Elixinol Wellness

What Elixinol Wellness does

Elixinol Wellness Limited (ASX: EXL; OTCQX: ELLXF) is an Australian publicly listed consumer wellness company headquartered in Melbourne, with a regional CBD-nutraceuticals headquarters in Colorado, USA. It operates a portfolio of seven brands spanning hemp-derived CBD nutraceuticals (Elixinol), hemp food products (Hemp Foods Australia, Australian Primary Hemp), plant-based baking mixes (Mt Elephant), women's nutrition and supplements (The Healthy Chef), pet supplements (Field Day), and ethically sourced native Australian ingredients (Australian Superfood Co). The CBD business uses a specialised CO2 extraction process to produce full- and broad-spectrum hemp extracts, while the food business relies on mechanical low-temperature processing to preserve nutritional content.

The company makes money through one-time product sales across a multi-channel distribution network: direct-to-consumer e-commerce for Elixinol Americas, Hemp Foods Australia, and The Healthy Chef; major Australian supermarket and warehouse chains (Coles, Woolworths, Harris Farm, Costco); independent health food stores; pet retail chains (Pet Stock, Pet Circle); pharmacy and wellness stores plus TV shopping channels for Elixinol branded CBD products; and B2B wholesale and export of hemp ingredients and Australian native foods to distilleries, restaurants, and food manufacturers. International expansion is partly asset-light, exemplified by an exclusive UK Trademark and Know-How Licensing Agreement with BRITISH CANNABIS to manufacture and distribute Elixinol CBD products in Europe's largest CBD market.

Customers are primarily health-conscious consumers across the Americas, UK, Europe, Australia, and select Asia-Pacific markets, with a particular emphasis on women (via The Healthy Chef) and dog owners (via Field Day). Revenue is reported at $15.5M USD for FY2025 (3.6% YoY growth), with Q4 2025 of $4.1M (9.5% QoQ) and positive EBITDA reached in Q4 2025 alongside an approximate 30% YoY reduction in operating costs. The company employs 51-100 staff and pursues growth via a mix of brand acquisitions (most recently The Healthy Chef for up to A$5.5M in October 2024), new product formats (protein water under The Healthy Chef), and capital-light international licensing.

Name

Elixinol Wellness

Legal name

Elixinol Wellness Limited

Website

https://elixinolwellness.com

Company type

Public

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Elixinol Wellness Limited is an ASX-listed Australian wellness group operating a portfolio of hemp, CBD, plant-based, women's nutrition, pet and native-ingredient brands sold through major retailers, e-commerce and licensing across the Americas, UK, Europe and Australia.

Ownership category

akta.pro rank

Product category

Health & Wellness Consumer Products (Hemp-Derived CBD and Nutrition)

NAICS

Food (Health) Supplement Retailers (456191), Dog and Cat Food Manufacturing (311111)

SIC

Medicinal Chemicals & Botanical Products (2833), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Natural/Organic & Limited-Ingredient Diets (CRADAFAH), Alternative Protein & Sustainable Pet Food (insect/plant/cell-based) (CRADAFAI)

Keywords

• Hemp-derived CBD products
• Hemp food ingredients
• Plant-based baking mixes
• Nutritional supplements
• Pet wellness supplements

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Hemp Foods: Sale of hemp seeds, hemp protein, protein shakes, hemp oil, and hemp capsules through wholesale, retail, and export channels. Hemp Foods Australia is distributed in more than 1,600 stores across Australia and exports internationally.
2. CBD Nutraceuticals (Elixinol Brand): Development, manufacturing and sale of innovative full and broad spectrum CBD products to consumers across the Americas, UK, Europe and other parts of the world through pharmacy, wellness stores, e-commerce and TV shopping channels.
3. Protein Products (Healthy Chef Brand): The Healthy Chef brand sells nutrition and supplement products, including protein water, targeted at health-conscious consumers especially women. Products are distributed through retail and e-commerce channels with e-commerce sales growing 42% year-on-year.
4. Plant-Based Baking Mixes (Mt Elephant Brand): Sale of plant-based, naturally nourishing baking mixes through Coles, Woolworths, Harris Farm, Go Vita, Independent Health Food Stores and online.
5. Pet Supplements (Field Day Brand): Naturally functional products for dogs designed with a Vet Nutritionist, available through Pet Stock, Pet Circle, Pet Culture, Best Friends and WonderPet.
6. Australian Native Ingredients (The Australian Superfood Co): Sale of ethically sourced bush food ingredients to leading distilleries, restaurants, and food manufacturers globally.
7. Bulk Hemp Ingredients: Australian Primary Hemp brand supplies bulk hemp ingredients for a healthy body, distributed through wholesale channels.

