Peter Park

What Peter Park does

Peter Park System GmbH is a Munich-based digital parking management provider, founded in 2019, that sells an AI-based automatic license plate recognition (ALPR) platform enabling barrier-free entry and exit at off-street parking facilities. The core platform replaces traditional barrier infrastructure with camera-based computer vision that identifies vehicles on entry and exit, charges customers only when a recognized plate is detected, and automatically deletes image data after the parking session to meet GDPR requirements under the supervision of Bayerisches Landesamt für Datenschutzaufsicht (BayLDA). The product is delivered as five integrated modules — core platform/real-time dashboard, networked hardware (cameras and sensors), ALPR software, payment processing integrated with Mobility Hub, and ongoing personal service — and is positioned to serve any off-street parking operator regardless of vertical.

The business operates a SaaS-plus-hardware model with three revenue streams: recurring platform subscription fees, hardware sales and installation, and transaction-based payment processing fees. Pricing is quote-based and tied to facility size and feature requirements, billed on an annual cadence. Peter Park goes to market primarily through a consultative, enterprise field sales motion targeting property owners and operators across a deliberately broad vertical mix including shopping centers, retail, hospitality, transportation hubs (train stations and airports), healthcare facilities, municipalities, mountain railways, lakes and coastal recreation areas, and leisure venues. End-customer payments are enabled through parking meters, a smartphone app, and the web via the Mobility Hub integration.

The company has scaled to 200+ employees, 450+ customers, 90,000+ actively managed parking spaces (180,000+ cumulatively implemented), and 40+ million annual transactions across 400+ cities in Germany, Austria, Switzerland, and Northern Italy. In June 2025, Boston and London-based private equity firm Great Hill Partners made a majority investment with ARBAnova Familienstiftung as a minority co-investor, bringing total growth financing to more than €100 million; the founding management team, led by CEO Maximilian Schlereth alongside co-founders Patrick Bartler (COO) and Stefan Schenk (CCO), rolled over equity and continues to operate the business.

Name

Peter Park

Legal name

Peter Park System GmbH

Website

https://peter-park.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Peter Park System GmbH is a Munich-based digital parking management provider that uses AI-based license plate recognition to enable barrier-free entry and exit at off-street parking facilities, serving more than 450 enterprise and municipal customers across Germany, Austria, Switzerland, and Northern Italy via a SaaS-plus-hardware model.

Ownership category

akta.pro rank

Product category

Parking Management Software

NAICS

Parking Lots and Garages (812930), Parking Lots and Garages (81293)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC)

akta.pro secondary industries

Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt) (TLAJAIAE), Parking Access & Revenue Control Systems (PARCS) (Gates, Pay Stations, Ticketing) (TLAJAIAD), Parking Management & Enforcement (Citations, Permits, Compliance) (BPABAKAB)

Keywords

• Digital parking management
• License plate recognition
• Barrier-free parking
• Off-street parking automation
• Parking management software

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Parking Management Platform Subscription: SaaS-based parking management system with hardware components. The platform provides automated license plate recognition, payment processing, real-time analytics, and customer management. Revenue generated through recurring platform fees combined with hardware deployment and installation services.
2. Hardware Sales and Installation: Sale and installation of parking hardware including cameras, sensors, and terminal equipment. Hardware is networked, low-maintenance, and reliable according to company positioning.
3. Transaction Processing Fees: Processing of parking payments generates transaction-based revenue. The system handles payment collection through multiple channels including app, web, and parking machines.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

Peter Park sells a barrier-free digital parking management platform powered by AI-based automatic license plate recognition (ALPR) for off-street parking facilities. The integrated offering combines networked camera hardware, proprietary ALPR software, a real-time operations dashboard, digital payment processing (via Mobility Hub integration), and ongoing customer service. Customers are B2B operators of parking facilities (shopping centers, hotels, hospitals, airports, municipalities) across Germany, Austria, Switzerland, and Northern Italy, with the platform processing 40+ million parking transactions annually.

Product overview

Peter Park offers a unified digital parking management platform with AI-based automatic license plate recognition enabling barrierless entry and exit. The system consists of five integrated modules: the core Platform (unified dashboard for real-time monitoring, analytics, and parking operations management), Hardware (camera systems for license plate capture), Software (ALPR processing), Payment (digital payment processing via Mobility Hub integration), and Service (ongoing support and maintenance). The platform targets off-street parking facilities across multiple sectors including shopping centers, retail, healthcare, hospitality, and municipal parking, processing over 40 million parking transactions annually across Germany, Austria, Switzerland, and Italy.

