Charlotte's Web
Charlotte's Web is a publicly-traded hemp wellness company developing full-spectrum, broad-spectrum, and THC-free CBD products in gummies, oils, capsules, topicals, and pet formats. It serves wellness consumers via DTC e-commerce, 800+ Walmart stores, healthcare professionals, and Medicare pilot programs.
- Company typePublic
- Founded2013
- HeadquartersLouisville, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Charlotte's Web does
Charlotte's Web is a publicly-traded hemp-derived wellness company (Toronto Stock Exchange: CWEB; OTCQX: CWBHF) that develops, markets, and distributes CBD and adjacent botanical products. Founded in 2013 in Colorado by the Stanley brothers, the company pioneered the modern CBD category and is headquartered in Louisville, Colorado, with operations across the United States and Canada. Its portfolio spans full-spectrum, broad-spectrum, and THC-free CBD formulations delivered in gummies, oils, soft-gel capsules, topicals, and pet products, with a sub-brand called Brightside that offers low-dose hemp-derived THC Delta 9 gummies and a functional-mushroom gummy line. The company holds a Certified B Corp status, offers USDA-certified organic SKUs, and subjects every batch to third-party laboratory testing with public Certificates of Analysis covering potency, pesticides, heavy metals, mycotoxins, and THC levels.
Underlying technology centers on proprietary full-spectrum hemp extraction and formulation, multi-format delivery systems (gummies, oils, capsules, topicals), and adjunct botanical blends (CBG, CBN, functional mushrooms, adaptogens). Its pharmaceutical exposure comes via DeFloria, Inc., a clinical-stage botanical pharmaceutical company co-founded by Charlotte's Web that is running an FDA Phase 2 program (AJA001) for autism spectrum disorder irritability.
The business model combines direct-to-consumer e-commerce (charlottesweb.com) with a 20–25% subscribe-and-save recurring program, a healthcare-professional channel (CBD Clinic / clinic.charlottesweb.com), B2B wholesale distribution to retailers, and a mass-market retail footprint that expanded to over 800 Walmart stores in 2024. Pricing is unit-based across categories, with individual SKUs ranging from $19.99 (entry-level gummies/pet) to $239.99 (120-count soft-gel bundles). British American Tobacco is the dominant shareholder at approximately 40.6% following a May 2026 recapitalization, and the company is a designated CBD launch partner in the CMS/CMMI Medicare pilot covering up to $500 of CBD annually for eligible Medicare beneficiaries.
Charlotte's Web firmographics
Firmographics- Name
- Charlotte's Web
- Legal name
- Charlotte's Web, Inc.
- Website
- https://charlottesweb.com
- Company type
- Public
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Charlotte's Web is a publicly-traded hemp wellness company developing full-spectrum, broad-spectrum, and THC-free CBD products in gummies, oils, capsules, topicals, and pet formats. It serves wellness consumers via DTC e-commerce, 800+ Walmart stores, healthcare professionals, and Medicare pilot programs.
- Ownership category
- akta.pro rank
Charlotte's Web industry classification
Industry- Product category
- Hemp-Derived CBD Wellness Products
- NAICS
- Food (Health) Supplement Retailers (456191), Medicinal and Botanical Manufacturing (325411)
- SIC
- Medicinal Chemicals & Botanical Products (2833), Pharmaceutical Preparations (2834)
- akta.pro primary industry
- CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)
- akta.pro secondary industries
- CBD/Hemp Wellness & Supplements Retail (CRANAHAC), CBD/Hemp Topicals & Beauty Retail (CRANAHAB), CBD/Hemp Pet Products Retail (CRANAHAF), Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD), Hemp & CBD Product Wholesale Distribution (CRAOAIAG)
Keywords
Where Charlotte's Web is headquartered
LocationHeadquarters
- HQ city
- Louisville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Charlotte's Web business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: One-time and subscription-based sales of CBD wellness products including gummies, oils, capsules, topicals, and pet products through e-commerce and retail channels. Subscription model offers 20-25% recurring discounts to drive customer retention.
