Sioox Wood Proctection

What Sioox Wood Proctection does

SiOO:X Wood Protection AB is a privately held Swedish specialty chemicals company, headquartered in Gothenburg, that develops and sells a patented two-step wood protection system based on silicon-potassium technology. The technology is designed to penetrate into the wood structure and form a silicon shield that delivers up to 12 years of protection against UV, weather, rot, algae, insects, and fire, while producing a natural silver-grey patina. The company's core product line comprises Wood Protection (the penetrating first step), Surface Protection (the sealing second step), and two maintenance products, Pre-Wash and Re-Wash. Its commercial offering is complemented by a growing suite of digital tools, including WoodScan, AI WoodTools (Pro), a project Calculator, and a Color Advisor.

The company serves three primary customer segments: homeowners with outdoor wood surfaces (decks, cladding, facades) purchasing via the DTC e-commerce shop, professional contractors and builders buying through a dedicated 'Partners' portal, and architects and heritage specifiers citing SiOO:X on award-winning projects. Distribution spans a direct-to-consumer online shop with fast delivery, a network of physical retailers, and a professional channel. Geographically, the company originates from the Nordics and is actively expanding into the United Kingdom and, more recently, Oceania, with named reference projects in Sweden, the UK, and New Zealand and a UK site selector on the website. The company has been operating in wood protection since 1994, with the current SiOO:X brand established in 2008, and is led by founder and CEO Herje Boström.

SiOO:X is effectively bootstrapped, with a single disclosed funding event of approximately $55,926 in 2016 and no known external venture or private equity backing, and is therefore financed primarily through operating cash flow. Its strategic moat rests on the registered patent covering the silicon-potassium formulation, three decades of accumulated brand and chemistry know-how, and high-credibility industry awards (Sussex Heritage 2025, RIBA North East 2024, Wallpaper Design 2016). The business model is predominantly transactional (one-time product purchase with a small recurring Re-Wash maintenance consumable), and the company has begun layering in AI-assisted customer support and digital specification tools, though these remain early-stage.

Name

Sioox Wood Proctection

Legal name

SiOO:X Wood Protection AB

Website

https://sioox.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

SiOO:X Wood Protection AB is a privately held Swedish specialty chemicals company that sells a patented two-step silicon-potassium wood protection system delivering up to 12 years of protection, serving homeowners, professional contractors, and architectural specifiers across the Nordics, UK, and New Zealand.

Ownership category

akta.pro rank

Product category

Wood Protection Coatings

NAICS

Wood Preservation (321114), Sawmills and Wood Preservation (32111)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Wood Treatment & Specialty Preservatives (IMAEABAO)

akta.pro secondary industries

Wood Preservation & Pressure Treatment (IMAMABAF), Treated Wood & Preserved Timber Products (IMADADAE), Wood Rot, Water Damage & Termite Damage Repair (Wood Restoration) (HSAGABAI), Deck Surface Restoration (Sanding, Staining, Sealing) (HSAGAJAC)

Keywords

• Wood protection products
• Silicate wood treatment
• Exterior wood coating
• Deck protection chemicals
• Surface treatment solutions

Headquarters

HQ city

Gothenburg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wood Protection Products: One-time purchase of wood protection treatment products including Pre-Wash, Wood Protection, and Surface Protection solutions. Products are applied once and provide up to 12 years of protection, with annual Re-Wash maintenance recommended.
2. Maintenance Products: Ongoing sales of Re-Wash annual maintenance cleaner to extend the lifespan of the protection treatment.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

SiOO:X Wood Protection AB sells a patented silicon-potassium wood protection system that protects exterior wood surfaces (decks, panels, facades) for up to 12 years. The two-step treatment (Wood Protection penetrating step followed by Surface Protection sealing step) creates a natural silver-grey patina and guards against UV, weather, rot, algae, mold, insects, and fire. Supporting products include Pre-Wash surface preparation cleaner and Re-Wash annual maintenance cleaner.

