MaxPreps

What MaxPreps does

MaxPreps, Inc. is a U.S. digital media platform focused exclusively on high school sports, providing schedules, scores, statistics, and rankings across more than 40 sports in all 50 states plus Washington, D.C. and prep schools. The platform is built on a cloud-based architecture delivered through a website and native iOS and Android applications, including the MaxPreps app for following teams and players and the MP Stats for iPad app for in-game basketball stat keeping. Core proprietary assets include a national high school sports ranking system used by multiple state athletic associations (notably FHSAA for football playoff seeding and TSSAA for player-of-the-year voting), statistical leaderboards across major sports, comprehensive photo galleries, and a video center featuring Top Plays, Top 25 Rankings, and original programming.

The business operates a freemium consumer model with four primary revenue streams: display advertising on the high-traffic site and apps, subscription revenue from MaxPreps Advantage (a paid tier offering ad-free access, enhanced statistics, and exclusive content), affiliate/referral fees from GoFan integrated digital ticketing, and e-commerce revenue from professional sports photography sales. Distribution is anchored by long-standing channel partnerships: NFHS Network provides live game streams and replays for more than 8,000 schools, and GoFan powers direct ticket purchase. B2B relationships with state athletic associations, which have officially adopted MaxPreps rankings for playoff seeding, represent a distinct institutional revenue and credibility layer.

MaxPreps was founded in 1993 and headquartered in El Dorado Hills, California. It was previously owned by CBS Sports (a division of Paramount Global) before being acquired by PlayOn on April 2, 2025, at which point MaxPreps employees transitioned to PlayOn and the operating entity became 2080 Media, Inc. The platform functions as PlayOn's data and content layer within an integrated high school athletics fan engagement stack combining ticketing, streaming, and digital media. The company is privately held and does not publicly disclose revenue.

Name

MaxPreps

Legal name

MaxPreps, Inc.

Website

https://maxpreps.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

MaxPreps is a U.S. digital platform providing high school sports schedules, scores, statistics, and rankings across all 50 states, serving coaches, athletes, families, and state athletic associations with freemium access, subscriptions, advertising, and integrated ticketing and streaming.

Ownership category

akta.pro rank

Product category

Sports Media & Statistics

NAICS

Broadcasting and Content Providers (516)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Sports OTT Aggregators & Bundling Services (MPAKAOAB)

akta.pro secondary industries

Sports Streaming Platforms (MPACAAAE), Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI), Sports Programming Syndication & Highlights Distribution (MPABAMAG), Short-Form Video for News, Sports & Highlights Platforms (MPACAHAJ)

Keywords

• High school sports
• Athlete statistics tracking
• Sports rankings platform
• Live sports streaming
• Team scheduling software

Headquarters

HQ city

El Dorado Hills

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Services: MaxPreps offers subscription plans for premium features including ad-free experience, enhanced statistics, and exclusive content. The site features a subscribe link for paid memberships.
2. Advertising: The platform generates revenue through display advertising and sponsored content on its high-traffic website and mobile apps
3. Ticketing Integration: Partnership with GoFan for digital ticket sales generates referral revenue when users purchase tickets through the platform

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

MaxPreps is a comprehensive digital platform for high school sports that provides schedules, live scores, national and state rankings, statistical leaderboards, video highlights, photo galleries, and live streaming for over 40 sports across all 50 U.S. states. The platform serves coaches for team management and statistics input, athletes for profile building and recruiting visibility, and families/fans for following teams and players. It generates revenue through premium subscriptions (MaxPreps Advantage), advertising, and ticketing referral commissions via GoFan integration, while providing official rankings adopted by state athletic associations for playoff seeding.

Product overview

MaxPreps is a comprehensive high school sports platform that operates as a unified system combining multiple products and modules. The core MaxPreps platform provides schedules, scores, statistics, and rankings across 40+ sports. This core is supplemented by mobile applications (MaxPreps App, MP Stats for iPad), media services (Photo Galleries, Video Center, NFHS Network Live Streams), and a premium subscription tier (MaxPreps Advantage). The platform covers all U.S. states and serves teams, athletes, coaches, and fans. Following its acquisition by PlayOn in April 2025, MaxPreps expanded to include ticketing capabilities through GoFan integration.

