RACQ

What RACQ does

RACQ (The Royal Automobile Club of Queensland Limited) is a 120-year-old customer-owned mutual organisation headquartered at Eight Mile Plains, Brisbane, serving approximately 1.7 million members concentrated in Queensland, Australia. Its offering is organised around five operational pillars: tiered roadside assistance (Everyday Lite through Ultimate Care, plus specialised plans for EVs, RVs and business fleets); insurance distributed through RACQ Insurance Limited and RACQ Distribution Services Pty Ltd (car, home, pet, travel, boat, caravan) — which was acquired by Insurance Australia Group in 2025–2026; banking through Members Banking Group Limited (home loans, car loans, savings, transaction accounts, term deposits), which has been announced for sale to Bendigo Bank; motoring services including RACQ Auto Glass windscreen repair/replacement, vehicle inspections, mechanical repairs, batteries, ADAS recalibration, the Fair Fuel Finder price tool, and the Eagers Automotive Car Buying Service; and travel services via Members Travel Group Pty Ltd (flights, accommodation, cruises, holiday packages, car hire) across 12 Queensland branches and an online platform.

The business operates primarily direct-to-consumer through physical stores, the racq.com.au portal, the 13 1905 call centre, mobile apps, and partner channels (Experience Oz, Eagers Automotive, Village Roadshow, Tokio Marine for travel insurance administration). Core technology is not proprietary in the AI/model sense — the company integrates with standard Australian infrastructure (Apple Pay, Google Pay, Equifax, Illion, Experian, Document Verification Service) — and there are no disclosed patents, proprietary AI capabilities, or proprietary software products. Monetisation mixes recurring insurance premiums, banking net interest margins (now transitioning to distribution economics under Bendigo Bank), subscription roadside fees, transaction-fee travel commissions, and unit-priced motoring services such as windscreen chip repairs.

The organisation is undergoing a structural transformation: following the IAG acquisition of RACQ Insurance and the announced sale of the banking business to Bendigo Bank, the remaining RACQ group is repositioning around member services, motoring, travel, and regional Queensland community partnerships, including the 2026 Regional Rewards campaign with the Queensland Government and Experience Oz. The arrangement is also subject to an ongoing ASIC Federal Court lawsuit alleging misleading insurance renewal notices, which RACQ is contesting.

Name

RACQ

Legal name

The Royal Automobile Club of Queensland Limited

Website

https://racq.com.au

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

RACQ is a customer-owned mutual organisation founded in 1905, serving approximately 1.7 million members in Queensland, Australia, through tiered roadside assistance, insurance, banking, motoring services, and travel products distributed via stores, call centre, and digital channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Insurance premiums: RACQ Insurance Limited issues insurance products including car, home, pet, travel, boat, and caravan insurance. Premium revenue is collected through policy renewals and new policy sales, distributed through RACQ Distribution Services Pty Ltd.
2. Banking services: RACQ Bank (Members Banking Group Limited) provides banking services including home loans, personal loans, savings accounts, transaction accounts, and term deposits. Interest rate spreads on lending products generate revenue.
3. Roadside assistance subscriptions: RACQ sells roadside assistance plans including Everyday Lite, Everyday, Everyday Plus, Ultra Care, and Ultimate Care tiers with various coverage levels and pricing.
4. Travel services: Members Travel Group Pty Ltd acts as a travel agency, earning commissions on flights, accommodation, cruises, holiday packages, and car hire booked through RACQ's travel platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

RACQ (The Royal Automobile Club of Queensland) is a member-owned mutual organization that sells tiered roadside assistance plans, general insurance products (car, home, travel, pet, boat, caravan), retail banking products (transaction/savings accounts, term deposits, home/car/personal loans), motoring services (windscreens, batteries, inspections, mechanical repairs), and travel booking services (flights, accommodation, cruises, holiday packages). The organization distributes these offerings through physical branches across Queensland, an online platform, a call centre, and partner channels, and it reinvests surpluses back into member benefits rather than external shareholders.

Product overview

RACQ (The Royal Automobile Club of Queensland) is a member-owned organization providing a comprehensive suite of automotive, insurance, banking, and travel services primarily to Queensland residents. The portfolio is organized around five core pillars: Roadside Assistance (offering tiered plans from Everyday Lite to Ultimate Care covering emergency vehicle support), Insurance (spanning car, home, travel, pet, boat, and caravan coverage through RACQ Insurance Limited), RACQ Bank (offering savings accounts, transaction accounts, term deposits, home loans, car loans, and personal loans as a customer-owned bank), Car Services (including windscreen repair/replacement, vehicle inspections, mechanical repairs, batteries, and the Fair Fuel Finder price-comparison tool), and Travel (encompassing flights, accommodation, holiday packages, cruises, car hire, and travel insurance booking services). The organization recently transitioned its banking operations to Bendigo Bank while maintaining its roadside, insurance, motoring, and travel divisions.

