Omniva

What Omniva does

Omniva (legal name Aktsiaselts Eesti Post) is an Estonian state-owned postal and logistics company founded in 1991 and rebranded from Eesti Post to Omniva during its transformation from a traditional postal operator into a technology-driven international logistics firm. The company is headquartered at Pallasti 28, Tallinn, with operating offices and sorting/logistics centers in Tartu (Estonia), Riga (Latvia), Vilnius (Lithuania), and a €42 million logistics hub in Kaunas (Lithuania). It serves private customers, e-commerce businesses, and media publishers across Estonia, Latvia, and Lithuania, and ships internationally to 237 destinations.

Its core offering is a parcel delivery network combining self-service parcel machines (touchscreen and keypad variants with S/M/L locker sizes), post offices, postal points, door-to-door couriers, and an innovative residential parcel locker called Picapac that receives parcels from multiple carriers plus letters, food, and newspapers. Underlying technology includes a parcel-machine automation platform, courier routing and sorting-center operations, a unified self-service portal (minu.omniva.ee) and business portal (business.omniva.eu), iOS/Android mobile apps with real-time tracking, and in-development AI-based route planning and dynamic pricing engines. The Picapac subscriber device, the Omniva Crowd Delivery (Rahvatarne) crowdsourced last-mile network, and partnership with Eesti Pank for numismatic distribution round out the product surface.

The business model is primarily transactional, with 95% of revenue generated from commercial paid services (parcel and courier, letter, international shipping in Premium/Standard/Economy tiers) rather than universal service subsidies. Ancillary recurring revenue streams include Picapac subscriptions, periodical delivery subscriptions, financial services (domestic money orders up to €1,000/day, bill payment), and philatelic/numismatic collectibles sold through the Omniva e-shop. Distribution is multi-channel — physical parcel machines and post offices across 1,300+ service points, digital self-service and mobile apps, direct sales to enterprise and e-commerce customers, and growing personal postal service and customs intermediation for both EU and non-EU shipments. Customer segments span high-volume B2C e-commerce shippers, individual senders, and media publishers, with explicitly transparent transactional pricing.

Name

Omniva

Legal name

Aktsiaselts Eesti Post

Website

https://omniva.ee

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Omniva is the Estonian state-owned postal and logistics company (AS Eesti Post) operating the largest parcel-locker and service-point network in the Baltic states (1,300+ points), serving private customers, e-commerce businesses, and publishers with domestic and international delivery to 237 destinations.

Ownership category

akta.pro rank

Product category

Postal and Logistics Services

NAICS

Postal Service (491), Couriers and Express Delivery Services (4921), Local Messengers and Local Delivery (49221)

SIC

Trucking & Courier Services (No Air) (4210), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Universal Service Letter Mail (Domestic) (TLAAAAAA)

akta.pro secondary industries

International Parcel Post (Inbound/Outbound) (TLAAAAAL), Direct Mail / Marketing Mail & Bulk Mail Services (TLAAAAAJ), Postal Financial Services (Money Orders, Bill Payment, Remittances) (TLAAAAAO)

Keywords

• Parcel delivery services
• Postal logistics
• Courier services
• Parcel locker network
• International shipping

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Parcel and Courier Services: Revenue from sending and receiving parcels domestically in Estonia, Latvia, and Lithuania; international parcel services to 237 destinations worldwide. Includes same-day delivery, courier door-to-door, and parcel machine drop-off/pickup. 95% of Omniva's revenue comes from commercial services.
2. Letter and Postal Services: Revenue from domestic and international letter delivery, including standard letters, registered letters, and express letters. Also includes universal postal service obligations.
3. Periodicals and Direct Mail: Delivery of newspapers and magazines through morning and standard delivery routes, with early-morning delivery available in Tallinn, Tartu, Viljandi, and Pärnu and surrounding areas.
4. Financial Services: Domestic money order cards allowing cash transfers between post offices (up to €1,000/day in euros), and bill payment services at post offices throughout Estonia.
5. Philatelic and Numismatic Products: Sale of postage stamps, coins, first-day covers, and collectible products through the Omniva e-shop. Omniva is the sole online sales partner of Eesti Pank (Bank of Estonia) for coins.
6. Additional Services: Fees from additional services including careful handling (€2.02), insurance (1% of declared value), redirection to parcel machine/post office (€3.24), redirection to courier (€4.23-18.59), personal postal service (€5.10), return to sender (€7.92), and daily storage (€1/day).
7. Picapac Subscription: Picapac personal parcel machine installation and usage, which is free during pilot programs but typically a paid service for residential and small business customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels11 records

Core offering

Omniva provides parcel delivery, courier, postal, and logistics services across Estonia, Latvia, and Lithuania, with international shipping to 237 destinations. The core offering combines the Baltic region's largest network of self-service parcel lockers (1,300+ service points), door-to-door courier delivery, and the Picapac personal home parcel locker system, all unified through a self-service web platform and mobile app. 95% of revenue comes from commercial (paid) services rather than universal postal obligations.