Product overview

SiOO:X Wood Protection AB offers a two-step patented wood protection system using silicon-potassium technology for up to 12 years of protection. The core product portfolio consists of Wood Protection (Step 01 - initial penetrating treatment) and Surface Protection (Step 02 - protective sealer that creates natural silver-gray patina), supported by Pre-Wash (surface preparation) and Re-Wash (annual maintenance) products. The system is complemented by digital tools including WoodScan™ for wood analysis, AI WoodTools (AI-powered assistance in Pro version), a Calculator for project estimation, and Color Advisor for finish selection.

Differentiator

Problem solved

Functional benefit

Products and services

• Wood Protection The initial treatment in SiOO:X's two-step system that opens up the wood and penetrates deep into the wood structure. Applied to clean, dry wood by brushing in the grain direction; uses an improved formula requiring only one coat, distinguishing it from older surface-level silicate technologies. Designed for homeowners, professional contractors, and heritage/architectural projects protecting decks, panels, and facades.
• Surface Protection Step 02 of the SiOO:X wood protection system. Applied after Wood Protection has dried (at least 4 hours); protects the wood treatment while allowing the right amount of moisture for optimal curing. Silicon molecules grow and form a network deep within the wood, creating a natural silver-gray patina and providing protection against UV radiation and weather for up to 12 years.
• Pre-Wash Surface preparation cleaner used prior to applying Wood Protection. Mixed at 1 dl with 8 litres of water and applied with a pump sprayer or garden sprayer; left to work for 10-15 minutes and rinsed off. The wood must dry completely before applying Wood Protection. Used by homeowners and contractors preparing decks and exterior wood surfaces for treatment.
• Re-Wash Annual maintenance cleaning product designed to keep treated wood surfaces fresh. The gentle formula cleans without removing protection and significantly extends the lifespan of the SiOO:X wood treatment. Used by homeowners and professionals as ongoing maintenance after the initial Wood Protection and Surface Protection application.

Quantifiable outcome

• Up to 12 years guaranteed protection lifespan
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Dryden WoodOil: New Zealand-based specialist wood oil for exterior timber with a small premium brand profile. Comparable to SiOO:X as a niche, chemistry-led exterior wood protection player with a regional footprint and design-led customers.

Broad incumbents

• Cuprinol (AkzoNobel): Mass-market woodcare brand owned by AkzoNobel, selling wood stains, preservers, and decking products through DIY retail. Comparable as an exterior wood-protection brand competing for the same end customer, but at a broader, mass-market positioning.
• Teknos: Finland-based industrial and decorative coatings group with a sizable wood finishes portfolio for exterior joinery and cladding. Comparable in wood-protection chemistry and Nordic roots, but operates as a broad industrial incumbent rather than a niche premium brand.

Direct peers

• Borma Wachs: Italian producer of natural waxes, oils, and specialty finishes for exterior and interior wood. Comparable to SiOO:X in niche specialty coatings for premium and architectural wood applications.
• Osmo: German manufacturer of natural oil and wax-based wood finishes for decks, cladding, and furniture. Directly comparable to SiOO:X as a premium, natural-chemistry wood protection brand sold through dealer and DTC channels.
• Sadolin: Established woodcare brand (part of PPG/Cromology) offering wood stains, preservers, and protectors for exterior timber. Comparable as a competing wood-protection brand with strong UK/Nordic retail distribution.
• Remmers: German manufacturer of wood protection, coatings, and construction chemicals with deep heritage in timber preservation. Comparable to SiOO:X in wood preservatives and decorative/protective exterior wood systems.
• Rubio Monocoat: Belgian single-coat wood protection brand focused on exterior decking and cladding with a strong professional/applicator channel. Comparable to SiOO:X in premium positioning and a chemistry-driven value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sioox
• LinkedInlinkedin.com/company/sioo-wood-protection-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sioox Wood Proctection