Coop Sleep Goods
Coop Sleep Goods is a US-based direct-to-consumer e-commerce company that designs and sells customizable memory foam pillows and adjacent bedding products through its own Shopify storefront, serving position-specific sleep segments with a 100-night trial, 5-year warranty, and HSA/FSA-eligible purchases.
- Company typePrivate
- Founded-
- HeadquartersCosta Mesa, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Coop Sleep Goods does
Coop Sleep Goods is a US-based, founder-owned direct-to-consumer e-commerce company headquartered in Costa Mesa, California, that designs and sells customizable sleep products through its owned Shopify storefront at coopsleepgoods.com. The company's core offering is a family of adjustable memory foam pillows built around a cross-cut foam and microfiber fill system that buyers can add or remove to dial in loft, firmness, and spinal alignment. The portfolio is segmented by fill technology (Original, Eden with gel-infused cooling, Cool+ with plus-shaped gel memory foam and cool-touch cover, Latex, Essence with down-alternative fill, Orthopedic) and by ergonomic shape (Classic, Crescent for back-to-side sleepers, Cut-Out for side sleepers), and is extended with toddler, maternity, body, travel, wedge, knee, and four-position support variants.
Beyond pillows, Coop has built an adjacent bedding ecosystem under the Comphy brand umbrella - including Comphy SoftSpa, Cool+, TENCEL, Cotton Percale, and Linen-Cotton sheet sets, duvet covers, pillowcase sets, blankets, mattress toppers, and waterproof/cooling mattress protectors - plus a recurring-revenue refill and replacement-cover business (refill bags from $19 across every pillow family). Revenue is generated almost entirely through one-time DTC purchases priced from $45 (knee pillow) to $229 (mattress topper), with bundle programs (25% off 2-4 pillows, 30% off pillow + sheet set) lifting average order value and a tiered Coop Rewards loyalty program (Dreamer, Rested, Well-Rested, Sleep Supreme) supporting repeat purchase.
Go-to-market is product-led growth: a sleep quiz drives personalization, a 100-night sleep trial and 5-year warranty reduce purchase friction, and heavy earned-media coverage in Forbes Vetted, Tom's Guide, WIRED, Consumer Reports, Business Insider, CNN Underscored, and Health anchors top-of-funnel acquisition. The company is women-owned (HGTV recognition), certified GREENGUARD GOLD and CertiPUR-US on foams, and extends a Professional/Medical Accounts portal plus a Flex-powered HSA/FSA payment integration to capture medically indicated purchases. Distribution is US-only across the 48 contiguous states; there is no disclosed physical retail, marketplace presence, or international expansion.
Coop Sleep Goods firmographics
Firmographics- Name
- Coop Sleep Goods
- Legal name
- Coop Sleep Goods
- Website
- https://coopsleepgoods.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Coop Sleep Goods is a US-based direct-to-consumer e-commerce company that designs and sells customizable memory foam pillows and adjacent bedding products through its own Shopify storefront, serving position-specific sleep segments with a 100-night trial, 5-year warranty, and HSA/FSA-eligible purchases.
- Ownership category
- akta.pro rank
Coop Sleep Goods industry classification
Industry- Product category
- Sleep Products and Bedding
- SIC
- Retail-Furniture Stores (5712)
- akta.pro primary industry
- Pillows & Pillow Systems Retail (CRAIABAC)
- akta.pro secondary industry
- Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF)
Keywords
Where Coop Sleep Goods is headquartered
LocationHeadquarters
- HQ city
- Costa Mesa
- HQ country
- United States
- HQ region
- North America
Markets served
Coop Sleep Goods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Pillow Sales: Direct-to-consumer sales of adjustable memory foam pillows across multiple product lines (Original, Eden, Cool+, Latex) and shapes (Classic, Crescent, Cut-Out). One-time purchase model with premium pricing tiers.
- Bedding and Accessories: Sheet sets, pillowcases, mattress toppers, protectors, blankets, and travel pillows. Complementary product categories expanding the bedroom ecosystem.
- Fill Refills and Replacement Covers: Ongoing revenue from replacement pillowcases, premium pillow liners, and proprietary fill refills (Original, Original-Firm, Latex, Cool+, Eden, Essence, Orthopedic) to extend pillow lifecycle.
