MotorEasy

What MotorEasy does

MotorEasy, operated by Intelligent Motoring Ltd and its FCA-authorised subsidiary MotorEasy Services Ltd (FRN 747890), is a UK-based digital motoring services platform founded in 2016 and headquartered in Reading. It aggregates extended car warranties (Plan A/B/C/Lite plus the UK's first EV/hybrid warranty with optional drive battery protection), FCA-regulated GAP insurance (Return to Invoice, Return to Value, Finance, and Contract Hire variants underwritten by AmTrust Europe), and a network of 10,500+ vetted UK garages delivering MOT testing, servicing, tyre comparison/fitting, and repairs. The platform layers on add-on insurance products (tyre, alloy wheel, cosmetic repair, breakdown, battery), a Digital Garage membership providing MOT reminders, recall alerts, and discount access (including 15% at Halfords), and ancillary services such as car insurance comparison, car leasing referrals, history checks, and a used-car sales valuation tool.

The business operates a digital-first, product-led go-to-market model: customers self-serve quotes and bookings through motoreasy.com, with an inside-sales/telesales overlay (uncapped commission, no threshold) closing warranty and GAP insurance leads, while separate operations are run through MotorEasy Tyres (operated by Colewood Automotive Ltd). Revenue is split across subscription recurring streams (warranties, GAP, add-on insurance, breakdown), transaction fees (tyres, MOT, servicing), and affiliate/referral income (leasing partners, finance brokers). Customer concentration is long-tail consumer, with the primary segment being individual UK car owners and a niche occupational channel via NHS discounts. The company has scaled to over 1,000,000 Digital Garage members, processes approximately 4,800 workshop bookings per month, holds 16,000+ 'Excellent' Trustpilot ratings, and has stated ambitions to double in size, supported by recent leadership additions and an active partnership and content-marketing build-out.

Name

MotorEasy

Legal name

Intelligent Motoring Ltd

Website

https://motoreasy.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

MotorEasy is a UK digital motoring services platform that aggregates extended car warranties, FCA-regulated GAP insurance, MOT, servicing, tyres, and add-on insurance products through a 10,500+ garage network and a free Digital Garage serving over 1,000,000 registered members.

Ownership category

akta.pro rank

Product category

Extended Car Warranty

akta.pro primary industry

Warranty & Service Contract / Mechanical Breakdown Insurance (FSAJAMAM)

Keywords

• Extended car warranty
• GAP insurance
• Car servicing booking
• MOT testing services
• Vehicle protection products

Headquarters

HQ city

Reading

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Car Warranty Plans: MotorEasy sells extended car warranty plans (Plan A, B, C, Lite) on a subscription basis from approximately £20 per month. Plans cover mechanical and electrical failures including parts and labour, with same-day cover initiation and direct garage payment to avoid customer out-of-pocket expenses.
2. GAP Insurance: MotorEasy earns commission on GAP insurance policies sold, with 5-star Defaqto-rated products starting from £4.30 per month. Products include Return to Invoice, Return to Value, Finance GAP, and Contract Hire/Lease GAP. Insurer is AmTrust Europe.
3. Tyre Sales and Fitting: MotorEasy operates a tyre comparison and booking platform, connecting customers with local fitters for garage fitting or mobile fitting services. The platform enables price comparison across tyre brands (Bridgestone, Continental, Michelin, Dunlop, Goodyear, Pirelli) and earns margin on tyre sales.
4. MOT and Servicing: MotorEasy facilitates MOT testing and car servicing bookings through its garage network, offering prices below DVSA standard rates with free re-tests on failures. Servicing covers manufacturer, interim, and basic options with claimed savings of up to 40%.
5. Alloy Wheel, Tyre, and Cosmetic Insurance: Specialty insurance products covering alloy wheel damage (up to 4 claims/year), tyre punctures and sidewall damage, and cosmetic repairs from dents, scratches, scuffs and vandalism (up to 6 claims/year). Sold as add-on subscriptions.
6. Breakdown Cover: Breakdown cover product offered as a standalone or bundled insurance product, with prices positioned to compete with AA and RAC, including flexible local and Europe-wide assistance options.
7. Car Leasing Referrals: MotorEasy refers car leasing customers to partners and earns referral fees, with specific mention of saving 50% on MotorEasy GAP Insurance when leasing a vehicle.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

MotorEasy is a UK consumer platform that sells extended car warranties (including the UK's first EV/hybrid extended warranty with drive battery protection) and GAP insurance, distributed through its FCA-authorised regulated entity. It also operates a digital platform aggregating a network of over 10,500 vetted UK garages for MOT testing, servicing, tyre sales and fitting, and repairs, complemented by a free Digital Garage member account providing MOT/tax reminders, recall alerts, and motoring discounts.

