Reedy Photo

What Reedy Photo does

Reedy Photo is a privately held, family-owned professional photofinishing laboratory headquartered at 12125 28th Street N., St. Petersburg, Florida, serving professional photographers in the United States. The company provides printing, finishing, and fulfillment services for volume photography businesses, with primary customer segments in sports photography (youth leagues, high school athletics), school photography (K-12, preschools, daycares), and portrait and event photography. The current St. Petersburg entity traces its origin to the Reedy family's photofinishing heritage dating to 1917 in Minneapolis-St. Paul and relocated to Florida in 1991 under owner Stan Reedy following the sale of the Minneapolis parent company.

The company operates two primary technology platforms: ROES (Reedy Order Entry System), a free desktop software built on the Softworks ROES platform for order submission and image cropping, and PhotoDay, an online workflow platform providing mobile-friendly galleries, e-commerce storefronts, FaceFind photo-matching technology, and automated text and email marketing. Reedy Photo is fully integrated with PhotoLynx FLOW for school photography capture and data workflows and with ImageQuix for proof and pre-pay package orders. The product catalog spans portrait prints on Luster, Gloss, and Metallic papers; the proprietary Museum Bond Canvas process using Kodak Endura Professional Photographic Paper; sports photography items including Big Tickets, Pro Units, BallStars, dye sublimation plaques, and sports envelopes; school photography products including Fun Packs, Units and Half Units, Class Mates, and service items; and a broad line of personalized merchandise such as mugs, ornaments, puzzles, phone cases, and luggage tags.

Reedy Photo operates a transaction-fee, pay-as-you-go unit pricing model with no subscription or retainer disclosed. Pricing ranges from $0.45 for wallet prints to $117.50 for a 48x96 banner, with rush service available at a 50% surcharge and ship-to-home options at $2.85/envelope or $9/box. Distribution is direct B2B via the ROES software, the PhotoDay online portal, or FTP bulk upload, with orders either shipped to the photographer or directly to end consumers. Marketing is conducted through industry events (Imaging USA, WPPI, Southeast Photo Convention, SYNC), social media presence, content marketing via a company blog, and an annual Reedy Workshop co-located with the SPI conference. No external funding, no parent company, and no subsidiary structure are disclosed.

Name

Reedy Photo

Legal name

Reedy Photo

Website

https://reedyphoto.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Reedy Photo is a family-owned professional photofinishing laboratory in St. Petersburg, Florida, providing printing, finishing, and fulfillment services to professional volume photographers across sports, school, and portrait photography segments via its ROES and PhotoDay platforms.

Ownership category

akta.pro rank

Product category

Professional Photofinishing Services

NAICS

Photofinishing Laboratories (except One-Hour) (812921), Photographic Services (54192)

SIC

Services-Photofinishing Laboratories (7384), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Photography & Photo Production (BPAFAIAF)

Keywords

• Professional photo printing
• Photofinishing laboratory services
• School photography products
• Sports photography products
• Photo finishing services

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Photo Printing Services: Professional photo printing on various paper types (Luster, Gloss, Metallic) with turnaround times ranging from 1-2 days for standard orders to 3 days for metallic printing. Pricing varies by size and finish.
2. Finishing Services: Mounting and finishing options including Dry Mount, Gator, Masonite, Stand Out, Bevel, Accent Plaque, Museum Mount, Canvas Panel, Brush Strokes, and Lacquer Spray.
3. Specialty Products: Custom printed merchandise including statuettes, magnets, keychains, ornaments, phone cases, travel mugs, water bottles, puzzles, chalkboards, metal prints, license plates, luggage tags, coasters, and tote bags.
4. Sports Photography Products: Full service sports program including Big Tickets, Sports Envelopes, Dye Sublimation Plaques, Cherry Plaques, Pro Units, Pic A Pac Units, BallStars, and Statuettes.
5. School Photography Products: School-specific products including Fun Packs, Units & Half Units, Class Mates, Specialty Items, Service Items (Yearbook CDs, PVC ID Cards, Reorder Stuffers), and Services (Green Screen Processing, Retouching, Drop Ship).
6. PhotoDay Platform Services: Online ordering and workflow management services through PhotoDay integration, including digital downloads and shipping to end customers.
7. Rush Services: Priority processing for orders needed faster than standard turnaround, charged at 50% additional cost of order total.
8. Shipping Services: Shipping via USPS and FedEx with flat rate options for full service sports orders ($15/box) and ship-to-home options ($2.85/envelope or $9/box).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Reedy Photo is a B2B professional photofinishing laboratory that prints, finishes, and produces photography products on behalf of professional photographers. The company offers portrait printing on Luster, Gloss, and Metallic papers, the exclusive Museum Bond Canvas product, sports and school photography fulfillment programs, and a wide catalog of specialty merchandise (mugs, ornaments, puzzles, plaques, statuettes, banners). Orders are submitted through the proprietary ROES desktop software, the partnered PhotoDay online platform, or FTP upload, and products are shipped to photographers or direct to end customers.