Product overview

Omniva operates as a technology-based international logistics company offering a multi-channel platform for parcel delivery, postal services, and related logistics solutions. The core offering centers on a network of self-service parcel machines across the Baltic states (Estonia, Latvia, Lithuania) and a door-to-door courier service, supplemented by the innovative Picapac home parcel locker system. Additional services include international shipping to 237 destinations (Premium/Standard/Economy tiers), letter and periodical delivery, financial services, return management, customs declaration assistance, and a crowdsourced 'Rahvatarne' (crowd delivery) network. The omniva e-service platform and mobile app (iOS/Android) provide unified self-service capabilities. The company also offers philatelic and numismatic collectibles. Recent developments include Picapac expansion accepting letters and periodicals, mobile app cash-on-delivery payments, and same-day delivery expansion. AI-based route planning and dynamic pricing are under development.

Differentiator

Problem solved

Functional benefit

Products and services

• Omniva Parcel Machines (Pakiautomaadid) Network of self-service parcel lockers across Estonia, Latvia, and Lithuania providing 24/7 parcel sending and receiving. Available in touch-screen and keypad variants with S, M, and L locker sizes.
• Picapac Personal Parcel Machine Home-installed personal parcel locker connected to Omniva's network. Receives parcels from Omniva and other carriers, food deliveries, letters, newspapers, and magazines. Supports 24/7 pickup and returns. Pilot projects expanding across Estonian residential municipalities.
• Courier Service (Kullerteenus) Door-to-door delivery service handling parcels up to 30 kg standard and up to 100 kg XXL. Includes express same-day delivery options and real-time tracking.
• International Parcel Shipping Worldwide shipping to 237 destinations with three service tiers: Premium, Standard, and Economy. Available via self-service, post office, or courier pickup.
• Omniva E-Service Platform (E-teenindus) Unified self-service platform for managing all shipments, including parcel registration, tracking, delivery preferences, redirection, and payment. Accessible via web and mobile app.
• Omniva Mobile App iOS and Android application for tracking parcels in real time, managing deliveries, paying cash-on-delivery fees, changing destinations, using return codes, and accessing self-service.
• Periodicals and Direct Mail Newspaper and periodical delivery five days a week (Tuesday-Saturday), including early-morning delivery in major Estonian cities. Also includes addressed and unaddressed direct mail services.
• Return Service (Tagastusteenus) Parcel return service via 6-digit return codes, pre-formatted return labels, or through tagastus.omniva.ee portal. Available at parcel machines and post offices.
• Customs Declaration Service Customs clearance services for international shipments, including declaration assistance for EU and non-EU shipments, and Omniva's intermediary service with Estonian Tax and Customs Board.
• Financial Services (Finantsteenused) Domestic money orders (up to €1,000), bill payment services, and prepaid postal cards available at post offices nationwide.
• Personal Postal Service (Personaalne postiteenus) Home delivery service for sending and receiving parcels, letters, stamps, and documents. Courier comes to a designated address at a scheduled time. Free in rural Estonia; €5.10 otherwise.
• Collectibles (Kogumistooted) Philatelic products (stamps) and numismatic products (coins) sold through the Omniva e-shop and post offices. Includes annual stamp subscription service.
• Omniva Crowd Delivery (Rahvakuller / Rahvatarne) Crowdsourced last-mile delivery network where independent contractors use personal vehicles to deliver parcels. Drivers choose their own schedule and routes via a mobile app with weekly payouts.
• Shipment Insurance Compensation for damaged or lost shipments up to the declared value. Priced at 1% of the declared value of the shipment.
• Fragile Handling Service Careful manual handling during sorting and transportation for delicate items. Priced at €2.02 per parcel including VAT.
• Storage Service Extended parcel storage at parcel machines beyond the standard retention period. Priced at €1 per day.

Quantifiable outcome

• 97% of parcels delivered within one working day domestically
• +5 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered minor.

