Motors.co.uk

Name

Motors.co.uk

Legal name

Motors.co.uk Limited

Website

https://motors.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Online Automotive Marketplace

NAICS

Motor Vehicle and Parts Dealers (441), Used Car Dealers (44112)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Automotive Vehicles & Parts C2C (CRAFAKAE)

akta.pro secondary industries

Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ), Auto & Vehicle Loan Brokerage (FSAEAEAK)

Keywords

• Used car marketplace
• Automotive classifieds
• Dealer advertising platform
• Online vehicle search
• Car listing portal

Headquarters

HQ city

Abingdon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Dealer Advertising: Motors generates revenue primarily through advertising fees charged to car and van dealers who list vehicles on the platform. Dealers pay for listings, featured placements, and visibility within the marketplace.
2. Ad Space Sales: Direct sales of advertising space to advertisers, including through partnership with Gumtree for third-party ad inventory sales and third-party ad-serving technology.
3. Credit Broking Commission: As an Appointed Representative of Consumer Credit Compliance Limited, Motors acts as a credit broker receiving commission from referrals to Carmoney Limited for financing, and from MotorEasy Services Limited and Moneysupermarket.com for insurance products.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Motors.co.uk operates an online marketplace where UK car and van dealers advertise used vehicles to consumers, aggregating over 245,000 listings and reaching approximately 2.4 million monthly visitors. The platform provides vehicle search, dealer listings, saved alerts, and valuation tools, with revenue derived from dealer advertising fees and credit broking commissions through FCA-authorized partners.

Product overview

Motors.co.uk operates a platform-plus-services model consisting of the MOTORS Marketplace as the core product for used car and van listings, integrated with the acquired Cazoo brand (acquired June 2024, now the primary trading name). The platform serves both consumers (searching for vehicles) and dealers (advertising inventory). Dealer Tools (The Eye, AutoEdit) enable inventory management. The cinch sub-brand provides full online car buying with fulfillment. Advertising solutions span MOTORS and the broader ecosystem including eBay Motors and Gumtree Motors.

Differentiator

Problem solved

Functional benefit

Products and services

• MOTORS Marketplace
• Cazoo (Rebranded)
• Dealer Tools (The Eye and AutoEdit)

Quantifiable outcome

• 2.4 million monthly visitors
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• CazoocoreOEM/ Whitelabel/ Licensing Partner · 27 June 2024Motors acquired the Cazoo brand on 27 June 2024. Cazoo is now the trading name of Motors.co.uk Limited and operates as the public-facing brand. The acquisition expanded Motors' portfolio and market presence, with plans to overhaul the Cazoo brand as part of strategic growth.
• eBay MotorscoreGTM or Marketing PartnerPart of Motors' dealer advertising ecosystem. eBay Motors is one of the automotive giants included in Motors' advertising opportunities for dealers, extending the reach of vehicle listings.
• Gumtree MotorscoreGTM or Marketing PartnerPart of Motors' dealer advertising ecosystem. Gumtree Motors is partnered with Motors for advertising opportunities. Gumtree also serves as the recommended platform for private sellers who cannot use Motors (which is exclusively for car dealers). Motors sells ad space through Gumtree for third-party advertising.
• Consumer Credit Compliance LimitedcoreOthersMotors.co.uk (trading as Cazoo) Limited is an Appointed Representative of Consumer Credit Compliance Limited, who are authorised and regulated by the Financial Conduct Authority (FRN 631736). This enables Motors to undertake insurance and credit broking activities.
• Carmoney LimitedminorOthersCredit provider for vehicle financing referrals. Motors receives a fixed commission per paid out deal when referring customers for credit services.
• MotorEasy Services LimitedminorOthersInsurance provider for vehicle insurance referrals. Motors receives a fixed commission per paid out deal for insurance referrals.
• Moneysupermarket.com LtdminorOthersInsurance comparison partner. Motors earns a fixed percentage of overall sales commission for insurance product referrals.
• eBay Classifieds GroupcoreOthersParent company/corporate group. Motors receives personal data about users from other corporate group members and shares data for fraud prevention, security, and marketing analysis purposes.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Auto Trader: The UK's largest automotive marketplace, connecting car buyers with dealers. It is the most direct competitor to Motors.co.uk in UK used-car classifieds, sharing the same B2B2C marketplace model and dealer-paid advertising revenue model.
• CarGurus: Global online car marketplace operating in the UK, with a transparency-focused pricing model. Competes directly with Motors for dealer advertising spend and consumer search traffic in the UK used-car market.
• Carwow: UK-based online car marketplace connecting consumers with dealers via a lead-generation model. Competes for the same dealer advertising budgets and consumer car-buying journey, with overlapping dealer customer base.

Broad incumbents

• Cinch (Constellation Automotive Group): UK online used-car retailer owned by Constellation Automotive Group, listed as a dealer on Motors.co.uk. Operates a vertically integrated retail model with finance and warranty attached, representing a broader incumbent that overlaps with Motors' marketplace and dealer relationships.
• Gumtree: UK classifieds platform with a dedicated Motors section. Partners with Motors for third-party ad inventory and private seller referrals, making it both a partner and adjacent classifieds competitor in the used-car space.
• eBay Motors UK: Automotive vertical of eBay's UK marketplace, integrated with Motors for cross-listing and shared advertising. Functions as both a distribution partner and a broad incumbent with overlapping dealer listings and consumer traffic.

Regional players

• Cars.com: Leading US-based online automotive marketplace. While geographically separate, it is directly comparable in business model — dealer-paid listings, consumer search, vehicle research content — and a useful benchmark for Motors' marketplace economics.
• AutoScout24: Europe's largest online car marketplace, operating primarily across continental Europe. Comparable in marketplace structure and dealer-paid monetization, though geographically distinct from Motors' UK-only footprint.

Emerging players

• Car & Classic: UK-based online auction and classifieds platform for classic and collector cars. Comparable marketplace mechanics for vehicle listings and dealer/seller monetization, but with a narrower specialty focus.
• Heycar: UK online used-car marketplace backed by Volkswagen Group, focusing on quality-checked listings from franchised dealers. Competes with Motors for dealer inventory and consumer car-search demand in the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/motorscouk
• YouTubeyoutube.com/user/Motorscouk
• Facebookfacebook.com/motors.co.uk
• Instagraminstagram.com/motorscouk
• LinkedInlinkedin.com/company/and-online-motors-division

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motors.co.uk