- Bundles and Sets: Pre-configured pillow and sheet bundles offering 25-30% savings, driving higher average order values through curated combinations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Original Adjustable Pillow - Classic shape, entry-level price point |
| One time/ perpetual license | Pay-as-you-go | Eden Adjustable Pillow - Premium cooling with gel-infused memory foam |
| One time/ perpetual license | Pay-as-you-go | Cool+ Adjustable Pillow - Advanced cooling technology for hot sleepers |
| One time/ perpetual license | Pay-as-you-go | Latex Adjustable Pillow - Sustainable and responsive support |
| One time/ perpetual license | Pay-as-you-go | Orthopedic Adjustable Pillow - Zoned support for neck pain relief |
| One time/ perpetual license | Pay-as-you-go | Body and Maternity Pillows - Full body support options |
| One time/ perpetual license | Pay-as-you-go | Support Pillows - Knee, Wedge, and Travel pillows |
| One time/ perpetual license | Pay-as-you-go | Sheet Sets - Multiple fabric technologies |
| Unit Pricing | Pay-as-you-go | Fill Refills - Replacement fill for all pillow types |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Coop Sleep Goods product offering
Product offeringCore offering
Coop Sleep Goods designs, manufactures, and sells adjustable memory foam pillows (Original, Eden, Cool+, Latex, Essence, Orthopedic families) with a customizable fill system allowing users to add or remove cross-cut memory foam and microfiber for personalized loft and firmness. The company complements its pillows with a full bedroom sleep ecosystem including sheet sets, mattress toppers, protectors, blankets, duvet covers, pillowcases, fill refills, and curated bundles, sold direct-to-consumer via its own e-commerce storefront with a 100-night sleep trial and 5-year warranty.
Product overview
Coop Sleep Goods is a sleep products company offering adjustable pillows and bedding essentials. The core product line consists of four main pillow families: Original (cross-cut memory foam blend, Consumer Reports Recommended), Eden (gel cooling-infused), Cool+ (advanced cooling with cool-touch cover), and Latex (sustainable responsive support). Each family is available in Classic, Crescent (back-to-side sleepers), and Cut-Out (dedicated side sleepers) shapes. Additional pillow variants include Orthopedic, Body, Maternity, Toddler, Travel/Camping, Wedge, Knee, Four Position Support, and AirJustable travel pillows. The bedding portfolio includes sheet sets (Comphy SoftSpa, Cool+, Cotton Percale, TENCEL, Linen-Cotton), mattress toppers (Original, Cool+), blankets (Cool+), duvet covers, pillowcases, and mattress/pillow protectors. Accessories include fill refills, replacement pillowcases, premium pillow liners, and bundle options (Custom Pillow Bundle with 25% off 2+ pillows, Coop Starter Bundle with 30% off pillow + sheet set). Products are HSA/FSA eligible through Flex partnership, backed by 100-night sleep guarantee and 5-year warranty.
Differentiator
Problem solved
Functional benefit
Products and services
- Original Adjustable Pillow
- Eden Adjustable Pillow Cooling adjustable pillow with gel bead-infused memory foam and microfiber fill, an upgraded gusset for equal distribution, and a Lulltra breathable fabric cover for hot sleepers seeking ergonomic support.
- Cool+ Adjustable Pillow Advanced cooling adjustable pillow combining gel-bead infused plus-shaped memory foam with a microfiber blend and cool-touch cover, designed for hot sleepers and marketed at 50% more breathability versus standard pillows.
- Latex Adjustable Pillow Adjustable pillow with natural cross-cut latex and polyester fiber fill that provides responsive support, enhanced airflow, and heat-build-up prevention for sustainably minded consumers.
- Essence Adjustable Crescent Pillow Adjustable crescent pillow with down-alternative fill of springy polyester puffs engineered for twice the airflow of other down-alternative pillows, targeted at hot sleepers and side/back combination sleepers.
- Orthopedic Adjustable Pillow Adjustable orthopedic pillow with zoned support and ergonomic design targeted at customers seeking neck pain relief and proper cervical alignment.
- Original Adjustable Body Pillow Full-body adjustable pillow designed to support the entire body with customizable fill for pressure relief and alignment during sleep.
- Original Adjustable Maternity Pillow Adjustable maternity pillow offering full-body support for pre- and post-partum sleep, designed to relieve back pain, hip pressure, and the difficulty of finding comfortable sleeping positions during pregnancy.
