Atlas Festival

What Atlas Festival does

Atlas Festival (operated by Your Best Festival LLC, a privately held Ukrainian limited liability company) organizes an annual three-day music and arts festival at TRC Blockbuster Mall in Kyiv. Founded in 2015, the festival draws up to 100 artists across six stages (four paid, two free), with 50+ food courts, 10+ bars, and 50+ interactive partner zones. Its 2026 edition is scheduled for July 17–19. Core products include the main festival event, a Donation Terrace premium add-on (priced at 5,000 UAH/day or 15,000 UAH/3-day pass as a charitable contribution), and the Atlas Obmin ticket exchange platform (atlasobmin.com) for converting legacy tickets into current-edition admissions.

The underlying technology consists of a digital ticketing system with QR/barcode-based electronic tickets, Liqpay-integrated payment processing, and an internal office automation system for order management. A distinguishing technical feature is the venue's 50,000+ square meter DSNS-certified air-raid shelter, branded as the largest certified shelter in Ukraine, which provides attendee safety during wartime alerts. Inclusive accessibility infrastructure includes an inclusive viewing platform, sign-language translation on the Main Stage, Braille navigation signage, and railings on shelter routes. The festival also partners with the Ukrainian government Дія (Diia) application for identity verification and ticketing.

Revenue is generated through three primary streams: ticket sales (general admission and Donation Terrace passes), on-site services (food court and bar operator commissions), and corporate sponsorship. Charitable fundraising is conducted in parallel through the Come Back Alive Fund and PrivatBank, with a 2025 collection of 121,937,691 UAH and a 2026 target of 150 million UAH for the Дronopad drone-defense project; these funds do not flow to the festival as revenue. The customer base is primarily Ukrainian general public attendees, with secondary B2B revenue from a diversified sponsor roster spanning financial services, telecommunications, FMCG, and media sectors. GTM is event-driven, relying on brand partnerships, radio/media collaborations (HIT FM, 1+1 Media, Megogo, Kyivstar TV), and word-of-mouth through the Atlas Family community.

Name

Atlas Festival

Legal name

ТОВ «Твій найкращий фестиваль»

Website

https://atlasweekend.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Atlas Festival operates an annual three-day music and arts festival in Kyiv, Ukraine, featuring up to 100 artists across six stages. The event combines live entertainment with charitable fundraising for Ukrainian defense, supported by corporate sponsors and government partnerships.

Ownership category

akta.pro rank

Product category

Live Music Festivals & Cultural Events

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Concerts & Music Festivals (THAJAFAA)

akta.pro secondary industry

Arts & Culture Community Festivals (Multidisciplinary Arts Weeks) (MPAGAEAG)

Keywords

• Music festival events
• Live entertainment
• Cultural events
• Event ticketing
• Festival management

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Festival admission tickets and 3-day passes sold via the official website, ticket operators, and on-site box office. Electronic tickets with service fees.
2. Donation Terrace Access: Premium access to donation terrace (donation terrace) offering comfort zone, exclusive bar, dedicated facilities, and proximity to food court. Priced as donations: 5000 UAH per day or 15000 UAH for 3 days.
3. Charitable Fundraising: Charitable collection tied to the event - 150 million UAH fundraising goal for drone defense project (Dronopad) in partnership with Come Back Alive Fund and PrivatBank. Revenue not retained by festival.
4. On-site Services: Revenue from food courts (50+ vendors), bars (10+), and other on-site services at the festival.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Atlas Festival operates an annual 3-day music and arts festival held at TRC Blockbuster Mall in Kyiv, Ukraine. The core offering includes live performances by up to 100 artists across 6 stages (4 paid + 2 free), 50+ food courts, 10+ bars, 50+ interactive zones, and inclusive accessibility features. Supporting products include the electronic ticketing system, online ticket exchange platform (Atlas Obmin), and a premium Donation Terrace add-on offering elevated access in exchange for charitable contributions.

Product overview

Atlas Festival is a single, unified cultural event product — a Ukrainian music and arts festival held over three days at Blockbuster Mall in Kyiv. The core offering is the festival itself, featuring live music across 6 stages with up to 100 artists, food and beverage zones, and inclusive accessibility features. Supporting products include an electronic ticket sales system (web portal + internal automation), a ticket exchange service (Atlas Obmin) for legacy ticket holders, and a premium Donation Terrace add-on that provides elevated access in exchange for charitable contributions. No modular platform or SaaS product suite exists beyond the festival event itself.

Differentiator

Problem solved

Functional benefit

Brands

• Atlas Festival: Ukrainian cultural platform uniting music, art, and community in an annual festival format, with charitable initiatives supporting Ukrainian defense and community welfare.
• Громадська Алея
• Донатна тераса

Products and services

• Atlas Festival 2026 A Ukrainian cultural platform and music festival that brings together music, art, and community over three days. Features 6 stages (4 paid + 2 free), up to 100 artists, 50+ food courts, 10+ bars, 50+ interactive zones, the largest certified DSNS shelter in Ukraine (over 50,000 sq meters), inclusive viewing platform, and sign language translation on the Main Stage. Targeted at Ukrainian general public and cultural event attendees.
• Atlas Obmin Ticket Exchange Service A ticket exchange platform allowing holders of tickets from 2020 through pre-full-scale invasion to exchange them for Atlas Festival 2026 tickets. Targeted at legacy ticket holders from past editions.
• Donation Terrace (Донатна тераса) A closed premium comfort zone offering panoramic stage views, private bar, dedicated restrooms, and proximity to food vendors. Access is granted via a donation starting from UAH 5,000 for one festival day or UAH 15,000 for three festival days, with proceeds supporting the festival's charitable initiatives. Children under 12 free with adult.

