Peter Park
Peter Park System GmbH is a Munich-based digital parking management provider that uses AI-based license plate recognition to enable barrier-free entry and exit at off-street parking facilities, serving more than 450 enterprise and municipal customers across Germany, Austria, Switzerland, and Northern Italy via a SaaS-plus-hardware model.
- Company typePrivate
- Founded2019
- HeadquartersMunich, Germany
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Peter Park does
Peter Park System GmbH is a Munich-based digital parking management provider, founded in 2019, that sells an AI-based automatic license plate recognition (ALPR) platform enabling barrier-free entry and exit at off-street parking facilities. The core platform replaces traditional barrier infrastructure with camera-based computer vision that identifies vehicles on entry and exit, charges customers only when a recognized plate is detected, and automatically deletes image data after the parking session to meet GDPR requirements under the supervision of Bayerisches Landesamt für Datenschutzaufsicht (BayLDA). The product is delivered as five integrated modules — core platform/real-time dashboard, networked hardware (cameras and sensors), ALPR software, payment processing integrated with Mobility Hub, and ongoing personal service — and is positioned to serve any off-street parking operator regardless of vertical.
The business operates a SaaS-plus-hardware model with three revenue streams: recurring platform subscription fees, hardware sales and installation, and transaction-based payment processing fees. Pricing is quote-based and tied to facility size and feature requirements, billed on an annual cadence. Peter Park goes to market primarily through a consultative, enterprise field sales motion targeting property owners and operators across a deliberately broad vertical mix including shopping centers, retail, hospitality, transportation hubs (train stations and airports), healthcare facilities, municipalities, mountain railways, lakes and coastal recreation areas, and leisure venues. End-customer payments are enabled through parking meters, a smartphone app, and the web via the Mobility Hub integration.
The company has scaled to 200+ employees, 450+ customers, 90,000+ actively managed parking spaces (180,000+ cumulatively implemented), and 40+ million annual transactions across 400+ cities in Germany, Austria, Switzerland, and Northern Italy. In June 2025, Boston and London-based private equity firm Great Hill Partners made a majority investment with ARBAnova Familienstiftung as a minority co-investor, bringing total growth financing to more than €100 million; the founding management team, led by CEO Maximilian Schlereth alongside co-founders Patrick Bartler (COO) and Stefan Schenk (CCO), rolled over equity and continues to operate the business.
Peter Park firmographics
Firmographics- Name
- Peter Park
- Legal name
- Peter Park System GmbH
- Website
- https://peter-park.de
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Peter Park System GmbH is a Munich-based digital parking management provider that uses AI-based license plate recognition to enable barrier-free entry and exit at off-street parking facilities, serving more than 450 enterprise and municipal customers across Germany, Austria, Switzerland, and Northern Italy via a SaaS-plus-hardware model.
- Ownership category
- akta.pro rank
Peter Park industry classification
Industry- Product category
- Parking Management Software
- NAICS
- Parking Lots and Garages (812930), Parking Lots and Garages (81293)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC)
- akta.pro secondary industries
- Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt) (TLAJAIAE), Parking Access & Revenue Control Systems (PARCS) (Gates, Pay Stations, Ticketing) (TLAJAIAD), Parking Management & Enforcement (Citations, Permits, Compliance) (BPABAKAB)
Keywords
Where Peter Park is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Peter Park business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Parking Management Platform Subscription: SaaS-based parking management system with hardware components. The platform provides automated license plate recognition, payment processing, real-time analytics, and customer management. Revenue generated through recurring platform fees combined with hardware deployment and installation services.
- Hardware Sales and Installation: Sale and installation of parking hardware including cameras, sensors, and terminal equipment. Hardware is networked, low-maintenance, and reliable according to company positioning.
- Transaction Processing Fees: Processing of parking payments generates transaction-based revenue. The system handles payment collection through multiple channels including app, web, and parking machines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on parking facility size and requirements |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels11 records
Peter Park product offering
Product offeringCore offering
Peter Park sells a barrier-free digital parking management platform powered by AI-based automatic license plate recognition (ALPR) for off-street parking facilities. The integrated offering combines networked camera hardware, proprietary ALPR software, a real-time operations dashboard, digital payment processing (via Mobility Hub integration), and ongoing customer service. Customers are B2B operators of parking facilities (shopping centers, hotels, hospitals, airports, municipalities) across Germany, Austria, Switzerland, and Northern Italy, with the platform processing 40+ million parking transactions annually.
Product overview
Peter Park offers a unified digital parking management platform with AI-based automatic license plate recognition enabling barrierless entry and exit. The system consists of five integrated modules: the core Platform (unified dashboard for real-time monitoring, analytics, and parking operations management), Hardware (camera systems for license plate capture), Software (ALPR processing), Payment (digital payment processing via Mobility Hub integration), and Service (ongoing support and maintenance). The platform targets off-street parking facilities across multiple sectors including shopping centers, retail, healthcare, hospitality, and municipal parking, processing over 40 million parking transactions annually across Germany, Austria, Switzerland, and Italy.
Differentiator
Problem solved
Functional benefit
Products and services
- Peter Park Platform A barrierless digital parking management platform enabling automatic license plate recognition-based entry and exit, flexible payment solutions, real-time dashboard monitoring, and comprehensive parking analytics. Targeted at B2B operators of off-street parking facilities across retail, hospitality, healthcare, transportation, leisure, and municipal sectors in the DACH region and Northern Italy.
- Peter Park Hardware Networked, low-maintenance, and reliable camera-based hardware systems for automatic license plate recognition at parking entry and exit points, designed for continuous outdoor operation and one-day installation.
