PrivatBank
PrivatBank is Ukraine's largest commercial bank, serving 18+ million customers through 1,000+ branches, 7,000+ ATMs, and the Privat24 digital platform, offering deposits, credit cards, payments, and government-program distribution as a state-owned institution.
- Company typePublic
- Founded1992
- HeadquartersKyiv, Ukraine
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What PrivatBank does
PrivatBank is Ukraine's largest commercial bank, holding approximately 37% of the country's total deposits and serving more than 18 million active retail and business customers through a network of over 1,000 branches, 7,000+ ATMs, and the Privat24 mobile and internet banking platform. Founded in 1992 and nationalized by the Ukrainian government in 2016 following fraud findings against its former private owners, the bank is now state-owned and operates under National Bank of Ukraine License No. 22. Its core product surface includes the Universal credit card (up to UAH 500,000 limit, 55 interest-free days), Premium Banking packages, installment payment products, mortgages (єОселя), energy-equipment loans (ЕнергоГрант with EBRD), cash loans, deposits, currency exchange, government bond distribution (OVDP), insurance (4.7M clients), and international transfers (SWIFT, PrivatMoney, Mastercard corridors).
The bank's underlying technology comprises more than 500 proprietary IT products, with the Privat24 platform serving as the primary digital interface, supplemented by the LiqPay online payment processor, PrivatPay contactless service, Open Banking APIs, BankID and SmartID identification, FacePay24 facial-recognition payments, and Voice Biometrics authentication. Business banking is delivered through the Privat24 for Business platform, with corporate and SME lending channels offering relationship management, EBRD-guaranteed financing, and integration with government programs including the 5-7-9% concessional loan scheme, єВідновлення reconstruction funds, and Diia state digital services.
PrivatBank monetizes through traditional banking interest income on consumer and business credit, transaction and interchange fees on card payments and LiqPay processing, foreign exchange spread, premium subscription packages, bancassurance distribution commissions, and government-program distribution. Go-to-market combines a product-led growth approach through Privat24 digital onboarding and instant card issuance with field-sales relationship management for SME and corporate clients, supported by an extensive physical branch and ATM network. With 17,000+ employees, the bank is one of Ukraine's largest employers and a primary conduit for state financial policy implementation during the ongoing wartime recovery period.
PrivatBank firmographics
Firmographics- Name
- PrivatBank
- Legal name
- АТ КБ «ПРИВАТБАНК»
- Website
- https://privatbank.ua
- Company type
- Public
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- PrivatBank is Ukraine's largest commercial bank, serving 18+ million customers through 1,000+ branches, 7,000+ ATMs, and the Privat24 digital platform, offering deposits, credit cards, payments, and government-program distribution as a state-owned institution.
- Ownership category
- akta.pro rank
PrivatBank industry classification
Industry- Product category
- Retail Banking
- NAICS
- Commercial Banking (522110), Depository Credit Intermediation (5221)
- SIC
- National Commercial Banks (6021), State Commercial Banks (6022)
- akta.pro primary industry
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)
- akta.pro secondary industries
- General SME & Middle-Market Commercial Banking (FSABABAA), Public Sector Retail Banks (State-Owned Commercial Banks) (FSABAKAL), SME Banking Suite (Business Accounts, Invoicing, Payroll Integrations) (FSAGAAAI), SME Treasury & Liquidity Management (FX, Hedging, Sweep/Investment) (FSABABAE)
Keywords
Where PrivatBank is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices3 records
Markets served
PrivatBank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Interest Income: Traditional banking revenue from interest on loans including cash loans up to 500,000 UAH, mortgage products, and business credit facilities
- Transaction and Commission Fees: Fees from card transactions, international transfers (1% for Mastercard), ATM withdrawals, and payment processing through LiqPay and merchant acquiring
- Foreign Exchange Operations: Currency exchange services with competitive rates for EUR, USD, PLN against UAH
- Premium Banking Services: Package services for premium clients including personal banker, concierge, and exclusive offers
- Insurance Services: Bancassurance distribution with 4.7 million insured customers
- Government Bond Trading: OVDP (government bonds) trading with 2.5% annual return, tax-free
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Birthday Cashback - 3% on credit card spend |
| Transaction based/ take rate | Pay-as-you-go | International transfers with Mastercard |
| One time/ perpetual license | Pay-as-you-go | OVDP Government Bonds |
| Subscription | Monthly | Universal Credit Card |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
PrivatBank product offering
Product offeringCore offering
PrivatBank is Ukraine's largest commercial bank offering retail and corporate banking services through 1000+ branches and 7000+ ATMs/terminals, including current accounts, deposits, credit and debit cards, cash loans, mortgages, installment payments, currency exchange, insurance, and international transfers. Its Privat24 mobile and internet banking platform serves as the primary digital channel for 18+ million customers, complemented by LiqPay payment infrastructure and biometric authentication (FacePay24, Voice Biometrics). The bank also distributes government programs (єОселя, єВідновлення, єПідтримка, OVDP bonds, National Cashback) and provides dedicated business banking services with SME lending backed by EBRD and EIF guarantees.
