The Grounds Guys

What The Grounds Guys does

The Grounds Guys is a U.S.-headquartered franchise brand (legal entity Grounds Guys SPV LLC) operating since the 1980s and providing grounds care services to residential and commercial customers. The brand operates exclusively through a franchise model with 200+ independently owned and operated locations across the United States and Canada; it is a subsidiary of Neighborly, a diversified home and commercial services franchise group, and is a member of the National Association of Landscape Professionals (NALP). The franchise system covers both the U.S. and Canada but does not operate globally, and there is no proprietary technology platform — service delivery relies on standard landscaping equipment, crews, and branded vehicles.

The company's service portfolio spans recurring and project-based offerings: lawn and grounds maintenance (mowing, edging, aeration, dethatching, seeding), landscape design and installation (hardscape, sod, gravel, seasonal color), fertilization/weed/pest control programs (organic, hybrid, traditional), irrigation (drip conversion, smart timer installation, repair), snow and ice management, holiday lighting, tree and shrub maintenance, artificial turf, pressure washing, gutter cleaning, lighting, xeriscaping, and other specialty services. Pricing is custom quote-based per location and service; no published price tiers exist, though free estimates are standard and irrigation repairs carry a diagnostic fee. Customer acquisition runs through the company website, a toll-free number (888-929-8188), free estimate requests, blog/SEO content, customer reviews (4.8/5 from 10,614 reviews), and Neighborly cross-promotion.

The business model is a hybrid of recurring contracts (maintenance, fertilization, snow/ice) and one-time project work (landscape design, installation, holiday lighting). Revenue accrues primarily to individual franchisees rather than the brand entity itself; the brand generates value through franchise fees, marketing support, the Neighborly Done Right Promise guarantee, and shared Neighborly infrastructure including the Neighborly App. The company is privately held, does not disclose financials, has no venture or private equity funding disclosed, and operates with 501–1,000 employees at the corporate/franchise-system level.

Name

The Grounds Guys

Legal name

Grounds Guys SPV LLC

Website

https://groundsguys.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Grounds Guys is a U.S. franchise brand under Neighborly offering residential and commercial lawn care, landscape design, irrigation, snow removal, and related grounds services through 200+ independently owned locations across the U.S. and Canada.

Ownership category

akta.pro rank

Product category

Landscaping & Lawn Care Services

NAICS

Landscaping Services (56173)

SIC

Agricultural Services (700), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Grounds & Exterior Services (Landscaping/Snow Removal/Parking Lot Maintenance) (IMAIAAAF)

akta.pro secondary industries

Aeration & Overseeding (Seeding, Topdressing, Renovation) (HSAIAGAD), Sod Installation & Lawn Seeding (Turf Establishment) (HSAIAFAO), Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD)

Keywords

• Lawn care services
• Landscape design
• Grounds maintenance
• Commercial landscaping
• Irrigation services

Headquarters

HQ city

Northport

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Lawn and Grounds Maintenance Services: One-time and recurring lawn maintenance services including mowing, edging, aeration, dethatching, and seasonal clean-ups provided to residential and commercial customers. Revenue generated per service visit or through ongoing maintenance contracts.
2. Landscape Design and Installation: Custom landscape design, hardscape installation, sod installation, tree and shrub planting, and garden bed installation services. Typically project-based one-time revenue with potential for follow-up maintenance contracts.
3. Fertilization and Pest Control Services: Lawn fertilization programs (organic, hybrid, and traditional), weed control, and pest management services. Can be delivered as standalone services or bundled with maintenance programs for recurring revenue.
4. Irrigation Services: Irrigation system installation, repair, and maintenance including smart irrigation timer installation. Irrigation repair requires a diagnostic fee before estimate.
5. Snow and Ice Services: Seasonal snow clearing, plowing, ice melting, salting, sanding, and snow relocation services for residential and commercial properties in colder climates.
6. Holiday Lighting Installation: Custom holiday lighting design, installation, maintenance, and removal services. Seasonal revenue stream with design, installation, and takedown components.
7. Specialty Services: Additional services including gutter cleaning, pressure washing, stump removal, pond management, drainage installation and repair, xeriscaping, and artificial turf installation. Project-based or one-time service revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Grounds Guys is a franchise-based grounds care company that delivers residential and commercial lawn care, landscape design and installation, fertilization, pest and weed control, irrigation, snow and ice management, holiday lighting, and related grounds maintenance services through 200+ independently owned and operated franchise locations across the United States and Canada. All services are backed by the Neighborly Done Right Promise satisfaction guarantee and are offered via custom quotes and free estimates.