- Peter Park Software Proprietary automatic license plate recognition software that identifies vehicles on entry and exit by processing captured images to extract license plate text data, enabling barrierless parking management and parking duration measurement.
- Peter Park Payment Digital, intuitive, and flexible payment processing module integrated with Mobility Hub, supporting end-customer parking payments via parking meters, smartphone apps, and web platforms.
- Peter Park Service Personal, individual, and responsive customer support and maintenance services for the parking management system, provided throughout the contract duration as part of the Peter Park engagement.
Quantifiable outcome
- 274% year-over-year organic growth since 2021
- +2 more outcomes
Companies that use Peter Park
Customer profileNamed customers12 records
Segments9 records
Ideal customer profiles2 records
Peter Park technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature5 records
Peter Park partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered supporting.
- Mobility Hub (mh-parkservice.de)supportingPayment service provider integrated with Peter Park system for processing end-customer payments. Enables flexible payment options including app payments, parking meter payments, and web-based payments.
- Bundesverband Parken e.V.supportingGerman Parking Industry Association. Peter Park is a member, indicating industry recognition and participation in parking industry standards and advocacy.
- ParkraumwendesupportingMobility/parking initiative in Munich. Peter Park is a partner in this initiative, demonstrating commitment to urban mobility transformation.
Scale indicators9 records
Recent moves5 records
Expansion highlights6 records
Peter Park competitors and assessment
Company assessmentDirect peers
- SKIDATA: Austrian-headquartered global leader in parking access and revenue control systems (PARCS), offering barrier-based parking management, access control, and ski resort ticketing. Directly comparable to Peter Park as both serve off-street parking operators with hardware-plus-software platforms across Europe.
- Scheidt & Bachmann: German provider of parking management systems, including barriers, ticket machines, and guidance systems widely deployed across European parking facilities. A core competitor to Peter Park in the German-speaking market with established enterprise and municipal customer relationships.
- Hectronic: Swiss/German provider of parking payment solutions, ticket machines, and access control hardware for parking operators. Comparable to Peter Park in targeting European off-street parking operators with automated payment and access technology.
- PayByPhone: Mobile parking payment platform operating across Europe, North America, and Australia, owned by Volkswagen Financial Services. Comparable to Peter Park's payment module and consumer-facing touchpoints, though focused on cashless payments rather than full barrier-free operations.
- EasyPark Group: European mobile parking payment platform operating across 20+ countries with app-based parking, EV charging, and toll payments. Comparable to Peter Park as a digital parking platform serving European operators and end drivers, though more mobile-payment-centric and broader geographically.
- Flowbird (formerly Parkeon): French supplier of parking ticket machines, payment terminals, and urban mobility solutions across Europe and North America. Comparable to Peter Park as a parking hardware-and-software provider serving municipalities and private operators with integrated payment systems.
Broad incumbents
- ParkMobile: North American mobile parking payment platform serving 30+ million users across US cities, with European expansion. Comparable to Peter Park in digital parking payments and operator integrations, though primarily serves on-street and municipal parking rather than off-street facility management.
- APCOA Parking Group: Europe's largest parking operator managing 1.8 million parking spaces across 13 countries, combining facility ownership with operational and digital services. Comparable to Peter Park as a European off-street parking service provider, though APCOA operates as an owner/operator rather than a pure technology vendor.
- Indigo (formerly Vinci Park): Global parking operator and mobility services company managing thousands of off-street parking facilities with digital payment and management solutions. Comparable to Peter Park in off-street parking digitalization, though Indigo operates as a major incumbent with both ownership and technology layers.
Emerging players
- Cleverciti Systems: German smart parking technology provider using overhead sensors and AI to provide real-time occupancy detection and digital wayfinding. Comparable to Peter Park as a European-based smart parking technology vendor using computer vision, though focused on on-street guidance rather than off-street facility management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Peter Park social profiles
Digital presencePeter Park compliance and trust
Trust signalCompliance1 record
Peter Park financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peter Park leadership team
Management profileNumber of profiles
Profiles3 records
Peter Park funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peter Park M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peter Park
What does Peter Park do?
Peter Park sells a barrier-free digital parking management platform powered by AI-based automatic license plate recognition (ALPR) for off-street parking facilities. The integrated offering combines networked camera hardware, proprietary ALPR software, a real-time operations dashboard, digital payment processing (via Mobility Hub integration), and ongoing customer service. Customers are B2B operators of parking facilities (shopping centers, hotels, hospitals, airports, municipalities) across Germany, Austria, Switzerland, and Northern Italy, with the platform processing 40+ million parking transactions annually.
Is Peter Park a public or private company?
Peter Park is a private company. It is classified as private equity controlled and is currently operating.
When was Peter Park founded?
Peter Park was founded in 2019. It employs 101 to 250 people.
Where is Peter Park based?
Peter Park is headquartered in Munich, Germany, in the Europe region.
How does Peter Park make money?
Three revenue lines are on record. Parking Management Platform Subscription is the primary driver. The others are hardware Sales and Installation and transaction Processing Fees.
Who are Peter Park's main competitors?
Direct peers on record are SKIDATA, Scheidt & Bachmann, Hectronic, PayByPhone, EasyPark Group and Flowbird (formerly Parkeon). Broad incumbents are ParkMobile, APCOA Parking Group and Indigo (formerly Vinci Park). Cleverciti Systems is listed as an emerging player.
Does Peter Park have an API?
No public API is recorded for Peter Park.
What industry is Peter Park in?
Peter Park's product category is Parking Management Software. Its primary akta.pro industry code is TLAJAIAC, Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics), with a secondary code of TLAJAIAE, Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt). Its NAICS code is 812930 and its SIC code is 7500.