Precor

What Precor does

Precor is a Woodinville, Washington-based manufacturer of commercial-grade fitness equipment, wholly owned by Peloton Interactive following a ~$420 million acquisition in April 2021. Founded in 1981 and now operating as part of Peloton's Commercial Business Unit (CBU), Precor designs and produces a broad portfolio of cardio machines (treadmills across TRM500/600/700/800 lines and the Breakaway slat belt treadmill, EFX800/600 ellipticals, SCL800 stairclimbers, AMT800 adaptive motion trainers, and upright/recumbent bikes), strength equipment (Resolute and Vitality selectorized lines, Discovery plate-loaded equipment, Glutebuilder, cable stations, and functional training systems), and connected-fitness consoles (P94, P84, P82/P62, P31) backed by the Preva facility management platform. Proprietary motion technologies—Converging CrossRamp, Open Stride, Ground Effects Impact Control, Integrated Footplant Technology, and Dynamic Step Control—anchor the engineering value proposition for high-traffic environments requiring 8+ hours of daily use.

The company's business model is overwhelmingly B2B commercial equipment sales, distributed through a direct enterprise sales force and an authorized international dealer network spanning 60+ countries and 80,000+ facilities, complemented by direct-to-consumer home fitness sales via precorathome.com and recurring service revenue from preventative maintenance and parts. Pricing is quote-based on multi-year contracts across verticals including commercial health clubs, hospitality, corporate wellness, education, multi-family residential, YMCA/non-profit, and country clubs. Distribution of partner brands—Stages Cycling, Assault Fitness, and Nike Strength—extends the catalog without owning all IP. Integration with Peloton's content library, EGYM, and Apple/Samsung wearable telemetry positions Precor as the hardware foundation of Peloton's commercial expansion strategy, evidenced by the 2025 launch of the Peloton Pro Series and the March 2026 Peloton Commercial Series rollout into the U.S., U.K., Canada, Germany, Australia, and Austria with broader global expansion planned for 2027.

Name

Precor

Legal name

Precor

Website

https://precor.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Precor manufactures commercial-grade cardio, strength, and connected-fitness equipment for gyms, hotels, corporate wellness centers, and multi-site operators across 60+ countries, serving 80,000+ facilities as a wholly owned subsidiary of Peloton Interactive.

Ownership category

akta.pro rank

Product category

Commercial Fitness Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG)

akta.pro secondary industry

Fitness Equipment & Performance Accessories Retail (CRAMABAD)

Keywords

• Commercial fitness equipment
• Cardio machines
• Strength training equipment
• Connected fitness solutions
• Wellness solutions

Headquarters

HQ city

Woodinville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Fitness Equipment Sales: Precor generates revenue through selling commercial-grade fitness equipment including treadmills, ellipticals, stair climbers, bikes, and strength training equipment to gyms, hotels, corporate fitness centers, education institutions, and multi-family residential properties. Equipment is sold through direct sales force and channel partners with varying price points based on product tier and configuration.
2. Connected Fitness Solutions: Sale of console systems and software platforms (P94, P84, P62, P31) that enable connected fitness experiences, including content subscriptions and facility management software through Preva platform.
3. Service and Support: Preventative maintenance programs, service agreements, parts sales, and technical support services for commercial customers to ensure equipment uptime and longevity.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Precor manufactures and sells commercial-grade fitness equipment including treadmills, ellipticals, stair climbers, adaptive motion trainers, exercise bikes, and strength training equipment, served by connected fitness consoles and supported by global service infrastructure. The company sells primarily to commercial health clubs, hotels, corporate fitness centers, educational institutions, multi-family residential properties, and country clubs, with a separate home fitness line for individual consumers.

Product overview

Precor is a commercial fitness equipment manufacturer offering a comprehensive portfolio of cardio machines, strength training equipment, connected fitness solutions, and wellness products. The product ecosystem centers on commercial-grade cardio equipment including multiple treadmill lines (TRM800, TRM700, TRM600, TRM500, and Breakaway slat belt treadmill), elliptical crosstrainers (EFX800, EFX600), stairclimbers (SCL800), adaptive motion trainers (AMT800), and exercise bikes. Precor also distributes Stages indoor cycling bikes (SC2, SC3) and Assault Fitness self-powered equipment. The strength portfolio includes Resolute and Vitality selectorized lines, Discovery and Glutebuilder plate loaded equipment, cable stations, and functional training systems. Connected fitness is delivered through P94/P84 touchscreen consoles and P31 LED consoles with Wi-Fi, heart rate telemetry, and wearable integrations (Apple Watch, Samsung Galaxy Watch), plus content partnerships with Peloton Workouts and EGYM. Precor operates as a subsidiary of Peloton following its ~$420M acquisition in 2021, with the Commercial Business Unit combining Precor's hardware engineering with Peloton's digital content platform.

