Everyday Speech
Everyday Speech is a privately held US education technology company founded in 2013 that sells a PK-12 social skills curriculum — 1,000+ video modeling lessons, interactive games, and worksheets delivered via web and mobile — to speech-language pathologists, special educators, and 3,000+ school districts through annual and site-license subscriptions.
- Company typePrivate
- Founded2013
- HeadquartersBoston, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Everyday Speech does
Everyday Speech, LLC is a privately held, US-based (Texas-domiciled, Boston-advertised) education technology company founded in 2013 that delivers a PK-12 social skills curriculum for speech-language pathologists, special education teachers, general education teachers, school counselors, school psychologists, social workers, behavior specialists, and SEL coordinators. The company reports a customer base of 3,000+ school districts alongside a long tail of individual educator subscribers, and claims 225,000 student goals achieved since inception.
The core product is a video-based social learning platform, accessed via web application at slp.everydayspeech.com and via mobile app, that delivers over 1,000 evidence-based video modeling lessons featuring diverse, age-appropriate student actors with thought bubbles and voiceovers. The platform is supplemented by interactive web games, printable and digital worksheets, an IEP Goal Bank (50+ goals), an MTSS-aligned intervention library (30+ tiered interventions across Tiers 1, 2, and 3), session planning tools, pre/post assessments, homework assignment features, and student progress tracking. An Admin Portal enables district-level license management, and a portfolio of free gated resources (Problem-Solving Toolkit, Self-Advocacy Activities, Executive Functioning materials) plus free webinars support top- and mid-funnel demand generation.
Revenue is generated entirely through subscription pricing — $69.99/month or $599.99/year per individual educator, plus volume and site-license pricing for schools and districts with a $3,000 first-year minimum — supplemented by a self-serve 30-day free trial for individuals and a direct enterprise sales motion (demos, quotes, purchase orders) for districts. The go-to-market is a hybrid sales-led/PLG model. The company is bootstrapped: the only disclosed external capital is a $10,000 seed from IDEA: Northeastern University's Venture Accelerator in May 2014. Founders Brittany Brunell and Cal Brunell lead the company; the curriculum function is led by Casey Reeves (former public-school SLP, Northwestern-trained), and the company maintains COPPA and FERPA compliance attestations.
Everyday Speech firmographics
Firmographics- Name
- Everyday Speech
- Legal name
- Everyday Speech, LLC
- Website
- https://everydayspeech.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Everyday Speech is a privately held US education technology company founded in 2013 that sells a PK-12 social skills curriculum — 1,000+ video modeling lessons, interactive games, and worksheets delivered via web and mobile — to speech-language pathologists, special educators, and 3,000+ school districts through annual and site-license subscriptions.
- Ownership category
- akta.pro rank
Everyday Speech industry classification
Industry- Product category
- Social-Emotional Learning Software
- NAICS
- Educational Support Services (61171), Educational Support Services (611710), Educational Services (61)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)
- akta.pro secondary industries
- K–12 Digital Curriculum & Interactive Lessons (EDAGAEAA), K–12 Instructional Video & Multimedia (EDAGALAA), K–12 Instructional Design & Curriculum Development Services (EDAGAKAA)
Keywords
Where Everyday Speech is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Everyday Speech business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Annual: Annual subscription at $599.99 per user, offering 30% savings compared to monthly billing
- Subscription - Monthly: Monthly subscription at $69.99 per user for individual educators paying by credit card
- Volume/site licenses: Discounted pricing for schools, departments, and districts; minimum cost of $3,000 for first year for site licenses; purchase orders accepted
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual individual subscription |
| Subscription | Monthly | Monthly individual subscription |
| Subscription | Annual | Site/District License |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Everyday Speech product offering
Product offeringCore offering
Everyday Speech provides a PK-12 social skills curriculum delivered through a web-based and mobile learning platform, featuring over 1,000 evidence-based video modeling lessons, interactive games, and printable/digital worksheets. The platform includes built-in session planning, student progress tracking, pre/post assessments, and homework assignment tools used by speech-language pathologists, special education teachers, general education teachers, school counselors, and school psychologists in Pre-K through 12th grade settings.
