PhotoDay

What PhotoDay does

PhotoDay (operating as Snapshots, Inc.) is a cloud-based workflow and marketplace platform purpose-built for volume photographers serving school, sports, dance, preschool, and senior portrait markets in the United States. The platform unifies four core products — PhotoDay Capture (iOS/Android mobile app for on-site subject data capture), PhotoDay Galleries (customer-facing storefront), PhotoDay Dashboard (studio management app), and PhotoDay Studio (web-based management panel) — into a single end-to-end pipeline that replaces the fragmented stack of job management, marketing, e-commerce, and lab fulfillment tools that SMB photographers typically cobble together. The technology layer integrates with six print lab partners (Bay Photo, Miller's Professional Imaging, APS Labs, WHCC, Reedy Photo, Richmond Pro Lab) for order fulfillment and uses Stripe Express for payment processing with automatic sales tax calculation and remittance.

The company monetizes through a hybrid model combining a free-tier studio subscription (with premium paid features), transaction/marketplace fees on photo orders processed through the platform, and payment processing fees. AI- and computer-vision-powered features — including FaceFind facial recognition, AI-driven Knockouts (background removal), Color Correction, Auto-Crop, Black & White post-processing, and Image Protection (Auto Blur, Info Overlay, Screen Block) — are embedded across the workflow. Go-to-market is product-led with free self-serve signup and no credit card required, supplemented by a sales-assisted demo motion for larger studios; the company also invests in content marketing, webinars, and an active Facebook Users Group community of studio operators. SOC 2 (Type 2) compliance is advertised and the PhotoDay brand is a registered trademark.

In June 2025, PhotoDay received an undisclosed growth investment from Serent Capital, with industry veteran Alex Kovacevic joining the board as Executive Chairman. Founders Rainer Flor (co-founder and Head of Product) and Jonathan Dantes (co-founder and CEO) continue to lead operations. The company is privately held, headquartered in Austin, Texas, and operates with 11–50 employees serving a long-tail of SMB studio customers across the U.S.

Name

PhotoDay

Legal name

Snapshots, Inc.

Website

https://photoday.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

PhotoDay (Snapshots, Inc.) is a cloud-based workflow and marketplace platform for SMB volume photographers in the U.S., combining capture apps, customer galleries, e-commerce, and lab fulfillment integrations for school, sports, dance, preschool, and senior photography studios.

Ownership category

akta.pro rank

Product category

Volume Photography Workflow Software

NAICS

Photographic Services (54192), Commercial Photography (541922), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI)

akta.pro secondary industry

Photography & Photo Production (BPAFAIAF)

Keywords

• Photography workflow software
• School photography platform
• Sports photography marketplace
• Volume photography solutions
• Photo gallery management

Headquarters

HQ city

Winter Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Transaction/Marketplace Fees: PhotoDay operates as a marketplace connecting photographers with customers and photography labs. The platform earns revenue through transaction fees on photo sales processed through the platform, including print products from integrated lab partners.
2. Studio Subscription: Studio subscription for access to PhotoDay platform features including galleries, capture app, dashboard, marketing tools, and e-commerce capabilities. Free tier available with premium features for paid subscribers.
3. Payment Processing: Payment processing fees through integrated Stripe payment infrastructure for handling customer transactions, with automatic sales tax remittance included in the platform offering.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

PhotoDay provides an all-in-one cloud-based marketplace and workflow platform for volume photographers serving school, sports, dance, preschool, and senior photography markets. The platform combines subject data capture (mobile Capture app), marketing automation, e-commerce storefronts (PhotoDay Galleries), real-time sales tracking (Dashboard), integrated print fulfillment with six lab partners, and AI-powered post-processing — sold primarily as a subscription with a free tier and revenue-share on transactions.

Product overview

PhotoDay is an all-in-one marketplace platform for volume photographers serving schools, sports, dance, preschool, and senior photography markets. The core platform consists of PhotoDay Capture (mobile app for subject data collection), PhotoDay Galleries (customer-facing storefront), and PhotoDay Dashboard (studio management app), plus the PhotoDay Studio web panel. The platform integrates with six print lab partners (Bay Photo, Miller's Professional Imaging, APS Labs, WHCC, Reedy Photo, Richmond Pro Lab) for order fulfillment. Key features include FaceFind facial recognition, AdvancePay pre-payment, AI-powered Black & White Post-Processing, Image Protection security measures, automated marketing tools, and various e-commerce capabilities including Download All, bulk shipping, and custom theming. The platform handles sales tax remittance and offers Stripe-based payment processing for photographers.