Differentiator

Problem solved

Functional benefit

Brands

• Stages Cycling: Premium indoor cycling brand offering bikes, power meters, and cycling education programs. Preferred by professional cyclists and used in commercial fitness studios worldwide.

Products and services

• TRM800 Line Treadmill Premium performance treadmill line for commercial fitness facilities, featuring 4 HP AC motor with top speed of 16 mph, Integrated Footplant Technology (IFT), Ground Effects Impact Control (GFX), and options for P94 (22-inch), P84 (16-inch), P62, or P31 consoles across four models (TRM895, TRM885, TRM865, TRM835).
• TRM700 Line Treadmill Mid-tier endurance treadmill built for high-use commercial facilities with 3 HP motor, top speed of 14 mph, next-generation motor controller, Integrated Footplant Technology, and support for P94, P84, P62, or P31 console options.
• TRM600 Line Treadmill Value-priced treadmill delivering durability, reliability, and essential features for commercial environments, with 3 HP AC motor, top speed of 12 mph, and multiple console options including P94, P84, P62, and P31.
• TRM500 Line Treadmill Entry-level treadmill combining style and value with compact footprint for lighter-use commercial facilities, supporting P31 and P84 consoles with commercial-grade drive and lift motor.
• Breakaway Slat Belt Treadmill Innovative slat belt treadmill featuring high-performance rubber and aluminum slats tested for 100+ million impacts, Push Mode for resistance training, and 10-year warranty. Available in STM897 (22-inch touchscreen), STM887 (16-inch touchscreen), and STM837 (LED console) models.
• EFX800 Line Elliptical Crosstrainer Premium elliptical crosstrainer featuring Converging CrossRamp technology, option of moving or fixed handlebars, and 20 resistance levels. Available in six models (EFX885, EFX883, EFX865, EFX863, EFX835, EFX833) with P84, P62, or P31 console options.
• EFX600 Line Elliptical Mid-tier elliptical with Adjustable CrossRamp and moving handlebars, designed for value-conscious commercial facilities. Features 20 resistance levels with models EFX685, EFX665, and EFX635 supporting various console options.
• SCL800 StairClimber Commercial stair climber with Dynamic Step Control, easy step-on/step-off platforms, and remote speed adjustment controls. Features milestone workouts inspired by vertical landmarks. Available in SCL895, SCL885, and SCL835 models with P94, P84, or P31 consoles.
• AMT800 Adaptive Motion Trainer Variable stride cardio equipment with adjustable step height allowing running, jogging, and stepping motions. Features Open Stride technology, push/pull handlebars for full-body workouts, and multiple stride path options. Available in AMT885, AMT865, and AMT835 models.
• Precor Bikes (UBK/RBK 800 and 600 Lines) Commercial exercise bikes including upright (UBK) and recumbent (RBK) models in 800 Line (high-use) and 600 Line (lighter-use) configurations. Feature Air Flex seats, belt-drive systems, oversized seat adjustments, and connectivity options.
• Stages SC3 Indoor Cycling Bike Premium indoor cycling bike featuring Stages Power meter, CarbonGlyde magnetic braking system, SIC2 console with Bluetooth and ANT+ connectivity, and aluminum frame. Designed for performance-based cycling with SprintShift resistance adjustment.
• Stages SC2 Indoor Cycling Bike Rhythm-style indoor cycling bike preferred by boutique studios. Features RoadBar handlebars inspired by road bike geometry, Gates Carbon Drive CarbonGlyde belt, and optional power meter compatibility.
• Assault Fitness Products Self-powered cardio products including AssaultRunner Elite treadmill, AssaultRower Elite rower, and AssaultBike Elite air bike. Authorized distribution partnership offering elite performance products for commercial fitness facilities.
• Resolute Strength Selectorized Line Premium flagship selectorized strength line with 21 products featuring proper biomechanics, independent movement arms, converging/diverging motion paths, and proven durability through 1.2 million cycles of testing. Includes chest press, leg press, lat pulldown, row, and more.
• Vitality Strength Selectorized Line Compact conditioning circuit designed for limited spaces with 18 products offering dual exercise options. Features contemporary styling, informative instructional placards, and ease of use for lower-use fitness facilities.
• Discovery Strength Plate Loaded Line Performance-grade plate loaded equipment with 21 products featuring diverging and converging motion paths, oversized welded frame construction (4x2 inches), and optimized resistance profiles. Includes smith machines, leg press, hack squat, chest press, and more.
• Glutebuilder Plate Loaded Line Exclusive glute and lower body training line developed in partnership with Glutebuilder. Features 6 precision biomechanics products targeting glutes, legs, and hips with exact motion paths for smooth, constant resistance training.
• Cable Stations and Functional Training Cable-based strength equipment including Resolute Multi-Stations (RMS) with modular design offering 5 cable stations and 3 storage/blank options, FTS Glide cable functional trainer for compact spaces, and functional training line powered by BeaverFit for armed forces fitness.
• Precor Connected Fitness Solutions Platform Integrated software platform combining P94/P84/P82/P62/P31 console hardware with workout content, performance tracking, and facility management capabilities. Supports Wi-Fi connectivity, heart rate telemetry, and integration with content partners including Peloton Workouts and EGYM.
• Precor Pulse Support Platform Comprehensive support platform combining asset management, parts ordering, service requests, technical guides, and knowledge base for Precor equipment management and maintenance.
• Precor For Home Fitness Equipment Direct-to-consumer e-commerce line of commercial-grade fitness equipment for residential home gyms, sold through precorathome.com.

