ClickBus
- Company typePrivate
- Founded2013
- HeadquartersSão Paulo, Brazil
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
ClickBus firmographics
Firmographics- Name
- ClickBus
- Legal name
- BUS SERVIÇOS DE AGENDAMENTO S.A.
- Website
- https://clickbus.com.br
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
ClickBus industry classification
Industry- Product category
- Online Bus Ticketing
- NAICS
- Tour Operators (561520)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Ground Transportation Booking Platforms (Rail/Bus/Ferry) (BPAMAIAD)
- akta.pro secondary industry
- Travel Deal, Loyalty & Subscription Platforms (BPAMAIAM)
Keywords
Where ClickBus is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
ClickBus business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Others
Revenue model
- Ticket Sales Commission: ClickBus charges commission on each bus ticket sold through its platform, acting as an intermediary between passengers and bus companies (viações). Revenue is generated per transaction with no upfront costs for bus companies.
- Clube ClickBus Subscription: Monthly subscription membership (R$4.99 to R$19.99/month) providing exclusive coupons, enhanced cashback, and priority support. Three tiers: Pacote Frequente, Pacote Super, and Pacote Turbinado.
- Cashback Program: Users earn cashback on purchases that can be redeemed on future trips. This drives customer retention and repeat bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Per-ticket pricing |
| Subscription | Monthly | Pacote Frequente - Monthly subscription for frequent travelers within the same state |
| Subscription | Monthly | Pacote Super - Enhanced monthly subscription with more coupons |
| Subscription | Monthly | Pacote Turbinado - Premium subscription for national (all Brazil) travel |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
ClickBus product offering
Product offeringCore offering
ClickBus operates an online bus ticket marketplace that connects passengers with 200+ bus companies, offering booking for routes across 4,800+ destinations in Brazil and Latin America. The platform enables travelers to search, compare, and purchase intercity bus tickets online and via mobile apps, and supplements core booking with a subscription-based loyalty program (Clube ClickBus), promotional fares, cashback benefits, and order tracking.
Product overview
ClickBus is a unified online bus ticket marketplace operating since 2013, featuring its core booking platform alongside the ClickOferta discount sub-brand and the Clube ClickBus loyalty program (with three subscription tiers: Pacote Frequente, Pacote Super, and Pacote Turbinado). The company also offers a mobile application available on iOS and Android, and an order tracking feature. The platform connects users to over 200 bus companies across more than 4,800 destinations, supporting ticket purchases via multiple payment methods including Pix, Mercado Pago, bank transfer, and credit cards (up to 12 installments).
Differentiator
Problem solved
Functional benefit
Brands
- ClickOferta: A promotional feature offering discounted bus tickets with special pricing for budget-conscious travelers.
- Clube ClickBus
Products and services
- ClickBus Online Marketplace Core online bus ticket marketplace that lets travelers search, compare, and purchase intercity bus tickets from 200+ bus companies across 4,800+ destinations in Brazil and Latin America.
- Clube ClickBus Subscription loyalty program for ClickBus customers with multiple tiers providing benefits such as cashback and exclusive deals to frequent intercity bus travelers.
- ClickBus Mobile App Native ClickBus mobile applications for iOS (App Store) and Android (Google Play) that let travelers search, compare, and purchase intercity bus tickets from mobile devices.
- Viagens Corporativas ClickBus B2B corporate travel offering from ClickBus that provides companies with a single channel to book and manage employee intercity bus travel across the ClickBus operator network.
Quantifiable outcome
- 40M+ total purchases completed on the platform
- +3 more outcomes
Companies that use ClickBus
Customer profileSegments2 records
Ideal customer profiles2 records
ClickBus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ClickBus partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
ClickBus competitors and assessment
Company assessmentDirect peers
- BusBud: BusBud is an online bus and coach ticket marketplace operating across North America, Europe, and parts of Latin America. It is directly comparable to ClickBus as a two-sided digital aggregator connecting passengers with intercity bus operators.