Differentiator

Problem solved

Functional benefit

Products and services

• PhotoDay Core Platform An all-in-one cloud-based marketplace and workflow platform for SMB volume photography studios, combining subject-data capture, automated marketing, mobile-friendly customer storefronts (Galleries), real-time sales tracking (Dashboard), AI-powered post-processing (FaceFind, Knockouts, Black & White, Color Correction, Auto-Crop), and integrated print fulfillment via six lab partners. Sold as a subscription (with a free tier and paid premium) plus marketplace transaction revenue on photo orders.
• PhotoDay Capture Mobile Capture application for iOS and Android that enables photographers to capture subject data on location during picture-day sessions, eliminating manual matching and data-collection workflows for school, sports, dance, preschool, and senior photography jobs.
• PhotoDay Galleries Customer-facing mobile-friendly storefront where end-customers (e.g., parents) view their photos, search using FaceFind facial recognition, customize products, and complete purchases through Stripe-integrated checkout, with order automation transmitted directly to integrated print labs.
• PhotoDay Dashboard Studio management mobile application for iOS and Android that enables photography studios to track orders in real-time, monitor sales performance, and run the business on the go, complementing the web-based PhotoDay Studio panel.
• PhotoDay Studio (Web Panel) Web-based studio management panel (studio.photoday.io) used by photography studios to configure jobs, upload photos, manage subject data, configure offers and pricing, process orders, send automated text/email marketing, and oversee lab fulfillment from a single interface.

Quantifiable outcome

• Studios report 12-15% sales increase after switching to PhotoDay
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core.

• Bay PhotocoreTechnology or IntegrationTrusted photography lab partner integrated with PhotoDay for print fulfillment. Studios can order prints directly through the platform with automated order transmission to Bay Photo.
• Miller's Professional ImagingcoreTechnology or IntegrationPrimary lab partner offering economy shipping options and various print products through PhotoDay. Integration includes bulk shipping capabilities and product availability management.
• WHCCcoreTechnology or IntegrationPhotography lab partner integrated with PhotoDay platform for print fulfillment services.
• Reedy PhotocoreTechnology or IntegrationPhotography lab partner providing fulfillment services through the PhotoDay platform.
• Richmond Pro LabcoreTechnology or IntegrationPhotography lab partner integrated with PhotoDay for print and product fulfillment.
• APS LabscoreTechnology or IntegrationPhotography lab partner integrated with PhotoDay for product fulfillment services.
• StripecoreTechnology or IntegrationPayment processing partner handling all financial transactions on the PhotoDay platform. Stripe Express accounts manage studio payouts and customer payments with automatic sales tax calculation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GotPhoto: All-in-one platform purpose-built for school, sports, and daycare photographers — directly comparable workflow, gallery, and lab-fulfillment proposition, with European roots.
• Pictavo (by Lifetouch): School photography platform offering online galleries, yearbook workflows, and ordering tools to schools and studios — direct overlap with PhotoDay's school and yearbook use cases.
• ShootProof: Gallery, proofing, and sales platform for photographers with built-in marketing and lab integrations; overlaps with PhotoDay's core e-commerce and delivery offering for studio customers.
• Pic-Time: Photography business platform combining galleries, sales automation, and client management — comparable all-in-one studio workflow and storefront model, with strength in wedding/family vertical.
• Iris Works: Studio management and workflow software for portrait and school photographers; covers galleries, ordering, and lab fulfillment analogous to PhotoDay's core workflow.
• PhotoShelter: Portfolio, gallery, and e-commerce platform built for professional photographers — comparable gallery plus sales/fulfillment stack to PhotoDay Galleries.
• Darkroom Software: School and sports photography workflow software with online ordering and lab integration — comparable vertical focus and ordering/fulfillment tooling to PhotoDay.

Broad incumbents

• SmugMug: Established photo storage, gallery, and print platform for photographers and consumers — overlaps with PhotoDay's gallery and fulfillment functions but at a broader, consumer-led positioning.

Others

• Bay Photo: Professional photo lab and integrated software partner for photographers — relevant as a current PhotoDay lab partner and as a vertically-adjacent ecosystem participant in the volume-photo production chain.
• Miller's Professional Imaging: Professional photography lab offering print products and integrated software to volume photographers; comparable as a PhotoDay lab partner and as an adjacent production/fulfillment player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/groups/photoday.io
• Instagraminstagram.com/photoday.io

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PhotoDay