• Kiili MunicipalityminorStrategic or Co-development Partner · 17 July 2026Omniva is expanding its Picapac pilot project to Kiili municipality, inviting residents of Kiili, Kangru, Luige, and Vaela to participate. The pilot aims to evaluate demand for residential personal parcel machines in growing suburban areas.
• TallinkminorStrategic or Co-development Partner · 25 June 2026Tallink's ferries MyStar and Baltic Queen were featured on an Omniva postage stamp series 'Läänemere suured' (Large Ships of the Baltic Sea), celebrating Estonian maritime tradition connecting Estonia with Finland and Sweden.
• Saue MunicipalityminorStrategic or Co-development Partner · 15 June 2026Omniva invited Saue municipality residents and small businesses to test the Picapac personal residential parcel machine, which allows sending, receiving, and returning parcels without leaving home. Saue already has early Picapac users.
• KakumäeminorStrategic or Co-development Partner · 15 June 2026Omniva launched a Picapac pilot project in Kakumäe, testing the use of home-installed personal parcel machines and assessing interest in such solutions among homeowners and small businesses in the area.
• 5MIINUSTminorStrategic or Co-development Partner · 10 June 2026The Estonian hip-hop group 5MIINUST was featured on the first stamp in Omniva's new 'Estonian Music' postage stamp series, marking the first time a music-themed stamp series has been issued in Estonia.
• HeverenminorStrategic or Co-development Partner · 8 June 2026Omniva and e-commerce company Heveren are testing a new delivery solution where customers can choose a cheaper delivery option with a shorter storage time at parcel machines (99 cents if picked up within 2 hours, then 20 cents/hour, max €1/day). The pilot project aims to evaluate customer interest in flexible delivery pricing.
• Kohila MunicipalityminorStrategic or Co-development Partner · 1 June 2026Omniva is expanding its Picapac pilot project to Kohila municipality, inviting residents to test the personal residential parcel machine solution. The municipality supports the initiative as part of its smart services development.
• Eesti Pank (Bank of Estonia)minorChannel Partner/ Reseller/ Distributor · 15 June 2025Omniva is the sole online sales partner of Eesti Pank (Bank of Estonia) for coins and numismatic products sold through the Omniva e-shop. This partnership ended on June 20, 2026, with Eesti Pank temporarily switching to e-pood 100kingitust.ee.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• FedEx: Global integrator offering international parcel and express delivery. Competes with Omniva's Premium international shipping tier and serves similar e-commerce shippers in the Baltics.
• UPS: Global integrator with international parcel and supply chain solutions. Competes with Omniva on premium cross-border parcel services and tracking-enabled delivery from the Baltics to 237 destinations.
• Posti (Itella): Finnish national postal and logistics operator with similar transformation profile (parcel lockers, e-commerce logistics, financial services). Comparable as a neighboring Northern European postal incumbent pursuing a parcel-led strategy.
• DPD (GeoPost/La Poste): Pan-European parcel network owned by Le Groupe La Poste. Overlaps with Omniva's parcel locker concept and B2C parcel delivery, and competes for cross-border e-commerce volumes from the Baltics.
• DHL Express (Deutsche Post DHL): Global integrator operating one of the largest international parcel networks. Directly competes with Omniva's international parcel shipping to 237 destinations and cross-border e-commerce flows from the Baltics.

Direct peers

• GLS (General Logistics Systems): European parcel delivery network operating in most EU countries including the Baltics. Direct competitor to Omniva for B2B and B2C parcel services and parcel locker (PaketShop) concepts.
• Venipak: Lithuania-headquartered parcel and logistics operator active across the Baltics and Europe. Closely comparable to Omniva in Baltic parcel machine footprint, courier services, and cross-border e-commerce delivery focus.

Regional players

• Latvijas Pasts: National postal operator of Latvia, the most direct regional counterpart to Omniva. Operates letter mail, parcel services, and a parcel locker network within Latvia, overlapping with Omniva's Baltic footprint.
• Lietuvos Paštas: Lithuania's national postal operator and parcel delivery provider. Competes with Omniva across Lithuanian parcel and postal services and operates a parallel parcel locker network.
• Smartpost (FoxPost/PostNord): Nordic-Baltic parcel and logistics network including parcel locker operations in Estonia, Latvia, and Lithuania. Directly comparable parcel locker and cross-border parcel offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@OmnivaEE
• Facebookfacebook.com/omniva.ee
• Instagraminstagram.com/omnivaeesti
• TikToktiktok.com/@omnivaestonia

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omniva