- B2B Wholesale Distribution: Wholesale distribution to retail partners including Walmart and other physical retailers, as well as healthcare professional channels through the CBD Clinic practitioner program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard individual product pricing across all categories |
| Subscription | Monthly | Subscribe & Save program for recurring customers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Charlotte's Web product offering
Product offeringCore offering
Charlotte's Web develops, manufactures, and distributes hemp-derived cannabidiol (CBD) wellness products in multiple delivery formats including ingestible gummies, oils, and soft gel capsules, topical creams and balms, and pet supplements. The company has expanded into functional mushroom gummies and a Brightside sub-brand offering low-dose hemp-derived THC Delta 9 gummies for sleep, calm, focus, energy, and recovery.
Product overview
Charlotte's Web is a hemp-derived wellness company offering a diversified portfolio of CBD and botanical products centered around its proprietary full-spectrum hemp extracts. The core product line includes ingestible formats (CBD oils, gummies, and soft gel capsules), topical applications (creams, balms, and cooling gels), and pet wellness products. The company has expanded into functional mushroom gummies and a THC Delta 9 sub-brand called Brightside offering low-dose hemp-derived THC products. The product portfolio is organized around wellness benefits including Sleep, Calm & Stress, Focus, Recovery & Pain, Energy, and Daily Wellness, with ingredient variations including Full-Spectrum CBD, THC-Free (broad-spectrum), THC Delta 9, and Functional Mushrooms.
Differentiator
Problem solved
Functional benefit
Brands
- Brightside: Sub-brand for THC Delta 9 products including Knockout (sleep), Unwind, Focus, Daytime, Downtime, Recover, Boost, and Anytime low-dose THC gummies
- CBD Clinic
Products and services
- CBD Gummies Full-spectrum and THC-free broad-spectrum CBD gummies formulated for specific wellness outcomes including sleep (with melatonin or CBN), calm and stress, focus, daily wellness, brain support, muscle recovery, and energy and endurance. Sold in 25-60 count bottles.
- CBD Oils Full-spectrum, broad-spectrum, and THC-free CBD tincture oils in 17mg, 25mg, 50mg, and 60mg strengths, including the company's flagship Original Formula, for sublingual daily wellness use.
- CBD Soft Gel Capsules Pre-measured full-spectrum CBD soft gel capsules providing precise dosing in convenient on-the-go format. Available in daily care and premium 120-count bundles.
- CBD Topicals Full-spectrum and broad-spectrum CBD topical products including cream, balm, balm stick, cooling gel, and THC-free soothing cream, designed for targeted relief of muscles and joints.
- Functional Mushroom Gummies Functional mushroom gummies combining adaptogens like Reishi and Ashwagandha for sleep, stress support, focus, energy, and muscle restoration.
- Brightside THC Delta 9 Gummies Brightside sub-brand offering low-dose hemp-derived THC Delta 9 gummies for sleep, calm, focus, energy, recovery, and anytime use, with fast-onset effects.
Quantifiable outcome
- Third-party testing confirms CBD potency aligned with label claims (Forbes Health commissioned testing found 13.6mg vs labeled 15mg)
- +2 more outcomes
Companies that use Charlotte's Web
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles5 records
Charlotte's Web technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Charlotte's Web partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- DeFloria, Inc.coreClinical-stage botanical pharmaceutical company in which Charlotte's Web is a co-founder and shareholder. Charlotte's Web co-founder Jared Stanley now serves as CEO of DeFloria. Collaboration includes FDA Phase 2 AJA001 program for autism spectrum disorder irritability, leveraging Charlotte's Web cultivation and regulatory expertise.
- Centers for Medicare & Medicaid Services (CMS)Federal healthcare agency finalizing rule to offer Medicare coverage for hemp-derived CBD products through pilot program. Charlotte's Web collaborating with CMS on program design, which defines eligible products as orally administered hemp products containing up to 3mg per serving of tetrahydrocannabinols.
- Center for Medicare and Medicaid Innovation (CMMI)coreCharlotte's Web is a CBD launch partner in the CMS Substance Access Beneficiary Engagement Incentive pilot program launching April 1, 2026. Program will cover up to $500 of hemp-derived CBD products annually for eligible Medicare beneficiaries, focusing initially on senior cancer patients.
- Realm of CaringcoreNon-profit organization coordinating care and support services for the CMS Medicare pilot program for senior cancer patients, integrating Charlotte's Web CBD products with comprehensive care coordination.
