What ReadersMagnet does

ReadersMagnet is a privately-held self-publishing and book marketing services company headquartered in San Diego, California. Founded in 2016 and BBB-accredited since 2018, the company provides a full-stack service platform for individual authors, handling the process from manuscript preparation through worldwide book distribution and post-launch marketing. Its primary customer base consists of aspiring and veteran self-publishing authors across fiction, non-fiction, children's, religious, and inspirational genres who are seeking alternatives to traditional publishing.

The company's core publishing services include Black & White publishing packages, Full Color book publishing, Children's Book publishing, eBook conversion (PDF/EPUB), and audiobook production, all sold as one-time/perpetual licenses with tiered pricing (Standard/Premium). These are complemented by an extensive marketing suite covering print advertising campaigns (Gotham, Empire), digital marketing services including Cinematic Quill book trailers and RM Hive live interviews, syndicated radio interviews, professional book reviews, dynamic author websites, and proprietary distribution channels (RM Bookstore plus Amazon, Ingram, and Barnes & Noble). The underlying technology stack consists of web-based publishing infrastructure, digital conversion tools, and an online author community platform called Authors' Lounge.

ReadersMagnet operates a direct-to-consumer, event-driven go-to-market model. Its primary customer acquisition channels are major international book fairs (London, Frankfurt, Guadalajara, Los Angeles Times Festival of Books, Hong Kong) and its own proprietary L.A. Book Confab events, supplemented by a consultative phone/email sales team. The company maintains strategic partnerships with syndicated radio shows (This Week in America, America Tonight, CBS Radio's People of Distinction) and fee-for-review programs (Kirkus Indie, BlueInk, Foreword Clarion Review). Revenue derives entirely from one-time license fees for discrete publishing and marketing packages, with no disclosed subscription or recurring revenue streams.

Name

ReadersMagnet

Legal name

ReadersMagnet

Website

https://readersmagnet.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

ReadersMagnet is a privately-held, San Diego-based self-publishing and book marketing services company that provides one-time publishing packages (print, eBook, audiobook), marketing services (print ads, radio, book trailers), and distribution through Amazon, Ingram, and Barnes & Noble to individual authors globally.

Ownership category

akta.pro rank

Product category

Self-Publishing and Book Marketing Services

NAICS

Book Publishers (51313)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Self-Publishing Platforms (KDP-style Marketplaces & Portals) (MPAJAJAA)

akta.pro secondary industries

Author Website, Storefront & Direct-to-Reader Commerce (D2C Sales) (MPAJAJAE), Cover Design, Illustration & Book Interior Design Services (MPAJAJAH), Editorial & Production Services (Copyediting, Proofreading, Formatting, Typesetting) (MPAJAJAG), Author Business Tools & Analytics (Royalty Tracking, Pricing, Keyword/Market Research) (MPAJAJAO)

Keywords

• Self-publishing services
• Book marketing services
• Print and eBook publishing
• Book promotion campaigns
• Author branding services

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Publishing Packages: Core revenue from self-publishing packages including Black & White (Standard/Premium), Full Color (Standard/Premium), Children's Books, and eBook conversion services. Packages include cover design, interior layout, ISBN registration, copyright registration, Library of Congress registration, and worldwide distribution.
2. Marketing Services: Add-on marketing services including print advertising (Gotham, Empire campaigns), digital marketing, book trailers, press release campaigns, radio interviews, and marketing materials. These complement publishing packages as upsell opportunities.
3. Book Review Services: Fee-for-review program offering professional book reviews from Kirkus Indie, BlueInk Review, Foreword Clarion Review, and bundled indie review packages.
4. Add-on Editorial Services: A la carte services including developmental editing, copyediting, illustration services, cover design upgrades, interior text and layout options, and revision services.
5. Audiobook Publishing: Audiobook production and distribution services including narration by professional voice-over artists, up to 50,000 words conversion, and ISBN registration.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

ReadersMagnet provides self-publishing packages for authors covering black & white, full color, children's, eBook (PDF/EPUB) and audiobook formats, including cover design, interior layout, ISBN registration, copyright and Library of Congress registration, and worldwide distribution through Amazon, Ingram, and Barnes & Noble. The company also bundles marketing services such as print advertising, radio interviews, book trailers, press releases, dynamic websites, and book-fair exhibitions to promote authors' books. Authors retain rights under non-exclusive contracts and receive one-on-one consultant support.

Product overview

ReadersMagnet is a self-publishing and book marketing company offering a comprehensive platform of publishing and marketing services for authors. The core publishing services include Black & White Publishing, Full Color Books, Children's Book Publishing, eBook conversion, and Audiobook production. These are complemented by an extensive marketing suite covering Print Marketing (Gotham and Empire ad campaigns), Digital Marketing (Cinematic Quill book trailers, Buzz Trend social media, RM Hive live interviews, Urban Lights billboard advertising), Radio Interview services, Book Review services, and Dynamic Website building. The company also participates in major book events (London Book Fair, Frankfurt Book Fair, Guadalajara International Book Fair, LA Times Festival of Books) and maintains its own RM Bookstore and Authors' Lounge community platform. Additional add-on services include illustration, editing, and marketing material design.