- Original Adjustable Toddler Pillow Adjustable pillow for children aged 2–8 with customizable fill suited to growing bodies, providing proper head and neck support for toddlers.
- Cool+ Adjustable Toddler Pillow Cooling adjustable pillow for children ages 2–8 that combines Coop's breathable construction with cool-touch technologies to help toddlers stay cool during sleep.
- Adjustable Wedge Pillow Adjustable wedge pillow providing orthopedic support, neck pain relief, and elevated positioning for users with acid reflux, snoring, or upper-body support needs.
- Adjustable Knee Pillow Adjustable orthopedic knee pillow that alleviates knee pain and supports proper alignment between the knees during side sleeping.
- Four Position Adjustable Support Pillow Versatile four-position support pillow for multiple pain points and seating or sleeping surfaces including office chairs, dining chairs, car seats, and beds.
- AirJustable Travel Neck Pillow Inflatable adjustable travel neck pillow providing portable neck support during flights, car rides, or other travel, recognized as Best Overall Travel Pillow by Business Insider in 2025.
- Original Adjustable Travel & Camping Pillow Portable adjustable pillow for travel and camping with customizable fill and a machine-washable nylon case, providing consistent neck support across unfamiliar sleeping surfaces.
- Cool+ Adjustable Body Pillow Cooling adjustable body pillow that supports the entire body using Coop's advanced cooling technologies, targeted at hot sleepers needing full-body comfort.
- Comphy SoftSpa Sheet Set Sheet set made with exclusive SoftPhiber fabric offering buttery softness that becomes softer with each wash, marketed as a premium all-season bedding option.
- Cool+ Sheet Set Sheet set made with advanced Cool+ fabric that is moisture-wicking and temperature-regulating, designed for hot sleepers.
- Cotton Percale Sheet Set Sheet set woven from premium cotton percale offering a crisp, light, airy texture with breathable properties for traditional bedding comfort.
- TENCEL Sheet Set Sheet set made from TENCEL fabric with a weightless, silky feel, marketed as eco-conscious and suitable for hot sleepers.
- Linen-Cotton Sheet Set Sheet set combining linen's effortless elegance with cotton's softness, breathability, and temperature control for a lived-in feel.
- Original Mattress Topper Mattress topper providing an instant mattress upgrade with added plushness and comfort on top of an existing mattress.
- Cool+ Mattress Topper Cooling mattress topper built on Coop's original topper design but enhanced with advanced cooling technologies for hot sleepers.
- Ultra-Tech Pillow Protector Pillow protector providing a clean, allergen-free environment that prolongs pillow life and shields against dust mites and allergens.
- Ultra Tech Waterproof Mattress Protector Waterproof mattress protector that safeguards the mattress from spills, stains, and bugs without sacrificing comfort.
- The Ultra-Cool Waterproof Mattress Protector Cooling waterproof mattress protector combining temperature regulation with spill and stain protection for hot sleepers.
- Cool+ Blanket Cooling blanket made with fabric that moves excess heat away from the body while feeling soft, targeted at hot sleepers.
- Pillow Fill Refills Refill bags of proprietary fill for Original, Original Firm, Latex, Cool+, Eden, Essence, and Orthopedic pillows, used to add or restore fill and extend pillow lifecycle.
- Custom Pillow Bundle Bundle offering 25% off when customers mix and match two to four Coop adjustable pillows, driving higher average order value.
- Coop Starter Bundle Bundle offering 30% off when customers combine one adjustable pillow with one sheet set, positioning first-time Coop buyers with the bedroom core.
Quantifiable outcome
- 86% of users report sleeping better with Coop products
- +3 more outcomes
Companies that use Coop Sleep Goods
Customer profileSegments8 records
Ideal customer profiles3 records
Coop Sleep Goods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Coop Sleep Goods partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FlexcoreFlex provides HSA/FSA payment integration enabling qualified customers to purchase eligible Coop Sleep Goods products using pre-tax HSA/FSA dollars. Customers complete a telehealth consult via Flex to confirm medical necessity and receive a Letter of Medical Necessity for documentation. This partnership expands payment options for customers with health-related pillow purchases.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Coop Sleep Goods competitors and assessment
Company assessmentDirect peers
- Pluto Pillow: Pluto Pillow sells customizable pillows through direct-to-consumer channels, with personalization as a core part of the product. It is a close product and customer analogue to Coop's adjustable pillow offering.
