Motors.co.uk
- Company typePrivate
- Founded2006
- HeadquartersAbingdon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingDigital Commerce or Content
Motors.co.uk firmographics
Firmographics- Name
- Motors.co.uk
- Legal name
- Motors.co.uk Limited
- Website
- https://motors.co.uk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Motors.co.uk industry classification
Industry- Product category
- Online Automotive Marketplace
- NAICS
- Motor Vehicle and Parts Dealers (441), Used Car Dealers (44112)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Automotive Vehicles & Parts C2C (CRAFAKAE)
- akta.pro secondary industries
- Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ), Auto & Vehicle Loan Brokerage (FSAEAEAK)
Keywords
Where Motors.co.uk is headquartered
LocationHeadquarters
- HQ city
- Abingdon
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Motors.co.uk business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Dealer Advertising: Motors generates revenue primarily through advertising fees charged to car and van dealers who list vehicles on the platform. Dealers pay for listings, featured placements, and visibility within the marketplace.
- Ad Space Sales: Direct sales of advertising space to advertisers, including through partnership with Gumtree for third-party ad inventory sales and third-party ad-serving technology.
- Credit Broking Commission: As an Appointed Representative of Consumer Credit Compliance Limited, Motors acts as a credit broker receiving commission from referrals to Carmoney Limited for financing, and from MotorEasy Services Limited and Moneysupermarket.com for insurance products.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Motors.co.uk product offering
Product offeringCore offering
Motors.co.uk operates an online marketplace where UK car and van dealers advertise used vehicles to consumers, aggregating over 245,000 listings and reaching approximately 2.4 million monthly visitors. The platform provides vehicle search, dealer listings, saved alerts, and valuation tools, with revenue derived from dealer advertising fees and credit broking commissions through FCA-authorized partners.
Product overview
Motors.co.uk operates a platform-plus-services model consisting of the MOTORS Marketplace as the core product for used car and van listings, integrated with the acquired Cazoo brand (acquired June 2024, now the primary trading name). The platform serves both consumers (searching for vehicles) and dealers (advertising inventory). Dealer Tools (The Eye, AutoEdit) enable inventory management. The cinch sub-brand provides full online car buying with fulfillment. Advertising solutions span MOTORS and the broader ecosystem including eBay Motors and Gumtree Motors.
Differentiator
Problem solved
Functional benefit
Products and services
- MOTORS Marketplace
- Cazoo (Rebranded)
- Dealer Tools (The Eye and AutoEdit)
Quantifiable outcome
- 2.4 million monthly visitors
- +2 more outcomes
Companies that use Motors.co.uk
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Motors.co.uk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability3 records
Feature5 records
Motors.co.uk partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- CazoocoreMotors acquired the Cazoo brand on 27 June 2024. Cazoo is now the trading name of Motors.co.uk Limited and operates as the public-facing brand. The acquisition expanded Motors' portfolio and market presence, with plans to overhaul the Cazoo brand as part of strategic growth.
- eBay MotorscorePart of Motors' dealer advertising ecosystem. eBay Motors is one of the automotive giants included in Motors' advertising opportunities for dealers, extending the reach of vehicle listings.
- Gumtree MotorscorePart of Motors' dealer advertising ecosystem. Gumtree Motors is partnered with Motors for advertising opportunities. Gumtree also serves as the recommended platform for private sellers who cannot use Motors (which is exclusively for car dealers). Motors sells ad space through Gumtree for third-party advertising.
- Consumer Credit Compliance LimitedcoreMotors.co.uk (trading as Cazoo) Limited is an Appointed Representative of Consumer Credit Compliance Limited, who are authorised and regulated by the Financial Conduct Authority (FRN 631736). This enables Motors to undertake insurance and credit broking activities.
- Carmoney LimitedminorCredit provider for vehicle financing referrals. Motors receives a fixed commission per paid out deal when referring customers for credit services.
- MotorEasy Services LimitedminorInsurance provider for vehicle insurance referrals. Motors receives a fixed commission per paid out deal for insurance referrals.
- Moneysupermarket.com LtdminorInsurance comparison partner. Motors earns a fixed percentage of overall sales commission for insurance product referrals.