Product overview

MotorEasy is a UK-based automotive service platform offering vehicle protection, maintenance, and management solutions. The core offering combines extended car warranties (Plan A, Plan B, Plan C, Lite, plus Electric/Hybrid-specific coverage) and GAP insurance products (Return to Value, Return to Invoice, Contract Hire/Lease, Finance variants) with a network of over 10,000 approved garages for servicing, MOT testing, tyre purchases and fitting, and repairs. Additional protection products include tyre insurance, alloy wheel insurance, cosmetic repair insurance, breakdown cover, battery insurance, and car insurance comparison. The Digital Garage platform serves as the free member hub providing MOT/service reminders, vehicle history logging, recall alerts, and discounted motoring products. The business operates primarily online through its website and mobile channel, connecting vehicle owners with a vetted garage network for streamlined booking and claims management.

Differentiator

Problem solved

Functional benefit

Brands

• EasyStreet: The company's blog and magazine section featuring automotive news, advice, car maintenance tips, and culture content.

Products and services

• Car Warranty Extended vehicle protection covering mechanical and electrical failures with parts and labour included. Available in Plan A, Plan B, Plan C, and Lite tiers, sold on a monthly subscription from approximately £20 per month with same-day cover initiation and direct garage payment.
• Electric & Hybrid Warranty The UK's first extended electric vehicle warranty with optional drive battery protection, covering mechanical and electrical failures of EV and hybrid vehicles beyond the manufacturer warranty period.
• GAP Insurance Guaranteed Asset Protection insurance covering the gap between insurer payout and vehicle replacement cost or outstanding finance. Includes Return to Invoice (RTI), Return to Value (RTV), Finance GAP, and Contract Hire/Lease GAP variants, underwritten by AmTrust Europe, rated 5-star by Defaqto, from £4.30 per month.
• Car Servicing Manufacturer, interim, and basic car servicing booked through MotorEasy's network of over 10,500 approved UK garages at up to 40% savings versus dealer pricing, with free MOT bundling.
• MOT Test Vehicle annual roadworthiness test booking service at DVSA-approved test centres through the MotorEasy network, priced below DVSA standard rates with free re-test on failure.
• Tyres Online tyre comparison and purchasing platform providing access to premium, mid-range, and budget tyres from major brands (Bridgestone, Continental, Michelin, Dunlop, Goodyear, Pirelli) with garage fitting and mobile fitting options.
• Tyre Insurance Insurance coverage for punctures and sidewall damage on standard, performance, and run-flat tyres, underwritten by AmTrust Europe.
• Alloy Wheel Insurance Insurance protection against kerbing and pothole damage to alloy wheels, covering up to 4 claims per year, underwritten by AmTrust Europe.
• Cosmetic Repair Insurance Insurance coverage for dents, scratches, scuffs, and vandalism with up to 6 claims per year, underwritten by AmTrust Europe.
• Breakdown Cover Vehicle breakdown assistance with flexible local or Europe-wide options priced competitively against AA and RAC.
• Car Insurance Car insurance comparison service quoting from over 100 providers with potential savings of up to £200.
• Temporary Car Insurance Short-term vehicle insurance coverage from 1 hour to 28 days for borrowing vehicles or sharing driving duties.
• Battery Insurance Insurance coverage for vehicle battery replacement and related issues.
• Digital Garage Free digital vehicle management platform for members providing MOT/tax reminders, digital workshop logbook, MOT history access, recall notifications, reward points, and motoring discounts including 15% off at Halfords and 10% off cosmetic/alloy repairs.
• Van Warranties Extended warranty coverage tailored for commercial vans and light commercial vehicles, with associated van servicing, MOT, and breakdown cover.
• Car Leasing Deals Vehicle leasing comparison and deal-finding service operated via partnership with Select Car Leasing, with 50% off MotorEasy GAP insurance offered to lessees.
• Sell Your Car Vehicle valuation and sales service connecting sellers with dealers offering competitive prices, including free home collection.
• Car History Check Vehicle history verification service for used car purchases.