Differentiator

Problem solved

Functional benefit

Brands

• RACQ Roadside Assistance: Roadside assistance services for vehicles including cars, RVs, and electric vehicles
• RACQ Insurance
• RACQ Bank
• RACQ Travel
• RACQ Auto Glass
• RACQ Car Buying Service

Products and services

• Roadside Assistance Tiered 24/7 emergency vehicle assistance for members covering towing, flat tyre changes, battery jump-starts, lockouts, and fuel delivery. Five plans (Everyday Lite, Everyday, Everyday Plus, Ultra Care, Ultimate Care) plus specialised variants for electric vehicles, RVs, and business fleets.
• Car Insurance Vehicle insurance products covering damage, theft, fire, and third-party liability for cars and motorcycles, issued by RACQ Insurance Limited and distributed through RACQ Distribution Services Pty Ltd.
• Home Insurance Residential insurance products covering buildings, contents, or combined home and contents for Queensland homeowners and renters.
• Travel Insurance Domestic and international travel insurance underwritten by Tokio Marine & Nichido Fire Insurance Co., Ltd. and administered by Tokio Marine Management (Australasia) Pty Ltd, providing medical, cancellation, and luggage coverage.
• Pet Insurance Insurance for cats and dogs covering veterinary expenses, accidents, and illness treatment.
• Boat Insurance Hull damage and liability insurance for boats and watercraft.
• Caravan and Trailer Insurance Accidental damage and theft cover for caravans and trailers.
• RACQ Bank Accounts Retail banking deposit products including savings accounts, everyday transaction accounts, and fixed-rate term deposits issued by Members Banking Group Limited (trading as RACQ Bank). Banking business announced for sale to Bendigo Bank.
• Home Loans Owner-occupier, investor, and Green (energy-efficient) residential mortgage products for members.
• Car Loans Secured vehicle finance for new and used car purchases.
• Personal Loans Unsecured personal loans including dedicated boat loans for member financing needs.
• Windscreen Repairs and Replacement In-store and mobile windscreen chip repair ($80 for members) and full replacement services.
• Car Batteries Vehicle battery testing, supply, and installation services.
• Vehicle Inspections Pre-purchase and routine mechanical vehicle inspection services.
• Mechanical and Car Repairs General mechanical servicing and repair across vehicle makes and models.
• Flight Bookings Domestic and international flight booking services operated through Members Travel Group Pty Ltd, with revenue earned on supplier commissions.
• Accommodation Bookings Hotel and accommodation booking services across domestic and international destinations.
• Holiday Packages Curated vacation bundles combining flights, accommodation, and activities.
• Cruise Bookings Ocean, river, and expedition cruise booking services through Members Travel Group Pty Ltd.
• Car Hire Car and truck rental booking services for travel.
• Car Buying Service Vehicle purchase assistance with negotiated dealer pricing on select Hyundai, Mazda, and Ford models through partner Eagers Automotive.

Quantifiable outcome

• Nearly 1.7 million members served
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Experience OzminorGTM or Marketing Partner · 17 June 2026Experience Oz is the tourism booking platform for RACQ's Regional Rewards campaign, offering 10,000 $100 discounts on eligible tours and attractions to boost Queensland regional tourism.
• Crisafulli GovernmentminorGTM or Marketing Partner · 17 June 2026Queensland government partnership for Regional Rewards campaign to boost regional tourism across 10 Queensland regions under the Destination 2045 strategy.
• Bendigo BankcoreStrategic or Co-development PartnerRACQ announced the sale of its retail lending and deposit business to Bendigo Bank. This represents a significant transition of RACQ's banking services operations.
• Eagers AutomotiveminorChannel Partner/ Reseller/ DistributorRACQ Car Buying Service partnered with Eagers Automotive to offer member deals on select Hyundai, Mazda and Ford vehicles. Contact via [email protected].
• Village Roadshow Theme ParksminorGTM or Marketing PartnerVillage Roadshow Saver Annual Pass offering unlimited entry to Warner Bros. Movie World, Sea World, Wet'n'Wild and Paradise Country available exclusively to RACQ members.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Australian Unity: Australian Unity is a member-owned mutual providing banking, insurance, and health/wellness services. Comparable mutual structure to RACQ, though operating across different verticals (health) rather than the automotive/motoring focus.

Broad incumbents

• Bendigo Bank: Bendigo Bank is acquiring RACQ's retail banking business, transitioning RACQ to a distribution partnership model. Bendigo is a broader incumbent in Australian retail banking and is now RACQ's banking partner rather than a competitor.
• Allianz Australia: Allianz Australia is a major general insurer with car, home, and travel insurance products. Comparable as a broader incumbent competing directly with RACQ Insurance across multiple personal lines in Australia.
• Insurance Australia Group (IAG): IAG is Australia's largest general insurer and recently acquired RACQ Insurance. IAG is the corporate acquirer of RACQ's insurance book and a broader incumbent across P&C insurance in Australia; the relationship makes it a strategic counterpart rather than a pure competitor.
• Auto & General Insurance: Auto & General is a large Australian direct and affinity insurance provider offering car, home, and travel insurance. Comparable to RACQ's insurance portfolio as a broader incumbent competing for similar Queensland customers with non-mutual distribution models.

Direct peers

• RACV: RACV is Victoria's mutual automobile club offering roadside assistance, insurance, and member benefits. Closely comparable to RACQ in mutual governance, multi-product portfolio (insurance, banking-adjacent services, travel), and Australian regional focus.
• NRMA: NRMA is the New South Wales / ACT equivalent of RACQ — a member-owned mutual providing roadside assistance, insurance, and travel services. It is the most directly comparable peer given the same mutual structure, product portfolio, and Australian geographic focus.
• RAA (South Australia): RAA is South Australia's member-owned automobile club offering roadside assistance, insurance, travel, and motoring services. Directly comparable mutual model and product mix, though serving a different Australian state.
• RACT (Tasmania): RACT is Tasmania's member-owned automobile association offering roadside assistance, insurance, and travel services. Closely comparable mutual model and product mix at smaller scale.
• RAC (Western Australia): RAC WA is Western Australia's member-owned automobile club providing roadside, insurance, and member services. Same mutual structure and product portfolio as RACQ, operating in another Australian jurisdiction.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/RACQOfficial
• YouTubeyoutube.com/user/RACQOfficial
• Facebookfacebook.com/racqofficial
• LinkedInlinkedin.com/company/racq
• Instagraminstagram.com/racqofficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RACQ