- eBay Classifieds GroupcoreParent company/corporate group. Motors receives personal data about users from other corporate group members and shares data for fraud prevention, security, and marketing analysis purposes.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Motors.co.uk competitors and assessment
Company assessmentDirect peers
- Auto Trader: The UK's largest automotive marketplace, connecting car buyers with dealers. It is the most direct competitor to Motors.co.uk in UK used-car classifieds, sharing the same B2B2C marketplace model and dealer-paid advertising revenue model.
- CarGurus: Global online car marketplace operating in the UK, with a transparency-focused pricing model. Competes directly with Motors for dealer advertising spend and consumer search traffic in the UK used-car market.
- Carwow: UK-based online car marketplace connecting consumers with dealers via a lead-generation model. Competes for the same dealer advertising budgets and consumer car-buying journey, with overlapping dealer customer base.
Broad incumbents
- Cinch (Constellation Automotive Group): UK online used-car retailer owned by Constellation Automotive Group, listed as a dealer on Motors.co.uk. Operates a vertically integrated retail model with finance and warranty attached, representing a broader incumbent that overlaps with Motors' marketplace and dealer relationships.
- Gumtree: UK classifieds platform with a dedicated Motors section. Partners with Motors for third-party ad inventory and private seller referrals, making it both a partner and adjacent classifieds competitor in the used-car space.
- eBay Motors UK: Automotive vertical of eBay's UK marketplace, integrated with Motors for cross-listing and shared advertising. Functions as both a distribution partner and a broad incumbent with overlapping dealer listings and consumer traffic.
Regional players
- Cars.com: Leading US-based online automotive marketplace. While geographically separate, it is directly comparable in business model — dealer-paid listings, consumer search, vehicle research content — and a useful benchmark for Motors' marketplace economics.
- AutoScout24: Europe's largest online car marketplace, operating primarily across continental Europe. Comparable in marketplace structure and dealer-paid monetization, though geographically distinct from Motors' UK-only footprint.
Emerging players
- Car & Classic: UK-based online auction and classifieds platform for classic and collector cars. Comparable marketplace mechanics for vehicle listings and dealer/seller monetization, but with a narrower specialty focus.
- Heycar: UK online used-car marketplace backed by Volkswagen Group, focusing on quality-checked listings from franchised dealers. Competes with Motors for dealer inventory and consumer car-search demand in the UK.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Motors.co.uk social profiles
Digital presenceMotors.co.uk compliance and trust
Trust signalCompliance1 record
Motors.co.uk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motors.co.uk leadership team
Management profileNumber of profiles
Profiles1 record
Motors.co.uk subsidiaries and ownership
Company hierarchySubsidiaries1 record
Motors.co.uk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motors.co.uk M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motors.co.uk
What does Motors.co.uk do?
Motors.co.uk operates an online marketplace where UK car and van dealers advertise used vehicles to consumers, aggregating over 245,000 listings and reaching approximately 2.4 million monthly visitors. The platform provides vehicle search, dealer listings, saved alerts, and valuation tools, with revenue derived from dealer advertising fees and credit broking commissions through FCA-authorized partners.
Is Motors.co.uk a public or private company?
Motors.co.uk is a private company. It is classified as unknown and is currently operating.
When was Motors.co.uk founded?
Motors.co.uk was founded in 2006. It employs 101 to 250 people.
Where is Motors.co.uk based?
Motors.co.uk is headquartered in Abingdon, United Kingdom, in the Europe region.
How does Motors.co.uk make money?
Three revenue lines are on record. Dealer Advertising is the primary driver. The others are ad Space Sales and credit Broking Commission.
Who are Motors.co.uk's main competitors?
Direct peers on record are Auto Trader, CarGurus and Carwow. Broad incumbents are Cinch (Constellation Automotive Group), Gumtree and eBay Motors UK. Regional players are Cars.com and AutoScout24. Emerging players are Car & Classic and Heycar.
Does Motors.co.uk have an API?
No public API is recorded for Motors.co.uk.
What industry is Motors.co.uk in?
Motors.co.uk's product category is Online Automotive Marketplace. Its primary akta.pro industry code is CRAFAKAE, Automotive Vehicles & Parts C2C, with a secondary code of CRAFABAJ, Automotive Parts, Tools & Accessories Marketplaces. Its NAICS code is 441 and its SIC code is 5500.