Product overview

Reedy Photo is a professional photofinishing laboratory with over 100 years of family history in the industry, now headquartered in St. Petersburg, Florida. The company operates two core software platforms: PhotoDay (an online workflow platform partnered with PhotoDay) and ROES (Reedy Order Entry System, a desktop application). The product portfolio spans four main categories: (1) Sports Photography products including envelopes, plaques, Big Tickets, Pro Units, Pic A Pac Units, BallStars, and specialty items; (2) School Photography including Units, Half Units, Fun Packs, Service Items, and School Services integrated with PhotoLynx and ImageQuix; (3) General Portrait and Canvas printing including Museum Bond Canvas, Canvas Printing, Portrait Prints, and Finishing Services; and (4) Specialty/Personalized Items including mugs, puzzles, ornaments, keychains, license plates, tote bags, phone cases, apparel, and laser-cut products. The company also offers PhotoLynx Flow as a third-party integrated workflow solution for school photographers.

Differentiator

Problem solved

Functional benefit

Brands

• PhotoDay: Complete online workflow solution for volume photographers that streamlines picture day from start to finish, providing mobile-friendly galleries, online ordering, and automated marketing
• ROES
• Museum Bond Canvas
• PhotoLynx FLOW

Products and services

• PhotoDay Workflow Platform Online workflow platform for volume photographers that streamlines picture day from start to finish, including mobile-friendly online galleries, e-commerce storefront, automated text/email marketing, FaceFind photo matching technology, and direct-to-Reedy lab fulfillment.
• ROES (Reedy Order Entry System) Free desktop software solution for Windows and Mac that allows professional photographers to upload orders via internet, crop images, and order products including Wedding Album Pages, Proofing, Proof Books, Sports Products, Pic a Pac, School, and Underclass Printing.
• Museum Bond Canvas Premium portrait canvas product printed on Kodak Endura Professional Photographic Paper with RC backing stripped down to emulsion layer and bonded onto canvas, available in canvas stretch, 3/4 inch wrap, and 1 1/4 inch wrap options. Exclusively produced by Reedy Photo.
• Portrait Print Services Professional portrait printing on Luster or Gloss paper with quality and density designed for critical photographers, in sizes ranging from wallet to 30x40. ROES orders up to 11x14 ship in 1-2 days; under 16x20 in 2-3 days; Metallic printing takes 3 days.
• Finishing Services Mounting and finishing options including Dry Mount, 3/16 inch Gator, 3/16 inch Masonite, 3/4 inch Stand Out, Bevel (gold/black/silver), Accent Plaque (hardwood with black edging), 3/4 inch Museum Mount, Canvas Panel, Brush Strokes, and Lacquer Spray.
• Canvas Printing and Mounting Canvas printing and mounting services available in standard, 3/4 inch gallery, and 1 1/4 inch gallery wrap options, with both ink-jet and photographic canvas options in various sizes.
• Full Service Sports Photography Program Full-service youth and school sports photography solution including Big Tickets 10x30, Sports Envelopes, Dye Sublimation Plaques, Cher
• Full Service School Photography Program School photography production including Fun Packs, Units & Half Units, Class Mates, Service Items, and Services (drop ship, retouching, green screen processing), fully integrated with PhotoLynx FLOW and ImageQuix.
• Specialty Printed Merchandise Custom printed merchandise including magnets, keychains, ornaments, phone and tablet cases, travel mugs, water bottles, puzzles, license plates, luggage tags, coasters, tote bags, tee shirts, and coffee mugs for promotional and gift products.
• Rush Service Priority processing for orders needed faster than standard turnaround, charged at 50% additional cost of order total. Not available for all full service sports orders and not guaranteed during peak season (April-May, September-October).