- RedBus: RedBus (now part of MakeMyTrip) is one of the world's largest online bus ticketing platforms, originating in India and expanding internationally. It is a direct functional peer to ClickBus in aggregating intercity bus inventory onto a digital marketplace.
- Recorrido: Recorrido is a Brazilian online bus and travel ticket marketplace serving the same domestic Brazilian intercity bus market as ClickBus. It is the closest local direct peer competing for the same customer base and operator partnerships.
- Obilet: Obilet is a leading Turkish online bus and ferry ticket marketplace with a marketplace-plus-mobile-app model comparable to ClickBus. It is a direct functional peer in aggregating regional bus operators onto a digital booking platform.
- Wanderu: Wanderu is a North American ground-travel booking marketplace aggregating intercity bus and rail operators. It is directly comparable to ClickBus as a digital aggregator of multiple bus operators for intercity point-to-point travel.
Broad incumbents
- FlixBus: FlixBus operates a large European and US intercity bus network combined with a technology/booking platform. It is comparable to ClickBus as a scaled bus-mobility brand and booking layer, though it also operates its own fleet rather than being a pure aggregator.
- 123Milhas: 123Milhas is a major Brazilian online travel platform selling bus, air, and hotel inventory with a strong domestic brand. It is a Brazilian-market incumbent competing with ClickBus for the same intercity traveler, especially in bus tickets.
- Despegar (Decolar): Despegar/Decolar is Latin America's largest online travel agency, covering flights, hotels, and bus tickets across the region. It competes with ClickBus in the Brazilian and broader LATAM travel market, particularly for intercity bus bookings.
Emerging players
- 12Go: 12Go is an Asia-focused multi-modal ground and ferry transport booking platform covering buses, trains, and ferries. It is comparable to ClickBus as a regional online booking marketplace for ground transportation inventory.
- Omio: Omio (formerly GoEuro) is a European multi-modal travel booking platform covering trains, buses, and flights. It overlaps with ClickBus in aggregating intercity bus inventory onto a digital booking marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ClickBus social profiles
Digital presenceClickBus compliance and trust
Trust signalCompliance5 records
ClickBus financial estimates
Financial estimateRevenue estimate
Valuation estimate
ClickBus leadership team
Management profileNumber of profiles
Profiles2 records
ClickBus funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ClickBus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ClickBus
What does ClickBus do?
ClickBus operates an online bus ticket marketplace that connects passengers with 200+ bus companies, offering booking for routes across 4,800+ destinations in Brazil and Latin America. The platform enables travelers to search, compare, and purchase intercity bus tickets online and via mobile apps, and supplements core booking with a subscription-based loyalty program (Clube ClickBus), promotional fares, cashback benefits, and order tracking.
Is ClickBus a public or private company?
ClickBus is a private company. It is classified as venture growth investor backed and is currently operating.
When was ClickBus founded?
ClickBus was founded in 2013. It employs 101 to 250 people.
Where is ClickBus based?
ClickBus is headquartered in São Paulo, Brazil, in the Latin America region.
How does ClickBus make money?
Three revenue lines are on record. Ticket Sales Commission is the primary driver. The others are clube ClickBus Subscription and cashback Program.
Who are ClickBus's main competitors?
Direct peers on record are BusBud, RedBus, Recorrido, Obilet and Wanderu. Broad incumbents are FlixBus, 123Milhas and Despegar (Decolar). Emerging players are 12Go and Omio.
Does ClickBus have an API?
No public API is recorded for ClickBus.
What industry is ClickBus in?
ClickBus's product category is Online Bus Ticketing. Its primary akta.pro industry code is BPAMAIAD, Ground Transportation Booking Platforms (Rail/Bus/Ferry), with a secondary code of BPAMAIAM, Travel Deal, Loyalty & Subscription Platforms. Its NAICS code is 561520 and its SIC code is 4700.