Quantifiable outcome

• 121,937,691 UAH raised for charitable causes in 2025
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

19 partnerships are on record, tiered core and minor.

• MastercardcoreGTM or Marketing PartnerPayment and marketing partner. Offers 10% discount on tickets with Mastercard cards from PrivatBank. Visible in partners section with logo placement.
• PrivatBankcoreGTM or Marketing PartnerBanking and payment partner. Co-organizer of Збір 150% charitable fundraising (150 million UAH for Dronopad project). Offers 10% discount with PrivatBank cards.
• Come Back Alive Fund (Повернись живим)coreStrategic or Co-development PartnerCharitable partner for defense fundraising. Co-organizer of Збір 150% to purchase drones (Dronopad project) to protect military and civilians from enemy drones.
• JamesonminorGTM or Marketing PartnerBrand partner visible in partners section.
• Coca-ColaminorGTM or Marketing PartnerBeverage brand partner visible in partners section.
• Prom.uaminorGTM or Marketing PartnerE-commerce platform partner visible in partners section.
• KyivstarcoreGTM or Marketing PartnerTelecommunications partner providing visibility on Kyivstar TV and as general festival sponsor.
• MorshynskaminorGTM or Marketing PartnerWater brand partner visible in partners section.
• HikeminorGTM or Marketing PartnerBrand partner visible in partners section.
• BurnminorGTM or Marketing PartnerEnergy drink brand partner visible in partners section.
• UklonminorGTM or Marketing PartnerRide-hailing service partner for festival transportation logistics.
• Nova PoshtaminorGTM or Marketing PartnerLogistics partner visible in partners section.
• Дія (Diia)coreStrategic or Co-development PartnerGovernment application partnership. Festival accepts Дія app for identity verification and tickets.
• TicketsBoxcoreChannel Partner/ Reseller/ DistributorAuthorized ticket distribution operator for festival tickets.
• BlockBuster MallcoreStrategic or Co-development PartnerFestival venue host. Festival held within TRC Blockbuster Mall which provides the largest certified DSNS shelter in Ukraine (50,000+ sq meters).
• MegogominorGTM or Marketing PartnerStreaming platform partner (Megogo + Megogo Music) visible in partners section.
• 1+1 MediaminorGTM or Marketing PartnerMedia partner visible in partners section.
• Macpaw FoundationminorStrategic or Co-development PartnerCharitable foundation partner visible in partners section.
• Guzema FoundationminorStrategic or Co-development PartnerCharitable foundation partner visible in partners section.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• EXIT Festival: Major Eastern European music festival (Serbia) with comparable multi-stage programming, brand sponsor roster, and Eastern European market dynamics relevant to Atlas's regional positioning.
• Tomorrowland: Global flagship electronic/dance music festival; comparable in scale of stages, sponsor integration, ticketing sophistication, and brand-led festival experience design.
• Primavera Sound: Major European multi-stage music festival with comparable premium ticketing tiers, brand partner ecosystem, and large-scale production infrastructure.
• Sziget Festival: One of Europe's largest annual music festivals (Hungary), directly comparable in multi-stage, multi-day festival format, ticketed revenue model, brand sponsor stack, and attendee scale of 500K+.

Others

• TRC Blockbuster Mall: The Kyiv shopping mall hosting Atlas Festival and providing the 50,000+ sq m DSNS-certified shelter infrastructure; a venue partner whose operational reliability is foundational to Atlas's safety proposition.
• Come Back Alive Fund (Повернись живим): Atlas's core charitable partner for the Збір 150% drone-defense fundraising campaign; not a competitor but a critical ecosystem participant whose performance and reputation directly impact Atlas's fundraising credibility.

Direct peers

• ZaxidFest: One of the largest annual rock/pop music festivals in western Ukraine, directly comparable to Atlas in being a multi-stage, multi-day Ukrainian outdoor music festival targeting a similar mass-market audience.
• Faine Misto: Ukrainian open-air music and arts festival held in Lviv, with comparable multi-stage programming, ticket-driven revenue model, and similar scale of attendees and brand partnerships.
• Koktebel Jazz Festival: Long-running Ukrainian music festival (originally in Crimea, now relocated) with a similar independent-festival format, ticketed multi-day programming, and comparable operational scale to Atlas.
• OZZY (OZZY festival): Ukrainian rock/metal festival held in Kyiv with similar urban venue footprint, ticketed multi-stage format, and overlapping sponsor ecosystem targeting Ukrainian audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@zvychut
• Xx.com/festival_atlas
• Facebookfacebook.com/atlas.festival.ua
• LinkedInlinkedin.com/company/atlasfestival

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlas Festival