Quantifiable outcome

• Save up to 40% on car servicing vs dealer prices
• +5 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Pentathlon GBminorStrategic or Co-development Partner · 1 January 2017MotorEasy sponsored the Pentathlon GB Biathle race series in 2017, 2018, and beyond, supporting UK athletic talent in this growing multi-discipline sport. Sponsorship aligns with MotorEasy's brand positioning around fitness, reliability, and peak performance.
• HalfordscoreGTM or Marketing PartnerMotorEasy and Halfords have a reciprocal marketing partnership where MotorEasy Digital Garage members receive exclusive discounts (typically 15% off) on motoring and cycling products at Halfords. MotorEasy promotes Halfords discounts as a key benefit of the free Digital Garage account. The partnership provides MotorEasy with a tangible consumer benefit to drive account sign-ups.
• Select Car LeasingcoreGTM or Marketing PartnerSelect Car Leasing is a co-marketing partner where MotorEasy GAP insurance is promoted to customers leasing vehicles through Select Car Leasing, offering a 50% discount on MotorEasy GAP Insurance. MotorEasy drives referral traffic to Select Car Leasing for car leasing deals.
• AmTrust EuropecoreOEM/ Whitelabel/ Licensing PartnerAmTrust Europe is the underwriter for MotorEasy's GAP insurance, Tyre Insurance, Alloy Wheel Insurance, and Cosmetic Repair Insurance products. MotorEasy Services Ltd acts as an Appointed Representative authorised to sell and administer these insurance products on behalf of AmTrust Europe. The insurer's registered address is c/o MotorEasy Services Ltd at 60 Portman Road, Reading.
• Colewood Automotive LtdcoreChannel Partner/ Reseller/ DistributorColewood Automotive Ltd operates the MotorEasy Tyres portal (motoreasy.com/tyres) for and on behalf of MotorEasy Limited / MotorEasy Services Limited. Registered in England No. 10828348, VAT 273208316, with office at Colewood House, Building 1, Kingfisher Court, Stockton on Tees, TS18 3EX.
• CarwowminorGTM or Marketing PartnerCarwow features MotorEasy as a recommended partner for car warranty and GAP insurance services, placing MotorEasy in front of car buyers researching new vehicle purchases.
• Arval UKminorGTM or Marketing PartnerArval UK, a major fleet management and vehicle leasing company, features MotorEasy as a recommended partner for GAP insurance and car protection products, reaching lease fleet customers.
• Close Brothers - Motor FinanceminorGTM or Marketing PartnerClose Brothers Motor Finance, a specialist motor finance provider, features MotorEasy as a recommended partner for GAP insurance, serving customers with outstanding finance on vehicles.
• ZutominorGTM or Marketing PartnerZuto is a car finance broker featured on the MotorEasy car finance page as a recommended partner, with MotorEasy receiving affiliate referral fees for finance applications referred to Zuto.
• Intelligent Motoring LtdcoreOthersIntelligent Motoring Ltd is the parent company and IP owner of MotorEasy. It is registered in England at Unit 6, 60 Portman Road, Reading, Berkshire, RG30 1EA (Company number 07019754). It owns the MotorEasy trademark, domain, and designs. MotorEasy Services Ltd and MotorEasy Ltd are wholly owned subsidiaries operating under the parent company's brand and regulatory authorisation.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• RAC: Major UK motoring services brand offering breakdown cover, insurance, warranties, and maintenance services. Comparable in breakdown and insurance products, and a direct reference competitor named in MotorEasy's own pricing positioning.
• Direct Line Group: UK-listed general insurance group with personal motor, home, and other consumer lines. Comparable in personal auto insurance distribution and brand-led customer acquisition, though at materially larger scale.
• The AA: UK motoring services incumbent providing breakdown cover, insurance, warranties, servicing, and MOTs. Overlaps with MotorEasy across breakdown, insurance comparison, and maintenance, but at vastly larger scale and with a much broader portfolio.
• Kwik Fit: UK's largest tyre, MOT, and car servicing network with national garage coverage. Overlaps with MotorEasy's MOT, servicing, and tyre products, and is a potential partner/competitor in the garage network value chain.

Direct peers

• Warrantywise: UK-based specialist in extended car warranties, with multiple product tiers and a focus on mechanical and electrical failure cover. Highly comparable to MotorEasy's core warranty offering, though without the same breadth of insurance or maintenance services.
• Warranty Direct: UK provider of extended car warranties with multiple plan tiers, including mechanical and electrical cover. Closely comparable in product structure, target customer (used car owners), and digital distribution model.
• Click4Gap: UK specialist GAP insurance provider offering RTI, RTV, and finance GAP products online. Directly comparable in GAP insurance product range and digital-first distribution.
• ALA (Automotive Warranty & Asset Protection): UK administrator and broker of automotive warranty, GAP, and asset protection products, with both consumer and dealer distribution. Comparable as a regulated warranty/GAP administrator serving the UK car owner market.
• AutoProtect: UK provider of extended warranties, GAP insurance, and cosmetic/tyre insurance products to consumers and dealers. Directly comparable product set (warranty + GAP + cosmetic + tyre insurance) and similar FCA-regulated broker model.

Emerging players

• Black Circles: UK online tyre comparison and fitting platform, acquired by Michelin. Comparable to MotorEasy Tyres on price comparison and fitting booking, with a more focused proposition and Michelin backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/motoreasy

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MotorEasy