Quantifiable outcome

• 38% higher Average Order Values
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• PhotoDaycoreTechnology or IntegrationPhotoDay is a complete online workflow solution for volume photographers that Reedy Photo has partnered with as a Preferred Online Vendor. The platform provides mobile-friendly galleries, e-commerce storefront, automated marketing, and integrates directly with Reedy's lab for order fulfillment and shipping.
• PhotoLynxcoreTechnology or IntegrationFull integration with PhotoLynx FLOW capture program for school photography workflow. Flow provides image matching, data entry, layout creation for ID cards and order forms, green screen tools, and direct order submission to Reedy Photo.
• ImageQuixcoreTechnology or IntegrationFully integrated with ImageQuix for school photography proof orders (online or print) and pre-pay package workflows, enabling seamless data transfer and order processing.
• KodakminorOthersUses Kodak Professional Endura Paper for all school prints and Kodak Endura Professional Photographic Paper for Museum Bond Canvas products, ensuring professional quality output.
• Softworks (ROES)coreTechnology or IntegrationROES (Reedy Order Entry System) is built on the Softworks ROES platform, providing the foundation for the desktop ordering application that allows photographers to submit orders, crop images, and access the full product catalog.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Others

• ImageQuix: ImageQuix is a school photography workflow platform that Reedy Photo integrates with for proof and pre-pay packages. As a partner and adjacent platform, it competes in some respects with end-to-end lab/portal offerings and represents an ecosystem dependency for Reedy's school segment.
• PhotoDay: PhotoDay is the online workflow platform Reedy Photo integrates with as a Preferred Online Vendor. While a partner rather than direct competitor, PhotoDay could in principle route volume to other labs, making it an adjacent ecosystem participant with strategic relevance to Reedy's go-to-market.

Direct peers

• AdoramaPix: AdoramaPix is a professional photo printing service from Adorama offering prints, books, and photo merchandise to photographers. It overlaps directly with Reedy Photo's pro lab offerings for school, sports, and portrait photographers.
• White House Custom Colour (WHCC): WHCC is a professional photo lab specializing in high-quality prints, albums, and press products for professional photographers. It is a direct competitor to Reedy Photo in the wedding, portrait, and commercial photography printing market with similar B2B ordering workflows.
• Mpix (Miller's Professional Imaging): Mpix is a professional photo printing service offering prints, photo gifts, and albums to photographers and prosumers. It competes directly with Reedy in the pro lab space and is part of the broader Shutterfly ecosystem, making it a major direct competitor for school, sports, and portrait print volume.
• Bay Photo Lab: Bay Photo Lab is a well-established professional photofinishing lab serving professional photographers with prints, albums, and specialty products. It is one of the closest direct peers to Reedy Photo, competing head-to-head in the sports, school, and portrait photographer markets with comparable B2B workflows.
• Nations Photo Lab: Nations Photo Lab is a professional-grade photo printing lab serving photographers with prints, albums, metal prints, and photo gifts. It is a direct peer competing for the same B2B photographer customers with comparable pricing and turnaround.

Emerging players

• Printful: Printful is an on-demand printing and dropshipping service offering custom apparel, mugs, and photo merchandise with API integrations. While it does not specialize in professional photo lab work, it overlaps with Reedy's specialty/promotional product category (mugs, shirts, ornaments) and could serve as a substitute for some photographer needs.

Broad incumbents

• Shutterfly: Shutterfly is a large incumbent consumer and pro photo printing platform producing prints, cards, calendars, and photo gifts at scale. While it operates across a much broader consumer base than Reedy, it competes in school photography (Lifetouch heritage) and pro printing, representing significant competitive overlap.
• SmugMug: SmugMug is a portfolio, gallery, and print-commerce platform serving professional photographers with website building and integrated print fulfillment. It is a broader incumbent that addresses both the workflow and the print fulfillment needs that Reedy Photo targets through PhotoDay and lab services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/reedyphoto

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reedy Photo