What 123Milhas does

123Milhas (legal name: 123 VIAGENS E TURISMO LTDA.) is a Brazilian online travel agency founded in 2015 and headquartered in Belo Horizonte. The company sells flight tickets at discounts of up to 50% versus standard airline pricing by sourcing loyalty-program miles through its HotMilhas partnership and redeeming them across carriers including Azul, Gol, Latam, and Avianca. The platform aggregates 500+ daily destinations and serves a primarily B2C audience of budget-conscious Brazilian travelers, with a smaller corporate segment, and supports payments via PIX, credit card (up to 12 installments), debit, bank transfer, and Caixa lottery outlets.

The product portfolio extends beyond core flight ticketing into hotel bookings (resold via MaxMilhas's 100,000+ property inventory), travel insurance, a 'Crédito Garantido' protection product, and a price-alert system ('Radar de Ofertas') distributed by email, WhatsApp, and SMS. A content platform called Conexão 123 generates top-of-funnel traffic. The platform is LGPD-compliant, Cadastur-registered, and Site Blindado-certified. Distribution is digital-only, combining SEO/content, organic social, and referral traffic from HotMilhas.

Commercially, 123Milhas generates revenue from a spread on miles-to-ticket transactions and marketplace commissions on hotels. The company currently operates under 'recuperação judicial' (judicial recovery), a Brazilian insolvency-protection regime, which is a material counter-indicator to the otherwise mid-scale operating footprint and multi-country destination reach.

Name

123Milhas

Legal name

123 VIAGENS E TURISMO LTDA.

Website

https://123milhas.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

123Milhas is a Brazilian online travel agency that sells discounted flight tickets (up to 50% off) by redeeming loyalty miles sourced via its HotMilhas partnership, serving budget-conscious Brazilian leisure and corporate travelers with flights, hotels, insurance, and a price-alert platform.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Travel Agencies (561510), Travel Agencies (56151)

akta.pro primary industry

Travel Subscription, Membership & Deal Clubs (THAKAAAL)

akta.pro secondary industry

Loyalty, Points Currency & Stored Value Payments (THALAHAK)

Keywords

• Discount air travel
• Online travel agency
• Airline ticket booking
• Miles-based pricing
• Hotel reservation platform

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Flight Ticket Sales: 123Milhas earns revenue by purchasing airline miles in the secondary market at discounted rates and using them to issue flight tickets to end consumers at prices below standard airline rates, typically offering 30-50% savings. The margin comes from the difference between the cost of acquiring miles and the revenue from ticket sales to consumers.
2. Hotel Bookings: Partnership with MaxMilhas platform for hotel booking services, generating referral/commission revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

123Milhas is a Brazilian online travel agency that issues discounted airline tickets (up to 50% below standard airline prices) by redeeming a proprietary inventory of airline loyalty miles acquired on the secondary market. The platform supports immediate ticket issuance, multiple payment methods (PIX, credit card up to 12x, debit, bank transfer, cash at Caixa), and aggregation across Azul, Gol, Latam, and Avianca. It also resells hotel bookings through a MaxMilhas partnership and offers integrated travel insurance.

Product overview

123Milhas operates as a travel booking platform (legal name: 123 VIAGENS E TURISMO LTDA) built around a miles-based pricing model. The core offering is flight ticket sales with up to 50% discounts, powered by a proprietary inventory of airline loyalty program miles. The platform extends its portfolio with hotel bookings (via MaxMilhas partnership), travel insurance, and a price alert system called Radar de Ofertas. A travel content platform called Conexão 123 provides destination-related editorial content. The platform supports payment via PIX, credit card (up to 12 installments), debit card, bank transfer, and Caixa lottery payment, and serves both individual consumers and corporate clients through its B2B offering.

Differentiator

Problem solved

Functional benefit

Brands

• HotMilhas: Partner platform for buying and selling miles. Referenced as 'nosso parceiro de confiança' (our trusted partner).
• Conexão 123

Products and services

• Passagens Aéreas (Discounted Flight Tickets) Core product: a self-serve digital platform for purchasing flight tickets at up to 50% discount versus standard airline pricing, by redeeming a proprietary inventory of airline miles sourced from the secondary market. Available to individual consumers and corporate buyers in Brazil, with immediate issuance and installment payment up to 12x.
• Hotéis (Hotel Bookings) Hotel reservation service offered through a partnership with MaxMilhas, providing access to 100,000+ partner properties worldwide. Targeted at individual consumers booking lodging in conjunction with flights.
• Seguro Viagem (Travel Insurance) Comprehensive travel insurance product integrated into the booking flow to provide passenger protection during trips. Sold alongside flight and hotel reservations to Brazilian consumers.

Quantifiable outcome

• Up to 50% savings on airline tickets compared to standard airline pricing

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• HotMilhascoreGTM or Marketing PartnerHotMilhas is a miles marketplace where individuals can sell their accumulated airline miles. 123Milhas directs customers to HotMilhas when they need to purchase miles, while HotMilhas directs sellers and buyers looking for discounted flights to 123Milhas. The partnership creates a reciprocal customer flow between miles trading and flight booking services.
• MaxMilhasminorChannel Partner/ Reseller/ Distributor123Milhas hotel booking services are powered by MaxMilhas platform. While 123Milhas specializes in flight tickets using miles, hotel bookings are fulfilled through this partnership to provide customers with a complete travel booking experience.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MaxMilhas: Brazilian online travel agency also built around a secondary-market miles inventory model, selling discounted airline tickets to consumers. It is also 123Milhas's hotel-booking partner, making it the closest direct functional and operational peer in the Brazilian market.
• HotMilhas: Brazilian miles marketplace where individuals buy and sell airline loyalty miles. HotMilhas is 123Milhas's reciprocal partner for miles acquisition and a marketplace participant that competes for the same miles-supply economics.
• Decolar.com: One of the largest Latin American online travel agencies, offering flights, hotels, and packages across the same geography as 123Milhas. It is the principal incumbent OTA competitor in Brazil for discounted air travel.
• ViajaNet: Brazilian OTA focused on discounted domestic and international flights, hotels, and packages. Competes directly with 123Milhas on price-driven leisure travelers in Brazil.
• Hurb (formerly Hotel Urbano): Brazilian online travel platform selling discounted travel packages (flights + hotels) to Brazilian consumers. Competes with 123Milhas on price-driven leisure travelers.

Broad incumbents

• Skyscanner: Global flight metasearch and OTA platform widely used by Brazilian travelers for price comparison. Competes indirectly by aggregating the same airline inventory and surfacing lowest prices.
• Booking.com: Global OTA leader with deep presence in Brazil; competes with 123Milhas on flight-plus-hotel packages and on the hotel-booking side of the bundle.
• Azul Linhas Aéreas: Major Brazilian carrier and named inventory supplier on the 123Milhas platform. Azul's TudoAzul loyalty program is a meaningful secondary-miles supply source for the 123Milhas model.
• LATAM Airlines: One of 123Milhas's primary inventory suppliers and a competitor on direct-channel bookings. LATAM's frequent-flyer program (LATAM Pass) is also a key source of secondary-market miles for 123Milhas.

Emerging players

• Trip.com: Global OTA expanding aggressively in Latin America. Competes on international long-haul routes from Brazil, an emerging adjacency where 123Milhas also distributes tickets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/123milhas
• YouTubeyoutube.com/c/123Milhas
• Facebookfacebook.com/123milhas
• LinkedInlinkedin.com/company/123milhas
• Instagraminstagram.com/123milhas
• TikToktiktok.com/@123milhas
• Pinterestbr.pinterest.com/123Milhas/_created

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 123Milhas