Differentiator

Problem solved

Functional benefit

Products and services

• MaxPreps Platform Primary high school sports digital platform providing schedules, scores, statistics, rankings, and news for over 40 sports across all U.S. states. Used by coaches, athletes, families, and fans to follow high school sports.
• MaxPreps App Mobile application for iOS and Android enabling users to follow favorite high school teams and players, access scores, schedules, and track athlete statistics on the go.
• MP Stats for iPad iPad application designed for basketball coaches to track and record player and team statistics during games, supporting live stat keeping workflows.
• Photo Galleries Professional photography service providing photo galleries of high school sports events, allowing families and fans to explore and purchase photos of local teams and players.
• Video Center Video content platform featuring top plays, highlights, and rankings videos for high school sports, including shows such as Top Plays, Top 25 Rankings, We Next, and The Zack Poff Show.
• MaxPreps Advantage Premium subscription service offering enhanced features for MaxPreps users, including ad-free experience, enhanced statistics, and exclusive content for a paid membership.

Quantifiable outcome

• State athletic associations including FHSAA adopt MaxPreps rankings for playoff seeding
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• PlayOncoreStrategic or Co-development Partner · 2 April 2025PlayOn acquired MaxPreps from CBS Sports, a division of Paramount Global on April 2, 2025. The acquisition combined PlayOn's ticketing, live streaming, and digital media capabilities with MaxPreps' high school sports schedules, scores, statistics, and rankings data. MaxPreps employees became employees of PlayOn.
• NFHS NetworkcoreChannel Partner/ Reseller/ DistributorNFHS Network partnership provides live game streams and full replays for over 8,000 schools through MaxPreps platform. This partnership extends MaxPreps' content offerings with live video coverage.
• GoFanminorChannel Partner/ Reseller/ DistributorGoFan integration provides digital ticketing services through MaxPreps, allowing fans to purchase game tickets directly on the platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• 247Sports: 247Sports is a broad college sports recruiting and rankings media property. While focused on college, it shares MaxPreps' core mechanics of ranking systems and player evaluation content, making it a broader incumbent in sports talent media.
• NFHS Network: NFHS Network is the official high school sports live streaming platform covering 8,000+ schools, integrated with MaxPreps for content distribution. As a streaming-first player within the same ecosystem (and owned by PlayOn), it is a closely adjacent incumbent offering overlapping capabilities.
• Varsity Brands: Varsity Brands is a major operator in the high school athletics ecosystem, including cheerleading, dance, and apparel. It is a broad incumbent serving the same institutional high school sports market, though through different products and services.
• Rivals (On3): Rivals/On3 are leading college sports recruiting and ranking media brands that operate in adjacent talent media space. They cover high school prospects as a funnel into college coverage, comparable to MaxPreps' recruiting use case for athletes.

Direct peers

• Hudl: Hudl is the leading direct competitor in high school sports video and statistics, providing AI-powered video breakdown, stat tracking, and team workflows used by hundreds of thousands of teams. It overlaps MaxPreps' stat leaderboards and rankings with deeper coach-side tooling.
• SBLive Sports (Scorebook Live): SBLive Sports is a digital media outlet covering high school sports with rankings, scores, and recruiting content. It competes directly with MaxPreps in editorial coverage and rankings for the same audience of coaches, athletes, and families.

Emerging players

• Prep Hoops: Prep Hoops is a basketball-focused recruiting media outlet covering high school prospects with rankings and events. It overlaps with MaxPreps' basketball recruiting and rankings offering as a sport-specific niche player.
• ScoreStream: ScoreStream is a fan-driven sports score-reporting platform that crowdsources real-time scores from community users. It overlaps with MaxPreps' scores and schedules feature set with a more grassroots, community-data model.

Others

• GoFan: GoFan is a digital ticketing platform for high school sports, integrated into MaxPreps for direct ticket purchase. Owned by PlayOn alongside MaxPreps, GoFan is an enabling ecosystem partner driving ticketing referral revenue.
• PlayOn (parent): PlayOn is the parent company of MaxPreps since April 2025 and operates the broader high school fan engagement platform (NFHS Network, GoFan). Relevant as the strategic acquirer and integrating counterparty rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MaxPreps
• Facebookfacebook.com/maxpreps
• LinkedInlinkedin.com/company/119034

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MaxPreps