Product overview

The Grounds Guys is a full-service lawn care and landscaping company offering a comprehensive portfolio of residential and commercial services through a franchise model with 200+ locations across the U.S. and Canada. The core offerings include Lawn and Grounds Maintenance, Landscape Design and Installation, Fertilization/Weed/Pest Services, Holiday Lighting Installation, Snow and Ice Service, Flower/Garden Bed Maintenance, Tree/Shrub Maintenance, Artificial Turf Installation, Concrete Power Washing, Gutter Cleaning, Lighting, Xeriscaping, and Irrigation services. All services are backed by the Neighborly Done Right Promise® and operate under the Neighborly brand of home service franchises.

Differentiator

Problem solved

Functional benefit

Brands

• Neighborly Done Right Promise: The service guarantee offered by The Grounds Guys, a Neighborly company, promising to make things right if service is not completed correctly.

Products and services

• Lawn and Grounds Maintenance Professional lawn mowing, edging, aeration, dethatching, seeding, top dressing, stump removal, and seasonal clean-up services for residential and commercial properties.
• Landscape Design and Installation Custom landscape design and installation including hardscape design, hardscape installation, landscape design, landscape installation, sod installation, gravel installation, and seasonal color displays.
• Fertilization, Weed and Pest Service Lawn fertilization programs (organic, hybrid, and traditional), pest control services, weed control, and soil testing for residential and commercial properties.
• Holiday Lighting Installation Custom holiday lighting design, installation, maintenance, and removal services for residential and commercial properties.
• Snow and Ice Service Snow clearing, plowing, ice melting, salting, sanding, and snow relocation services for residential and commercial properties.
• Flower and Garden Bed Maintenance Flower bed maintenance including edging, weed control, flower maintenance, interior landscaping, and mulch installation and cultivation.
• Tree and Shrub Maintenance Tree and shrub care including ornamental pruning, shrub and tree fertilization, shrub and tree pest control, and tree trimming and removal services.
• Artificial Turf Installation and Maintenance Artificial turf installation, replacement, and repair services for residential and commercial properties.
• Concrete Power and Pressure Washing Professional power and pressure washing services for patios, walkways, hardscapes, decks, driveways, and home exteriors.
• Gutter Cleaning Professional gutter cleaning and new gutter installation services including sectional and seamless gutters.
• Landscape Lighting Landscape lighting installation and service, and patio lighting installation and service for residential and commercial properties.
• Xeriscaping

Quantifiable outcome

• 4.8/5 star rating from 10,614 customer reviews
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• NeighborlycoreStrategic or Co-development PartnerThe Grounds Guys is a franchise brand under Neighborly, a national network of home and commercial service providers. Neighborly provides brand support, marketing resources, the Neighborly App, and the Neighborly Done Right Promise quality guarantee. This is a corporate ownership/franchisor relationship rather than a traditional partnership.
• National Association of Landscape Professionals (NALP)minorOthersThe Grounds Guys is a member of the National Association of Landscape Professionals, an industry trade organization. Membership provides industry recognition, professional standards alignment, and credibility with customers.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• BrightView Landscapes: Largest U.S. commercial landscaping services provider offering design, development, and maintenance for commercial properties. Broad incumbent serving the same commercial grounds care end market.
• Yellowstone Landscape: Large commercial landscaping services firm operating across the southern U.S. Comparable in commercial grounds maintenance, landscape design/installation, and irrigation services.
• Davey Tree Expert Company: Established tree care and landscape services company serving residential, commercial, and utility customers. Overlaps with The Grounds Guys' tree/shrub maintenance and grounds services from a broader, more diversified base.

Direct peers

• TruGreen: Largest U.S. lawn care franchise brand offering lawn fertilization, weed/pest control, and tree/shrub services to residential customers through a national network. Most direct franchise competitor to The Grounds Guys in residential lawn care.
• Spring-Green Lawn Care: Franchise lawn care company providing lawn fertilization, weed control, and tree/shrub services to residential customers. Direct franchise peer with overlapping services and similar go-to-market.
• Lawn Doctor: Franchise-based lawn care company offering lawn maintenance, fertilization, and pest control services through local franchise owners. Highly comparable franchise model and service mix to The Grounds Guys.
• U.S. Lawns: Commercial-only landscaping franchise brand under the Neighborly family. Sister brand within Neighborly's portfolio focused on commercial grounds maintenance, closely comparable in service delivery model.
• Weed Man: National franchise lawn care company specializing in fertilization and weed control programs. Operates a similar franchise model with recurring service contracts in overlapping customer segments.

Emerging players

• LawnStarter: Tech-enabled marketplace connecting homeowners with local lawn care providers. Emerging digital-native competitor threatening traditional franchise models through lower-friction booking and pricing transparency.
• TaskEasy: Online platform for booking residential lawn care and snow removal services. Emerging tech-enabled player competing on convenience and price in adjacent residential service categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/groundsguysus
• Facebookfacebook.com/groundsguys
• LinkedInlinkedin.com/company/the-grounds-guys

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Grounds Guys