- Eli & Elm: Eli & Elm offers customizable pillows and sleep accessories designed for different sleep positions, sold directly to consumers. Its personalization-led sleep proposition is directly comparable to Coop.
- MyPillow: MyPillow is a pillow and sleep-products brand with broad consumer distribution and a focus on sleep comfort. It is a direct category peer to Coop's core pillow business, although its fill and customization model differs.
Broad incumbents
- Nectar Sleep: Nectar Sleep offers mattresses, bedding, and sleep products through a direct-to-consumer model with trial and warranty messaging. It compares on online sleep shopping and premium category positioning, while Coop is more pillow-centric.
- Casper: Casper sells mattresses, pillows, bedding, and other sleep products through a branded online and retail channel. It is comparable in target customer, sleep-comfort use case, and trial-led DTC merchandising, though it is broader than Coop.
- Helix Sleep: Helix Sleep offers mattresses, bedding, and related sleep products with online personalization and sleep education. It is a relevant broad incumbent because it targets similar shoppers and sells into the same bedroom ecosystem, despite Coop's narrower adjustable-pillow focus.
- Avocado: Avocado offers mattresses, pillows, bedding, and sustainable sleep products through a premium consumer brand. It is comparable on sleep accessories, certifications, and eco-conscious positioning, but its product range and manufacturing footprint are broader.
- Leesa: Leesa sells mattresses, pillows, bedding, and related sleep products through direct-to-consumer and retail channels. It overlaps on sleep-comfort merchandising and premium consumer positioning, although its core category is mattresses.
- Purple: Purple sells mattresses, pillows, bedding, and related sleep products through a branded DTC and retail ecosystem. It overlaps on sleep accessories, materials, and premium positioning, but its portfolio is much broader and mattress-led.
Emerging players
- Nest Bedding: Nest Bedding sells mattresses, bedding, pillows, and accessories through a direct-to-consumer sleep brand. It is a relevant emerging/adjacent peer for the same shopper and ecosystem, but it is less specialized in adjustable pillows than Coop.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Coop Sleep Goods social profiles
Digital presenceCoop Sleep Goods compliance and trust
Trust signalCompliance2 records
Coop Sleep Goods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coop Sleep Goods leadership team
Management profileNumber of profiles
Profiles2 records
Coop Sleep Goods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coop Sleep Goods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coop Sleep Goods
What does Coop Sleep Goods do?
Coop Sleep Goods designs, manufactures, and sells adjustable memory foam pillows (Original, Eden, Cool+, Latex, Essence, Orthopedic families) with a customizable fill system allowing users to add or remove cross-cut memory foam and microfiber for personalized loft and firmness. The company complements its pillows with a full bedroom sleep ecosystem including sheet sets, mattress toppers, protectors, blankets, duvet covers, pillowcases, fill refills, and curated bundles, sold direct-to-consumer via its own e-commerce storefront with a 100-night sleep trial and 5-year warranty.
Is Coop Sleep Goods a public or private company?
Coop Sleep Goods is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coop Sleep Goods founded?
Coop Sleep Goods was founded in -1. It employs 51 to 100 people.
Where is Coop Sleep Goods based?
Coop Sleep Goods is headquartered in Costa Mesa, United States, in the North America region.
How does Coop Sleep Goods make money?
Four revenue lines are on record. Pillow Sales are the primary driver. The others are bedding and Accessories, fill Refills and Replacement Covers and bundles and Sets.
Who are Coop Sleep Goods's main competitors?
Direct peers on record are Pluto Pillow, Eli & Elm and MyPillow. Broad incumbents are Nectar Sleep, Casper, Helix Sleep, Avocado, Leesa and Purple. Nest Bedding is listed as an emerging player.
Does Coop Sleep Goods have an API?
No public API is recorded for Coop Sleep Goods.
What industry is Coop Sleep Goods in?
Coop Sleep Goods's product category is Sleep Products and Bedding. Its primary akta.pro industry code is CRAIABAC, Pillows & Pillow Systems Retail, with a secondary code of CRAIABAF, Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise). Its SIC code is 5712.