Product overview
PrivatBank is Ukraine's largest commercial bank serving 18+ million clients across 1000+ branches and 7000+ ATMs. The core platform is Privat24 (web and mobile banking) for retail and business customers, supported by proprietary payment infrastructure including LiqPay and PrivatPay for payments, alongside integrations with Apple Pay, Google Pay, Mastercard, and Visa for card transactions. The bank offers face recognition payment (FacePay24), voice biometrics, and SmartID/BankID for authentication, plus Open Banking API for developers. Card products include 'Універсальна' credit cards (up to UAH 500,000 limit), Premium Banking packages, gaming 'Катка24', and government cards (Дія.Картка). The bank provides installment payments, cash loans, vehicle financing, mortgage (єОселя), energy equipment loans (ЕнергоГрант), deposits, insurance (4.7M customers), government bonds (OVDP), and international transfers (PrivatMoney, SWIFT). The loyalty program 'Привіт' provides personalized cashback, supported by National Cashback program for Ukrainian goods. Business banking services support SME lending and salary projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Privat24 Mobile and Internet Banking Platform
Quantifiable outcome
- 23% business banking portfolio growth year-to-date
- +4 more outcomes
Companies that use PrivatBank
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles5 records
PrivatBank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability9 records
Feature7 records
PrivatBank partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Ukrainian GovernmentcorePartnership for state programs including 5-7-9% concessional loans, Partial Credit Guarantee Fund, energy equipment financing, OVDP government bonds, and Diia digital government integration.
- MastercardcoreConducted first AI agent payment in Ukraine. Partnership enables international transfers with reduced fees (1% for Mastercard cards), contactless payments, and innovative payment technologies.
- MonobankminorFounded by former PrivatBank executives, Monobank has grown to 10 million customers with innovative features. Represents fintech ecosystem development from PrivatBank's talent pool.
- SuperhumanscoreCharitable partnership supporting prosthetics and rehabilitation center for military and civilian victims. Fundraising through PrivatBank's dobro.privatbank.ua platform.
- Fund Povvernys ZhyvymcoreDrone procurement and military support through charitable collections. Partnership includes UAV school 'Yatagan' funding for operator training.
- Atlas FestivalminorJoint charitable initiative for 'Dronopad' project collecting 150 million UAH for anti-drone defense systems.
- Serhiy Prytula FundminorFundraising for demining equipment for five sapper groups of State Transport Service.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
PrivatBank competitors and assessment
Company assessmentEmerging players
- Kaspi.kz: Kazakhstan's dominant super-app bank combining payments, marketplace, and consumer finance. Closest emerging-market analogue to PrivatBank's mass-market digital + retail deposit model with proprietary payments and merchant ecosystem.
Direct peers
- TAS (Tascombank): Ukrainian universal bank part of the TAS Group, providing retail and corporate banking services. Comparable peer for SME and corporate lending, FX operations, and deposit franchise in the Ukrainian banking market.
- Prominvestbank: Historic large Ukrainian bank focused on corporate and inter-bank lending, now under sanctions and restructuring. Once a top-tier peer to PrivatBank on corporate banking and balance-sheet scale.
