RethinkEd
RethinkEd provides a unified K-12 education platform integrating curriculum, interventions, data management, and professional development for U.S. school districts. It serves district-level customers with modules spanning MTSS, special education, SEL, mental health, behavior, and career readiness via subscription-based enterprise sales.
- Company typePrivate
- Founded2007
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What RethinkEd does
RethinkEd is a private K-12 education technology company, operating as a division of Rethink Autism, Inc., that sells a unified platform to U.S. school districts. Founded in 2007 and headquartered in New York, the company has 101-250 employees and serves district-level customers seeking integrated supports across academics, behavior, social-emotional learning, mental health, and special education. The platform is organized around the concept of supporting the Whole Child and the Whole Educator, replacing fragmented point tools with a connected system spanning curriculum, interventions, data management, and professional development.
The product architecture is platform-plus-modules. The core RethinkEd Platform integrates with sub-brands and modules including Vizzle (special education curriculum and benchmark assessments), the MTSS Suite (academic, behavioral, and SEL goal tracking with district dashboards), Wellness (SEL, mental health, personal wellness), Behavior (Check-In/Check-Out, Self-Monitoring, behavior data), NavigatED (Tier 2/3 behavior and wellness intervention), LifeEd (career and life skills), Skills Suite, and Professional Development. Notable recent product milestones include Dynamic Tier Placement (March 2026) and completion of the MTSS platform with Academic Progress Monitoring, CICO, Self-Monitoring, Vizzle Benchmark Assessments, and enhanced district dashboards (June 2026). The platform is differentiated less by underlying technology stack and more by content breadth, interoperability (1EdTech certified), and a heavy compliance posture (HIPAA, HITRUST CSF, ISO 27001, NIST, PCI DSS, COBIT) suited to districts handling student health and special education data.
RethinkEd generates revenue through subscription-only agreements with school districts and organizations, distributed via an enterprise field sales motion with a "Request a Demo" CTA on the website. Pricing is quote-based and not publicly disclosed. The go-to-market combines direct district sales with event-led demand generation (MTSS Symposium 2024 with LAUSD and Belleville Public Schools), webinars, white papers, and case-study marketing. Named enterprise customers include New York City Public Schools (District 75), Houston ISD, Miami-Dade County Public Schools, Los Angeles Unified School District, Birmingham City Schools (43 schools, 22,000+ students), Lancaster ISD, Newton County Schools, Napa Valley USD, Mesquite ISD, Duval County Public Schools, and Belleville Public Schools. The company has no disclosed external funding rounds and is recognized by Inc. magazine as one of the nation's fastest-growing private companies.
RethinkEd firmographics
Firmographics- Name
- RethinkEd
- Legal name
- Rethink Autism, Inc.
- Website
- https://rethinked.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- RethinkEd provides a unified K-12 education platform integrating curriculum, interventions, data management, and professional development for U.S. school districts. It serves district-level customers with modules spanning MTSS, special education, SEL, mental health, behavior, and career readiness via subscription-based enterprise sales.
- Ownership category
- akta.pro rank
RethinkEd industry classification
Industry- Product category
- K-12 Education Technology / MTSS Software
- NAICS
- Educational Support Services (611710), Educational Support Services (61171), Educational Support Services (6117)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)
- akta.pro secondary industries
- Virtual Special Education & Related Services (IEP Delivery Online) (EDAJADAG), IEP/IFSP-Aligned Curriculum & Lesson Materials (EDAGAMAA), Special Education (IEP/504) & Student Support Case Management (EDAFAEAI), Remedial & Academic Intervention Programs (Reading/Math Recovery) (EDAJAGAC)
Keywords
Where RethinkEd is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RethinkEd business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Subscription Services: RethinkEd provides subscription-only services to school districts with password-protected access. Services are made available pursuant to agreements with school organizations. The platform includes professional development, curriculum, interventions, and data management tools under recurring subscription model.
Go-to-market motion3 records
Distribution channels1 record
Marketing channels8 records
RethinkEd product offering
Product offeringCore offering
RethinkEd sells a unified K-12 education software platform that integrates curriculum, interventions, data management, and professional development to support the 'Whole Child' and 'Whole Educator'. The platform is sold to school districts on a subscription basis and bundles multiple modules including MTSS, special education (Vizzle), SEL/Wellness, behavior intervention, NavigatED, LifeEd, Skills Suite, and professional development. Access is gated through subscription agreements with school organizations and is delivered as password-protected software.