Product overview
Everyday Speech is a social skills curriculum platform offering a unified PK-12 educational solution. The core offering is the Social Skills Curriculum, delivered through the Social Learning Platform (web-based and app-based), which provides evidence-based video modeling lessons, interactive games, and worksheets. The platform includes built-in tools for session planning, progress tracking, and assessments. The product portfolio includes both the paid curriculum subscription and free supplementary resources including an IEP Goal Bank, MTSS Intervention Library, Problem-Solving Toolkit, Self-Advocacy Activities, and Webinars. An Admin Portal enables school administrators to manage licenses and track usage. New materials are added monthly, and resources are aligned with MTSS tiers for differentiated support.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Skills Curriculum
Quantifiable outcome
- 74% average prep time saved by educators
- +2 more outcomes
Companies that use Everyday Speech
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Everyday Speech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Everyday Speech partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Everyday Speech competitors and assessment
Company assessmentDirect peers
- Rethink Ed: Rethink Ed provides online professional development and tools for special educators and behavior support, overlapping with Everyday Speech's MTSS and special education use cases for the same K-12 buyer.
- Base Education: Base Education delivers SEL curriculum for middle and high school students via digital and video content, addressing the same secondary-grade social-emotional learning use case as Everyday Speech.
- Move This World: Move This World provides K-12 SEL curriculum and resources used by educators to teach social-emotional skills, often via video-based lessons. Its product, audience (school districts), and delivery format overlap closely with Everyday Speech.
- Aperture Education: Aperture Education combines SEL assessment with curriculum resources for K-12 schools, addressing the same educator buyer and student outcomes as Everyday Speech. It is a direct peer with overlapping SEL focus.
- Centervention: Centervention sells online SEL and social skills curriculum for K-12 students, including interactive lessons and games for small groups. It is one of the closest direct competitors to Everyday Speech's PK-12 social skills offering.
Emerging players
- Common Sense Education: Common Sense Education provides free and premium SEL and digital citizenship curriculum for K-12 classrooms, overlapping on social-emotional content areas and educator audience.
- Goalbook: Goalbook offers tools for IEP goal-writing and instructional planning for special education, sharing Everyday Speech's educator persona and IEP-adjacent workflow. It is a partial-overlap emerging peer.
- Empatico: Empatico offers free K-6 SEL activities focused on empathy and connection, addressing the same educator-driven SEL need as Everyday Speech though as a nonprofit with narrower scope.
Broad incumbents
- Nearpod: Nearpod is a large K-12 instructional content and engagement platform that includes SEL lessons among many other subjects. It competes indirectly for district curriculum dollars with a much broader catalog.
- Panorama Education: Panorama is a well-funded, broader student success and SEL platform used by thousands of US school districts. It is a larger incumbent that competes for the same district SEL budget, even though Everyday Speech specializes more narrowly in social skills instruction.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Everyday Speech social profiles
Digital presenceEveryday Speech compliance and trust
Trust signalCompliance2 records
Everyday Speech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Everyday Speech leadership team
Management profileNumber of profiles
Profiles4 records
Everyday Speech funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Everyday Speech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Everyday Speech
What does Everyday Speech do?
Everyday Speech provides a PK-12 social skills curriculum delivered through a web-based and mobile learning platform, featuring over 1,000 evidence-based video modeling lessons, interactive games, and printable/digital worksheets. The platform includes built-in session planning, student progress tracking, pre/post assessments, and homework assignment tools used by speech-language pathologists, special education teachers, general education teachers, school counselors, and school psychologists in Pre-K through 12th grade settings.
Is Everyday Speech a public or private company?
Everyday Speech is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Everyday Speech founded?
Everyday Speech was founded in 2013. It employs 51 to 100 people.
Where is Everyday Speech based?
Everyday Speech is headquartered in Boston, United States, in the North America region.
How does Everyday Speech make money?
Three revenue lines are on record. Subscription - Annual is the primary driver. The others are subscription - Monthly and volume/site licenses.
Who are Everyday Speech's main competitors?
Direct peers on record are Rethink Ed, Base Education, Move This World, Aperture Education and Centervention. Emerging players are Common Sense Education, Goalbook and Empatico. Broad incumbents are Nearpod and Panorama Education.
Does Everyday Speech have an API?
No public API is recorded for Everyday Speech.
What industry is Everyday Speech in?
Everyday Speech's product category is Social-Emotional Learning Software. Its primary akta.pro industry code is EDAJAMAD, Curriculum, Lesson Planning & Instructional Content Platforms, with a secondary code of EDAGAEAA, K–12 Digital Curriculum & Interactive Lessons. Its NAICS code is 61171 and its SIC code is 8200.