- Ukrsibbank: A large Ukrainian universal bank owned by BNP Paribas, competing head-to-head with PrivatBank in retail, SME, and corporate banking. Comparable on customer base, FX services, and digital transformation through its parent's global platform.
- Monobank: Ukraine's leading digital-only bank, founded by former PrivatBank executives, with 10M+ customers. It is the most direct competitive threat on retail deposits, cards, and consumer credit, and the reference digital-first comparable for PrivatBank's Privat24 strategy.
- Oschadbank: Ukraine's largest state-owned bank and the most direct peer to PrivatBank, with comparable retail/commercial product suites, deposit-taking operations, government program execution, and branch network across Ukraine. Both serve the systemic role of distributing state payments to Ukrainian citizens.
- OTP Bank Ukraine: Ukrainian subsidiary of Hungary's OTP Group, providing a full suite of retail and commercial banking products. Competes directly with PrivatBank on consumer credit, SME lending, and digital channels, and is a representative CEE-bank-in-Ukraine peer.
- Raiffeisen Bank Aval: One of Ukraine's largest universal banks, majority-owned by Austrian Raiffeisen Bank International. Directly competes with PrivatBank in retail deposits, SME lending, and corporate banking, and is a top-tier peer on scale, FX, and cross-border product capabilities.
- FUIB (First Ukrainian International Bank): A long-standing Ukrainian universal bank offering retail, SME, and corporate banking. Directly comparable to PrivatBank's product mix and competes in the same customer segments across deposits, lending, and digital services.
- Sense Bank: Mid-tier Ukrainian universal bank (formerly Alfa-Bank Ukraine), now state-influenced under NBU management. Competes with PrivatBank in retail deposits, cards, and SME lending, and is a comparable peer on digital retail transformation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
PrivatBank social profiles
Digital presencePrivatBank compliance and trust
Trust signalCompliance3 records
PrivatBank financial estimates
Financial estimateRevenue estimate
Valuation estimate
PrivatBank leadership team
Management profileNumber of profiles
Profiles3 records
PrivatBank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PrivatBank M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PrivatBank
What does PrivatBank do?
PrivatBank is Ukraine's largest commercial bank offering retail and corporate banking services through 1000+ branches and 7000+ ATMs/terminals, including current accounts, deposits, credit and debit cards, cash loans, mortgages, installment payments, currency exchange, insurance, and international transfers. Its Privat24 mobile and internet banking platform serves as the primary digital channel for 18+ million customers, complemented by LiqPay payment infrastructure and biometric authentication (FacePay24, Voice Biometrics). The bank also distributes government programs (єОселя, єВідновлення, єПідтримка, OVDP bonds, National Cashback) and provides dedicated business banking services with SME lending backed by EBRD and EIF guarantees.
Is PrivatBank a public or private company?
PrivatBank is a public company. It is classified as state government owned and is currently operating.
When was PrivatBank founded?
PrivatBank was founded in 1992. It employs 5,001 to 10,000 people.
Where is PrivatBank based?
PrivatBank is headquartered in Kyiv, Ukraine, in the Europe region.
How does PrivatBank make money?
Six revenue lines are on record. Interest Income is the primary driver. The others are transaction and Commission Fees, foreign Exchange Operations, premium Banking Services, insurance Services and government Bond Trading.
Who are PrivatBank's main competitors?
Kaspi.kz is listed as an emerging player. Direct peers are TAS (Tascombank), Prominvestbank, Ukrsibbank, Monobank, Oschadbank, OTP Bank Ukraine, Raiffeisen Bank Aval, FUIB (First Ukrainian International Bank) and Sense Bank.
Does PrivatBank have an API?
Yes. PrivatBank offers an Open Banking API (API відкритого банкінгу) enabling developers to access banking services and data. The bank also provides BankID for customer identification, Paperless for electronic document management, and LiqPay as a payment API service. These are referenced as developer-facing services. Developer documentation is at privatbank.ua/handbook/openbanking-for-developers.
What industry is PrivatBank in?
PrivatBank's product category is Retail Banking. Its primary akta.pro industry code is FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings), with a secondary code of FSABABAA, General SME & Middle-Market Commercial Banking. Its NAICS code is 522110 and its SIC code is 6021.