- Ajna BioSciencesminorPharmaceutical development collaboration through DeFloria partnership for clinical-stage botanical pharmaceutical pipeline development.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
Charlotte's Web competitors and assessment
Company assessmentDirect peers
- Lazarus Naturals: Vertically-integrated CBD brand with a broad tincture/edible/topical catalog and a strong value-assistance program for veterans, low-income, and disabled customers. Comparable scale and direct-to-consumer orientation.
- CV Sciences (formerly CannaVest): Direct publicly-traded peer operating the PlusCBD Oil brand across oils, gummies, topicals, and pet products. Closest comparable in business model, channel mix (DTC + mass retail), and category positioning to Charlotte's Web.
- cbdMD: Publicly-traded CBD wellness company with a comparable portfolio of tinctures, gummies, topicals, sleep/calm SKUs, and pet products sold via DTC and Amazon. Similar scale and price-band positioning.
- Green Roads: Pharmacist-formulated CBD brand (now owned by The Valens Company) selling oils, gummies, topicals and pet products. Closely comparable positioning as a wellness-forward, pharmacist-formulated competitor.
- Medterra: CBD wellness brand offering tinctures, capsules, topicals, sleep and immunity SKUs. Comparable product breadth and quality-assurance emphasis (third-party testing, COA transparency) similar to Charlotte's Web.
- Elixinol: Global hemp-derived CBD brand with comparable ingestible and topical offerings, distributed across the US, Europe, and Asia-Pacific. Similar scale and cross-channel mix to Charlotte's Web.
Emerging players
- Highline Wellness: Niche CBD brand focused on sleep, calm, and recovery gummies with a primarily DTC subscription model. Smaller and narrower than Charlotte's Web but increasingly competitive in the same gummy subcategory.
Broad incumbents
- Aurora Cannabis: Canadian-licensed cannabis producer with consumer wellness SKUs and CBD derivative products. Broad incumbent overlap rather than direct competition, but relevant for cross-border CBD category economics.
- Canopy Growth Corporation: Major cannabis operator with CBD wellness products (historically Martha Stewart CBD, First+Free) plus nutraceutical adjacencies. Much larger and broader portfolio, but adjacent on consumer CBD wellness where Charlotte's Web plays.
- Tilray Brands: Large diversified cannabis/hemp conglomerate with overlapping wellness, beverage, and edible product lines via brands like Manitoba Harvest. Operates at much larger scale and broader portfolio than Charlotte's Web but competes for the same shelf and consumer wallet share.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Charlotte's Web social profiles
Digital presenceCharlotte's Web compliance and trust
Trust signalCompliance3 records
Charlotte's Web financial estimates
Financial estimateRevenue estimate
Valuation estimate
Charlotte's Web leadership team
Management profileNumber of profiles
Profiles7 records
Charlotte's Web subsidiaries and ownership
Company hierarchySubsidiaries1 record
Charlotte's Web funding detail
Funding detailFunding overview
Funding rounds8 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Charlotte's Web M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Charlotte's Web
What does Charlotte's Web do?
Charlotte's Web develops, manufactures, and distributes hemp-derived cannabidiol (CBD) wellness products in multiple delivery formats including ingestible gummies, oils, and soft gel capsules, topical creams and balms, and pet supplements. The company has expanded into functional mushroom gummies and a Brightside sub-brand offering low-dose hemp-derived THC Delta 9 gummies for sleep, calm, focus, energy, and recovery.
Is Charlotte's Web a public or private company?
Charlotte's Web is a public company. It is classified as public and is currently operating.
When was Charlotte's Web founded?
Charlotte's Web was founded in 2013. It employs 101 to 250 people.
Where is Charlotte's Web based?
Charlotte's Web is headquartered in Louisville, United States, in the North America region.
How does Charlotte's Web make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are B2B Wholesale Distribution.
Who are Charlotte's Web's main competitors?
Direct peers on record are Lazarus Naturals, CV Sciences (formerly CannaVest), cbdMD, Green Roads, Medterra and Elixinol. Highline Wellness is listed as an emerging player. Broad incumbents are Aurora Cannabis, Canopy Growth Corporation and Tilray Brands.
Does Charlotte's Web have an API?
No public API is recorded for Charlotte's Web.
What industry is Charlotte's Web in?
Charlotte's Web's product category is Hemp-Derived CBD Wellness Products. Its primary akta.pro industry code is CRANAHAA, CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles), with a secondary code of CRANAHAC, CBD/Hemp Wellness & Supplements Retail. Its NAICS code is 456191 and its SIC code is 2833.