Differentiator

Problem solved

Functional benefit

Products and services

• Black & White Publishing Self-publishing package for black & white books in Standard and Premium tiers offering paperback, hardcover, and eBook formats with cover design, interior layout, ISBN, copyright and Library of Congress registration, and worldwide distribution through Amazon, Ingram, and Barnes & Noble.
• Full Color Books Self-publishing package for full-color books offered in Standard and Premium tiers with cover art design options (Basic, Standard, Advanced) and varying paper thickness and complimentary copies.
• Children's Book Publishing Specialized self-publishing service for children's books with illustration support and colorful artwork designed to nurture young readers.
• eBook Publishing Digital publishing service converting manuscripts into eBook format (PDF or EPUB) up to 500 pages with font styles, chapter titles, page numbering, tables/charts/graphs, ISBN registration, and worldwide online distribution.
• Audiobook Publishing Audiobook conversion and production service handling up to 50,000 words narrated by professional voice-over artists, with ISBN registration and distribution.
• Print Marketing (Gotham and Empire Ad Campaigns) Print advertising campaigns placing author book ads in top US magazines via Gotham and Empire packages with multiple size tiers (single slot through full page) plus promotional inclusions like magazine subscriptions and web press releases.
• Digital Marketing Digital marketing suite including book trailers, press release campaigns, web traffic optimization, and social media marketing services for authors.
• Radio Interview Service Author radio interview service via partnerships with syndicated shows including 'This Week in America' (Ric Bratton), 'America Tonight' (Kate Delaney), and 'People of Distinction' on CBS Radio (Al Cole), reaching audiences on iTunes, Spotify, and broadcast networks.
• Book Review Service Fee-for-review program offering professional book evaluations from Kirkus Indie, BlueInk Review, Foreword Clarion Review, and bundled indie reviewer packages with automatic entry to awards like Eric Hoffer and Pacific Book Awards.
• Dynamic Website Builder Author website creation service with Basic, Deluxe, and Premium tiers offering blog-ready sites, social media integration, email accounts, payment portals, custom domain, and web hosting (12 months with Premium).
• Cinematic Quill Book Trailer Book trailer production service with three tiers (Quill Spark, Quill Ignite, Cinematic Quill Experience) offering 3D cinematic effects, premium stock footage, VFX titles, voice-over, and distribution to social media platforms.
• RM Hive Live Interview Live interview session platform broadcast on ReadersMagnet's social media channels, enabling authors to promote books and engage with readers in real time.
• Urban Lights Times Square Billboard Times Square billboard advertising campaign service in New York City offering digital ad creation and outdoor advertising exposure to tourists and locals for high-impact author visibility.
• Press Release Campaign Press release distribution service including Direct Media Press Release, Web Press Release, and Web Press Release Plus (combined with Google Pay Per Click) for author publicity and brand building.
• Book Events Exhibition Book-fair exhibition service showcasing author titles at major events including London Book Fair, Frankfurt Book Fair, Guadalajara International Book Fair, Los Angeles Times Festival of Books, Hong Kong Book Fair, and ReadersMagnet's proprietary L.A. Book Confab events.
• ReadersMagnet Bookstore Proprietary online bookstore at readersmagnet.com featuring published titles across genres with payment portal integration for direct author sales.
• Add-on Editorial and Illustration Services A la carte publishing services including developmental editing, copyediting, illustration packages (Artistic, Vivid, Intricate), cover design upgrades, interior text and layout, and data entry.
• Marketing Materials Professionally designed promotional print collateral including business cards, bookmarks, postcards, posters, and digital sell sheets offered in multiple quantity tiers (100, 250, 500 units).
• Authors' Lounge Online community platform for authors to submit articles, access publishing and writing resources, and engage with ReadersMagnet and fellow writers through blog features and interviews.