Product overview
RethinkEd is a unified K-12 education platform designed around the essential needs schools must address, supporting the Whole Child and Whole Educator. The platform operates as a platform-plus-modules architecture centered on the RethinkEd Platform core, which connects curriculum, interventions, data, and professional learning. Key products include: Vizzle (award-winning digital learning library for special education with K-12 academic curriculum and benchmark assessments); the MTSS Suite (bringing academic, behavioral, and social-emotional goal tracking together with district-level dashboards); Wellness Suite (social and emotional learning with Mental Health, Personal Wellness, and Wellness Skills); Behavior Suite (evidence-based interventions including Check-In/Check-Out and Self-Monitoring); NavigatED (Tier 2/3 behavior and wellness intervention); LifeEd (career and life skills); Skills Suite (skills development); and Professional Development (on-demand training for educators). In 2026, the platform was completed with Academic Progress Monitoring for ELA and math, creating the first truly unified system for Whole Child support.
Differentiator
Problem solved
Functional benefit
Brands
- Vizzle: Award-winning digital learning library and K-12 academic curriculum suite for special education, providing personalized, standards-aligned instruction to support diverse learning needs and goals.
- NavigatED
- LifeEd
- Wellness
Products and services
- RethinkEd Platform A unified K-12 education software platform supporting the Whole Child and Whole Educator by connecting curriculum, interventions, data, and professional learning in one place. Integrates academic, behavioral, and social-emotional supports across multiple modules and is sold to K-12 school districts on subscription.
- Vizzle (Special Education) Award-winning digital learning library providing personalized, standards-aligned K-12 academic curriculum, benchmark assessments across ELA, math, science, and social studies, and a Skills Suite for students with special needs and diverse learning needs. Includes usage reporting for district administrators to track curriculum adoption.
- MTSS Suite Multi-Tiered System of Supports platform integrating academic, behavioral, and social-emotional goal tracking, with evidence-based interventions, dynamic tier placement for escalation/de-escalation, and district-level dashboards providing visibility from classroom to district leadership.
- Wellness Suite Comprehensive social and emotional learning curriculum including Wellness Skills, Mental Health, and Personal Wellness modules, helping students build connection, resilience, and a sense of belonging through proactive Tier 1 skill development and trauma-informed supports.
- Behavior Suite and Professional Development Training Series Evidence-based behavior intervention and data tools including Check-In/Check-Out (CICO), Self-Monitoring for Behavior Goals, and Behavior Data tracking, paired with a Professional Development Training Series for educators focused on classroom behavior. Helps educators and leaders understand behavior patterns, monitor progress, and adjust supports over time.
- NavigatED Tier 2 and Tier 3 behavior and wellness intervention solution providing targeted, evidence-informed sessions for students needing more than Tier 1 support.
- LifeEd Career and life skills curriculum building future-ready skills that bridge learning in school to life beyond the classroom.
- Skills Suite Skills development platform providing evidence-based tools for supporting students with specialized instruction needs as part of the Vizzle special education product family.
- Professional Development On-demand professional development training covering Wellness Skills, Mental Health, Diversity & Inclusion, Applied Behavior Analysis, MTSS, and a Behavior Training Series for educator capacity building.
Quantifiable outcome
- Districts report consistent, evidence-based and visible supports from classroom to district leadership
- +2 more outcomes
Companies that use RethinkEd
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
RethinkEd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature11 records
RethinkEd partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Los Angeles Unified School DistrictcoreLAUSD participated in RethinkEd's MTSS Symposium 2024, sharing expertise on implementing MTSS across 195 schools. Collaboration focuses on weaving together educational best practices across tiers and systems, uncovering root causes, and monitoring student progress.
- Belleville Public SchoolscoreBelleville Public Schools collaborated with RethinkEd on MTSS Symposium 2024 to address behavioral and emotional concerns through MTSS reboot strategies. Dr. Silvia Pastor serves as Supervisor of Equity, Diversity & Inclusion overseeing mental health initiatives district-wide.
- New York City Public SchoolscoreRethinkEd partnered with NYC Public Schools to support the quest to become Center of Excellence for Students with Autism. Partnership focuses on special education services and autism support across the district's diverse student population.
- Miami-Dade County Public SchoolscoreRethinkEd partnered with Miami-Dade County Public Schools to deliver resources for special needs students during COVID-19 pandemic. Partnership provided critical support during school closures and remote learning transition.
- Kean UniversityminorBelleville Public Schools, along with Dr. Gubi and Kean University, is recipient of a United States Department of Education - Mental Health Service Professional Demonstration Grant expanding school-based mental health services in high-need local educational agencies.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
RethinkEd competitors and assessment
Company assessmentEmerging players
- Otus: Otus is a unified K-12 data platform combining SIS, assessment, and MTSS functionality for districts. A more emerging competitor addressing similar pain points around fragmented district data and tiered supports.
- Social Solutions (Bono/Together): Social Solutions provides case-management and outcomes-tracking software for human services. Less direct overlap, but adjacent to RethinkEd's student-support case management and SEL/mental-health tracking use cases.
Broad incumbents
- Renaissance Learning: Renaissance provides K-12 assessment, practice, and data analytics (Star Assessments, myON, Freckle). Overlaps with RethinkEd's academic benchmarking, progress monitoring, and district dashboards.
- PowerSchool: PowerSchool is the dominant K-12 SIS vendor and is expanding into MTSS, SEL, and intervention management via its Unified Talent and Perform products. As an incumbent it can bundle MTSS functionality with the core SIS, posing a structural threat to best-of-breed platforms like RethinkEd.
- Frontline Education: Frontline provides K-12 administrative software spanning SIS-adjacent, HR, special education management (Frontline Special Ed), and student support. Its IEP/special-ed suite and broad district footprint overlap with RethinkEd's Vizzle and special-education modules.
- Edmentum: Edmentum offers K-12 curriculum, assessment, and intervention products (Exact Path, EdOptions Academy). Comparable to RethinkEd's curriculum, intervention, and progress-monitoring offerings at the K-12 district level.
Direct peers
- Branching Minds: Branching Minds provides an MTSS intervention-management platform for K-12 districts, integrating academic and behavioral support data with intervention libraries. Closely comparable to RethinkEd's MTSS Suite and Goals & Analytics functionality.
- Illuminate Education: Illuminate offers a K-12 student-data and MTSS platform including DnA, eduCLIMBER, and FastBridge assessments. Overlaps directly with RethinkEd's progress monitoring, dashboards, and tiered intervention workflows.
- Panorama Education: Panorama is a leading K-12 SEL and MTSS platform serving school districts with surveys, intervention tracking, and student-support dashboards. Directly comparable to RethinkEd's SEL/MTSS offering and competes for the same district MTSS budget.
- Kickboard (Learning Sciences International): Kickboard is a PBIS/behavior-tracking platform for K-12 schools, providing point-of-performance behavior data and culture tools. Directly comparable to RethinkEd's Behavior Suite, CICO, and Self-Monitoring features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
RethinkEd social profiles
Digital presenceRethinkEd compliance and trust
Trust signalCompliance6 records
RethinkEd financial estimates
Financial estimateRevenue estimate
Valuation estimate
RethinkEd leadership team
Management profileNumber of profiles
Profiles9 records
RethinkEd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RethinkEd M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RethinkEd
What does RethinkEd do?
RethinkEd sells a unified K-12 education software platform that integrates curriculum, interventions, data management, and professional development to support the 'Whole Child' and 'Whole Educator'. The platform is sold to school districts on a subscription basis and bundles multiple modules including MTSS, special education (Vizzle), SEL/Wellness, behavior intervention, NavigatED, LifeEd, Skills Suite, and professional development. Access is gated through subscription agreements with school organizations and is delivered as password-protected software.
Is RethinkEd a public or private company?
RethinkEd is a private company. It is classified as corporate owned and is currently operating.
When was RethinkEd founded?
RethinkEd was founded in 2007. It employs 101 to 250 people.
Where is RethinkEd based?
RethinkEd is headquartered in New York, United States, in the North America region.
How does RethinkEd make money?
One revenue line is on record: subscription Services.
Who are RethinkEd's main competitors?
Emerging players on record are Otus and Social Solutions (Bono/Together). Broad incumbents are Renaissance Learning, PowerSchool, Frontline Education and Edmentum. Direct peers are Branching Minds, Illuminate Education, Panorama Education and Kickboard (Learning Sciences International).
Does RethinkEd have an API?
No public API is recorded for RethinkEd.
What industry is RethinkEd in?
RethinkEd's product category is K-12 Education Technology / MTSS Software. Its primary akta.pro industry code is EDAJAMAD, Curriculum, Lesson Planning & Instructional Content Platforms, with a secondary code of EDAJADAG, Virtual Special Education & Related Services (IEP Delivery Online). Its NAICS code is 611710 and its SIC code is 8200.