Go-to-market motion3 records

Distribution channels9 records

Marketing channels7 records

Core offering

Elixinol Wellness Limited is an ASX-listed Australian company that develops, manufactures and distributes a diversified portfolio of clean and healthy nutrition products and ingredients. Its brands include Elixinol (full and broad spectrum hemp-derived CBD nutraceuticals sold globally), Hemp Foods Australia (hemp seeds, protein, oil, capsules), Mt Elephant (plant-based baking mixes), The Healthy Chef (women's nutrition supplements and protein water), The Australian Superfood Co (ethically sourced native Australian ingredients), Field Day (dog pet supplements) and Australian Primary Hemp (bulk hemp ingredients).

Product overview

Elixinol Wellness Limited is an Australian publicly listed company (ASX: EXL) that creates clean and healthy products and ingredients improving customer lives. The company operates a diversified portfolio of wellness brands: Elixinol (CBD-focused nutraceuticals sold globally across Americas, UK and Europe), Hemp Foods Australia (hemp seeds, protein, oil, capsules distributed in 1,600+ Australian stores), The Healthy Chef (nutrition supplements for women), Mt Elephant (plant-based baking mixes), Australian Superfood Co (native Australian ingredients), Field Day (pet supplements), and Australian Primary Hemp (bulk hemp ingredients). The company also has a distribution agreement with British Cannabis in the UK and operates Elixinol Americas from Colorado, USA. Products are sold through retail partners including Coles, Woolworths, Harris Farm, Costco, and Pet Stock.

Differentiator

Problem solved

Functional benefit

Brands

• Australian Primary Hemp: Bulk hemp brand for raw materials and ingredients
• BRITISH CANNABIS

Products and services

• Elixinol (CBD Nutraceuticals Brand) Hemp-derived full-spectrum and broad-spectrum CBD nutraceutical products for consumer wellness use, sold across the Americas, UK, Europe and other regions through pharmacy, wellness stores, e-commerce and TV shopping channels.
• Hemp Foods Australia (Hemp Food Brand) Hemp-derived food and nutrition products including hemp seeds, hemp protein, protein shakes, hemp oil and hemp capsules, manufactured using mechanical low-temperature processes and distributed through more than 1,600 stores across Australia as well as international export channels.
• Mt Elephant (Plant-Based Baking Mixes) Plant-based wholefood baking mixes for healthy indulgence, designed for quick preparation with minimal ingredients and distributed through major Australian supermarket chains and independent health food retailers.
• The Healthy Chef (Women's Nutrition and Supplements) Australian science-based nutrition and supplement brand designed for women's health and vitality, offering wholefood-ingredient products (including protein water) free from gluten, fillers, gums and sugar, sold through retail and e-commerce channels.
• The Australian Superfood Co (Native Australian Ingredients) Ethically sourced native Australian bush food ingredients (fruits, herbs and seeds) supplied to global distilleries, restaurants and food manufacturers for use in food, beverage and skincare product development.
• Field Day (Pet Supplements) Naturally functional pet supplements designed for dogs in collaboration with a veterinary nutritionist, distributed through Australian pet retail chains and online pet retailers.
• Australian Primary Hemp (Bulk Hemp Ingredients) Bulk hemp ingredients supplied wholesale for use in health and nutrition products.

