026 the organization expanded into Pre-K reviews, launched updated review tools aligned with the science of reading, appointed a new CEO (former DC Public Schools Chancellor Dr. Lewis Ferebee), and published a 2026-2029 strategic plan emphasizing scale, infrastructure, and emerging AI-enabled workflow support.

Name

EdReports

Legal name

EdReports.org, Inc.

Website

https://edreports.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

EdReports is an independent nonprofit that provides free, educator-led reviews of K-12 and pre-K instructional materials in ELA, math, science, and multilingual learner supports, serving U.S. school districts, state education agencies, and individual educators through foundation funding.

Ownership category

akta.pro rank

Product category

Curriculum Review Services

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Curriculum & Instruction Effectiveness Analytics (Content Efficacy, A/B Testing) (EDAFAFAH)

Keywords

• Curriculum review services
• Instructional materials evaluation
• Standards alignment review
• Education nonprofit services
• K-12 curriculum assessment

Headquarters

HQ city

Durham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Foundation Funding: EdReports operates as an independent nonprofit funded by foundation grants from major education philanthropies. All reports are provided free to the public. The organization maintains independence by not accepting publisher gifts or contributions that could influence reviews.
2. Foundation Supporters: Funded by Carnegie Corporation of New York, Charles and Lynn Schusterman Family Philanthropies, Gates Foundation, Heising-Simons Foundation, Overdeck Family Foundation, W.K. Kellogg Foundation, Walton Family Foundation, and William and Flora Hewlett Foundation.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

EdReports is an independent nonprofit that produces free, educator-led evidence-rich reviews of PK-12 instructional materials, evaluating alignment to college- and career-ready standards across ELA, math, science, and pre-K. Reviews are conducted by trained educator teams using publicly available review criteria and evidence guides, distributed via edreports.org at no cost to districts, schools, educators, and the public.

Product overview

EdReports is an independent nonprofit that provides free, educator-led reviews of PK-12 instructional materials. The platform encompasses curriculum reviews for ELA (104 results), Math (155 results), Science (35 results), and Pre-K (3 results), totaling over 297 published reports and 1,021+ grade-level reports. EdReports operates through educator-developed review tools (Review Criteria documents and Evidence Guides) organized into gateways that evaluate standards alignment, instructional quality, and teacher/student supports. The organization also provides multilingual learner supports reviews, foundational skills supplements reviews, adoption guidance resources, and publishes annual State of the Market reports. All reviews are free to the public and powered by a network of 600+ trained educator reviewers.

Differentiator

Problem solved

Functional benefit

Products and services

• K-12 ELA Curriculum Reviews Reviews of English language arts instructional materials covering foundational skills, language and vocabulary, reading comprehension, speaking and listening, and writing for grades K-12. Produced by educator reviewer teams using rigorous criteria and evidence guides.
• K-12 Math Curriculum Reviews Reviews of mathematics instructional materials for grades K-12, evaluating standards alignment, mathematical practices, and instructional quality. Produced by educator reviewer teams.
• K-12 Science Curriculum Reviews Reviews of science instructional materials for grades K-12 based on NGSS and other college- and career-ready standards.
• Pre-K Curriculum Reviews Reviews of pre-kindergarten instructional materials covering domains including mathematics, language and literacy, science and engineering, social studies, social and emotional development, fine arts, and physical development.
• Review Tools (Criteria and Evidence Guides) Educator-developed review criteria documents and evidence guides used by reviewer teams to evaluate instructional material quality, organized by content area and grade band. Includes indicators, evidence collection methods, guiding questions, and scoring criteria.
• Adoption Steps Guidance Six-step framework for curriculum selection including process establishment, lens development, market research, materials investigation, decision-making, and implementation planning, designed for K-12 districts and educators.
• Reviewer Network Program Network of 881 trained educator reviewers across 50 states and Washington D.C. conducting content reviews, including professional development, consensus building, and quality assurance in the review process.
• State of the Instructional Materials Market Reports Annual analysis of the K-12 instructional materials market covering curriculum availability, classroom usage rates, and alignment gaps across subjects and grade levels, drawing on AIRS survey data.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• RAND CorporationminorStrategic or Co-development PartnerCollaborates on research using American Instructional Resources Survey (AIRS) data to analyze curriculum usage patterns and market trends in K-12 education.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Others

• TNTP: National nonprofit focused on teacher quality and instructional improvement, often engaging with curriculum effectiveness research. Comparable as a large education-reform nonprofit with overlapping funder base and policy influence.
• EdSurge: Independent information resource for educators and districts researching edtech products and instructional materials. Adjacent comparison: EdSurge provides product discovery while EdReports provides rigorous evaluation, but both serve district-level curriculum decision-making.
• RAND Corporation: Research institution that already collaborates with EdReports on the American Instructional Resources Survey (AIRS). Broader education research peer whose curriculum-market research outputs complement EdReports' review outputs.
• Bellwether Education Partners: National nonprofit advisory organization focused on education system reform, particularly for underserved students. Adjacent peer in the education-reform nonprofit ecosystem with similar foundation funding model and influence on curriculum policy.
• Council of Chief State School Officers (CCSSO): Nonprofit association of state education chiefs that shapes curriculum standards and adoption guidance. Many EdReports-referencing states work through CCSSO, making it a relevant ecosystem participant comparable on state-level curriculum influence.

Direct peers

• Learning List: For-profit service providing independent, standards-aligned reviews of K-12 instructional materials to districts and states. Closest direct competitor to EdReports with similar review methodology and customer base, but charges subscription fees rather than operating as a free nonprofit.
• Common Sense Education: Nonprofit arm of Common Sense Media providing free reviews and ratings of K-12 educational technology and digital instructional materials. Same nonprofit, educator-trusted model focused on independent evaluation of curriculum resources for districts and teachers.
• Student Achievement Partners: Nonprofit supporting high-quality, CCSS-aligned instructional materials with free tools and resources for educators. Operates in the same nonprofit curriculum-quality ecosystem as EdReports and frequently co-references reviewed materials.
• Achieve.org: Nonworking bi-partisan education nonprofit that collaborates with states on standards implementation and high-quality instructional materials. Comparable as an independent intermediary shaping how states adopt and review curriculum.

Broad incumbents

• Curriculum Associates: Major K-12 instructional materials publisher (i-Ready, Ready) whose products are among those reviewed by EdReports. Comparable as a curriculum-quality signal in the same market but on the supply side rather than the review side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EdReports
• YouTubeyoutube.com/EdReports
• Facebookfacebook.com/EdReports
• LinkedInlinkedin.com/company/edreports

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EdReports