Differentiator

Problem solved

Functional benefit

Products and services

• Peter Park Platform A barrierless digital parking management platform enabling automatic license plate recognition-based entry and exit, flexible payment solutions, real-time dashboard monitoring, and comprehensive parking analytics. Targeted at B2B operators of off-street parking facilities across retail, hospitality, healthcare, transportation, leisure, and municipal sectors in the DACH region and Northern Italy.
• Peter Park Hardware Networked, low-maintenance, and reliable camera-based hardware systems for automatic license plate recognition at parking entry and exit points, designed for continuous outdoor operation and one-day installation.
• Peter Park Software Proprietary automatic license plate recognition software that identifies vehicles on entry and exit by processing captured images to extract license plate text data, enabling barrierless parking management and parking duration measurement.
• Peter Park Payment Digital, intuitive, and flexible payment processing module integrated with Mobility Hub, supporting end-customer parking payments via parking meters, smartphone apps, and web platforms.
• Peter Park Service Personal, individual, and responsive customer support and maintenance services for the parking management system, provided throughout the contract duration as part of the Peter Park engagement.

Quantifiable outcome

• 274% year-over-year organic growth since 2021
• +2 more outcomes

Named customers12 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature5 records

Partnerships

Three partnerships are on record, tiered supporting.

• Mobility Hub (mh-parkservice.de)supportingTechnology or IntegrationPayment service provider integrated with Peter Park system for processing end-customer payments. Enables flexible payment options including app payments, parking meter payments, and web-based payments.
• Bundesverband Parken e.V.supportingStrategic or Co-development PartnerGerman Parking Industry Association. Peter Park is a member, indicating industry recognition and participation in parking industry standards and advocacy.
• ParkraumwendesupportingStrategic or Co-development PartnerMobility/parking initiative in Munich. Peter Park is a partner in this initiative, demonstrating commitment to urban mobility transformation.

Scale indicators9 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• SKIDATA: Austrian-headquartered global leader in parking access and revenue control systems (PARCS), offering barrier-based parking management, access control, and ski resort ticketing. Directly comparable to Peter Park as both serve off-street parking operators with hardware-plus-software platforms across Europe.
• Scheidt & Bachmann: German provider of parking management systems, including barriers, ticket machines, and guidance systems widely deployed across European parking facilities. A core competitor to Peter Park in the German-speaking market with established enterprise and municipal customer relationships.
• Hectronic: Swiss/German provider of parking payment solutions, ticket machines, and access control hardware for parking operators. Comparable to Peter Park in targeting European off-street parking operators with automated payment and access technology.
• PayByPhone: Mobile parking payment platform operating across Europe, North America, and Australia, owned by Volkswagen Financial Services. Comparable to Peter Park's payment module and consumer-facing touchpoints, though focused on cashless payments rather than full barrier-free operations.
• EasyPark Group: European mobile parking payment platform operating across 20+ countries with app-based parking, EV charging, and toll payments. Comparable to Peter Park as a digital parking platform serving European operators and end drivers, though more mobile-payment-centric and broader geographically.
• Flowbird (formerly Parkeon): French supplier of parking ticket machines, payment terminals, and urban mobility solutions across Europe and North America. Comparable to Peter Park as a parking hardware-and-software provider serving municipalities and private operators with integrated payment systems.

Broad incumbents

• ParkMobile: North American mobile parking payment platform serving 30+ million users across US cities, with European expansion. Comparable to Peter Park in digital parking payments and operator integrations, though primarily serves on-street and municipal parking rather than off-street facility management.
• APCOA Parking Group: Europe's largest parking operator managing 1.8 million parking spaces across 13 countries, combining facility ownership with operational and digital services. Comparable to Peter Park as a European off-street parking service provider, though APCOA operates as an owner/operator rather than a pure technology vendor.
• Indigo (formerly Vinci Park): Global parking operator and mobility services company managing thousands of off-street parking facilities with digital payment and management solutions. Comparable to Peter Park in off-street parking digitalization, though Indigo operates as a major incumbent with both ownership and technology layers.

Emerging players

• Cleverciti Systems: German smart parking technology provider using overhead sensors and AI to provide real-time occupancy detection and digital wayfinding. Comparable to Peter Park as a European-based smart parking technology vendor using computer vision, though focused on on-street guidance rather than off-street facility management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/peterpark

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peter Park