Quantifiable outcome

• Q4 2025 revenue of $4.1 million, up 9.5% quarter-on-quarter
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Teresa Cutter (The Healthy Chef Founder)coreOthers · 3 October 2024Teresa Cutter, founder of The Healthy Chef, will remain as a consultant following the acquisition. The deal is valued at up to $5.5 million, with Teresa Cutter's continued involvement intended to support brand growth and leverage untapped consumer segments, particularly in the US market.
• BRITISH CANNABIScoreOEM/ Whitelabel/ Licensing PartnerElixinol has an exclusive Trademark and Know-How Licensing Agreement with BRITISH CANNABIS in the UK. BRITISH CANNABIS manufactures, markets and sells Elixinol CBD products in the UK, which is Europe's largest CBD market. BRITISH CANNABIS is a leading brand and manufacturer in the UK with access to all distribution channels.
• Australian Primary HempcoreStrategic or Co-development PartnerAustralian Primary Hemp is a bulk hemp brand within the Elixinol Wellness group, providing quality hemp ingredients for a healthy body. Part of the company's ingredients business alongside TASCO.
• The Australian Superfood Co (TASCO)minorStrategic or Co-development PartnerThe Australian Superfood Co works closely with Indigenous communities and growers to ethically source a range of bush fruits, herbs and seeds. Partners with leading distilleries, restaurants, and food manufacturers globally to bring distinctive flavours and exceptional nutrition to modern cuisine.
• Indigenous Communities and GrowersminorStrategic or Co-development PartnerThe Australian Superfood Co works closely with Indigenous communities and growers to ethically source a range of bush foods, fruits, herbs and seeds, supporting sustainable and ethical supply chains.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• cbdMD: US-listed (YCBD) CBD wellness brand selling tinctures, gummies, topicals, and pet products direct-to-consumer. Comparable to Elixinol on premium CBD positioning, multi-category portfolio (including pet), and D2C-led growth model.
• Charlotte's Web Holdings: US-listed (CWBHF) hemp-derived CBD wellness company selling full-spectrum CBD tinctures, capsules, gummies, and topicals to health-conscious consumers through DTC, retail, and practitioner channels. Directly comparable to Elixinol on product format, target customer, and CO2/full-spectrum extraction positioning.
• CV Sciences: US-listed (CVSI) manufacturer and retailer of hemp-derived CBD products under the PlusCBD Oil brand, distributed through natural product retail and DTC. Comparable to Elixinol on CBD nutraceutical product mix, retail pharmacy channel strategy, and full-spectrum positioning.
• Medical Marijuana Inc: US-listed (MJNA) hemp-derived CBD company selling Real Scientific Hemp Oil and Dixie Brands consumer products via retail and online. Comparable to Elixinol on global CBD distribution ambitions, branded CBD product portfolio, and longstanding industry presence.

Broad incumbents

• Canopy Growth Corporation: Canada-listed (WEED) major cannabis producer with global consumer brands including CBD wellness products under Martha Stewart CBD and others. Comparable to Elixinol on the botanical/CBD wellness end of the portfolio, but operates at substantially larger scale and across THC categories.
• Blackmores Limited: ASX-listed (BKL) leading Australian vitamins, supplements, and natural health products company with broad retail distribution through pharmacies and supermarkets. Comparable to Elixinol as a premium Australian wellness brand competing for the same health-conscious consumer shelf space.
• Village Farms International: Canada-listed (VFF) controlled-environment agriculture and cannabis company producing greenhouse produce and cannabinoid products for North American and international markets. Comparable to Elixinol on the hemp/cannabinoid consumer-product side, though operating at much larger scale across produce and cannabis.
• Swisse Wellness: Australia-based premium vitamins and supplements brand owned by H&H Group, sold across Australia, China, and global markets through pharmacy and retail. Comparable to Elixinol on Australian premium wellness positioning, pharmacy channel distribution, and cross-border brand expansion (notably into Asia).

Emerging players

• Hemp Inc: US-listed (HEMP) hemp-focused company with industrial hemp processing, farming, and CBD product operations. Comparable to Elixinol's Hemp Foods Australia bulk-ingredient and finished-product business model, though smaller and more focused on industrial hemp applications.

Regional players

• Auscann Group Holdings: ASX-listed (AC8) Australian medicinal cannabis company developing cannabinoid-based pharmaceutical products for Australian and international markets. Comparable to Elixinol on Australian cannabinoid industry participation, but focused on pharmaceutical rather than nutraceutical delivery formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/EXLWellness
• LinkedInlinkedin.com/company/elixinol-global-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elixinol Wellness