Quantifiable outcome

• Equipment tested to 100+ million impacts with 10-year warranty on Breakaway slat belt treadmill
• +2 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core, strategic and minor.

• Peloton InteractivecoreOEM/ Whitelabel/ Licensing Partner · 1 April 2021Peloton acquired Precor in April 2021 for approximately $420 million, integrating Precor's commercial fitness expertise with Peloton's digital content platform. The partnership created the Commercial Business Unit combining Precor's industrial-grade hardware engineering with Peloton's connected fitness software ecosystem. Precor now serves as the hardware foundation for Peloton's commercial expansion strategy.
• Stages CyclingcoreTechnology or IntegrationStages Cycling is distributed exclusively through Precor as the commercial indoor cycling brand, offering premium indoor bikes and power meters. Stages bikes have sold over 140,000 units across 5,200 commercial facilities, with power meters trusted by Grand Tour winners and Olympic athletes.
• EGYMstrategicTechnology or IntegrationEGYM serves as a content partner for Precor connected fitness solutions, providing integrated workout content and fitness technology solutions for commercial gym environments. BH Live's £750K investment in Portsmouth includes both Precor equipment and EGYM systems.
• Assault FitnessminorChannel Partner/ Reseller/ DistributorPrecor serves as an authorized distributor for Assault Fitness Elite self-powered cardio products including AssaultRunner Elite, AssaultRower Elite, and AssaultBike Elite, offering exerciser-driven cardio equipment for commercial facilities.
• GlutebuilderstrategicStrategic or Co-development PartnerGlutebuilder is a strategic development partner for Precor's exclusive glute training product line. The partnership develops precision biomechanics products targeting glutes, legs, and hips with 6 dedicated plate loaded machines.
• BeaverFitminorStrategic or Co-development PartnerBeaverFit, the world's largest fitness supplier to armed forces, powers Precor's functional training line with 6 product options designed for self-serve training, group training environments, and military fitness applications.
• Nike (Strength Equipment)minorOEM/ Whitelabel/ Licensing PartnerNike-branded strength equipment line offered through Precor distribution, providing commercial gym operators access to Nike-licensed fitness products for facility use.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nautilus Inc. (Bowflex, Schwinn): Nautilus is a broader fitness equipment incumbent spanning home and commercial markets under Bowflex, Schwinn, and JRNY — overlapping with Precor in cardio equipment and connected fitness but with less commercial focus.
• iFIT (ICON Health & Fitness): iFIT is the parent of NordicTrack, ProForm, and commercial-grade Freemotion equipment and operates a leading connected fitness content platform — competing with the Precor + Peloton connected content offering.

Emerging players

• Woodway: Woodway specializes in premium curved and slat-belt commercial treadmills and cardio equipment, competing in the high-end commercial space where Precor's Breakaway slat belt treadmill also plays.
• EGYM: EGYM provides connected strength and cardio training technology, content, and analytics for commercial gyms — a current Precor content/integration partner and an emerging competitor in digitally enabled commercial fitness.

Direct peers

• Life Fitness: Life Fitness is the leading global manufacturer of commercial cardio and strength equipment, serving the same health club, hospitality, and corporate wellness customers as Precor with a comparable product portfolio and global distribution.
• Technogym: Technogym is a premium Italian commercial fitness equipment manufacturer offering cardio, strength, and connected fitness solutions to health clubs, hotels, and corporate wellness — directly comparable to Precor's premium positioning and B2B channel focus.
• Cybex International: Cybex is a US-based commercial strength and cardio equipment manufacturer serving health clubs, sports performance facilities, and medical wellness centers — directly comparable in product range and customer segments.
• TRUE Fitness: TRUE Fitness manufactures commercial cardio and strength equipment for health clubs, hospitality, and corporate wellness, competing in similar price tiers and channels as Precor with strong North American presence.
• Matrix Fitness (Johnson Health Tech): Matrix Fitness manufactures commercial cardio, strength, and group training equipment sold through global dealer networks to clubs, hospitality, and military markets — a close competitor in mid- and premium-tier commercial segments.

Others

• Stages Cycling: Stages Cycling is a wholly-owned Precor sub-brand that distributes premium indoor cycling bikes and power meters — included as a peer because Stages also operates as a standalone commercial indoor cycling brand and competes with brands like Wattbike and Wahoo.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/precor
• Facebookfacebook.com/timeline
• LinkedInlinkedin.com/company/precor

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Precor