Named customers19 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Adjoin and UPLIFTminorOthers · 1 January 2024Community partners mentioned in BBB Torch Awards acceptance speech. These organizations allow ReadersMagnet the privilege to serve and create greater community impact. Nature of partnership appears to be community engagement and corporate social responsibility.
• Better Business BureaucoreOthers · 1 January 2018ReadersMagnet has been BBB Accredited since 2018, maintaining an A rating. The accreditation demonstrates commitment to marketplace ethics and customer service standards. The company was nominated for BBB Torch Awards for Ethics in 2022 and 2024.
• This Week in America (Ric Bratton)coreGTM or Marketing PartnerStrategic partnership with nationally syndicated radio show 'This Week in America' hosted by Ric Bratton. Authors receive guaranteed recorded interview placement, broadcast on multiple platforms including Blue Funk Broadcasting, YouTube, iTunes, Podomatic, and Spotify. The show reaches thousands to millions of listeners nationwide.
• America Tonight Radio (Kate Delaney)coreGTM or Marketing PartnerPartnership with 'America Tonight' hosted by Kate Delaney, an Emmy-award winning journalist with over 16,000 interviews in 20 years. The show airs Monday to Friday from 9pm to midnight Pacific and reaches 2.9 million listeners. Authors receive 10-12 minute pre-recorded interviews.
• CBS Radio / Al Cole EnterprisescoreGTM or Marketing PartnerPartnership with Al Cole from CBS Radio, hosting syndicated show 'People of Distinction.' Authors receive 15-minute pre-recorded interviews aired on Apple's iTunes Radio Network featuring CBS Radio, Fox News, NPR, and C-Span. Benji Cole (Al Cole's son) also participates as VP of Al Cole Enterprises.
• Kirkus IndiecoreStrategic or Co-development PartnerPartnership with Kirkus Indie fee-for-review program of Kirkus Reviews. Kirkus Indie provides professional book reviews dedicated to self-published books, originally called Kirkus Discoveries and launched in 2005. Reviews include 200-300 word unbiased evaluation summaries.
• BlueInk ReviewcoreStrategic or Co-development PartnerPartnership with BlueInk Review founded by book review editor Patti Thorn and literary agent Patty Moosbrugger. Provides professional evaluation reviews to help authors build awareness and boost sales.
• Foreword Clarion ReviewcoreStrategic or Co-development PartnerPartnership with Foreword Clarion Review, founded by independent media company Foreword Magazine, Inc. in 2001. Geared toward independent and self-published authors with 400-500 word comprehensive evaluations.
• Pacific Book Review & Pacific Book AwardsminorStrategic or Co-development PartnerPartnership with Pacific Book Review founded in 2005, specializing in authoritative, objective book reviews. Authors receive automatic entry to Pacific Book Awards with indie review bundle packages.
• Eric Hoffer AwardminorStrategic or Co-development PartnerAuthors who purchase Indie Book Review Bundle receive automatic entry to Eric Hoffer Award. Partnership provides additional recognition opportunity for self-published authors.

Scale indicators3 records

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• Amazon Kindle Direct Publishing (KDP): Amazon's free self-publishing platform for print and eBooks, dominating the global self-publishing market. Directly comparable to ReadersMagnet's core publishing service and distribution channel — but operates at near-zero price with massive scale and retailer advantages.
• Barnes & Noble Press: Self-publishing imprint of Barnes & Noble offering free print and eBook publishing with retail distribution through bn.com. One of the retailers ReadersMagnet distributes through, and a direct competitor for indie authors seeking lower-cost publishing.

Direct peers

• IngramSpark: Self-publishing platform from Ingram Content Group offering print-on-demand and eBook distribution to the same retailer network ReadersMagnet uses. Comparable in pricing model and author target market, with IngramSpark offering lower fees but fewer bundled marketing services.
• Lulu Press: Self-publishing and print-on-demand platform serving indie authors with print, eBook, and distribution services. Similar product offering to ReadersMagnet with comparable tiered packages and author-targeted GTM, with a longer operating history and broader global footprint.
• BookBaby: Full-service self-publishing company offering cover design, ISBN, print, eBook, audiobook, and distribution services. Closest direct competitor to ReadersMagnet in terms of bundled author services and pricing tier structure.
• Draft2Digital: eBook aggregation and distribution platform serving indie authors with store distribution and formatting tools. Comparable in target author segment but narrower in service scope — focused on eBook distribution rather than full-service publishing bundles.
• Smashwords (Draft2Digital): Long-standing indie eBook and print distribution platform (now part of Draft2Digital) serving self-published authors with multi-store distribution. Comparable in target customer and revenue model, with stronger eBook catalog positioning.

Emerging players

• Reedsy: Marketplace connecting authors with vetted publishing professionals (editors, designers, marketers) plus a free distribution tool. Overlaps with ReadersMagnet's editorial, design, and marketing services but operates a marketplace model rather than bundled packages.
• PublishDrive: eBook and audiobook distribution platform with global store reach and royalty management. Comparable on the digital publishing and royalty-tracking dimensions, with overlap in audiobook services — a more technology-led, less bundled-service approach than ReadersMagnet.

Others

• BookBub: Indie author marketing platform offering featured deals, ads, and reader email promotion to millions of readers. Comparable on the marketing-services dimension — ReadersMagnet's print ads, digital marketing, and review bundles address the same author pain point of discoverability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/readersmagnet
• Facebookfacebook.com/ReadersMagnet

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReadersMagnet