Eli and Elm
Eli and Elm is a direct-to-consumer bedding company that designs and sells premium ergonomic latex and memory foam pillows, primarily targeting side sleepers seeking neck and shoulder support. Founded in 2018, the company sells exclusively through its own e-commerce website.
- Company typePrivate
- Founded2018
- HeadquartersBloomfield, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Eli and Elm does
Eli and Elm is a direct-to-consumer bedding company founded in 2018 and headquartered in Bloomfield, United States, that designs and sells premium latex and memory foam pillows targeted primarily at side sleepers and individuals with neck and shoulder pain. The product portfolio centers on the award-winning Side Sleeper Pillow with an ergonomic curved design, supplemented by an Everyday Pillow for other sleeping positions, a full-length Body Pillow for relaxation and spinal alignment, and a newer Weighted Comforter line using glass microbead fill. The company operates exclusively through its own e-commerce storefront at eliandelm.com with global shipping.
Eli and Elm firmographics
Firmographics- Name
- Eli and Elm
- Legal name
- Eli and Elm
- Website
- https://eliandelm.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eli and Elm is a direct-to-consumer bedding company that designs and sells premium ergonomic latex and memory foam pillows, primarily targeting side sleepers seeking neck and shoulder support. Founded in 2018, the company sells exclusively through its own e-commerce website.
- Ownership category
- akta.pro rank
Eli and Elm industry classification
Industry- Product category
- Premium Bedding and Sleep Products
- NAICS
- Mattress Manufacturing (337910)
- akta.pro primary industry
- Pillows & Pillow Systems Retail (CRAIABAC)
- akta.pro secondary industry
- Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF)
Keywords
Where Eli and Elm is headquartered
LocationHeadquarters
- HQ city
- Bloomfield
- HQ country
- United States
- HQ region
- North America
Markets served
Eli and Elm business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Others
Revenue model
- Pillow Sales: Direct-to-consumer sales of premium pillows including Side Sleeper Pillow, Everyday Pillow, and Body Pillow. One-time purchase model with fill options (latex or memory foam) and size variations (queen, king).
- Accessories and Add-ons: Sales of pillowcases (cooling pillowcases), additional fill materials (latex and memory foam), and related bedding accessories.
- Weighted Comforter: Sales of weighted comforters with glass microbead fill for stress and anxiety relief, representing a complementary product line.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Side Sleeper Pillow - Queen Size |
| Unit Pricing | Pay-as-you-go | Side Sleeper Pillow - King Size |
| Unit Pricing | Pay-as-you-go | Body Pillow Promotion |
| Unit Pricing | Pay-as-you-go | Weighted Comforter |
| Transaction based/ take rate | Pay-as-you-go | BOGO 50% Off Pillows |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Eli and Elm product offering
Product offeringCore offering
Eli and Elm designs and sells premium latex and memory foam pillows, weighted comforters, and related bedding accessories directly to consumers through its own e-commerce website. Its flagship product is the award-winning Side Sleeper Pillow, featuring an ergonomic curved shape and fully adjustable loft with removable fill, alongside the Everyday Pillow, Body Pillow, Weighted Comforter, cooling pillowcases, and refill fill materials.
Product overview
Eli and Elm is a luxury pillow and bedding company offering a focused portfolio centered on premium latex and memory foam pillows. The core product lineup includes the award-winning Side Sleeper Pillow (with ergonomic curved design), the Everyday Pillow (versatile option without the curved shape), the Body Pillow for full-body support, and the Weighted Comforter with glass microbead fill. Complementary accessories include Cooling Pillowcases and Additional Fill options (Latex and Memory Foam) that allow users to adjust pillow loft and firmness. All pillows feature fully adjustable loft with optimal airflow for cooling and are backed by a 45-night risk-free trial and warranties.
Differentiator
Problem solved
Functional benefit
Products and services
- Side Sleeper Pillow
Quantifiable outcome
- 9 out of 10 customers would recommend Eli & Elm to family and friends
- +2 more outcomes
Companies that use Eli and Elm
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Eli and Elm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Eli and Elm partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
Eli and Elm competitors and assessment
Company assessmentBroad incumbents
- Casper: Original DTC sleep brand now selling mattresses, pillows, and bedding across D2C and retail. Sells side-sleeper and memory-foam pillows that directly overlap Eli & Elm's core SKUs but as part of a much broader portfolio.
- Tempur-Pedic (Tempur): Established memory-foam sleep brand selling premium pillows and mattresses through national retail and D2C. Competes with Eli & Elm specifically on memory-foam pillow fill at the high end.
- Helix Sleep: DTC sleep brand with a broad mattress and pillow line, including side-sleeper and memory-foam pillows. Overlaps with Eli & Elm on premium D2C, sleep-wellness marketing, and side-sleeper product positioning.
- Purple: Premium sleep brand built on proprietary hyper-elastic polymer grid technology. Sells pillows and mattresses via D2C and retail, competing with Eli & Elm for premium-sleep-shopper wallet share.
- Avocado: Certified organic mattress and bedding brand selling pillows and bedding D2C. Competes with Eli & Elm in the premium, wellness-positioned DTC sleep category with overlapping green/eco-leaning messaging.
Direct peers
- MyPillow: Mass-market pillow brand with both D2C and major retail distribution. Competes for the same pillow-replacement purchase occasion as Eli & Elm, though positioned at much lower price points.
- Coop Home Goods: Premium DTC pillow brand best known for adjustable shredded-memory-foam pillows with removable fill. Closest product overlap with Eli & Elm on adjustable loft, neck-pain positioning, and D2C-only distribution.
- Brooklinen: Premium D2C bedding brand built on sheets and comforters with a strong earned-media and award-led marketing playbook. Highly comparable operating model, customer profile, and brand-building approach to Eli & Elm.
- Nest Bedding: DTC sleep brand selling mattresses, pillows, and bedding including side-sleeper and latex/memory-foam options. Named explicitly as an Eli & Elm competitor in comparison content, with very similar audience and product range.
- Buffy: D2C bedding brand anchored by comforters and pillows with sustainability positioning. Overlaps with Eli & Elm on weighted/comforter extension, premium DTC pricing, and lifestyle-driven content marketing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Eli and Elm social profiles
Digital presenceEli and Elm compliance and trust
Trust signalCompliance1 record
Eli and Elm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eli and Elm leadership team
Management profileNumber of profiles
Eli and Elm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eli and Elm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eli and Elm
What does Eli and Elm do?
Eli and Elm designs and sells premium latex and memory foam pillows, weighted comforters, and related bedding accessories directly to consumers through its own e-commerce website. Its flagship product is the award-winning Side Sleeper Pillow, featuring an ergonomic curved shape and fully adjustable loft with removable fill, alongside the Everyday Pillow, Body Pillow, Weighted Comforter, cooling pillowcases, and refill fill materials.
Is Eli and Elm a public or private company?
Eli and Elm is a private company. It is classified as unknown and is currently operating.
When was Eli and Elm founded?
Eli and Elm was founded in 2018. It employs 11 to 50 people.
Where is Eli and Elm based?
Eli and Elm is headquartered in Bloomfield, United States, in the North America region.
How does Eli and Elm make money?
Three revenue lines are on record. Pillow Sales are the primary driver. The others are accessories and Add-ons and weighted Comforter.
Who are Eli and Elm's main competitors?
Broad incumbents on record are Casper, Tempur-Pedic (Tempur), Helix Sleep, Purple and Avocado. Direct peers are MyPillow, Coop Home Goods, Brooklinen, Nest Bedding and Buffy.
Does Eli and Elm have an API?
No public API is recorded for Eli and Elm.
What industry is Eli and Elm in?
Eli and Elm's product category is Premium Bedding and Sleep Products. Its primary akta.pro industry code is CRAIABAC, Pillows & Pillow Systems Retail, with a secondary code of CRAIABAF, Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise). Its NAICS code is 337910.